DEVI AHILYA VISHWAVIDHYALAYA, INDORE

Report on Summer Internship Project

with
Pantaloon Retail (India) Limited

Submitted To Submitted By

Mr Piyush Tiwari Ashish Lohani

(Marketing Head) Abhilasha Singh

 MBA(Marketing Management)

Acknowledgement

This project report has provided us with a deeper knowledge about the area of
Marketing and about retail sector. With this project, I hope to develop a futuristic
view of industry’s progress. A study like this cannot be completed without help
from other persons and therefore we would like to express our gratitude to all
persons having contribution to completion of this project.

I extend my heartfelt thank to the management of the Pantaloons Retail (India)

Ltd., Indore Central, specially Mr. Piyush Tiwari (Sr. Marketing Executive)
for giving me an opportunity to do this valuable project & make me able to
complete this project on time.

We are also thankful to Mr. Moinudeen Dehelvi, Marketing executive-Indore

Central for providing with the conceptual base and secondary data and for his
timely and valuable suggestions and help throughout this internship period.

I also acknowledge thanks to my colleagues for discussing various points during

the course of training that proved very useful in preparing this report.

Ashish Lohani & Abhilasha

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 INDEX

Sr. Content Page

No. No.
1 Executive summary 3
2 Retail sector in India 5
3 Future group’s vision, mission & values 6
4 Introduction to PRIL 7
4.1 Central’s strategy in retail 9
4.2 Organization structure of Indore Central 11
5 Diversification 12
6 Board of directors 16
7 Affiliated companies 17
8 Competitive analysis between malls in Indore 18
9 Management of store ambiance 24
10 Management of marketing activities 25
11 Sales of G.V. & S.O.H. 26
12 Women’s Utsav 27
13 SWOT Analysis 32
14 My learning 33
15 My recommendations 34
16 Conclusion 35
17 Bibliography 36

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 1. Executive Summary
Pantaloons Retail India Ltd. is one of the biggest diversifications of Future
Group. This report on Pantaloons Retail India Ltd.(Indore Central) contains
the overall view on Future Group, their mission and vision for future, how the
company has evolved, who are the main sources and inspiration behind the huge
success of the Group .

Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple
retail formats in both the value and lifestyle segment of the Indian consumer
market. Headquartered in Mumbai (Bombay), the company operates over 16
million square feet of retail space, has over 3000 stores across 73 cities in India
and employs over 30,000 people.

Pantaloon Retail was recently awarded the International Retailer of the Year 2007
by the US-based National Retail Federation (NRF) and the Emerging Market
Retailer of the Year 2007 at the World Retail Congress held in Barcelona.
Pantaloon Retail is the flagship company of Future Group, a business group
catering to the entire Indian consumption space.

Central chain was launched on May 2004 at Bangalore with a theme Shop, Eat &
Celebrate. Indore central was launched on May 2009. It has more than 300 brands
available with a sprawling of 225000 sq. ft.; it is second largest mall amongst the
central chain.

The objective of the internship and this report was to learn marketing skills and to
relate the theoretical knowledge with the practical world of corporate. This report
contains the details of the Summer Internship Project ie;

1) Competitive analysis between the malls in Indore city

2) Sales of G.V. & S.O.H.

3) Management of marketing activities

4) Representation of Central as a brand & Event Management .

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 2. Retail sector in India
The retail industry in India is largely unorganized & predominantly consists of
small, independent, owner-managed shops. Retailing is INDIA’s largest industry in
terms of contribution to GDP & constitutes 13% of GDP. There are around 5
million retail outlets in India.
• Share of unorganized market in India is Rs. 5,83,000 Crores.
• Share of organized market in India is Rs. 5000 Crores.
• We have over 4000 new modern outlets in last 3 years.
• We have Over 5,000,000 sq. ft. of mall space under development.

Growth of retail outlets in India(Millions):

Year Urban Rural Total

1978 0.58 1.76 2.35
1984 0.75 2.02 2.77
1990 0.94 2.42 3.36
1996 1.80 3.33 5.13

Composition of urban outlets:

Retail outlet Composition

Grocers 34.7%
General store 4.0%
Chemist 6.3%
Food stores 6.6%
General stores 14.4%
Tobacco, Pan stores 17.0%
Others 17.05

Composition of rural outlets:

Retail outlet Composition

Grocers 55.6%
General stores 13.5%
Chemist 3.3%
Others 27.6%

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India continues to be among the most attractive countries for global retailers.
Foreign direct investment (FDI) inflows between April 2000 and April 2010, in
single-brand retail trading, stood at US$ 194.69 million, according to the
Department of Industrial Policy and Promotion (DIPP).

• Leading watchmaker Titan Industries Limited plans to invest about US$

21.83 million for opening 50 premium watch outlets Helios in next five
years to attain a sales target of US$ 87.31 million. "We are looking to open
Helios outlets in Mumbai, Delhi, Hyderabad, Kolkata, Chennai, Pune,
Ahmedabad etc in next 12 months," said Ajoy Chawla, Vice President
(Retail), Titan.
• British high street retailer, Marks and Spencer (M&S) plans to
significantly increase its retail presence in India, targetting 50 stores in the
next three years. M&S currently operates 17 stores in India through a joint
venture (JV) with Reliance Retail.
• Chinese retail major, Yishion has entered the Indian market and plans to
have at least 125 points of sales, including exclusive stores and multi-brand
outlets, across India by 2012. It will open its first exclusive store in New
Delhi by September 2010.
• Spain's Inditex, Europe's largest clothing retailer opened the first store of its
flagship Zara brand in India in June 2010. It further plans to open a total of
five Zara outlets in India.
• Bharti Retail, owner of Easy Day store—supermarkets and hypermarts—
plans to invest about US$ 2.5 billion over the next five years to add about 10
million sq ft of retail space in the country by then, according to a company
spokesperson.
• Raymond Weil plans to invest US$ 883,665 in India during 2010,
according to Olivier Bernheim, President and CEO, Raymond Weil.

According to a market research report published in June 2008 by RNCOS titled,

'Booming Retail Sector in India', organised retail market in India is expected to
reach US$ 50 billion by 2011. The key findings of the report are:

• Number of shopping malls is expected to increase at a CAGR of more than

18.9 per cent from 2007 to 2015
• Rural market is projected to dominate the retail industry landscape in India
by 2012 with total market share of above 50 per cent
• Driven by the expanding retail market, the third party logistics market is
forecasted to reach US$ 20 billion by 2011
• Apparel, along with food and grocery, will lead organised retailing in India

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 3. Future Group Vision, Mission &Values

Vision
Future group shall deliver Everything, Everywhere, Every time for every Indian
customer in the most profitable manner.

Mission
We share the vision and belief that our customer and stakeholder shall be served
only by creating and executing future scenarios in the consumption space leading
to economic development.

We will be trendsetters in evolving delivering formats, creating retail realities,

making consumption affordable for all customer segments for classes and masses.

We shall infuse Indian brand confidence and renewed ambition.

We shall be efficient cost conscious and committed in quality whatever we do.

We shall ensure that our positive attitude, sincerity, humility and united
determination shall be the driving force to make us successful.

Values
1. Indianess: confidence in ourselves.

2. Leadership: to be a leader, both in thought and business.

3. Respect and humility: respect every individual and be humble in our

conduct.

4. Introspection: leading to purposeful thinking.

5. Openness: to be open and receptive to new ideas, knowledge and

information.

6. Value and nurturing relationships: build long term relationships.

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 7. Simplicity and positivity: Simplicity and positivity in our thought, business
and action.

8. Adaptability: to be flexible and adaptable, to meet challenges.

9. Flow: to respect and understand the universal laws of nature.

4. Introduction of PRIL
Future Group, led by its founder and Group CEO, Mr. Kishore Biyani, is one of
India’s leading business houses with multiple businesses spanning across the
consumption space. While retail forms the core business activity of Future Group,
group subsidiaries are present in consumer finance, capital, insurance, leisure and
entertainment, brand development, retail real estate development, retail media and
logistics.

Company has a retail presence across various segments including

1) Food, fashion and footwear

2) Home solutions and Consumer electronics

3) Books and music

4) Wellness and beauty

5) General merchandise

6) Telecom and IT

7) E-tailing

8) Leisure and Entertainment

9) Financial Products and Services.

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 Some brands @ Central

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 Company operates multiple retail formats catering to a wide cross-section of the
Indian society. In the Lifestyle retailing segment it has Pantaloons (department
store), Central (seamless malls), Blue Sky (fashion accessories) and aLL (fashion
apparel for plus size individuals). The company’s value retailing ventures include
Big Bazaar (hypermarket), Food Bazaar (supermarket) and Fashion Station
(popular fashion).

Led by its flagship enterprise, Pantaloon Retail, the group operates over 16 million
square feet of retail space in 73 cities and towns and 65 rural locations across
India. Headquartered in Mumbai (Bombay), Pantaloon Retail employs around
30,000 people and is listed on the Indian stock exchanges. The company follows a
multi-format retail strategy that captures almost the entire consumption basket of
Indian customers. In the lifestyle segment, the group operates Pantaloons, a fashion
retail chain and Central, a chain of seamless malls. In the value segment, its
marquee brand, Big Bazaar is a hypermarket format that combines the look, touch
and feel of Indian bazaars with the choice and convenience of modern retail.

Future Group’s joint venture partners include, US-based stationery products

retailer, Staples and Middle East-based Axiom Communications. The group’s
flagship company, Pantaloon Retail was awarded the International Retailer of the

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Year 2007, by the US-based National Retail Federation, the largest retail trade
association and the “Emerging Market Retailer of the Year 2007” at the World
Retail Congress in Barcelona.

Future Group believes in developing strong insights on Indian consumers and

building businesses based on Indian ideas, as espoused in the group’s core value of
‘Indianness.’ The group’s corporate credo is, ‘Rewrite rules, Retain values.

Central chain is established with a theme of Seamless Mall. Seamless mall is a

format which is relatively new in India. In this format, various brands operate their
retail areas without any wall between them, providing a seamless shopping
experience. This makes it possible for shoppers to compare brands with ease while
they shop. We believe this also means that the store can reallocate space more
easily based on merchandise/brand performance and customer feedback. Besides
offering apparels, accessories and lifestyle products these malls are also equipped
with entertainment and leisure facilities. Central is an example of a seamless mall.

Launched in May'04 at Bangalore, Central is a showcase, seamless mall and the

first of its kind in India. The thought behind this pioneering concept was to give
customers an unobstructed and a pure shopping experience and to ensure the best
brands in the Indian market are made available to the discerning Indian customer.

Central offers everything for the urban inspirational shopper to shop, eat and
celebrate. Located in the heart of the city, Central believes its customers should not
have to travel long distances to reach us; instead we must be present where
customers frequently visit.

Central houses over 300 brands across categories, such as apparels, footwear and
accessories for women, men, children and infants, apart from a whole range of
Music, Books, Coffee Shops, Food Courts, Super Markets (Food Bazaar), Fine
Dining Restaurants, Pubs and Discotheques. The mall also has a separate section
for services such as Travel, Finance, Investment, Insurance, Concert/Cinema
Ticket Booking, Bill Payments and other miscellaneous services. In addition,
Central houses Central Square, a dedicated space for product launches, impromptu
events, daring displays, exciting shows, and art exhibitions. Central is an integral
part of the city and in the long run a City should become part of CENTRAL!

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 4.1 Central’s Strategy in retailing:

Customer

Coordinated
Retailing Central’s
Value Driven Concept Strategy

Goal Orientation

Applying the Retailing concept in Relation to Central

1. Customer Orientation – Central determine the attribute and needs of it's

customers.
2. Coordinated Effort – Central integrates all plan and activities to maximize
efficiency. All the employees make their best service to customer.
3. Value Driven – Central offer good value to customers whether it to be
discounter or up sale this means having the price appropriate for the level of
product and customer service.
4. Goal Orientation - Central set goals and then uses a strategy to attain them.

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To relate the marketing concept to retailing, with an emphasis on the total retail
experience customer service, and relationship retailing. The marketing concept
(known as retailing concept when applied to retail situations) should be understood
and used by all the retailers.
The total retail experience includes all the elements in retail offering that
encourage consumers during their contact with retailer. Many elements such as
number of sale people, displays price. The brands carried, and inventory in hand
are controllable by a retailer, others like the adequacy of on-street parking, the
speed of on line shopping and sale taxes are not. If some part of the total retail
experience is unsatisfactory, consumers may not buy a given good or service.

The total retail experience of CENTRAL is very good. There is goods systematic
display of goods. Synapses indicate price of the goods. Smart sales people, they
always maintain eye contact with customer. There are good branded item's are
available in CENTRAL store.

4.2Organizational structure of Indore Central

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 5. Diversification

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5.1 Retail

5.1.1 Pantaloons retail India Ltd.

Company was incorporated as Manz Wear Private Limited on October 12, 1987.
The first Pantaloons was opened in Gariahat in 1997.Pantaloon Retail (India)
Limited is India’s leading retailer with a turnover of Rs. 1073 crore (US$242
million) for the financial year ended June 2005. Company was converted into a
public limited company on September 20, 1991 as pantaloon retail India limited.
Headquartered in Mumbai (Bombay), the company operates through 3.5 million sq
ft of retail space and has over 100 stores across 25 cities in the country. Company
has secured about 10 million sq ft of retail space that will be operational by end of
2008. PRIL employs over 12,000 people and has a customer base of over 12 crore
Indians.

5.1.2 Big-Bazar

Big-bazar is one of the biggest retail stores in India. It is located in more than 38
cities. It is promoted by the very effective punch line “Isse sasta aur aacha kahi
nahi”. It creates attention by giving the best quality at the lowest price in the
grocery items.

5.1.3 Food-Bazar

Food bazaar is also a store for groceries which mainly focuses on food items. It
creates attention by giving the best quality food, staples, fruits, vegetables at the
lowest cost.

5.1.4 Central

Launched in May'04 at Bangalore, Central is a showcase, seamless mall and the

first of its kind in India. The thought behind this pioneering concept was to give
customers an unobstructed and a pure shopping experience and to ensure the best
brands in the Indian market are made available to the discerning Indian customer

5.1.5 E-Zone

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E-Zone is one of the departmental store which sales only electronics items. It is a
part of future group which deals in almost all kinds of electronic brands available
in India. It is present in more than 25 cities in India.

5.1.6 Home town

Home town is one of the departmental store which sales only home décor and
home appliances which are needed in the modification or building of a home.

5.2 Telecom & IT

5.2.1 Gen M

Gen M, as the name suggests, is for the young and the hip. Gen M offers a whole
array of the latest and the best gadgets and gizmos to tech junkies.

5.2.2 One Mobile

M bazaar is the first and one of its kind concept offering comprehensive solutions
to satisfy the knowledge, entertainment and communication aspirations of
Individuals.

5.2.3 M-port

Walk into the ever-progressive world of technology and super brands. M-port is a
one-stop shop for everything that you need to fulfil your home and I.T. needs.

5.3 Books & Music

5.3.1 Depot

Depot is one of the youngest brands from the Pantaloon stable and is a tribute to
our freedom of thought, speech and expression shared in a novel fashion with
customers as books, multimedia, toys, stationary and gifts.

5.4 Wellness & Beauty

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5.4.1 Star Sitara

Star & Sitara, a unique beauty salon for men and women democratises salon
services and delivers quality service at very affordable prices.

5.4.2 Fit & Healthy

At Fit & Healthy our focus is on helping you stay healthy by providing access to
the best allopathic, ayurvedic and homeopathic medicinal products.

5.5 E-Tailing (www.futurebazar.com)

Having pioneered the retailing business in India, PRIL has now decided to
revolutionize the consumer e-commerce business in India. It intends to provide
customers with a streamlined, efficient and world class personalized shopping
experience, which will be supported with the best technology platform.

Buying products is a 3 step simple process. All one has to do is Search, Register
and Buy. Here you can expect a shopping experience akin to shopping at an actual
bazaar but with added simplicity & everyday low prices and an assurance of 'your
product' will be delivered within 7 days of purchase.

5.6 Food

Food bazaar, Brew bar, Sorts bar, Café Bollywood

5.7 Fashion

aLL, Blue sky, Brand factory, Celio, Ethinicity, Lee-cooper, Navaras, Planet
sports.

Future Group line of business:

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 LOB NAME SIZE(Sq.Ft.) FOMAT TYPE
Fashion Pantaloon 25000 Life Style
Central 125000 Life Style
Big Bazar 50000 Value
Fashion Station 15000 Value
Food Food Bazar 10000 Life style & Value
GM, Books & Big Bazar & Depot 50000 Value
Music 1000 to 6000 Lifestyle & Value
Health, Beauty & Star & Sitara 1000 to 2000 Value
Wellness (Beauty Products)
Star & Sitara 2500 Value
(Saloon)
Health Village 25000 Life style & Value
Communication Gen M 500 to 1000 Lifestyle
M Port 1500 to 2000 Lifestyle
M Bazar 250 to 500 Value

Subsidiary- Home Solution Retail (I) Ltd.

LOB NAME SIZE(Sq.Ft.) FORMAT TYPE

Electronic Goods & E-Zone 12500 Lifestyle

Consumer Electronic Bazar 3000 to 6000 Value
Appliances
Furniture, Fittings & Collectioni 10000 Life Style
Exchange Furniture Bazar 3000 to 6000 Value

Home Improvement Home Town 125000 Life Style & Value

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 6.Board of directors

Name of Director Designation

Mr. Kshore Biyani Executive Promoter Director
Mr. Gopikishan Biyani Executive Promoter Director
Mr. Rakesh Biyani Executive Promoter Director
Mr. Shailesh Haribhakti Independent Non executive Director
Dr. Darlie Koshy Independent Non executive Director
Mr. S. Doreswamy Independent Non executive Director
Mrs. Anju Poddar Independent Non executive Director
Mrs. Bala Deshpande Nominee Director
Mr. Ved Prakash Arya Executive Director
Mr. Anil Harish Director

7. Affiliated companies

1. Home Solutions Retail (India) Limited

2. Future Brands Limited

3. Future Media (India) Limited

4. Future Supply Chain Solutions Limited

5. Future Axiom Telecom Limited

6. Pantaloon Food Product (India) Limited

7. Future Knowledge Services Limited

8. Future Capital Holdings Limited

9. Future General India Insurance Company Limited

10.Future General India Life Insurance Company Limited

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 11.Futurebazaar India Limited

12.Staples Future Office Products Private Limited

8. Competitive analysis between malls in Indore

During my project I was given a task to do a comparative study between the malls
present in Indore city. This was a part of my project. I have done a comparative
study by taking different aspects of major 7 malls & stores present in Indore city.
The stores were “Treasure Island, Pantaloons, Max, Westside, Globus, Pakiza &
More mega store.

8.1 Walk-ins (number of people coming per day)

Competitor Walk-ins
Treasure Island 26000
Pantaloons 6500
Max 6000
Westside 3500
Globus 2800
Pakiza 1500
More mega store 7000
Central 12000

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8.2 Sales per day

Sales Sales (weekdays) Sales (weekends)

Pantaloons 700000 1000000
Max 650000 800000
Westside 550000 750000
More 800000 1100000
Central 900000 1800000

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8.3 Conversion rate

Conversion rate is the ratio or number of people coming to the store and
purchasing goods. This rate is calculated on the basis of walk-ins.

Competitor Conversion rate

Treasure island 8%
Pantaloons 32%
Max 42%

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 Central 28%

8.4 Market share

Market share of these stores are been calculated on the basis of combining all the
comparative factors discussed above. This market share is only for the Indore city.

Competitor Market share

Treasure Island 39
Pantaloons 9.9
Max 9.1
Westside 5.3
Globus 4.2
Pakiza 2.3
More mega store 10.7

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Central 20.2

8.5 Distance from Indore Central

This comparison is done on the basis of the distance each store is located from the
central. This can be useful in finding week areas from where customers are not
coming to central.

Competitor Distance in k.m.

Pakiza 0.5
Agarwal store 2
Max 1.5
Westside 2.5

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Globus 1.5
Reliance trendz 5
Promart 5
More mega store 5
Pantaloons 1.5
Biglife 5

8.6 Total construction area (sq.ft.)

This comparison is done on the basis of construction area of a particular store. This
comparison can be helpful in finding out the inventory available in the store.

Competitor Construction area in sq.ft. (approx)

Agarwal store 25000
Globus 45000
Max 25000
Westside 50000

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Relince trendz 70000
Promart 70000
Pakiza 15000
Pantaloons 30000
More mega store 50000
Biglife 75000
Indore Central 225000

9. Management of store ambiance

Under this task I was taking care of all the floors in the Mall specially their visual
look. We have to distribute & sale marketing gifts to the customers. We have to
manage a proper visual look of all the places where our gifts are been displayed.
We have to take care of all the standees, hoardings and banners of different brands
displayed inside the mall.

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Every weekend we have to arrange a D.J. (Disk Jockey) and a emcee to play music
do various announcements and to have some spot events inside the mall which can
entertain the customer.

Every Wednesday we have a “Ladies day out” which means a female emcee
conducts various events specially for ladies like—One minute free shopping,
Housie, Who will be the winner? Etc. On special weekends we conduct D.J. war
for youths where they can enjoy the hard metal music and can enjoy to their best.

These kinds of activities add a different value to customers shopping experience

where an individual can enjoy while shopping.

10. Management of Marketing Activities

Under this task of our project we were taking care of all the type of marketing
activities done inside the mall. The basic aim behind this kind of activities was to
entertain the customer of to feel them happy by assisting them. We have different
kind of activities for different types of customers, such as

Ladies day out

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This activity is done every Wednesday only for ladies coming to mall, under this
activity we appoint a female emcee, and she takes care of all the announcements &
telecalling to be done for ladies. We arrange some type of games such as “one
minute free shopping, housy, question answer round, followed by distribution of
various gifts to the winners.

One minute free shopping

Festival & weekends activities

Under this kind of activities we arrange different kind of activities & completion
regarding particular festival with a particular mall ambiance, like, holi womens
fest, childrens day, food carnival and some different activities every weekend
targeting youths & families.

11. Sales of G.V. & S.O.H

This was one of the major tasks performed by us during our SIP. We were asked to
sale out the gift vouchers (G.V.) of Indore central of Rs. 101, 251, 501, 1001 to
different corporate offices present in Indore cities as well as industrial areas
surrounded by Indore (Dewas & Pithampur). I visited 30 companies to sell G.V.

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including some big organizations such as Asian Paints, Apollo hospital, engineer
plus, Flexi stuff,fullerton etc.

My methodology regarding selection was:

1. Organization should have more than 500 employees.

2. What are the HR initiatives taken by that company?

Under the selling of Spaces on hire (S.O.H.) we use to sell empty spaces of mall to
different brands & clients. S.O.H. includes blank spaces of pillars, standees,
hoardings, facade & grotto, lift doors. We have to contact clients pursue them and
provide spaces according to their needs.we have gone to
volkwagon,mahindra2wheelers, Amity ,IIPM, CHIMS, Reformer business school.

Both of these tasks gave me ample of opportunities to talk & meet with the higher
officials of different organizations which ultimately helped in enhancing my
communication skills & overall personality.

12.Women’s Utsav
This was all about organizing an event for women. In this our task was to contact
to different local vendor and give them spaces on the 4th floor ,the basic idea of
stalls was to attract more and more women so that they spend quality time there

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which make them feel good thereby increasing the sale also. We were having stalls
of various kinds related to different desires of women like food, fashion wear, toys,
designer wall clocks, jewellery etc. They were named as Funoranjan, Fashion Ki
Galiyan, Taste ke Tadke, shopping e bahaar to organize those stalls in category.
This was the event in which so many activities for women and whole family was
conducted.

WEEKEND ACTIVITES

• Girls Fashion Competition

• Mrs. Indore Central

• Kids Fashion Show

• Grand Finale

WEEKDAY’S ACTIVITES

• One- Minute Games

• Tambola (musical, Brand, simple)

• Singing & Dancing Competition

• Menhdi Competition

• Rangoli Competition

Some pictures of WOMEN’S UTSAV

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 Kids Fashion Show

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 Mrs Indore Central winners

Ramp ,Flag poles and Stalls

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 Some Pictures of Spaces on hire (S.O.H.)

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 Façade on Mall entrance

Blank pillars in the mall

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 13. SWOT Analysis

Strengths Weaknesses
 Vast Retail Network  Negative Operating Margin
base of pantaloons  Limited Liquidity Position
 Considerable Asset Base  Low Return on Equity
 Centralized procurement  Unavailability of space
group
 Experienced manpower in
Operations & Management
 Seamless mall
 Brand Availability
 Weekly activities
 Loyal customers and repeated
customers
 Each floor dedicated to
different clothing
 Separate floor for electronic
item
 Presence of foodbazaar and
inox
 Special activities on every
Wednesday for womens
 Shopping experience along
with Radio central
Opportunities Threats
 Expansion Project  Intense Domestic Competition
 Growth in retail sector  Entry of retail giants like Wal-
 New Assets Acquisition mart,More mega mall etc.
 Backward Integration  Government Regulations

14. My learning

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  Good communication is the greatest key to success

 Passion leads to excellence

 Be punctual & committed to your work

 Don’t involve emotions in your work

 Be humble to everyone

 Respect each person at each level

 Be a very good listener

 Orders must be given in a friendly tone

 Team work is very important

 Always have a plan-B ready with you

 Take initiative

 Do not set pre-notions about an individual

 Be patient & always think before reacting

 Take your own responsibilities

 Be self-motivated

 Always have a positive attitude

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 15. My Recommendations

1. Though I found that most of the customers are unaware about the offers &
schemes so there should be a regular message boosting regarding the same.

2. Customers have a perception of high rates in the mall, so most of the

danglers should display minimum rates of that particular section.

3. Most of the customers find it difficult to park their vehicles so there is a

need of modification in parking facility.

4. There is a need of structured food court in the mall like 7 days SRS,KFC.

5. Most of the customer find it difficult to search for a section or a particular

brand so there should be “Floor map” on each floor on a maximum foot
point displaying each brand with a direction available on that floor.

6. There is a need of below the line advertising as advertising is less.

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 7. More than 60% of customers are not aware of weekend activities and ladies
dayout activities

8. SOH (Spaces on Hire) are very costly in comparison to others.

9. Food Bazaar section should come up with new ideas like selling bonsai plant
to show their concern about environment.

16. Conclusion

The objective of this internship was to learn the organizational culture and to know
how the practical world of corporate can be related to the theoretical knowledge.

I used my best knowledge & learned a lot, this duration of 6 weeks was like an eye
opener for my carrier in retail sector, I wish that 10 years down the line I could see
myself at a higher position in this organization.

The opportunities over here to learn are abundant. The 6 weeks training in Indore
Central was full of learning and exposure. It was a great experience to work with
Future Group.

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 17. Bibliography
• http://www.ibef.org/industry/retail.aspx

• http://www.futuregroup.in

• http://www.pantaloonretail.in/

• www.retailbiz.com

• www.retailyatra.com

• www.futurebazaar.com

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