Muddasar Nazir Anjum

E: mudssar143@gmail.com M: +92 -322- 6269961 +92-310-4919096

Johar Town Lahore

CAREER OBJECTIVE

A Highly energetic and motivated personality Passionate for Marketing, Costumers relationship management,
Passionate for marketing strategies, Marketing Audit Business development, Branding and advertising, Events
management.

PERSONAL PROFILE/PROFESSIONAL SKILLS

 To provide counselling services for the educational program to the professionals

 To apply updated and advance marketing strategies to address the market.
 MS Excel, Power point, MS Word, SPSS, Oracle (R12), Adobe Photo Shop, Animation video, AX365
 Spoken English diploma
 Convincing and Negotiation skill
 Objection handling and problem-solving skill
 Good oral and verbal communication skill
 Stress handling
 Vendor Management
 Digital Marketing (Social media management Face book, Instagram)
 Budgeting and make the campaigns proposal of OOH
 Business development
 Languages: English, Urdu, Punjabi

PROFESSIONAL EXPERIENCE/INTERNSHIPS

Sep’16 to Till
Insignia (STYLO Shoes)
Report to: Brand Manager
Designation: Brand Executive
Responsibilities

As a marketing Executive, Loyalty Team

 Worked with the team of Loyalty program and Advertising & Brand Activation
 Interaction with the potential costumers and called 2500 costumers for the activation of loyalty cards and
report to loyalty’s program head
 Research on consumer’s buying behaviour in loyalty program
 Compression on consumer’s buying behaviour in loyalty program like Region wise , colour wise , category
wise
 Solve the costumer’s queries they face during the activation of loyalty cards
As a marketing Executive, Advertising & Branding Team
 Meeting with the advertising agency and coordination with them for any campaign of Stylo
 Meeting with the vendor/Agency and coordination with them for Branding, printing, and installation.
 Using the Oracle R12
 Complete PO Process (Po raise to Po Submit in Accounts Dpt.) and vendor Payments.
 During the every Campaign Strong Coordination with vendor and Shop Managers and strong fallow up.
 Supervision of Brand activation activities, Supervision of any Stylo’s events at any hotel like PC, Avari, Flatty.
 Supervision of Digital Media Marketing Campaigns( product shoot to execute the campaign)

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  Worked on the supplier selection/vendor selection for the branding activity, printing, TVC etc.
 Coordinating & negotiating with the agency for outdoor campaign. (Hoardings, Streamers, etc.)
 Weekly reporting to Adverting Manager & Marketing Manager for payment of Vendor’s and agency’s
Payments.
As a Brand Executive
 Brand management , maintain the brand position
 Execution of all OOH campaign, Digital Media & supervision execution of all campaign
 Regular visit of stores of insignia in a month. Purpose of this visit that, to ask the problem of store’s staff
and inspection of outdoor branding and in store branding, staff behaviour with customer
 Coordination with brand manager and shop manager at any campaign for any query regarding branding,
campaign’s sale material.
 Work on Ax365
 Digital marketing (social media management Facebook, Instagram)community management

Apr’ 16 to Aug’16
School of professional advancement (SPA) in university of management & technology Lahore
Project: Admission campaign
Report to: Program head at SPA,
Designation: Intern
Responsibilities

 Planning for Promotion of the programs (MSM, MSLM of SPA UMT)

 To provide counselling services for the educational program to the professionals
 To develop linkage with industry and university ( MOU between industry and university for MSM, MSLM
of SPA UMT)
 To apply updated and advance marketing strategies to address the market and educational programs
 During the admission campaign counselling to the new students
 Convince to the students for the specific degree program
 Got number of students and 30% students increase for the specific degree program as compare to last
admission campaign.
 During the campaign went to the in industry (education industry) big school system like Smart school,
The Educator, Dar e Arqam etc.
 To give the presentation every Friday to the Program head on the progress of every week and planning
for the coming week.

EDUCATION
 Master of Marketing Management University of Management & Technology Lahore 2018
 Bachelor of Arts University of Punjab Lahore 2015

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PROJECTS
 Project on Stylo (Marketing Audit , CRM(hotel industry)
 Project on New product launch
 Research project on the consumers behaviour
 Stratx Paris(Brand Management) certified

CERTIFICATIONS
 Scouts Camp Certified
 Certificate for conducting Educational Conference as an organizer
 Hafez e Quran
 Start x Brand management Paris certified

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