PROJECT REPORT

ON

“STUDY ON OPERATIONAL ACTIVITIES AT LOTS WHOLESALE SOLUTIONS”

SUBMITTED IN THE PARTIAL FULFILLMENT OF THE AWARD OF THE DEGREE

OF
“MASTER OF BUSINESS ADMINISTRATION”
FROM GGSIP UNIVERSITY
DELHI

BY

DEEPAK SINGH GUSAIN UNDER THE SUPERVISION OF

Dr. Anubhav Varma

BATCH: 2017-2019

ARMY INSTITUTE OF MANAGEMENT & TECHNOLOGY,

GREATER NOIDA (UP) – 201306
CERTIFICATE OF TRAINING

2
 SUPERVISOR CERTIFICATE

This is to certify that Deepak Singh Gusain student of Master of Business Administration,
Batch_MBA-14, Army Institute Management & Technology, Greater Noida, has successfully
completed his project under my supervision.

During this period, he worked on the project titled “STUDY ON OPERATIONAL

ACTIVITIES AT LOTS WHOLESALE SOLUTIONS” in partial fulfillment for the award of
the degree of Master of Business Administration from GGSIP University, Delhi.

To the best of my knowledge the project work done by the student has not been submitted to any
university for award of any degree. His performance and conduct has been good.

Dr. Anubhav varma

20 December 2018 AIMT – Gr. Noida

3
 CERTIFICATE OF ORIGINALITY

I Deepak Singh Gusain, Roll No 03418403917 of MBA17-19, a full time bonafide student of
First year of Master of Business Administration (MBA) Programme of Army Institute of
Management & Technology, Greater Noida. I hereby certify that this project work was carried
out by me under the supervision of Dr. Anubhav Varma and the report submitted in partial
fulfillment of the requirements of the programme is an original work of mine. The work is
“STUDY ON OPERATIONAL ACTIVITIES AT LOTS WHOLESALE SOLUTIONS” not
based or reproduced from any existing work of any other person or on any earlier work
undertaken at any other time or for any other purpose, and has not been submitted anywhere else
at any time.

Deepak Singh Gusain

20 December 2018 MBA (2017-2019)

4
 ACKNOWLEDGEMENT

I want to show my sincere gratitude to all those who made this study possible. First of all I am
thankful to the helpful staff and the faculty of Army Institute of Management and Technology.
One of the most important tasks in every good study is its critical evaluation and feedback which
was performed by my faculty guide Dr. Anubhav Varma. I am very thankful to my Faculty as
well as Industry guide for investing his precious time to discuss and criticize this study in depth,
and explained the meaning of different concepts and how to think when it comes to problem
discussions and theoretical discussions. My sincere thanks go to my Institute and family, who
supported and encouraged me.

Deepak Singh Gusain

20 December 2018 MBA (2017-2019)

5
 EXECUTIVE SUMMARY

The project aims to collect data from the customers visiting LOTS WHOLESALE SOLUTIONS
at Netaji subhash place store in Delhi with respect to their requirements from a wholesale
company and whether LOTS WHOLESALE SOLUTIONS is able to fulfill the same.
There are large and small businesses all across the Delhi, with many different public and private
accounting firms that handle their accounts. Many of these businesses are raking in millions and
millions of dollars a year. Whereas LOTS WHOLESALE SOLUTIONS is the company which
has a well established market in Thailand and across the world but they are opening first store in
India. We will be exploring LOTS WHOLESALE SOLUTIONS and how it came about as a
business in India, along with all other activities performed in a wholesale company like from
transporting and storing goods to refrigerating fresh produce or maintaining stores and offices.
Which enables to help company protect the climate and the environment, reduce our running
costs, fulfill legal requirements and anticipate new environmental regulations?

6
 TABLE OF CONTENT

Certificate ……………………………………………………………………………….. (I)

Supervisor Certificate …………………………………………………………………… (ii)
Certificate of Originality ………………………………………………………………… (iii)
Acknowledgement ……………………………………………………………………….. (iv)
Executive Summary ……………………………………………………………………… (v)

CHAPTER CONTENTS PAGE

NO.
1 INTRODUCTION 8

2 LITERATURE REVIEW 20
RESEARCH OBJECTIVE

3 RESEARCH METHODOLOGY 24

4 DATA ANLYSIS AND INTERPRETATION 26

5 FINDINGS, LIMITATIONS, SUGGESTIONS & 36

CONCLUSION

BIBLIOGRAPHY

QUESTIONNAIRE

7
 CHAPTER 1

ABOUT THE COMPANY

LOTS Wholesale Solutions, a wholly-owned subsidiary of “SIAM MAKRO PCL”. LOTS

Wholesale - established in India in Jan 2018, started business transaction from July’18
Its parent company, “SIAM Makro” is Thailand’s largest Cash & Carry operator. Makro was
established in 1988 by CP Group, Thailand’s largest private company

● Makro currently operates 123 stores in Thailand and caters to over 3 million registered
customers

● Makro was established in 1988 by CP Group, Thailand’s largest private company

● HoReCa & Institution is our core focused segment of Business

● Our parent company, “SIAM Makro” is Thailand’s largest Cash & Carry operator

● Lots is established in India since Jan’18, and It is planning to

introduce 15 wholesale Cash & Carry formats in next 3 years in North India

● Lots Wholesale currently operating 120+ Cash and carry Wholesale store
in Thailand and cater to approx. 3 Million Businesses

8
Introduction of company

Type Public (BSE: LOTS WHOLESALE SOLUTIONS)

Founded January 2017, India

Headquarters Haryana

Key people CEO : Suchada Ithijarakul

Managing Director: Mr. Tanit Chearavanont

Director: Mr. Sameer Singh

Industry Retailers, hotels, restaurants, catering businesses, services

business

Operators, hospitals and Education Institution

Products Food, Non Food, grocery, Housekeeping, Stationary,

First Store NSP (Netaji Subhash Place , Metro station)

Revenue $50 billion (2017)

Employees 10,000+ (2017)

Website www.lotswholesale.com

9
 Board of Director

Strong corporate governance is essential for a successful business, and our board members
ensure LOTS Wholesale Solutions operates with integrity and accountability. Learn more about
our corporate governance policies and read our Statement of Ethics.

Tanit Chearavanont
Managing Director

Sameer Singh Manish Gehlot Mandeep Kaur

Director, Ops, BD & Expansion Director, IT Vice President, HR

Jatin Mazalcar Sandip Mishra Nishant Raiyrath

Director, Finance Director, Commercial Vice President
Operations

Chetan Dubey Ram Singh

(Assitant store manager) (Store HR head)

10
Operations

Work in operations was all about how the store plans, orders, and adjusts its product inventory:
How it prices items and displays them in the store, under what lighting, in what arrangement, and
with what signs. How it treats its customers throughout the store experience, from entry to exit.
How it handles cash and credit. How it handles returns and refunds. How it handles price
markdowns and sales. How it manages its staff and maintains its premises. How it handles data
about customers, products, sales, and revenue. All of this can fall under the field of retail
operations.

The next six sections provide a more detailed overview of responsibilities that may fall under the
field of retail store operations:

● Design
● Customer Service
● Cash, Fraud, and Internal Controls
● Product Inventory
● Administration
● Store Management

Operation are well explained in under given points

Customer Service Functions

Much of a store’s success depends on customer service - how it treats its customers. Customers
may not always be right, but they’re always the customer, representing a potential sale and
potential review. With excellent customer service, stores can increase their competitiveness, and
even make up for shortfalls in other areas, such as convenience or pricing. Positive, personalized
customer service can help the little guys compete against the big guys, and it can help brick-and-

11
mortar stores compete against online operations. However, online operations have been
increasingly good at providing remote customer service, with services such as convenient
returns. The best-run stores comprehensively train their employees on how to treat customers and
provide superior service to keep them coming back.

The following questions address elements of customer service:

● How are customers greeted when they enter the store?

● Is there a familiarity with repeat customers?
● Is personal service offered? At what point?
● If the store doesn’t have what the customer wants, how does the store handle that? Is
it willing to say who else might have the item?
● Does the store offer helpful guidance - after really listening to the customer?
● Is loyalty rewarded, such as through loyalty programs?
● If the customer has a problem or concern, how does the store handle it?

Internal Control Functions

Stores need to carefully define, implement, and monitor these areas of their operations, as they
directly impact the bottom line.

Handling cash and credit:

Good cash and credit handling requires both good people and a good system to track everything,
quickly discover discrepancies, and keep the store’s finances and inventory on accurate, solid
footing. Today’s technology often comes in the form of a point of sale (POS) system that can
handle not only daily sales, but also customer management and inventory. This can make it much
easier to track and reconcile each day’s sales with the cash and credit showing in the system.
Still, some stores may compare POS statistics with manual counting or cross-checking. They
also might do surprise counts of cash or inventory during the day, especially if problems have
been occurring. It all depends on the size and complexity of the retail operation. In any case, it’s
critical that a store maintain accurate figures with cash, credit, and inventory.

12
Shoplifting and fraud prevention

Stores devote significant resources (both people and technology) to deter shoplifting and fraud.
Some keep it behind the scenes so as not to interrupt the customer experience. Others may be
more upfront, as in the case of having a guard at a jewelry store entrance. Security cameras,
monitoring, and product scanners are also common. Losses from shoplifting and fraud can be
significant, including by organized rings and scams, so stores need to be vigilant and find
problems quickly if they do occur.

Internal controls

Stores develop and maintain internal controls, or standard operating procedures, to prevent
problems with cash handling, credit, shoplifting, and fraud. These controls help to prevent
money or inventory theft. They include cross-checks such as deposit slips for cash and a well-
defined set of authorized functions, so that only a certain level of employees have access to
certain items or parts of the store.

Safety and security

Stores try to ensure that their employees and customers are safe. They may use security guards
and security camera monitoring. Police calls to stores can be common, depending on the store’s
security practices. With liability issues, some stores are quicker nowadays to turn matters over to
the police

Product Inventory Responsibilities

For a store to succeed, it needs to have the products to satisfy its customers. This is the fourth
area of retail operations: inventory management. Stores do their best to balance supply and
demand for products in a constant cycle of selling and restocking. If a product doesn’t move
well, it is replaced with something that does. If a product does sell well, the store increase its
inventory. It may sound simple, but the quirks of supply and demand can make inventory
management difficult. Problems in the supply chain can make it hard to get hold of desired

13
products. A sudden shift in demand, such as a new product making an older one less attractive,
can catch a store by surprise.

These functions fall under inventory management:

● Ordering merchandise
● Receiving stock
● Using an inventory system
● Pricing

LOTS WHOLESALE SOLUTION

Customer orientation

For LOTS, being a wholesaler is all about creating customer value. This principle is at the heart
of company strategy and all their professional decisions are based on it.

Global entrepreneurship

It encourages entrepreneurial behavior and uses their international connections to enhance the
company’s value.

Success through excellence

Company strives to constantly improve their services. If necessary, they change outdated
structures and make unconventional decisions to achieve this.

Trust in our people

They encourage staff development, which also helps their company to grow. Demonstrating
personal commitment, actively listening and embracing different opinions are all essential for
them.

14
Authentic leadership

A retail business is built on integrity, transparency and authenticity. They start by applying these
standards to themselves and their actions.

Sustainability

Ensuring that their decisions take economic, ecological and social considerations into account in
equal measure.

 VISION:

To be the best food solution provider for professional customers in India .To enhance the wealth
generating capability of the enterprise in a globalization environment.

Delivering superior and sustainable stakeholder value

.

 MISSION:

 To deliver superior value to our customers, shareholders, employees and society at large.

 Multi – format

 Team achievement and invest in people

 Know and respect the local differences

 Responsible For the society and the world

 Offer the best Value and solution to customers

 VALUES:

To follow the 3-C philosophy i.e. create value for

The Country
The Community
The Company,
Leading on to deliver excellent customer experience.

15
The LOTS Business Path

● To have a Pan India Network with 15 Wholesale stores in the next 3 Years

● Multiple store formats (~4,000 to 5,000 sq metres)

● Investments over INR 1,000 crores over 5 years

● Creation of over 5,000 direct and indirect jobs

● Creation of product assortments as per local needs

● • Currently has opened its first store in NSP (Netaji Subhash Place)

● • Second store will be opening in Noida followed by Akshardham and Gurugram

PRODUCT ASSORTMENT

LOTS offer a wide range of products in the following categories:

● Fresh Food (Fruits & Vegetables)

● Seafood & Butchery
● Frozen food & Dairy products
● Dry food
● Bakery
● Kitchenware
● Household appliances and utensils
● Home furnishings and decorations
● Stationery and office supplies
● Electronics
● Textiles

All the products are under one roof , different department are made for different products
available ,and are aligned in different sized bays and aisle according to products length and
width.

16
The LOTS Advantage

● All Under One Roof

● Competitive Pricing

● Customized & Tailored services for our Business Partners

● Multiple Business solutions to grow your business

● Transparency

● Quality control to ensure highest quality products

● Technological innovation for all business solution

● Extended business Hours (7 am to 10 pm / 7 days)

● Computerized goods management system

● Availability of warehouse

17
UNIQUE LOTS BENEFITS

● Get widest assortment

● Dedicated customer relationship:
● Best market schemes:
● Packing & delivery solution:
● Free and ample parking
● Special scheme booklets
● Multiple payment options
● Transparent and accurate billing

Besides providing members with a world-class shopping experience, Company also provides:

 A wide range of product selection at stores based on detailed research specifically catered
to your region and market demands
 Transparent pricing at all of LOTS WHOLESALE SOLUTIONS cash & carry outlets
 Round the year promotions
 Quality products at value-for-money prices
 Consistent product availability at all times providing customer surety of supplies and
freeing them from hassles of carrying unnecessary inventory
 Companies private brand products as well as your favorite national and international
brands in different pack sizes.
 Convenient purchase options of buying from companies stores or purchasing online
through its members only website or application
 A cheerful staff, ready to help you.
 And a whole lot of other benefits and international best practices helping its customer
manage their business requirements better.

18
LOTS WHOLESALE SOLUTIONS STORE

19
 CHAPTER 2

LITERATURE REVIEW

Introduction

Aleda V Roth (2014) This paper presents a competitive service strategy paradigm which
explicitly considers the strategic role of operations as a competitive weapon. This service
strategy paradigm draws upon the prevailing manufacturing strategy literature in its definition of
strategic operations choices and critical success factors. We show that to make a service delivery
system a potential marketing tool, critical success factor criteria must be based upon the explicit
service task or mission which coincides with a service operations strategy. We illustrate how
critical success factors are the linchpin between operations and marketing in service
organization.

November 2018 · European Journal of Operational Research Howard Hao-Chun Chuang Shelf
out-of-stock (OOS) is a salient problem that causes non-trivial profit loss in retailing. To tackle
shelf-OOS that plagues customers, retailers, and suppliers, we develop a decision support model
for managers who aim to fix the recurring issue of shelf-OOS through data-driven audits.
Specifically, we propose a point-of-sale (POS) data analytics approach and use consecutive zero
sales observations in POS data as signals to develop an optimal audit policy. The proposed
model considers relevant cost factors, conditional probability of shelf-OOS, and conditional
expectation of shelf-OOS duration. We then analyze the impact of relevant cost factors,
stochastic transition from non-OOS to OOS, zero sale probability of the underlying demand,
managers' perceived OOS likelihood, and even random fixes of shelf-OOS on optimal decisions.
We also uncover interesting dynamics between decisions, costs, and probability estimates. After
analyzing model behaviors, we perform extensive simulations to validate the economic utility of
the proposed data-driven audits, which can be a cost-efficient complement to existing shelf
inventory control. We further outline implementation details for the sake of model validation.
Particularly, we use Bayesian inference and Markov chain Monte Carlo to develop an estimation

20
framework that ensures all model parameters are empirically grounded. We conclude by
articulating practical and theoretical implications of our data-driven audit policy design for retail
managers.

May 2016 · Production and Operations Management Sheng Liu Howard Hao-Chun Chuang
Rogelio Oliva A potential answer to retailer’s shelf out-of-stocks (OOS), where the item is in
store but customers cannot find it, is to employ third-party service providers to execute audits
and corrections. However, given the nontrivial cost of executing external audits, it is still
necessary to assess whether external audits are capable of reducing shelf-OOS, whether they can
be performed in an economical way, and whether the benefits from the audits translate into
higher sales. In an effort to address these questions, we partnered with a product manufacturer
and a retail service provider and conducted a field experiment in a national retailer’s store set.
We used transactional data to detect abnormal operations and respond to possible shelf-OOS by
sending auditors to correct empty shelves and incorrect inventory records. At the conclusion of
the experiment, we found that SKUs in the treatment group were less likely to have shelf-OOS
and inventory record inaccuracies, and that our intervention had a positive effect on sales.
Furthermore, we found that the external audit initiative is economically viable since these
improvements required low auditing efforts after a transitional period, and in steady state the cost
of running the program is a small fraction of the benefits it generates. We discuss the limitations
of our study and the implications of our findings for researchers and practitioners.

September 2018 · Journal of Business Logistics Matthew A. Waller Cuneyt Eroglu Brent D.
Williams In the retail industry, backroom inventories are typically associated with higher labor
costs and greater operational complexity. Thus, retailers look for ways to eliminate backroom
inventories. A heuristic used for this purpose is the pack‐and‐a‐half rule which suggests that the
shelf space allocated for a product should be at least 50% larger than the case pack quantity in
which the product is delivered. Despite its popularity among retailers, the pack‐and‐a‐half rule
has been ignored in the academic literature. We introduce the pack‐and‐a‐half rule, assess its
impact on a retailer's profits, identify cost, demand, and product characteristics driving this

21
impact, and propose a modification. Based on an analysis of data obtained from a retailer on
1,986 SKUs in 20 categories, we find that the pack‐and‐a‐half rule decreases a retailer's profits,
on average, by 10% when applied uniformly across all SKUs. Further, this decrease is
significantly affected by product depth, product width, demand elasticity, case pack quantity, and
inventory carrying cost. Finally, we develop a set of modifications based on these variables
where the pack‐and‐a‐half rule is applied selectively and in a stepwise fashion.

Mehrjerdi, (2009) did this study with the purpose of understanding important supply
Chain (SC) strategies for a complete success. It reviewed key points about the radio
Frequency identification (RFID) and the fundamental concepts of supply chain
Management (SCM). The methodology was case study wherein some applications of
RFID in SC are briefly reviewed and three large cases of RFID implementation in SC
are discussed. The study provided key elements of SCM, a brief background on RFID,
And the integration of SC and RFID to generate new systems with higher level of
Profitability and efficiency. It found that to make the SCM functional and successfully
Operational, management must be committed to high standard of performance including
competitive lead times to customers, significantly reduced inventories, world-class
Product quality, and reduced process and product complexity. The basic issues related
to RFID technology are explored, including its promises as well as its pitfalls. A
conceptual discussion of the evolution of RFID is provided, its application in various
industries is discussed, implementation challenges highlighted, and adoption phases
and success factors have also been elaborated upon. It was found that RFID is the most
recent prolific technology that provides supply chain collaboration and visibility,
increasing corporate ROI and at the same time improving the retail supply chain
communication.

22
OBJECTIVE OF THE STUDY

 This project is based on the comparative study of operations at Lots Wholesale Solutions
with its comparative analysis with Metro Cash and Carry & other retail organizations in
Delhi/NCR.
 To Study about the different activities performed in a store.
 To serve a link between the manufacturer and end consumers (retailers)
 To improve communication with retail customers
 To provide efficient customer services like easy billing , more choices and delivering of
goods .
 To introduce retailers with new company scheme's and benefits.
 To attract customers about product in an effective and creative way and encourage them
to buy.

23
 CHAPTER 3

RESEARCH METHODOLOGY
The survey technique is intended to secure one or more items of information from a
sample of respondents who are representatives of a larger group. The information is
recorded on a form known as questionnaire. As data is gathered by asking questions
from persons who are believed to have desired information and retailers visiting the
store the method is known as questionnaire technique.

REASONS FOR WIDE USE OF THIS METHOD

• It can secure both quantitative and qualitative information directly from the
respondents.
• It is the only method of directly measuring attitudes and motivations.
• It is quite flexible in terms of the types of data to be assembled, the method of
collection or the timing of research.

RESEARCH DESIGN
Research Type: Exploratory Research design was followed
Primary Source: Questionnaire & Personal interaction with the retailers visiting the store
Secondary Source: Company data through Internet.

PRIMARY DATA
Questionnaires: Set of questions compiled by self collection of data , filled and analyzed
on the bases of which the data was interpreted.

SAMPLE SIZE
Population: The target population for this research was all the retailers visiting and buying
products from the LOTS WHOLESALE SOLUTIONS store in Netaji subhash place.
The data was collected within a time frame of twenty days and the data collected was

24
personally administered so the rate of error in the responses was minimized, so the
sample size that was selected was 100 from the sample frame of approx.
customers.
Population: nondeterministic
Sampling frame: 100 approx.
Sample size: 50 – 60

RESEARCH APPROACH
The survey method was adopted for collected the primary data. Survey research is
systematic gathering of data from respondent through questionnaire.
RESEARCH INSTRUMENT
The data for this research study was collected by survey technique using questionnaire.
COLLECTION OF DATA
Data was collected when retailers visit the store for purchasing or to become member with
company for further services

25
 CHAPTER 4

DATA INTERPRETAION OF LOTS WHOLESALE SOLUTIONS

What are the thoughts of people about LOTS WHOLESALE SOLUTIONS?

1. Have you heard of LOTS WHOLESALE SOLUTIONS?

Response Number of Respondent

Yes 48
No 32
Total 80

Sales

Yes
No

Interpretation

In the above question we found that 48 people know about LOTS WHOLESALE SOLUTIONS
& 32 people don’t. which interprets that company still needs to reach out more peoples in market
and needs more promotional activities to performed.

26
 2. Do you go with a planned list of product to be purchased from Lots

Response Number of
Respondent

Yes 5
No 35
Total 40

Interpretation

The above graph states that most of the customers who visit the store come with a pre-planned
list of the articles they want to purchase.

27
 3. Visited LOTS WHOLESLAE SOLUTIONS once, twice or more?

No. of visit Number of Respondent

Once 9
Twice 4

More than Twice 1

Total 14

Interpretation

In the above collected data we find out that 40 peoples are visiting the store for the first time
whereas, 4 peoples have visited twice & 1 person has visited store more than twice

28
 4. Other Wholesalers in market (competitors)

Name of Retail store Number of Respondent

Local retailers 13
Best Price 20
Metro cash and carry 8

Big bazzar 25

Total 66

retailers
30

25

20

15
retailers

10

0
local retailers Best Price metro c&c Big bazzar

Interpretation

In the above question we find out that out of 66 peoples 13 visited Local shops ,20 people
visited Best Prize , 8 Metro cash and carry & 25 people use to visit Big bazzar for the purchase.

29
5. Accepting of the business proposal and taking of membership

REJECTIONS 30
AGREED 12
ACQUIRED 11

TOTAL 53

30
 6. A FEEDBACK OVER STORE DESIGN AND SERVICE

RATINGS STORE VISITORS

GOOD 16
AGGREGATE 12

NEED IMPROVEMENTS 4

INTERPRETATION

The above data shows the feedback upon store design and services, which further helps in
bringing additional changes in future.

31
7. Rating by retailers over management in store

STARS VISITORS
1 30
2 12
3 11

4 2

32
 8. On an average how much amount of money do you spend in a
visit to Lots:

Purchase amount Respondent

0-2000 12
2000-10000 15
10000-30000 45
Above 30000 28

Respondent
50
45
40
35
30
25
Respondent
20
15
10
5
0
0-2000 2000-10000 10000-30000 Above 30000

INTERPRETATION

The above given graph shows the purchasing behaviour of the customers visiting the store. It is
very clear that the maximum number of customer has a buying power of 10000-30000.

33
 Data Analysis:

The data is analyzed on the basis of suitable tables by using mathematical techniques. The

technique that I have used is pie graphs, Bar graphs, with MS Excel & SPSS.

Sample of customer acquisition

Data of customers visiting store from different sectors in Delhi /NCR.

No of retailers
Sectors Number of Registration
Visiting store

Retailers 25 12

Hospitals 8 3

Educational institutes 8 3

Service sectors 14 5

NGO’s 6 5

IT Companies 3 1

TO TOTAL 57 29

34
This is the project which is taken for the first time as company has setup its first store in netaji

subhash place, this data is taken by self collection .

35
 CHAPTER 5

Findings

● LOTS WHOLESALE SOLUTIONS have less brand awareness among the

consumers.
● Best Prize has better product range than LOTS WHOLESALE SOLTUIONS.
● Other wholesalers have greater acceptance among the consumers in comparison to
LOTS WHOLESALE SOLTUIONS as it is new in indian market.
● HOReCa products have major acceptance among all offerings of LOTS
WHOLESALE SOLTIONS among retailers.
● The consumers are less satisfied of the offers introduced by LOTS WHOLESALE
SOLUTIONS as more of the goods have same price provided by competitors.
● Customers are more aware about Wallmart ,Big bazzar than LOTS WHOESALE
SOLUTIONS.

LIMITATIONS

 Time has been a major constraint throughout the study as it has been only for
 duration of 2 months.
 As this survey was restricted to Delhi this cannot be stated as an in depth
 research on this subject.
 Enough care is taken in formulating the questionnaire; still some errors may
 creep in.
 The project is based on the interview methodology by a structured
 questionnaire and the personal skills of the person undertaking the project
 affect the results.
 The survey is limited to100 respondents from Delhi.

36
Suggestions
● Proper assignment of work to every employee in store and accountability of work done
by them is necessary .

● More of training should be needed for proper handling of customer visiting the store and
a easy way to process for membership.

● Time to time refilling of stock and keeping a proper view over day to day requirements of
other operation related process

● New attractive promotional schemes to gain more customer base than that of metro cash
and carry and big bazzar.

● Fast billing at billing counters as it causes chaos from long queues

CONCLUSION AND RECOMMENDATIONS

● In order to improve its business, LOTS WHOLESALE SOL. should introduce more
competitive promotional schemes which are not provided by the its competitors like
METRO CASH & CARRY , BIG BAZZAR , WALMART etc.

● The company should go for more customization of product for the product for horeca and
services

● For promotional offers, company should go for free gifts and less delivery charges or free
delivery after a certain amount of order rather than going for other ways of promotion .

● Provide good customer service to their registered customers and provide them solution
for their problems.

● Few advertisements to reach out more retailers and a personal well working app for
convenience of retailers

37
SWOT Analysis

SWOT analysis is a tool for auditing an organization and its environment. It is the first stage of
planning and helps marketers to focus on key issues. SWOT stands for strengths, weaknesses,
opportunities, and threats. Strengths & weaknesses are internal factors. Opportunities, and threats
are external factors.

➢ Strengths
● Thailand’s leading Cash & carry operator in wholesale for professional business
operators.
● LOTS WHOLESALE SOLUTIONS is in FMCG sector.
● LOTS retail specialist marketing expertise.
● Skilled employees in the company
● operates 123 stores in Thailand and caters to over 3 million registered customers
● large no of product assortment

➢ Weaknesses
● Less awareness among the customer.
● Metro cash and carry has better product range than LOTS WHOLESALE
SOLUTIONS.
● Newly established in India. And there is only one store launched

➢ Opportunities
● To become better in the business of FMCG sector.
● To be accepted by the consumers in comparison to other retail stores.
● To develop better marketing strategy than retail outlets.

38
➢ Threats
● Best Price and Metro Cash & Carry are huge threats to LOTS WHOLESALE
SOLUTIONS.
● Best Price have greater acceptance among the consumers in comparison to LOTS
WHOLESALE SOLUTIONS.

39
 BIBLIOGRAPHY/REFERENCE

Lots business proposals

Self collected data

Personal experience

Different companies data from there websites

● https://www.metro.co.in/
● https://www.walmart.com/
● https://www.bigbazaar.com
● https://corporate.lotswholesale.com/

Search engines

www.google.com

www.search.com

www.yahoo.com

https://www.scribd.com

40
 QUESTIONNAIRE

Name:
Age:
Gender:

1 .How frequently do you visit Lots Wholesale Solutions?

o Weekly
o Monthly
o Quarterly
o On planned basis

2 .Apart from Lots do you intend to visit any other cash & carry store?

o Yes
o No

3 .What is the purpose behind visiting Lots?

o Shopping
o Outing
o Other

4 .On an average how much amount of money do you spend in a visit to Lots?

o Below 2000
o 2000-10000
o 10000-30000
o More than 30000

5 .Do you go with a planned list of product to be purchased from Lots?

o Yes
o No

6 .What is your mode of payment in Lots?

o Cash payment
o Credit card
o Debit card
41
7 .What encourages you to visit Lots?

o Product variety
o Service
o Product quality

8 .How is the parking space availability in Lots?

o Highly dissatisfied
o Dissatisfied
o Satisfied
o Highly satisfied

42