Professional Documents
Culture Documents
Komaldeep Kaur
8167182
ENG 3170A
Professor Moreland
April 5, 2019
Over time as the world has made advances in technology, people have also made
advances in self-representation and how they go about representing themselves in the world.
Today, social media allows for people to represent themselves not only through pictures and
words but also through emotions; like the ability to express an emotion instead of just a “like” on
Facebook posts. The development of social media has altered the way in which we represent
ourselves to the world, but it is not as negative as most people seem to think. Nancy Thumim
discusses self-representation and the definitions of ordinary people and their applicability within
touches on which category ordinary people fall under when they use social media for
self-representation. Jill Rettberg also explores how social media allows us to create visual
portraits of ourselves that we can publish for broader audiences to see allowing for true
Social media can be a place where true representation does not exist, but in most cases it is a
space for individuals to represent themselves and who they are, or who they want to be;
specifically on the platform Instagram. Twenty-first century social media users have become
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adept at using technology, and most have grown up with the latest technology in their hands or
readily available. This makes it so that the use of social media for self-representation is almost
critique by others who lack the understanding that social media may in fact be pertinent for
Thumim sets the basis of this argument with her definitions of ordinary people, and there
are both positives and negatives to her points. When looking at Instagram specifically, there are
two definitions of ordinary people that fit best with the topic of self-representation on social
media. In his first definition Coudry defines persuasion as the: “...division between ‘media
worlds’ and ‘ordinary worlds’” (Couldry 2000). He suggests that the term “‘ordinary people’
operates not only to denigrate, but also to categorize and contain” (Thumim 21), and this may be
true. However, “on the other hand, ‘ordinary people’ unites people as a group in distinction to
those who are not ‘ordinary’ and thus the term actually marks difference” (Thumim 23). Both of
these definitions are highly possible to execute through social media, but the first, where
“ordinary people” denigrates, can only succeed to exist if there is divise action taken by the users
of the different social media platforms; however, this is not the case, as most social media
platforms attempt to foster a positive atmosphere and space for their users. One of the prominent
regulations in place by the platforms which police what can and can not be posted. Due to
controversy over so many topics in today’s time, most social media platforms offer
comprehensive guidelines for their users to know what they can and can not post online. Two of
the most prominent platforms include Instagram and Facebook—the former owned by the latter
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now—have summary and in-depth sections on their sites for their policies on posting (which
have not changed since their merging). Instagram says in their “short” that they:
“want Instagram to continue to be an authentic and safe place for inspiration and
expression. Help [them] foster this community. Post only your own photos and videos
and always follow the law. Respect everyone on Instagram, don’t spam people or post
“...people come to Facebook to share their stories, see the world through the
eyes of others and connect with friends and causes...We recognise how important it is for
Facebook to be a place where people feel empowered to communicate, and we take our
role in keeping abuse off our service seriously...The goal of our Community Standards is
to encourage expression and create a safe environment. We base our policies on input
from our community and from experts in fields such as technology and public safety”
(Community Standards).
Both Instagram and Facebook recognize that their platforms are a space for users to feel
safe, share and express their stories, and be authentic. Both companies encourage their users to
express themselves in a safe environment. At the root of it all, these companies encourage
self-representation which in turn is filtered through to their users. These actions lead to the
cultivation of Thumim’s second definition that unites people as groups. Although this definition
also outlines difference with some people and whether they fall into the ordinary category or not,
this will always happen. Society is created with multiple hierarchies where people who have
more money or are more famous stand out amongst the crowd, and this is okay when people who
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are defined as ordinary are grouped together with these others as the outliers rather than the other
way around. The policies on Instagram and Facebook create a safe space where people can unite
in order for them to fit in and represent who they are among the rest of society.
Even Rettberg agrees that “with digital cameras, smart phones, and social media it is
easier to create and share our self-representations” (2). Social media allows for an easier and
faster way for us to represent ourselves to others. Rettberg further develops the concept that not
only does social media help us represent ourselves but “sometimes we use the mediation of
simply to imagine someone to speak to...Other times we want to share our experiences with
others” (2). This especially harps on the usage of social media by small business owners to
promote their products. Not all businesses are able to afford the high end websites and graphics
that bigger companies can, and platforms like Instagram and Facebook make it easier for them to
expand their business and use it as a contact method for their customers. In fact, almost all
businesses are on social media now and if they are not, it makes many people feel as though they
E.J. Westlake’s chapter titled “Friend Me If You Facebook: Generation Y and Performative
Surveillance” touches on how people today connect more through social media than they do face
campuses, it has virtual and physical life unique on the internet. Contrary to prevailing
attitudes of Baby Boomers and Generation X-ers that Generation Y is somehow socially
Generation Y perform...on the web to build community and to communicate in ways that
will forever alter, for better or worse, the ways in which people relate in person.”
Although the negatives of social media are constantly discussed, the facts show the exact
opposite (McNeill). Through social media people are able to create a presence that allows them
to make more in-depth connections with other people. Even in the television shown How I Met
Your Mother an episode titled “History vs. Mystery” addresses what people can learn about each
other over social media and the connections they can make through common interests. In the
show, one of the protagonists Ted is able to judge whether or not he would like to date a certain
person whether or not their Facebook page reflects a personality that he is interested in. Social
media has created a space for people to connect more than they would have than if they met in
In today’s society, with all of the access to new technologies, people adapt to
representing themselves in the ways that they see fit. Social media allows for people to represent
themselves, or the people they would like to be without being excluded from the crowd. Anyone
is able to post a picture on instagram that could show themselves dressed up in their best outfits
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or their most ragged sweatpants and people will still like and comment on these photos. Instead
of having to maintain a consistent face to presence they are able to portray different aspects of
their personality and be accepted for their different sides (Shultze). Social media does not hinder
self-representation but instead helps it to flourish and allow users to feel comfortable with the
Works Cited
McNeill, Laurie, and John David Zuern. “Online Lives 2.0: Introduction.” Biography, vol. 38,
“Mystery vs. History.” How I Met Your Mother: Season 7, Episode 6, written by Chuck Tatham,
“Oh, You Don't 'Do' Social Media for Business? Tell Me More about How You Plan to Stay
www.fiverr.com/vblaze17/create-100-social-media-post-images-quotes-and-memes.
Rettberg, Jill Walker. Seeing Ourselves Through Technology: How We Use Selfies, Blogs and
www.youtube.com/watch?v=CSpyZor-Byk&frags=pl,wn.
Thumim, Nancy, and Thumim, Nancy. Self-Representation and Digital Culture. Palgrave
Macmillan UK.
TDR
help.instagram.com/477434105621119.
www.facebook.com/communitystandards/adult_nudity_sexual_activity.