Affordable Sens_of_ Freedm Maint_Cost Mans_Veh Powerful Frnds_Jls Ads_Feel_Good Comfortable

1 4 1 6 5 6 5 2
2 3 2 4 3 3 3 5
2 2 2 1 2 1 1 7
5 1 4 2 2 2 2 3
1 2 2 5 4 4 4 1
3 2 3 3 3 3 3 6
2 2 5 1 2 1 2 4
4 4 3 4 4 5 3 2
2 3 2 6 5 6 5 1
1 4 2 2 1 2 1 4
1 5 1 3 2 3 2 2
1 6 1 1 1 1 1 1
3 1 4 4 4 3 3 6
2 2 2 2 2 2 2 1
2 5 1 3 2 3 2 2
5 6 3 2 1 3 2 5
1 4 2 2 1 2 1 1
2 3 1 1 2 2 2 3
3 3 2 3 4 3 4 3
4 3 2 7 6 6 6 2
Safety Legal_3
3 2
5 2
6 2
2 3
1 2
5 3
4 5
3 3
4 1
4 1
2 1
2 2
5 3
3 2
1 6
5 4
1 3
2 2
3 3
3 6
 Rotated Component Matrix(a)
Component
1 2 3
Affordable 0.126 0.313 0.78
Sens_of_ Freedm -0.181 -0.639 -0.107
Maint_Cost -0.116 0.604 0.594
Mans_Veh 0.97 -0.064 -0.006
Powerful 0.964 0.131 0.063
Frnds_Jls 0.945 -0.14 0.03
Ads_Feel_Good 0.971 0.024 0.106
Comfortable -0.262 0.848 0.101
Safety 0.01 0.881 -0.044
Legal_3 0.063 -0.149 0.874
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 5 iterations.
 F1 F2 F3
Affordable 0.126 0.313 0.78 Factor Labels
Sens_of_ Freedm -0.181 -0.639 -0.107
Maint_Cost -0.116 0.604 0.594 F1
Mans_Veh 0.97 -0.064 -0.006 F2
Powerful 0.964 0.131 0.063 F3
Frnds_Jls 0.945 -0.14 0.03
Ads_Feel_Good 0.971 0.024 0.106
Comfortable -0.262 0.848 0.101
Safety 0.01 0.881 -0.044
Legal_3 0.063 -0.149 0.874

Macho Image V
1
F1 F2 Comfort Safety
Mans_Veh 0.97 -0.064 0.8
Powerful 0.964 0.131
Frnds_Jls 0.945 -0.14 0.6
Ads_Feel_Good 0.971 0.024
Comfortable -0.262 0.848 0.4
Safety 0.01 0.881
0.2

0
-0.4 -0.2 0 0.2 0.4 0.6
-0.2

F1 F3
Affordable 0.126 0.78
Maint_Cost -0.116 0.594
Mans_Veh 0.97 -0.006
Powerful 0.964 0.063
Frnds_Jls 0.945 0.03
Ads_Feel_Good 0.971 0.106
Legal_3 0.063 0.874
 F2 F3
Affordable 0.313 0.78
Comfortable 0.848 0.101
Safety 0.881 -0.044
Legal_3 -0.149 0.874
 Factor Labels

Macho Image
Security
Economy

Macho Image Vs. Security

1
Safety
0.8

0.6

Attributes
0.4

0.2
Powerful
Ads_Feel_Good
0
-0.2 0 0.2 0.4 0.6 0.8 1 Man's
1.2Vehicle
Friends_Jealous
-0.2
 Rotated Component Matrixa
Component
1 2 3 Communality
Affordable .126 .313 .780 0.722
Sens_of_
Freedm -.181 -.639 -.107
0.452
Maint_Cos
t -.116 .604 .594
0.731
Mans_Veh
.970 -.064 -.006
0.945
Powerful .964 .131 .063 0.950
Frnds_Jls .945 -.140 .030 0.914
Ads_Feel_
Good .971 .024 .106
0.955
Comfortabl
e -.262 .848 .101
0.799
Safety .010 .881 -.044 0.777
Legal_3 .063 -.149 .874 0.789
Extraction Method: Principal Component
Analysis.
a. Rotation converged in 5 iterations.
 Rotated Component Matrixa
Component
Macho Security Economy
Affordable .126 .313 .780
Sens_of_
Freedm -.181 -.639 -.107

Maint_Cos
t -.116 .604 .594

Mans_Veh
.970 -.064 -.006

Powerful .964 .131 .063

Frnds_Jls .945 -.140 .030
Ads_Feel_
Good .971 .024 .106

Comfortabl
e -.262 .848 .101

Safety .010 .881 -.044

Legal_3 .063 -.149 .874 Macho vs Security
1.000

Macho Vs Security .800

Macho Security .600

Mans_Veh
.970 -.064
.400
Powerful .964 .131
Frnds_Jls .945 -.140 .200
Ads_Feel_
Good .971 .024
.000
Comfortabl -.400 -.200 .000 .200 .400 .600 .800
e -.262 .848
-.200
Safety .010 .881

Macho Image Vs Economy Macho Im Vs Economy

1.000

Macho Economy .800

Affordable .126 .780
Mans_Veh .600
.970 -.006

Powerful .964 .063 .400

Frnds_Jls .945 .030
.200
Ads_Feel_
Good .971 .106
.000
Legal_3 .063 .874 .000 .200 .400 .600 .800
-.200
 .200

.000
.000 .200 .400 .600 .800
-.200
Security Vs Economy

Security Vs Economy
Security Economy 1.000
Affordable .313 .780 .800
Comfortabl
e .848 .101 .600
Safety .881 -.044 .400
Legal_3 -.149 .874
.200

.000
-.400 -.200 .000 .200 .400 .600
-.200
Macho vs Security

.200 .400 .600 .800 1.000 1.200

acho Im Vs Economy

.400 .600 .800 1.000 1.200

.400 .600 .800 1.000 1.200

ecurity Vs Economy

.200 .400 .600 .800 1.000