Social Relevance project on

“Consumer perception about Big Bazaar”

Submitted in partial fulfillment for the award of the degree of

Master of Management Studies (MMS)

(Under University of Mumbai)

Submitted by

Sharad H. Yadav

Marketing

(Roll No. 171249)

Under The Guidance of

Prof.

2017-2019

Pillai Institute of Management Studies and Research

 CERTIFICATE

This is to certify that the project titles “ A STUDY ON MARKETING STRATEGY OF BIG
BAZAAR” is successfully completed by Mr. Sharad H. Yadav during the IV semester, in
partial fulfillment of Master’s Degree in Management Studies recognized by University of
Mumbai for the academic year 2017-2019 through Pillai Institute of Management Studies and
Research. This Project work is original and not submitted earlier for the award of any
degree/diploma or associate ship for any other University/Institution.

Name: Sharad H.Yadav

Date: (Signature of the

Guide)
 DECLARATION

I hereby declare that the Project Report submitted by me to the Pillai Institute of Management
Studies and Research, is a bonafide work undertaken by me and it is not submitted to any
other University or Institution for the award of any degree/diploma certificate or published
any time before.

Name: Sharad H Yadav

Roll No: 171249 Signature of the

student
 ACKNOWLEDGEMENT

No task is single man’s effort. Any job in this world however trivial or tough cannot be
accomplished without the assistance of others. An assignment puts the knowledge and
experience of an individual to litmus test. There is always a sense in a success. The
opportunity to express my indebtness to people who have helped me to accomplish this task.

I would like to take this opportunity to acknowledge my gratitude to various people who have
helped me during successful completion of the project. Their systematic guidance has helped
me to complete project in systematic and smooth manner.

I feel highly indebted towards the Director of my institution Dr. Satish K. Nair and my
faculty guide Prof. for her constant guidance and support which helped me to make this
project successful.

I extend my gratitude to my college “Pillai Institute of Management Studies and

Research” for giving me this opportunity.

Last but not the least; it would be unfair if I don’t express my indebtness to my parents and
all my friends for their active cooperation which was of great help during the course of my
training project.

Any omission in this brief acknowledgement does not mean lack of gratitude.
 An Overview NGO’s
NGO (Non- Governmental Organization) A non-governmental organization (NGO) is an
organization that is not part of a government and was not founded by states. NGOs are
therefore typically independent of governments. Although the definition can technically
include for-profit corporations, the term is generally restricted to social, cultural, legal, and
environmental advocacy groups having goals that are primarily non-commercial. NGOs are
usually non-profit organizations that gain at least a portion of their funding from private
sources. Current usage of the term is generally associated with the United Nations and
authentic NGOs are those that are so designated by the UN. Because the label "NGO" is
considered too broad by some, as it might cover anything that is non-governmental, many
NGOs now prefer the term private voluntary organization (PVO). A 1995 UN report on
global governance estimated that there are nearly 29,000 international NGOs. National
numbers are even higher: The United States has an estimated 2 million NGOs, most of them
formed in the past 30 years. Russia has 65,000 NGOs. Dozens are created daily. In Kenya
alone, some 240 NGOs come into existence every year. The International Red Cross and Red
Crescent Movement is the world's largest group of humanitarian NGO's. Though voluntary
associations of citizens have existed throughout history, NGOs along the lines seen today,
especially on the international level, have developed in the past two centuries. One of the first
such organizations, the International Committee of the Red Cross, was founded in 1863.
 Literature review

In the last decade, non-governmental organizations (NGOs) have gained increased attention
among scholars and practitioners of development. They have become increasingly important
agents of the development process in the countries of the South, in all of their main areas of
work such as humanitarian relief, long-term development, policy formation and political
advocacy (Attack 1999). On the other hand, there is a current view that NGOs constitute a
viable alternative to government as channels of development assistance, particularly in
developing countries. Some of the NGOs’ functions and advantages, according to Streeten
are:

(1) They are good at reaching and mobilizing the poor and remote communities;

(2) They help empower poor people to gain control of their lives, and they work with and
strengthen local institutions;

(3) They carry out projects at lower costs and more efficiently than the government agencies
and

(4) They promote sustainable development. In this article two aspects will be discussed, first,
the relationship between NGO and empowerment as a particular virtue of NGOs, and second,
the strategy and program undertaken by NGOs that contribute to sustainable community
development.

In other words, the purpose of this paper is to shed some light on the NGOs’ program
regarding issues of empowerment and sustainable community development. In particular, the
paper seeks to highlight participation of NGOs in promoting sustainable community
development. Thus, this article will review some literature regarding the NGOs’ programs,
and highlight how these programs would affect community empowerment, and finally
contribute to sustainable community development.

NGOs are professionally-staffed organizations aiming at contributing to the reduction of

human suffering and to the development of poor countries (Streeten 1997). They do this in
various ways, e.g. by funding projects, engaging in service provision and capacity building,
contri-buting to awareness, and promoting the self-organization of various groups
Meanwhile, Desai has mentioned that NGOs have an important role to play in 18 supporting
women, men and households, and expected that they can meet the welfare.
She accounted some role and functions for NGOs, such as counseling and support service,
awareness raising and advocacy, legal aid and microfinance. These ser-vices help the people
to achieve their ability, skill and know ledge, and take control over their own lives and finally
become empowered. On the other hand, Stromquist (2002) has noted three major functions
for NGOs such as

(1) service delivery (e.g. relief, welfare, basic skills)

(2) educational provision (e.g. basic skills and often critical analysis of social environments)
(3) public policy advocacy.

From the literatures, it could be summarized that NGOs play an important function in
promoting sustainable community development. Sustainable community development
emphasizes on a balance between environmental concerns and development objectives, while
simultaneously enhancing local social relationships.

Sustainable communities meet the economic needs of their residents, enhance and protect the
environment, and promote more humane local societies (Bridger and Luloff 1997). As
Bridger (1997) has mentioned, sustainable community development includes five
dimensions. The first dimension emphasises on increasing local economic diversity.

The second is self-reliance which entails the development of local markets, local production,
local processing of previously imported goods, and greater cooperation among local
economic entities.

The third dimension involves a reduction in the use of energy, coupled with the careful
management and recycling of waste products.

The fourth dimension focuses on the protection and enhancement of biological diversity and
careful stewardship of natural resources.

Finally, the fifth dimension is related to the commitment of the sustainable communities to
social justice. 20 Through the functions of providing microfinance, initiating capacity
building and self - reliance, NGOs could promote empowerment among community
members, and eventually community sustainable development. Specifically, the discussions
are on the functions related to provision of microfinance, initiation of community capacity
building and selfreliance.
Eventually, sustainable community development will be achieved, particularly when
community is empowered. The “bottom-up approach” in community development would
likely bring about empowerment to the community and finally sustainable community
development.

The bottom-up approach emphasizes community participation, grassroots movements and

local decision making. It argues that community participation and grassroots initiatives
promote participatory decision making and local self-reliance. In bottom-up approach, people
are able to define their own problems and having ability and capacity to solve it through
organizing and participating themselves.

----------------------------------------------------------------------------------------------------------------

It has been estimated that over 400,000 children currently live on the streets in India. Often
lacking the financial support of adults, the children have to provide for themselves through
odd jobs. Many children resort to making money through more undesirable means, such as
pickpocketing, stealing, and prostitution. Their vulnerability frequently exposes them to
abuse and extortion. They lack access to sanitation, medical care, and nutritious food. Their
education is virtually nonexistent which can lead them to alcoholism and drug abuse.

Founded in 2003, by Amit Sinha, Jamghat is an NGO that aims to rehabilitate children living
on the streets of Delhi. In addition to providing the children proper nourishment aneducation,
Jamghat provides for a loving and supportive environment. It attempts to bind the children
together into a family so that they can make a positive change in each other’s lives.
NGOs at the International Level

There are tens of thousands of different NGOs across the world. There is a broad range of
different groups focusing on many different issues. Over the past decade there has been a
significant increase in the number of NGOs around the world (See table #1 for specific
growths). At the international level the main role of NGOs are concentrated in three major
debatable issues: Human Rights, Environmental Issues, and Development issues. Energy
policy can fall under all three categories.

Under The Charter of the United Nations, Article 71 it states, “The Economic and Social
Council may make suitable arrangements for consultation with non-government
organizations which are concerned with matters within its competence.” This alone does not
make NGOs a significant player in global decisionmaking process but rather a significant
influencer. Under this article it is clear that there are some rights for NGOs at a consultation
level. NGOs are allowed to at some degree, to voice their opinions and knowledge of certain
areas in global governance but are not allowed to play a role in the “General Assembly”
which ultimately makes the critical decisions.

NGOs represent a wide variety of issues but their greatest influence is their democratic
nature to speak for the “Public Interest.” This type of philosophy has helped NGOs to be a
great influence in global debates. Although NGOs have increased in number and influence
over the course of history they have also endured many setbacks in their journey to reach
their goal. A great deal of setbacks has been due to the difficult task of assembling the
massive varieties of different NGOs at the international level.

If the NGOs were able to join together to provide a solid foundation on global issues, they
could have a greater strength in knowledge and power, to negotiate global issues with the UN
and at other global political gatherings. Throughout the history of NGOs, they have
experienced triumphs and defeats in reaching their ultimate goal for a peaceful and
sustainable world. Of course many defeats have been due to their lack of decision-making
power at all levels of governance, but the unification of like-minded NGOs joining together
as one organization could only strengthen their battle.
Independence from Governments

The most difficult question about the independence of NGOs is whether they come under
governmental influence. Individual governments do at times try to influence the NGO
community in a particular field, by establishing NGOs that promote their policies. This has
been recognized by quite common use of the acronym GONGO, to label a government
organized NGO.

Also, in more authoritarian societies, NGOs may find it very difficult to act independently
and they may not receive acknowledgment from other political actors even when they are
acting independently. Beyond these unusual situations, there is a widespread prejudice that
government funding leads to government control. In the field of human rights, it would
damage an NGO for such a perception to arise, so Amnesty International has strict rules that
it will not accept direct government funding for normal activities.

On the other hand, development and humanitarian relief NGOs need substantial resources, to
run their operational programs, so most of them readily accept official funds. While these
NGOs 7 would like the security of a guaranteed budget for their administrative overheads,
governments generally only want to support field costs for projects. Nominally NGOs may
appear to be independent, when they design their own programs, but government influence
can arise indirectly if the program is designed to make it more likely that government grants
or contracts will be forthcoming.

On the other hand, confident experienced NGOs can appeal for funding for new approaches
and in so doing cause government officials to re-assess policy. The best example of this is the
way in which NGOs, particularly the International Planned Parenthood Federation, dragged
governments into adopting population programs. There is no obvious method to identify the
direction of influence, without detailed knowledge of the relationship between an NGO and a
government. Environmental NGOs may have either type of funding relationship.
Conservation and research groups may happily obtain government funds to support their
programs: some are innovative and some are not. Beyond these situations, radical
campaigning groups may be unwilling and unable to attract government funds.
 Types of NGO’s
There are numerous possibilities to classify NGOs. The following is the typology the World
Bank uses:

 Operational NGOs

Their primary purpose is the design and implementation of development-related

projects. One categorization that is frequently used is the division into relief-oriented
or development-oriented organizations; they can also be classified according to
whether they stress service delivery or participation; or whether they are religious and
secular; and whether they are more public or private-oriented. Operational NGOs can
be community-based, national or international.

 Advocacy NGOs

Their primary purpose is to defend or promote a specific cause. As opposed to

operational project management, these organizations typically try to raise awareness,
acceptance and knowledge by lobbying, press work and activist events.

OBJECTIVES:

 To take classes of the students who are not admitted to school. And take
tuition's of the weak students of different subjects and help them in their winter
projects
 To know about the NGO - How, when, where and why it started? What kind of
social work they do and how they work in India.
 To study the managerial aspects of Children of the world Trust

Important Features of NGOs

 Purposes

NGOs exist for a variety of purposes, usually to further the political or social goals of
their members. Examples include improving the state of the natural environment,
encouraging the observance of human rights, improving the welfare of the
disadvantaged, or representing a corporate agenda. However, there are a huge number
of such organizations and their goals cover a broad range of political and
philosophical positions. This can also easily be applied to private schools and athletic
organizations.
 Methods

NGOs vary in their methods. Some act primarily as lobbyists, while others conduct
programs and activities primarily. For instance, such an NGO as Oxfam, concerned
with poverty alleviation, might provide needy people with the equipment and skills
they need to find food and clean drinking water.

 Networking

The International Freedom of Expression exchanges (IFEX), founded in 1992, is

global network of more than 60 non-governmental organizations that promote and
defend the right to freedom of expression.

 Consulting

Many international NGOs have a consultative status with United Nations agencies
relevant to their area of work. As an example, the Third World Network has
consultative status with the UN Conference on Trade and Development (UNCTAD)
and the UN Economic and Social Council (ECOSOC). In 1946, only 41 NGOs had
consultative status with the ECOSOC, but this number had risen to 2,350 in 2003.

 Management of non-governmental organizations

Two management trends are particularly relevant to NGOs: diversity management and
participatory management. Diversity management deals with different cultures in an
organization. Intercultural problems are prevalent in Northern NGOs that are engaged
in developmental activities in the South. Personnel coming from a rich country are
faced with a completely different approach of doing things in the target country. A
participatory management style is said to be typical of NGOs. It is intricately tied to
the concept of a learning organization: all people within the organization are
perceived as sources for knowledge and skills. To develop the organization,
individuals have to be able to contribute in the decision-making process and they need
to learn.

 Relations

The relationship among businesses, governments, and NGOs can be quite complex
and sometimes antagonistic. Some advocacy NGOs view opposition to the interests of
Western governments and large corporations as central to their purpose. But NGOs,
governments, and companies sometimes form cooperative, conciliatory partnerships
as well.

 Staffing

Not all people working for non-governmental organizations are volunteers. Paid staff
members typically receive lower pay than in the commercial private sector.
Employees are highly committed to the aims and principles of the organization. The
 reasons why people volunteer is usually not purely altruistic, but self-serving: They
expect to gain skills, experience and contacts.

 Funding

Large NGOs may have annual budgets in the millions of dollars. For instance, the
budget of the American Association of Retired Persons (AARP) was over
$540million dollars in 1999. Human Rights Watch spent and received US$21.7
million in2003. Funding such large budgets demands significant fundraising efforts
on the part of most NGOs. Major sources of NGO funding include membership dues,
the sale of goods and services, grants from international institutions or national
governments, and private donations. Several EU- grants provide funds accessible to
NGOs. Even though the term 'non-governmental organization' implies independence
of governments, some NGOs depend heavily on governments for their funding.

 Legal status

The legal form of NGOs is diverse and depends upon homegrown variations in each
country’s laws and practices. However, four main family groups of NGOs can be
found worldwide:

 Unincorporated and voluntary association

 Trusts, charities and foundations
 Companies not just for profit
 Entities formed or registered under special NGO or non-profit laws. NGO’s are not
subjects of law, as states are. An exception is the International Committee of the Red
Cross, which is subject to certain specific matters, mainly relating to the Geneva
Convention.

Different Types of Structures among NGOs

There is a great variety of ways in which NGOs are structured. The classic model is of a
membership organization, co-ordinated in a geographically-defined hierarchy. Individual
people work in local groups, which co-ordinate in provinces and then have a headquarters in
the capital city for the country as a whole. Such country-wide organizations are called
national NGOs. Frequently, the national NGOs combine in an international NGO, or INGO,
which may consist of regional groups of countries and be capped by a global body. Not all
the levels of the hierarchy need exist.
Many countries are too small to have provincial structures. Smaller specialist NGOs may
simply enroll individual members at the national level, without having any local branches.
Occasionally, individuals are enrolled at the international level. On the other hand, in large
organizations, the international level often seems relatively remote and attracts little attention,
even among the NGO's own members.

The group running a local family planning clinic does not necessarily know about the work
of the International Planned Parenthood Federation (IPPF) at the UN World Conference on
11 Women in Beijing. Nevertheless, such global organizations with their membership
measured in millions do maintain a democratic policy-making process. While some may hold
direct elections for key posts at the national level, the responsibility to the membership at the
global level is always indirect, via some international council or assembly of national
representatives.

It should be noted that one of the ambiguities about the term, NGO, is whether it is referring
to a local, provincial, national, regional or global body. Until the early 1990s, the matter was
generally straightforward in academic, news media or political discussions. The
overwhelming majority of local and provincial NGOs never engaged in transnational
activities. Thus NGO, by itself, usually meant a national NGO and regional or global bodies
were called international NGOs. National NGOs did engage in transnational development and
humanitarian activities, but, with very few exceptions, they were not, in their own right,
participants in international diplomacy.

When they wanted to exercise political influence at the global level, they did so through the
appropriate INGO. In the 1990s, there was a great upsurge in local organizations becoming
active at the global level, particularly on environmental issues, because of the Rio Earth
Summit in June 1992, and on social issues, because of the Copenhagen Social Summit.

Since then, the term INGO has not been used so much and NGO, by itself, has come to cover
both national and international NGOs. As an expression of the new politics, various terms
then were popularized to refer to local NGOs. Grass-roots organizations, community based
organizations (CBOs), and civil society organizations (CSOs), all came into currency. There
is still an ambiguity whether these newer terms cover organizations that only operate at the
local level or also include local branches of national organizations.

Grass-roots and community organizations clearly refer solely to the local level, but civil
society has connotations of any level within a single country. Indeed, it has become quite
common to refer to global civil society. Linguistic usage in the legal atmosphere at the UN
used to be somewhat different.

When the UN was formed, any involvement of private individuals or groups in its work
constituted deviation from the norm of diplomacy being the exclusive preserve of "states".
Thus, a national organization, as mentioned in Article 71 of the UN Charter, was any NGO
based in a single country. No distinction was made between an organization that covered a
large constituency, over the whole country, and an organization based solely in a local
community or a small section of the population.

The lack of any distinction did not matter, as 12 participation by either country-wide or more
limited national NGOs was so rare in the permanent UN organs. Participation began on a
small scale in the 1970s at UN conferences, on an ad hoc basis. When the ECOSOC rules
were changed in 1996, to admit "national NGOs" to consultative status as a matter of routine,
the presumption became that a national organization was a country-wide membership
organization or a federation of local groups or an umbrella group, that is a coalition of NGOs
operating in different fields.

As is common at the UN, practice has not been consistent: a few local NGOs have been
admitted as "national NGOs" to consultative status. The Rio conference also produced a term
that has only been used in environmental politics at the UN. "Major Groups" refers to a
system of categorizing NGOs from all levels, for the purposes of participating in UN policy-
making processes. Hereafter, use of NGO alone will imply that any or all levels are included,
while local, national or global will be used when the meaning must be restricted to that level.
Terms such as CBOs and Major Groups will also be used in the appropriate political context.

Changes in Terminology Covering NGOs

A minority of NGOs conform to the model of a global democratic hierarchy, in which any
person may become a member. One variant is for the NGO to have subscribers or supporters,
providing income, receiving newsletters and responding to calls for action, but not having 13
any democratic control either over expenditure or over policy priorities for the organization.
This is common among altruistic NGOs, promoting social welfare and poverty alleviation,
and also among environmental NGOs.

Another variant is for a specific status or participation in some activity to be a prerequisite

for membership. Thus trade unions are only open to those employed in certain occupations
(sometimes very broadly defined). Similarly, professional, scientific and technical bodies are
only open to people with the relevant qualification. Such organizations may then be grouped
on a functional basis rather than a geographical basis, before they form national and/or
international federations.

Trade unions do maintain democratic decision-making structures (at least in principle, if not
always in practice). However, professional, scientific and technical bodies have professional
norms that override democratic norms and members may be expelled for violating the
professional norms. A third variant is a religious organization. The major religions do all
have complex hierarchies, from the local faith community through to global spiritual
authorities. None of them claim to be democratic: authority is based on faith, a holy text, the
charisma of individuals or a hierarchical tradition.

To some it will be surprising to discuss trade unions, professional bodies and religious
organizations as if they are NGOs. Indeed, the leaders of all three will usually deny they are
NGOs. Nevertheless, they are treated on the same basis as NGOs throughout the UN system,
with the exception of the special place for unions in the International Labour Organisation's
tripartite system of governance.
CHAPTER 2 – LITERATURE REVIEW

In the last decade, non-governmental organizations (NGOs) have gained increased attention
among scholars and practitioners of development. They have become increasingly important
agents of the development process in the countries of the South, in all of their main areas of
work such as humanitarian relief, long-term development, policy formation and political
advocacy (Attack 1999). On the other hand, there is a current view that NGOs constitute a
viable alternative to government as channels of development assistance, particularly in
developing countries. Some of the NGOs’ functions and advantages, according to Streeten
are:

(1) They are good at reaching and mobilizing the poor and remote communities;

(2) They help empower poor people to gain control of their lives, and they work with and
strengthen local institutions;

(3) They carry out projects at lower costs and more efficiently than the government agencies
and

(4) They promote sustainable development. In this article two aspects will be discussed, first,
the relationship between NGO and empowerment as a particular virtue of NGOs, and second,
the strategy and program undertaken by NGOs that contribute to sustainable community
development.

In other words, the purpose of this paper is to shed some light on the NGOs’ program
regarding issues of empowerment and sustainable community development. In particular, the
paper seeks to highlight participation of NGOs in promoting sustainable community
development. Thus, this article will review some literature regarding the NGOs’ programs,
and highlight how these programs would affect community empowerment, and finally
contribute to sustainable community development.

NGOs are professionally-staffed organizations aiming at contributing to the reduction of

human suffering and to the development of poor countries (Streeten 1997). They do this in
various ways, e.g. by funding projects, engaging in service provision and capacity building,
contri-buting to awareness, and promoting the self-organization of various groups
Meanwhile, Desai has mentioned that NGOs have an important role to play in 18 supporting
women, men and households, and expected that they can meet the welfare.

She accounted some role and functions for NGOs, such as counseling and support service,
awareness raising and advocacy, legal aid and microfinance. These ser-vices help the people
to achieve their ability, skill and know ledge, and take control over their own lives and finally
become empowered. On the other hand, Stromquist (2002) has noted three major functions
for NGOs such as

(1) service delivery (e.g. relief, welfare, basic skills)

(2) educational provision (e.g. basic skills and often critical analysis of social environments)
(3) public policy advocacy.

From the literatures, it could be summarized that NGOs play an important function in
promoting sustainable community development. Sustainable community development
emphasizes on a balance between environmental concerns and development objectives, while
simultaneously enhancing local social relationships.

Sustainable communities meet the economic needs of their residents, enhance and protect the
environment, and promote more humane local societies (Bridger and Luloff 1997). As
Bridger (1997) has mentioned, sustainable community development includes five
dimensions. The first dimension emphasises on increasing local economic diversity.

The second is self-reliance which entails the development of local markets, local production,
local processing of previously imported goods, and greater cooperation among local
economic entities.

The third dimension involves a reduction in the use of energy, coupled with the careful
management and recycling of waste products.

The fourth dimension focuses on the protection and enhancement of biological diversity and
careful stewardship of natural resources.

Finally, the fifth dimension is related to the commitment of the sustainable communities to
social justice. 20 Through the functions of providing microfinance, initiating capacity
building and self - reliance, NGOs could promote empowerment among community
members, and eventually community sustainable development. Specifically, the discussions
are on the functions related to provision of microfinance, initiation of community capacity
building and selfreliance.

Eventually, sustainable community development will be achieved, particularly when

community is empowered. The “bottom-up approach” in community development would
likely bring about empowerment to the community and finally sustainable community
development.

The bottom-up approach emphasizes community participation, grassroots movements and

local decision making. It argues that community participation and grassroots initiatives
promote participatory decision making and local self-reliance. In bottom-up approach, people
are able to define their own problems and having ability and capacity to solve it through
organizing and participating themselves.
Introduction to children of the world Trust

Children of the World (India) Trust Bombay is a non-profit, non-political, secular Charitable
Trust, established in India since 1982. We work with underprivileged children and their
families, regardless of their caste, creed or religion.

Our Vision is to enable every child to attain the right to well-being and happiness. We share

the same goal as our parent organization - Children of the World Norway - to work in the
best interests of the child. Through adoption and foster care for the children at our Child
Care Center, on the one hand, and through our Sponsorship Program on the other, we
provide education, health and nutrition to underprivileged children, to empower them to reach
their full potential and become responsible citizens. We also support families and the elderly
members of the community, through income generation activities and health interventions,
with a special focus on those diagnosed with major illnesses.
 BOARD OF TRUSTEES

Ms. Meena Mathew – Chairperson, Ms. Simon N. Tata

Chairman Emeritus, Trent Ltd. Director, Norinco Pvt. Ltd.

Dr. R. P. Agarwal Mr. P. M. John

MD. M.R.C. P.D.C.H. Chartered Accountant
Rtd. Professor of Paediatrics

Mr. P. M. John Mr. Rabindra Hazari

M.A. LL.B., M.Phil and Ph.D. Chartered Accountant
Advocate

Mr. Rabindra Hazari Dr. Sajeda Q. Maskati

M.A. LL.B., M.Phil and Ph.D. Counseling Psychologist
Advocate

Ms. Anjali Mathur Ms. Namita Kuruvilla

Creative Consultant Creative Consultant
Education & Career Counsellor

Ms. Tina Vajpeyi Mr. Mandar M. Tambe

Chartered Accountant Advocate

Children of the world Team

Our team at Children of the World (India) Trust Bombay - CWB for short - comprises staff
with several years of experience in the field of adoption, child care and in working with
various stakeholders. They have an extensive understanding of the issues, work with and their
rapport with children, youth and adults, in the project areas, has enabled comprehensive
interventions to bring about changes in the lives of the children and the communities they
work in.
CWN INSPIRATION

We began work under the auspices of Children of the World, Norway (CWN). And share the
same vision and ultimate goal – to always work in the best interest of the child.

CWN is our chief sponsor and continues to inspire and support us. We value and are deeply
appreciative of our close ties as we face the challenges ahead.

30,000,00 6,380 1410

People impacted Children supported Children under
through our efforts through direct investment sponsorship program

CWN AIM

 CWN welcome and shelter lost, abandoned and relinquished infants and children with
the ultimate aim of placing them in families who will love and nurture them. Through
adoption aim to give every child a chance at well-being and happiness

 CWN support underprivileged children in education; nutrition and health through

sponsorship with the ultimate aim of helping them develop into responsible citizens.
Our efforts are all encompassing – CWN assist families as well as the sick and elderly
members of the community.

CHILDREN OF THE WORLD SERVICES

ADOPTION PROGRAMME

Since 2015 Central Adoption Resource Information and Guidance System (CARINGS), a
nodal body for adoption of Indian children has introduced an online portal to centralize in-
country and inter-country adoption. Children of the world trust has integrated this procedure
in adoption and also abides to rules and regulations modified and passed in 2017 regarding
adoption hence avoiding multiple registrations and facilitating a quick and transparent
process.

COUNSELLING
Pre-adoption: It is very encouraging to meet adoptive parents. The social worker counsels’
potential adoptive parents to ensure that they are prepared for a great responsibility. Children
may have emotional and behavioural needs for which the adoptive family needs to be
educated in terms of handling and coping. The aim is to make sure that the child’s life after
adoption is comfortable and peaceful.

Post adoption: Welcoming an adopted child into the home changes family life. The child
and the parents will need to adapt to each other. Post adoption period is the time after the
child has been placed into a family. Post adoption services are one of the mandatory
requirements of adoption process because they are offered to assess the family in beginning a
life together. As per the regulations, the social worker visits the family for two years on six
monthly basis. Counselors aim to reduce any issues that the new family might face. For those
who may not need therapy or counseling, coaching for new parents is also something CWB
helps with.

ADOPTION STATISTICS

INDIAN NRI FOREIGN TOTAL

MALE 11 1 2 14
FEMALE 13 1 2 16
TOTAL 24 2 4 30
CHILD CARE CENTRE – CWN HOME

Vishwabalak Kendra is not just an institution but a home full of love, comfort and warmth.
Every wall in the centre is painted with vibrant colours and adorned with objects like
birdhouses, shapes and posters to appeal the children living here.
The centre is surrounded by greenery and the numerous windows and open spaces allow
plenty of fresh air and sunlight to fill the corridor providing the children with a bright,
cheerful and healthy atmosphere to play in.

An open area right in the middle of the centre has slides and swings to engage the older
children in play after a day of learning. The view of the playground from the first-floor
corridor acts as a form of entertainment for the children. It also exposes them to the various
forms of sports and encourages the development of sport related interests. An aquarium and a
ball pit ensure interest in marine life and nature.
Vishwabalak Kendra is outfitted with the best equipment coupled with unconditional love
from dedicated caretakers to make sure that the children here enjoy good physical and mental
health. It provides a blissful environment that stimulates healthy growth and learning.
CARE FOR DIFFERENTLY-ABLED CHILDREN

Differently-abled children are given therapy, care and education that is individually tailored
to meet their needs. Here, at the Center, we piece back together their childhood through hours
of physiotherapy, speech therapy, counselling, remedial education, medical support and
loving care. The well-ventilated rooms of the centre on the first floor also have bright and
spacious play areas attached to them, alongside a terrace garden to provide children
additional space to move around.
Medical interventions are of the highest priority — a team of doctors and visiting specialists
monitor each child's motor and sensory skills. Children receive multiple therapeutic inputs
until they achieve functional independence or age-appropriate maturity.

NEONATAL NURSERY
A neonatal nursery, fitted with warmers, pulse oximeters, air purifiers, autoclaves,
phototherapy units, oxygen cylinders and other emergency equipment is a cool, hygienic and
calm oasis for pre-term babies. New-born babies, who are malnourished or underweight, are
placed in individual cradles, snugly wrapped in blankets. The caregivers are experienced in
handling these babies and give them all the love, care, and the human touch which is so
essential for these children.
SPONSORSHIP

Under the aegis of our Sponsorship program, CWB’s objective is to support children and
youth, living with their families, to become socio-economically, emotionally and physically
healthy adults. Sponsorship program aims at ensuring that underprivileged children get the
necessary education and support to become independent and self-sufficient. Nutritional
support provided to the children under program also contributes to improved learning abilities
for children. The objective is to ensure that families and communities support and augment
the healthy development of their children, thereby contributing to the development of their
surroundings.

Key objectives

 To provide educational, health and nutritional services to sponsored children and their
families
 To support need-based projects in the communities where our sponsored children and
their families reside
 To prevent the disintegration of families due to socio-economic reasons

Criteria for selection of sponsored children

 Single parent families due to the death of either parent

 Single parent families due to desertion by either parent
 Family with low income/unemployment
 Family with alcoholism, drug addiction and/or gambling problems
 Family with either or both parents suffering from major or terminal illnesses
 Physically challenged children
YOUTH CENTER

CWB's most recent and exciting initiative was to set up a Youth Center for the children and
youth we sponsor, to give them a space to acquire new skills and to learn to be economically
productive. The Center also provides them with a peaceful place where they can concentrate
on their studies without being disturbed. The objectives of the Center are manifold:

 To provide a conducive environment to adolescents and youth — girls and boys — to

focus on their academics
 To organize workshops, awareness sessions (especially on prevalent social issues),
aptitude testing, career counselling and guidance sessions for the youth
 To impart computer literacy and support student education with the help of referral
books
 To enable students to prepare for competitive exams - this is determined by their
interest areas and aptitude.
 To organize art and craft sessions and other learning activities
 To organize exposure visits to places of interest
 To impart trainings on leadership and personality development to the youth


In addition, CWB also supports and facilitates the education of children/ youth with the aim
of making them employable and self-reliant.
To achieve this,
 Provide financial and material assistance
 Conduct support classes and special programs to enhance learning
 Organize trainings and capacity building sessions for the youth groups
COMMUNITY OUTREACH

CWB endeavours at Children of the World (India) Trust have made an impact on more than a
lakh of people in the communities CWB work in and provide support through:
 Community kitchens
 Community health programmes and nutritional services
 Women's development activities
 Balwadis (Pre-school activities)
 Day care centers for working mothers
 Vocational training courses
 Income generation schemes for women
 Mental health interventions and counselling
 Programmes for children with special needs
 Programmes for senior citizens
 Youth development projects
 Adolescent empowerment programmes
 Excursions and educational visits
 Workshops for extracurricular activities like sports (both indoor and outdoor), arts and
craft, dance and music

EDUCATION
CWB reaches out to 1,500 children, of whom 199 secondary and higher secondary students
are given financial support for private tuitions. Students are also supported through special
classes. Our classes for grades 1-7 are attended by 513 children, while 104 children attend
our balwadis at the quarry sites we work at. We also sponsor 199 children for professional/
vocational/ technical courses. Our education sponsorship programs are active in the Shivaji
Nagar slum area, Shiravane, Karave, Darave, Nerul village, IT colony, Kukshet, Rabale,
Sarsole, Nerul nagar, Bonsari and at three quarry sites namely MG nagar, Ramesh Metal and
HP.
CONCLUSION

FINDING

 CWB provide the children nutritional meals three times a day. The organization
enrolls the children in a nearby government school to receive their mainstream
education. Teachers at the bridge school assist the children in doing their school
homework and ensure that the students are making a steady progress in school.

 Apart from their day-to-day routine, the children participate in several activities
during the year. A yearly picnic, which is also planned as an education tour, is one of
the most entertaining activities of the year.

 CWB also celebrates all festivals and treats its children to sweets and other goodies,
including toys. As part of the organization, the children get to spend quality time with
the national and international visitors that broaden their horizon.

 CWB also find national and international sponsor for the children. If some sponsor
discontinues his sponsorship, they did not leave that child helpless they immediately
search new sponsor for the child.

Conclusion
 lot of money is been spent by NGO’s for the purpose of education but still the
objective of educating the poor children is not achieved due to the fact that the parents
should realize the importance of education and utilize the money for the
intended purpose instead of using for their family needs. Such projects will bring a
change in the approach of the parents.

 More projects of such nature should be encouraged so that the real needy children can
get educated and the society at large will be beneficial.
 Also the NGO’s should yearly fairs in the schools to ascertain the needs and
aspirations of the poor students and to help them out in building their careers.

 India is a big country with many people living under the poverty line. We have
covered only some parts of Mumbai and the condition is not that good.

 We can imagine if this is the present scenario of Mumbai then what might be the
condition of the whole of Mumbai.
Leaning

While working with CWB we learn many things some of the key point are as follows.

 We had both formal meetings and informal conversations with the members of NGO.
 We focused on the points that how the NGO actually works and provide the poor
children with great facilities.
 We studied how NGO manages to provide the children with education, medical
facilities, career guidance and how they motivate children and their parents to get
their kids well educated
 NGO gives their 100% and make sure that each of their students must get easy and
higher education facilities. They themselves take effort and visit their community to
see that everyone is getting education and taking the best advantage of the facilities
provided by the NGO
 They also provide with vocational training
 They also manages to find sponsor for the poor children so that to build each one of
them with great future and with enthusiasm.
 NGO also provide them with great values. Value for education- so that the children
till 10th std or 12th std must get aware that how much the education is important.

They also helped and guided us with all the information required for our project. They made
us visit each and every center of theirs (Children of the World).
The world that we see from outside seems very colourful and lustrous to us and we have
always been unaware or rather ungrateful of the blessings that we always have. But on
looking so close and deep to things i had been unaware of, for all these years, i have realized
that there is a lot more to life than just getting good degrees and earning good digits. I may be
a successful lawyer in near future, but what is more important is if i can be a successful
person or not, and success of a person majorly depends on how he contributes in the welfare
of persons that surround him, the society.
CWB has a history of providing information to governments and companies about not only
local and national issues but also at an increasing rate, at the international level for children
and humanities. International government alone is difficult strictly between the massive
diversities between each country that is represented at these international conferences.
The goals of the NGO are not only to have their voices heard but actually understood. The
NGOs feel it is essential to have action against child poverty, sexual abuse of children made
at the political level.

Perhaps, with the increase over the past decade of NGOs and the future of NGOs looking
bright, they may someday join together in their efforts. When this day does evolve the
pressure at the level will be felt and action will be taken. The point of this debate about
terminology is to emphasize that NGOs are not just well-meaning, uncontroversial, non-
political groups. Furthermore, there is no difference between the role of NGOs in domestic
and in global politics. At both levels, they are diverse, controversial and of major political
significance.

The impact of a particular NGO may vary across time and place, and from one issue to
another, but collectively NGOs generate the dynamics of political change. We have seen that
there is often an assumption that NGOs are operating for the general public good or even that
they are "progressive". However, there is such diversity to the values advocated by different
NGOs that they oppose each other, as well as putting pressure on governments and
companies.

Many women's NGOs oppose religious NGOs on questions of sexual and reproductive
behavior. Hunters, farmers and fishing communities oppose animal rights groups.
Environmental and development NGOs have different perspectives on sustainable
development from each other. Many radical NGOs are hostile to reformist NGOs who accept
incremental change. It is not logically possible for anybody to support all NGOs nor indeed to
be hostile to all NGOs. 37 Many government leaders express quite hostile attitudes to NGOs,
even in some democratic societies.
In as much as this is a general sentiment, it is irrational. There are particular factors that
explain the irrationality. Firstly, the increased impact of NGOs has caused resentment among
those whom they criticize. Secondly, the claim by some NGOs that they are the "voice of the
people" and hence have greater legitimacy than governments is deeply offensive to
government officials. As they are quick to point out, it is also a ludicrous claim.
Thirdly, the violence and the extreme revolutionary and/or nihilistic attitudes associated with
some of the participants in a series of anti-globalization demonstrations, starting at Seattle in
1999, diminished the status of the other NGOs at the demonstrations. In some circles, there
was even a generalized negative impact upon NGOs from the terrorist attacks upon New
York and Washington in September 2001. Nevertheless, virtually all government leaders, in
both domestic and global politics, including those who have expressed hostility, will work
with NGOs when they expect the most active NGOs to be allies, in support of their current
political goals.