Content Creation and Curation Corporations create and curate their own content using multiple media platforms. Completing this takes timer doing it effectively takes knowledge, Skill, andthe right tools. In this chapter you wil learn how to succesflly use self publishing tools to pany’s message, while concurrently selecting and ‘organizing conten. KEY LEARNING OUTCOMES ".Cisingush between content creation 9, Unda how ogo can se crt! ct, use pooch pr of tee 2.Grgp to exert components of (Pe an soon mada ‘copes Benge. 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Dont leave reader hanong Tinta ise of your content chat ep expand the knowledge onthe saber Ofer readers a pee of gated content such as an ebook tgs eens tobep generate aew eds and nurture existing leads. Keping lead oe ‘enforces how you are catering to thee needs and binging thes a ceasitnt basis Creating Original Content {Comte ration ithe proces of creating your own content and siting it with lower or subscribers. Thee i nothing better than writing your own eevee he grtanizaions develop coneit strategy to flow «blacpnt,ncnponsg iow platforms sucha blogs, podcasts, inographis, case saci nao eee Acorn Justin MeGil om Hubpot, to develop content snes ee zaton nut int aut she content it currently ha. 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