Shock Marketing

This is a research by Management students of School of Business, Public Policy and Social Entrepreneurship,
Ambedkar University Delhi. The research aims to learn more about people’s beliefs, attitudes, feelings and opinions
towards shock advertising (advertising that is generally regarded as one that “deliberately startles and offends its
audience by violating norms for social values and personal ideals) as a means in India. Your opinion will represent
the opinions of thousands of people much like yourself and will be great help for our research.

Your survey responses will be strictly confidential and data from this research will be reported only in the aggregate.
Your information will be coded and will remain confidential. If you have questions at any time about the survey or
the procedures, you may contact us by email.

Thank you very much for your time and support. It will take approximately 15 minutes to complete the
questionnaire.

Personal Information

Age:

a) 15-21 year’s old

b) 22-35 year’s old

c) 36-50 year’s old

d) 51-60 year’s old

e) 61 and more

If you are a student please specify your University and department

• What do you think is the main message of these advertisements?

• What did you like most about these advertisements? Please be specific.

• What did you like least about this ad? Please be specific.

• Which advertising medium influences you the most?

• Television

• Magazine / Newspaper

• Internet

• Radio

• The main compelling factor in advertising for you is?

• Information

• Music

• Endorser of product

• Does advertising influence you to buy the product?

• Yes

• No

• Have you ever got so impressed by an advertisement that you purchased the product, even though
it wasn’t required by you?

• Yes

• No

• Do you perceive some advertisements as humiliating to other races?

• Yes

• No

• No opinion

• What is your opinion regarding nudity in advertisements?

• I have no objection to it

• I oppose such advertisements

• Have you ever felt scandalized after watching advertisement?

• Yes

• No
• What is your opinion regarding violence shown in advertisements?

• I have no objection to it

• I oppose such advertisements

• Do you think it is the right strategy using embarrassing subjects in advertising?

• Yes it is

• No it is not

• Have you ever come across any advertisement that shocked you?

• Yes

• No

• If yes, where was it?

• Billboard

• Television

• Magazine/ Newspaper

• Internet

• Radio

• Have you ever watched advertising which you think it should not be in the media?

• Yes

• No

Additional Suggestion/Information