ASISH KUMAR SWAIN April 4, 2019

2019

ASISH KUMAR SWAIN

BBA 2ND YEAR
4/4/2019
170BBAGEN007
ASISH KUMAR SWAIN April 4, 2019

CHALLENGES AND PROBLEMS FACED BY BISLERI

INTRODUCTION:
Bisleri International Pvt. Ltd, also known as Parle Bisleri, is an Indian beverages company best
known for its eponymous Bisleri brand of bottled mineral water.
The Parle Group, founded by Late Jayantilal Chauhan, began manufacturing soft drinks in 1949.
Bisleri, an Italian mineral water company, was launched in Mumbai in the year 1965. The Parle
Group purchased Bisleri from the Italian entrepreneur Signor FeliceBisleri in 1969.
Several Parle Bisleri soda brands including Citra, Thums Up, Maaza, Limca and Gold Spot were
sold to Coca-Cola in 1993 for a reported $40 million.[At the time of sale, the Parle brands
together had a 60% market share in the industry. The brand was strong in South India.Citra was
phased out by 2000 to make way for Coke's international brand, Sprite.

MANUFACTURING PROCESS:
Bisleri manufacturers its own products and has its own manufacturing unit which includes
various machines, the completely manufacturing process is carried on by bisleri at its plant. The
whole manufacturing process is divided into:
Different parts and it consists of different activities like water purificationtreatment, blowing of
the bottles, filling of the bottles, packing of the bottles etc.

LIMITATIONS:
1. METHOD ADOPTED FOR DISTRIBUTION:-
The ‘routeselling’ policy adopted
by bislerifor distribution is more expensive than more commonlyfollowed method
of appointing distributors in different towns.this reduces the profit
of company. the dealer margin isreduced due to this .therefore not many dealer keepsbisl
eri in many areas. indirectly this is reducing thecoverage of bisleri.

2. REUSE OF BOTTLE BY LOCAL SELLERS AND ILLEGAL

MANUFACTURERS:-

Market research conducted by

bislerirevealed that the other overriding concern for this set of buyers is the tampering of
seal and the reuse of bottles.many have witnessed used bottles being refilled at
railwaystations. this deteriorates the brand image of bisleri.for example: - local sellers fill
the bottle of bisleri
withimpure water and the bottles are purchased by illiteratecustomers as bisleri water but
they buy water of lowquality. in this way brand of bisleri gets affected.

170BBAGEN007
ASISH KUMAR SWAIN April 4, 2019

3. FAULTS IN PRODUCTION:-

Tests conducted by various authorities showsthat it contains pesticides. in 2002 the 2cm
long insect wasfound in the bottle of bisleri. this has affected its sales andreputation. the
license of its two factories one at noida andother at bangalore has been cancelled because
of fault inproduction.

4. PRESSURE BY GOVERNMENT AUTHORITY:-

After insect was found in the bottles, fda

(food& drug adulteration) has cancelled the production of bisleri. afterwards it was
allowed to resume it but in thisperiod its customer were moved towards other products.
itis constantly under check by various authorities.

5. NOT MEETING THE DEMAND OF THE CUSTOMER:-

In certain parts of south in our country bigbottles of bisleri are in huge demand but the
company isunable to meet the demand of the consumers. This is affecting the demand for
the product. So people are forcedto use other brands of mineral water.

RESEARCH DESIGN:

For this problem I would like to go for descriptive research design. Because Bisleri is the
number one company in water industry. So many researches have been done on this
particular topic.

Descriptive research design is a scientific method which involves observing and

describing the behavior of a subject without influencing it in any way.

Many scientific disciplines, especially social science and psychology, use this method to
obtain a general overview of the subject.

Some subjects cannot be observed in any other way; for example, a social case study of
an individual subject is a descriptive research design and allows observation without
affecting normal behavior.

It is also useful where it is not possible to test and measure the large number of samples
needed for more quantitative types of experimentation. So I would like to go for
descriptive research design.

170BBAGEN007
ASISH KUMAR SWAIN April 4, 2019

QUESTIONNAIRE:

Name : …………………………………………..

Address : …………………………………………..

…………………………………………..

Mobile No: …………………………………………..

E-Mail ID: ……………………………………………………….

(1) Age Group

a. Below 30
b. 31- 40
c. 41- 50
d. Above 50 years

(2) Gender
a. Male
b. Female

(3) Do you buy packaged drinking water?

a. Yes
b. No

If yes please continue responding

If no thank you for responding

(4) Do you prefer particular brand for purchase?

a. Yes
b. No

(5) Which brand mineral water do you prefer to buy?

a. Bisleri
b. Kinley
c. Aquafina
d. Bailley

170BBAGEN007
ASISH KUMAR SWAIN April 4, 2019

e. kingfisher
f. Other local brand (specify)…………..
(6) How frequently do you consume packaged drinking water?
a. All the time
b. At home
c. In office
d. While travelling
e. Other times

(7) Which pack size do you prefer?

a. 500 ml
b. 1 ltr
c. 2 ltr
d. 5ltr
e. 20 ltr

(8) Where do you purchase water bottles?

a. Retail shop
b. wholesalers
c. departmental stores
d. other

(9) What made you to purchase Bisleri?

a. Easy to availability
b. Easy to handle
c. Quantity discounts
d. Other (specify)……….

(10) Have you purchased Bisleri water bottle?

a. Yes
b. No
If yes, please answer next question. If no, go to Q.No.15

(11) Why do you prefer Bisleri?

a. Advertising
b. Hygiene
c. Shop keeper’s advice
d. Price
e. Quality

(12) Are you satisfied with Bisleri 500ml?

a. Yes

170BBAGEN007
ASISH KUMAR SWAIN April 4, 2019

b. No
If Yes please ignore Q.No 13

(13) Why you are not satisfied with Bisleri 500 ml bottle?
a. Costly
b. Bottles are not attractive
c. Not sufficient for use
d. Quality is not good
e. Other (specify)……………..,..
(14) Which media do you think is best for promotion?
a. T.V. adds
b. Sales promotion
c. Word of mouth
d. Print media
e. Other

(15) How would you rate the satisfaction level towards Bisleri Brand on the scale of
4, 1 being lowest and 4 being highest

Not satisfied Niether Satisfied nor Stisfied Very Satisfied

dissatisfied
1 2 3 4

(16) In which factor Bisleri should improve?

a. Design of the bottles
b. Quality of the water
c. Promotional activities
d. Availability
e. Other (specify)…………….

CONCLUSION:
The important increase in India can be easily explained through the growth of the population and
problems of water quality and water supplies..Bottled water is a particularly competitive market, hence
companies need todevelop diverse marketing strategies, such as accessing new markets by owningor
developing partnership with regional brands, developing new products (suchas flavored water) or

170BBAGEN007
ASISH KUMAR SWAIN April 4, 2019

by-products (such as cosmetics) and developing services(home and office delivery of water)Today
more and more companies are coming up in the package drinking water market as there is a lot
of scope in bottle water market as seeing the increase inIndian population. Today the people of
India are very hygienic and only prefer bottle water which increases in the scope of bottle water market.By
looking at the increasing demand of bottle water companies have to see thatthey use modern
marketing strategies and also come up with trendy bottles andsatisfy the wants of the consumer.

170BBAGEN007