SC 1121

Nam e:...................................................................................................
WASSCE (SC) 2019
MARKETING 1
Index Number:....................................................................................
Objective Test
50 minutes

THE WEST AFRICAN EXAMINATIONS COUNCIL

West African Senior School Certificate Examination (WASSCE) for School Candidates, 2019

SC 2019 MARKETING 1 50 minutes

O b je c t iv e T est

Do not open this booklet until you are told to do so. While you are waiting, write your name and index
number in the spaces provided at the top right-hand corner o f this booklet and thereafter, read the following
instructions carefully.
1. Use HB pencil throughout.
2. If you have got a blank answer sheet, complete its top section as follow:
(a) In the space marked Name, write in capital letters your sums by your other names.
(b) In the spaces marked Examination, Year, Subject and write ‘WASSCE (SC)’,‘2019’,
‘MARKETING’, and ‘1’ respectively.
<c) In the box marked Index Number, write your index number yeffica11y in the spaces on the
left-hand side. There are numbered spaces in line with each digit. Shade carefully the space with
the same number as each digit.
(d) In the box marked Paper Code, write the digits 112112 in the spaces on the left-hand side. Shade
the corresponding numbered spaces in the same way as for your index number.
i
(e) In the box marked Sex, shade the space marked M if you are male, or F if you are female.
3. If you have got a pre-printed answer sheet, check that the details are correctly printed, as described in 2
above. In the boxes marked Index Number, Paper Code and Sex, reshade each of the shaded spaces.
An example is given below. This is for a male candidate whose name is Chinedu Oladapo DIKKO,
whose index number is 4251102068 and who is offering Marketing 1.
THE WEST AFRICAN EXAMINATIONS COUNCIL
PRINT IN BLOCK LEI IM S
Name. DIKKO CHINEDU OLADAPO Examination: W ASSCE(SC) year: 2019
SumaaK Other N vies

Su b je ct: MARKETING Paper: 1

iWOEX PAPER CODE SEX

c Qj c 1jc 2 j I 3 S l c 6 3 c 73 1=83c93 1 c2ac33c4.jc53 c63c73c83c9a badfcate your sex by
2 , cQ i J t(]c $ 3 c 6 i c 73 eg: c9: T -Q*mmc2^ c3ac43c53c63c7ac8ac93 shading the space
c 2 3 c 3 3 c 4 3 ^ i c 6 3 C 73C 83C 93 2 =dat=l3 ■ H c3 ac4 ac5 ac$ a c7 3c8a c9a narked M (for Male)
f
L
cOa C2a c 3 ? c 4 a
c0 3 « * » c 2 3 c 3 3 c 4 j c
cS i c 63 c 7 a c 8 a c 9 a
5 3 c 63 c 7 3 c 8 3 c 93 1
1 oQim+mc 2 a c3a c 4 a c 5 a c6 a c7oc83 c9a
c03«#i c23 c3 3 c4 a c 5 a c6 3 c7 o c83 c9 s
o r F (for Female) In
i box: M F

A ■ t i c 13 C2a c 3 a c 5 a c 6 3 c7 a c 8 a c9a 2 C03C13 ^ p ic3 3 :4 a c 5 a c 8 3 c 7 3 c 8 3 c 9 a

a. c O a c l i a f r c 3 a c 4 a c 5 a c 6 a c 7 a c :8 a c 9 a
INSTRUCTIONS TO CANOOATES
U a c l3 c 2 3 c 3 3 c 4 3 c 5 ic (3 c 7 3 c 8 3 c 9 3 1. Uaa grade HB p aac B Smughout.
2. Answer each question by choosing one tetter and s h a f l^ l
i: 0 a [i 13 c 2a c 3 a c: 4? c 5a c7a c 8 ? c9 a
U s this: [A ] IB 1 [C ] m
cQa c1 3 c2a c33c4a c5 ac6 a c7aa0* c9 a 3. Erase completely any answerls) you wish to chanqe.
4. Leers extra spaces blank I the answer spaces providedM more than you need. _
For Supervisors only. 5. Do not make any markings across the heavy black m ans at the right-hand edge of
It candidate is absent shade this space: I I your answer sheet. _____________ _____________________

© 2019 The West African Examinations Council

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Answer all the questions.

Each question is followed by four options lettered A to D. Find the correct option for each question and shade
in pencil on your answer sheet, the answer space which bears the same letter as the option you have chosen.
Give only one answer to each question. An example is given below.

Goods produced for immediate use by households is classified as

A. industrial goods.
B. marked goods.
C. durable goods.
D. consumer goods.

The correct answer is consumer goods, which is lettered D, and therefore answer. uld be shaded.

[A ] [B ] [C ]

Think carefully before you shade the answer spaces; erase completely any answer(s) you wish to change.

Do all rough work on this question paper.

Now answer the following questions.

4 ?
1. iler is
One of the functions of a small retailer i to Which o f the following is a function o f

A. break goods into small units. warehousing?

B. sell goods in large quantities. < F A. Keeping and making goods available when

C. grant credit to producers. required

D. sell goods to the final consumers. B. Hoarding of goods to increase price

C. Making goods available to final consumers

2. An importance of transportation to a marketer is D. Storing of small units of products
that it

A. reduces cost of production.

One o f the rules that guides international
B. increases the price of goods.
marketing is
C. increases the efficiency in distribution.
A. import restriction.
D. reduces the distribution cost.
B. memorandum of association.

C. company's annual report.

D. articles of association.

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5. A challenge of marketing financial products online

is that it is prone to 9. An element in the marketing mix is

A. identity theft. A. propaganda.
B. unsolicited advertisements. B. publicity.
C. mass promotion. C. product.
D. unsolicited mails. D. packaging.

6. Which o f the follow ing entry modes in 10. Which of the following is an attribute of
international marketing would be suitable for marketing concept? Consumers
expensive projects? A. are considered to be always right.
A. Direct investment B. prefer quality products,
B. Joint venture C. would buy cheap products.
C. Exportjng goods that are highly advertised.
D. Franchising

11. Merchandising is best suited for

7. A function of packaging is to A. consumer goods.
A. improve product's quality. B. primary products.
< S >
B. reduce competition. C. industrial services.
C.

D.
protect die product

prevent adulteration. *v D. organizational products.

12. Which channel of distribution would a producer

8. The orientation that assumes that consumers of tomato paste in Kano use to reach a target
would only buy when persuaded with aggressive market in Asaba?
advertisement is A. Producer —►Agent —>Consumer
elling concept B. Producer —* Wholesaler —>Consumer
B7*”’ product concept. C. Producer —* Retailer —» Consumer
C. production concept. D. Producer —» Wholesaler —»
D. marketing concept. Retailer—^Consumer

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13. A disadvantage of warehousing is that it 17. Which of the following factors affects the
A. makes goods available when needed. location of a retail outlet?
B. protects goods from damage. A. Government policy
C. encourages hoarding of goods to create B. Weather condition
scarcity. C. Company's goodwill
D. prevents a reduction in the quality of D. Product quality
goods.

18. The shop that offers a range items

14. Electronic marketing is made possible through is a
network of specialty store.
A. computers.

B. consumer groups,

C. manufacturers. store.
D. advertising media.

eward for an entrepreneur is

15. Which of the following modes of transports a fee.
ensures the supply of gas in all-weather

conditions?

A. Trailers
D. a commission.
B. Pipeline

C. Aeroplane
Which of the following marketing fac:
D. Train
provide financial services?

A. Advertising
16. A ski tired by an entrepreneur for m
Savings and loans companies 8
successful bargaining is
Clearing and forwarding companies.
A. interpersonal skill.
Legal firms
B. leadership skill.

C. accounting skill.

D. administrative skill.

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 5
21. The systematic analysis of a problem with 25. Which of the following activities is a function
the aim of improving decision making on of marketing?
sales is marketing A. Provision of finance
A. research. B. Absorption of risk
B. planning. C. Facilitation of exchange
C. concept. D. Production of goods
D. forecasting.

26. An individual or organizatior ances

22. The pricing approach that is based on what rival business activities but ipate in the
companies are charging is business is a
A. cost-oriented approach. A. • distribute
B. demand-oriented approach. B. seller.
C. competitors-oriented approach.
c
D. value-oriented approach. D. facilitator.

23. Feedback obtained from marketing research o$

uii 27 j market with many buyers compared to
consumers’ needs would be used to suppliers is an example of
< < ,
A. reduce production cost. A. government market.
B. change product features B. reseller market.
S y
C. improve salesforce remuneration. C. consumer market.
D. improve inventory control. D. industrial market.

24. An importance of marketing research is that it 28. In the consumer buying-decision process, an
A. reduces the risk involved in decision influencing factor that includes age and
aking. occupation is
B. increases the cost of production. A. personal factor.
C. increases the risk involve in decision B. social factor.
making. C. cultural factor.
D. reduces the quality of products. D. psychological factor.

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29. At what stage in the buying-decision process

does a consumer collect information about a 33. A short-term incentive used to encourage

product? consumers to buy a product is

A. Need recognition stage A. advertising.

B. Alternative search stage B. public relations.

C. Post-purchase decision C. sales promotion.

D. Purchase decision D. publicity.

30. An element in a company's economic 34. Advertising aimed only at j ts about a

environment is product is

A. personal lifestyle. A.' competitj rtising.

B. family members. B. persuasive :ising.

C. technological innovation. C. informative advertising.

D. inflation rate. ‘ rect advertising.

31. Which of the following factors is considere'd 35. Which

V of the following food items is a

V
when determining the price of a prod primary product?

manufacturer? A. fish

A. Quality of the goods B.

B. After-sales serv: C.

C. Stock tumo D. Dry1

D. Channel stribution

36. Sales

32. An advertising medium that practically A. ;oods to the consumers,

demonstrates the use of a product is the B. quantity of goods to be

A. television.

B. magazine. C. stimulating demand through short term

C. newspaper. incentives.

D. radio. D. making goods available to consumers.

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37. The need and ability to pay for a product is 39. A market where specialist are needed before

A. demand. purchase decision is made is

B. supply. A. consumer market.

C. sales. B. industrial market.

D. transaction. C. reseller market.

D. commodity market.

38. Tubers of yam offered by a farmer for sales is

an example of a 40. The set of controllable variables i

A. secondary product. influence consumers is

B. manufactured product. A. promotional mix.

C. primary product. B. communication mix.

D. processed product. C. marketing mix.

product mix.

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