“How Sensory Marketing Affects Consumers Buying Behaviors”

Dear Sir / Madam,

By filling out this 5-10 minute survey, you will help us obtain the very best results.

1. What is your gender?

o Male
o Female

2. In which category you fall in?

o 15-20
o 20-25
o 25-35
o 35-45

3. Qualification
o Graduate
o Under graduate
o Masters
o Intermediate

S.NO Question Strongly Disagree Neutral Agree Strongly

Disagree Agree

Do you enjoy shopping?

 SENSE OF SIGHT

S.NO Question Strongly Disagree Neutral Agree Strongly

Disagree Agree

1 Do you have good vision?

2 Do you perceive color different from your

opposite gender?
3 Do the Malls/Outlets/Shops you visit has a visual
appeal?
4 Do you purchase a product based on its visual
appeal?
5 Does the sense of sight influence your decision in
buying any brand product?
6 Does the Presentation of a product effects on
your buying decisions?

SENSE OF SMELL
S,NO Question Strongly Disagree Neutral Agree Strongly
Disagree Agree

1 Do you like fragrances/perfumes?

2 Does the pleasant fragrance effects you in
visiting the same Mall/Outlet/Shop again?
3 Do you like the smell of food and drinks?
4 Do you like the fragrance of perfumes/Body
sprays?
5 Does the fragrance of any brand/outlet/shop
effects your buying decision?

SENSE OF SOUND

S,NO Question Strongly Disagree Neutral Agree Strongly

Disagree Agree

1 Do you like the music and sound in the

Outlets/Shops?
2 Does the music played in Outlets improve your
mood in buying a product?
3 Are you uncomfortable with announcements at
Malls?
4 Are you comfortable with people talking in
Outlets/Shops?
5 Does the Music played in the Outlets/shops make
you relax in purchasing your product?

SENSE OF TOUCH

S,NO Question Strongly Disagree Neutral Agree Strongly

Disagree Agree

1 I like to feel the item I'm buying with my hands

2 Before buying an item I like to hold it in my
hands to determine its quality.
3 I purchase products that feel good on my body?
4 Do you use your sense of touch to perceive the
quality of the product?
5 I like to feel the texture/weight of the item I'm
buying

SENSE OF TASTE

S,NO Question Strongly Disagree Neutral Agree Strongly

Disagree Agree

1 Do you like the foods or flavors which you didn't

use to like?
2 Does your sense of sight serve as a substitute for
taste: “Because we cannot usually taste a food at
the supermarket before buying it?
3 Does the sense of smell appeal you in tasting new
food?
4 Adding taste to the brand increases the value for
the customers and perceived benefits in the minds
of the consumers?
5 The taste aspect should not be neglected in
marketing because it recalls memories and past
experiences.