I.

Introduction:
II. About Coca-Cola and Pepsi:

Coca-Cola is a carbonated soft drink. It is produced by The Coca-Cola Company of Atlanta, Georgia, and
is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United
States since March 27, 1944). Originally intended as a patent medicine when it was invented in the late
19th century by John Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose
marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century.
The name refers to two of its original ingredients: kola nuts, a source of caffeine, and coca leaves. The
current formula of Coca-Cola remains a trade secret, although a variety of reported recipes and
experimental recreations have been published.

Pepsi (stylized in lowercase as pepsi, formerly stylized in uppercase as PEPSI) is a carbonated soft drink
that is produced and manufactured by PepsiCo. Created and developed in 1893 and introduced as Brad's
Drink, it was renamed as Pepsi-Cola on August 28, 1898, then to Pepsi in 1961, and in select areas of
North America, "Pepsi-Cola Made with Real Sugar" as of 2014.

III. The Cola War:

 1. Coca-Cola vs Pepsi by the Numbers

People have been debating, some even opposing, as to giving the win between the cola wars to Pepsi.
According to most business analysts, the taste and preference of people will eventually change and said
that it’d be better to base the “winner” by the numbers rather than a blind taste test.

So how does the cola brands fair in sales, market, and reception? Here’s a quick comparison table:
 Market Share 42% 31%

Annual Revenue $ 35.2 Billion $ 57.8 Billion

Operating Income $ 8.5 Billion $ 8.3 Billion

Net Income $ 11.8 Billion $ 6.3 Billion

Total Assets $ 72.9 Billion $ 68.2 Billion

Twitter Followers 391, 248 142, 766

Facebook Fans/Likes 3.4 Million 6 Million

2. Coke vs Pepsi on Marketing Strategies

In trying to dethrone the reign of the other, Coke and Pepsi has been going at it in every marketing and
promotional strategy they have. In an infographic entitled “The Soda Wars“, CnnTees.com traced how
both cola brands campaigned for themselves and against each other.

Coke started using celebrities as endorsers in 1900. Musician Hilda Clarke first endorsed Coke, followed
by famous baseball players in 1907. Pepsi, on the other hand, only started using celebrities as endorsers
in 1960s wherein American actress and singer Joanie Summers sang two advertisement jingles for Pepsi.
This was followed by Michael Jackson in 1984 and is regarded as one of the most popular endorsers of
the cola brand.

Aside from Jackson, famous celebrities endorsing Pepsi includes Britney Spears, Pink, Beyonce,
Madonna, Janet Jackson Christina Aguilera, and (just recently) Nicki Minaj to name a few. Coca-Cola
also got famous endorsers on their side with the likes of Bill Cosby, Michelle Kwan, Jennifer Lopez, Paula
Abdul, and Kobe Bryant among others.

3. Fun facts:
Even the snow storm cannot stop people buying Pepsi.
The ‘Pepsi” gangsters murdered a Coke…
… and the revenge.
A Pepsi can weared a cloak of Coke for scarying people in Halloween, meaning that Coke was a type of
monster- this picture was laid out by Pepsi in Halloween last year.
Coke immediately replied by using the same picture, only changed the quote: ‘Everybody want to be a
hero!’

4. Inconclusion: