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1.8.1 Exposure
Scott R Smith (2013) in his study of Developing a Protocol for Observational Comparative
Effectiveness Research: A User's Guide defined “exposure” in terms of epidemiology. The
study defined “exposure” as the terms that can be widely applied to any factor that may be
correlated with an outcome of interest. When using observational data sources, researchers
often depends on existing data elements to analyse whether individuals have been exposed
to a factor of interest.
Mainack Mondal (2017) in her study of Understanding & Controlling User Privacy in Social
Media via Exposure defined “exposure” for a piece of content as the set of people who
actually view the content. The researcher used exposure control, a model which known as
an improved and more inclusive privacy to better apprehension users’ privacy requirement.
Allegedly, the usage of social media such as Facebook News Feed had directly increased the
exposure of content, and hence consequence a feeling to the users that their privacy is
violated. Thus, the study draw out a conclusion that exposure are the element that should
be control to manage privacy.
Reference
The term of “usage” always related with concept of perceived usefulness and ease of use.
The concept was applied by Davis, et al. (1989) in his study of Perceived Usefulness,
Perceived Ease of Use, and User Acceptance of Information Technology. The researcher
conclude that there a negative relationship between ease of use and usage. The results
indicate that ease of use is not a determinant of use at all, but rather that usage influences
perceived ease of use. Davis, et al. (1989) stated that the importance of usefulness may
signify that requirement of extra effort to perform highly functional yet difficult system. An
explanation used to clarify the facts is users develop their attitudes about a system's ease of
use through prolonged usage. This could lead to a negative ease of use-usage relationship
through a number of factors.
Reference:
Davis, F.D. "Perceived Usefulness, Perceived Ease of Use, and User Acceptance of
Information Technology," MIS Quarterly (13:3), September 1989, pp. 319-340
1.8.3 Addictiveness
Reference
Reference