THE ROYAL

BANK OF
SCOTLAND
GROUP :
The Human Capital
Strategy
SYNDICATE 6
Amalia Sefrina C - 29115364
Dian Sadar Adi P - 29115417
Galih Wibowojati - 29115422
Mirna Ghaib Insani - 29115395
Silur Sasakawa I - 29115408
 3 How do they get key people measures?
What are the earliest key people measures? Why?

The key people in Royal Sales

Bank of Scotland are the
Branch Managers. And the
way RBS measure their
Branch Managers are by Control
creating this triangle
framework consist of control,
sales, people and service. People Service
 3 Continued..

• Leadership Excellence Profile (LEP) competencies will use the

triangle framework to be measured;
– Control : basic foundation. If the branch manager haven’t got that, everything is
going to be wasted. Measured in a weekly basis.
– Sales of financial service product. Measured on a daily basis.
– People ; employee satisfaction and engagement as well as levels of
communications and response. Measured in a weekly basis.
– Customer service; service score for every branches. Measured every month.
• Branch Managers had one on one evaluative meeting with their area
manager regularly at mid year.
• Similarly, branch manager met one-on-one at the same time with the
members of their staff.
• Before the meeting, branch managers received an evaluation
regarding what aspect of their job they were and were not
succeeding at.
 Continued..
3 Exhibit 11: The Measurement Result
 Continued..
3 Exhibit 12: The Measurement Result
 In HRM, Data will be represented in terms of Information, while in
4 HCM Data and Information will be elaborated in terms of
Knowledge. Give three examples what Knowledge did RBS
has which represented HCM?

 Global Data Warehouse that pulled various elements of

people data together from HR system across the group.
 Human Capital Toolkit - online tools and resources that
help HR across the Group diagnose issues, develop
interventions, share best practices and measure the
effectiveness of their people strategy. It consist of six
modules: survey, reports, benchmarking, research,
measurements and business intelligence.
 Branch Manager Performance Measurement - to
empower branch manager