STEP 2 - IDENTIFY STRATEGIC MANAGEMENT EXECUTION PROCESS

PRESENTED BY:
WILMAN GERMAN RIOS FORERO

1.121.902.496

PRESENTED TO:
KARLA NATHALIA TRIANA

GROUP:
212053_16

NATIONAL UNIVERSITY OPEN AND DISTANCE – UNAD

STRATEGIC MANAGEMENT
INDUSTRIAL ENGINEER
OCTOBER 24, 2018
 INTRODUCTION

In the following work we will analyze the different specific tools that are counted to
perform a Strategic plan for companies in the commercial or service sector. I can
understand the importance of analyzing and implementing a Strategic plan like this
to solve problems and improve our processes to help continuous improvement to the
company or organization. and constantly innovate to meet customer needs.
 OBJECTIVES

Overall objective.
Understand, formulate and execute the strategic plan of an organization or company.

Specific objectives:

 Design a strategic plan for an organization.

 compare the BCG matrix with the balanced scorecard tool.
 Investigate the main corporate directional strategies in an organization.
1. SCREENSHOT OF EACH STUDENT PARTICIPATION AT THE COLLABORATIVE LEARNING
FORUM, TO DRAFT THE STRATEGIC PLAN.
 2. GROUP SELECTED COMPANY ONE-PAGE STRATEGIC PLAN (ACTIVITY 5)

Our mission
Satisfy and please the
beverage consumer with
excellence.

Main strategies Our vision

 Constant innovation in the market To be the best global company in marketing
(marketing). leading drink brands, to generate economic and
 A broad multi-category portfolio. social value in a sustainable manner by managing
 Bring new products to markets where it has innovative and winning business models with the
no presence. best collaborators in the world.
 Listen to the consumer, observe and
understand the client's needs.
 Have different sales models.
 Work with the best collaborators.

Declaration of the plan

Become the best multi-category
beverage player with global
presence. Strengthening us in:
 Development of a
winning portfolio.
 Transformation of the
operational model.
 Cultural evolution

Results
 Construction of new
bottling plants.
 Increase in volume in
sales.
 Less income compared to
the year 2017.
Our
 New brands
 Coca cola, the first non- values
alcoholic beverage
preferred by Colombians Wilman German Rios Forero
Group: 212053_16
 CONCLUSIONS

we can say with the development of this work that defining or implementing a
Strategic plan in a company or organization helps us to see the strengths and
weaknesses and where to focus so as not to waste energy or money and thus
achieve our objectives in favor of our own benefit and of the organization in which
we will perform as future professionals.
 REFERENCES

 Grasseová, M. (2010). Utilization of Balanced Scorecard in Public

Administration. Revista Academiei Fortelor Terestre, 15(1), 49-57. Retrieved
from: http://bibliotecavirtual.unad.edu.co:2051/login.aspx?direct=true&db=a9
h&AN=48810105&lang=es&site=eds-live.

 Wright, E., Fowler, D., & Moss, H. (2016). The One Page Strategic
Plan. Supervision, 77(2), 3. Retrieved
from:http://bibliotecavirtual.unad.edu.co:2051/login.aspx?direct=true&db=f5h
&AN=112361377&lang=es&site=eds-live.

 Jeyarathmm, M. Strategic Management, (pp. 122-133, 192-194) Global

Media, 2007. ProQuest Ebook Central, Retrieved
from:http://bibliotecavirtual.unad.edu.co:2460/lib/unad-
ebooks/reader.action?ppg=134&docID=3011305&tm=1502838885344.