Professional Documents
Culture Documents
on
“CONSUMER BEHAVIOR TOWARDS ONLINE SHOPPING IN
JAMNAGAR CITY”
Prepared by:
Heeral Brijlani (Enrollment Number: 147700592026)
Darshana Chauhan (Enrollment Number: 147700592074)
Submitted To
Jaysukhlal Vadhar Institute of Management Studies (JVIMS)
Jamnagar
Affiliated To
Gujarat Technological University (GTU)
INTRODUCTION TO ONLINE SHOPPING
Source: What Clicks With The Online Shopper? Nielson Insights 16-10-2015
ADVANTAGES OF ONLINE SHOPPING
• Easy to find
• Products can be cheaper
• Save time and energy
• Freedom of choice
• Rare product
• Privacy
Source: http://www.allresearchjournal.com/archives/2015/vol1issue9/PartD/1-9-4.pdf
PROBLEMS OF THE SECTOR
• Delay in delivery
• Inferior product
• Delivery problem
• Scam
• Ease of use
• Security
REVIEW OF LITERATURE
• Prof. Sanjeev Kumar & Savita Maan, December 2014, “STATUS AND SCOPE OF ONLINE
SHOPPING: AN INTERACTIVE ANALYSIS THROUGH LITERATURE REVIEW”; International
Journal of Advance Research in Computer Science and Management Studies (Volume 2, Issue 12,
ISSN: 232 7782)
• Prof. Ashish Bhatt, June 2014, “CONSUMER ATTITUDE TOWARDS ONLINE SHOPPING IN
SELECTED REGIONS OF GUJARAT”; Journal of Marketing Management, (Volume 2, No. 2, pp.
29-56, ISSN: 2333-6099)
REVIEW OF LITERATURE(Continue)
• Ms. Dipti Jain, Ms. Sonia Goswami, Ms. Shipra Bhutani, Sepember 2014, “CONSUMER BEHAVIOR
TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY FROM DELHI”; IOSR Journal of
Business and Management (IOSR-JBM) (Volume 16, Issue 9.Version IV, ISSN: 2278-487X)
• Dr. Payal Upadhyay & Jasvinder Kaur, “ANALYSIS OF ONLINE SHOPPING BEHAVIOR OF
CUSTOMER IN KOTA CITY”, International Journal in Multidisciplinary and Academic Research,
(Vol. 2, No. 1, ISSN 2278 – 5973)
• Dr. Renuka Sharma, Dr. Kiran Mehta, Shashank Sharma , July - Sept 2014 “UNDERSTANDING
ONLINE SHOPPING BEHAVIOUR OF INDIAN SHOPPERS”; INTERNATIONAL JOURNAL OF
MANAGEMENT AND BUSINESS STUDIES(IJMBS), (Vol. 4, Issue 3, ISSN : 2230-9519)
REVIEW OF LITERATURE(Continue)
• Ms. Asmatara Khan, March, 2015, “FACTORS AFFECTING ON-LINE SHOPPERS BEHAVIOR
FOR ELECTRONIC GOODS PURCHASING IN MUMBAI: AN EMPIRICAL STUDY”;
International Journal in Management and Social Science, (Vol.03 Issue-03, ISSN: 2321-1784)
• Ojaswita Shrivastava, 2014, “TO STUDY THE REASONS FOR CUSTOMER ABANDONING
THEIR ON-LINE SHOPPING CART BEFORE PURCHASE COMPLETION STAGE”; The
International Journal Of Engineering And Science, (Volume 3 Issue 2, ISSN (e): 2319 – 1813 ISSN)
• Dr. Shuchi Singhal Shashi Shekhawat, April – June’ 2015, “ONLINE AND OFFLINE CONSUMER
BUYING BEHAVIOUR: A LITERATURE REVIEW”; Pezzottaite Journals, (Volume 4, Number 2,
ISSN (Print):2279-0977)
• Dr. Abdul Baji1 and N. D Chandra Sekhar, October 2013, “CONSUMER BEHAVIOR TOWARDS
BUYING OF ELECTRONIC GOODS”; International Monthly Refereed Journal of Research In
Management & Technology, (Volume 2, ISSN – 2320-0073)
RESEARCH PROBLEM
• The substantial portions of the target customer that are sampled to achieve
reliable result are 150.
• SAMPLING METHOD:
• SAMPLE TECHNIQUE
• Percentage analysis
• Tabulation
• Graphical
• COLLECTION OF DATA
STATEMENT OF HYPOTHESIS
• Q 11
• H0: There is no relationship between gender and post purchase activity.
Q 23
• Calculated: 30.09502
• Tabulated: 26.296
• 74% of the respondents are conscious towards price and is the reason they prefer
online shopping
• 82.7% of the respondents considers the price (discount) as the major factor
before making a final decision of the product.
• 87.3% of the respondents discuss with friends /family about the purchased
product
• 74.7% of the respondents say that they don’t make online payment
FINDINGS(CONTINUE)
• 79.3% respondents don’t go to a retail store first before making your final
purchase online
• 52% of the respondents strongly agree that they prefer better customer service
• 62.7% of the respondents never visit any offline store before making a final
purchase
• Many retail store should develop a smart phone application for online shopping.
• Online sellers should consider post purchase activity that helps customer to
purchase products online.
• Customers are now using so many social networking websites so online sellers
should advertise their products in social networking websites.
• Online sellers should track history of customers so that they can provide
personalized offers to individual.
• Sellers should provide brief description of products so that customers can order
accordingly.
• To make online shopping more preferable, online sellers should make design of
website more attractive.
CONCLUSION
• Maximum respondents from Jamnagar city prefer to buy from Amazon. People like to buy
from Amazon as compared to Flipkart.
• Website design matters a lot in attracting customers more for online shopping. Because
customers prefer easy navigation for online shopping.
• Mode of payment is not dependent on age of customers. Respondents who has income less
than rs 10000 do payment through cash on delivery. Respondents having income more than
10000 do payment through e-wallet.
• Customers prefer to buy through application in their smart phone for shopping goods
online.
• Customers expects faster delivery of goods ordered online. As faster delivery of goods is
important from customers’ point of view because more time is consumed in delivery of
goods.
BIBLIOGRAPHY
• http://www.academia.edu/24284430/A_STUDY_OF_FACTORS_AFFECTING_ON
LINE_BUYING_BEHAVIOR_A_CONCEPTUAL_MODEL
• http://www.nielsen.com/in/en/insights/reports/2016/the-smartphone-becomes-the-
mobile-wallet.html