AG18 ID Guidelines

ASIAN GAMES 2018 - IDENTITY GUIDELINES Identity system
ASIAN GAMES 2018
Identity
Guidelines
Copyright©2016. Feat Studio. All rights reserved.
1
ASIAN GAMES 2018
Identity
Guidelines

ASIAN GAMES 2018 - IDENTITY GUIDELINES Primary Logo ASIAN GAMES 2018 - IDENTITY GUIDELINES Primary Logo
THE 18 TH ASIAN GAMES IDENTITY THE 18 TH ASIAN GAMES IDENTITY
Primary Horizontal Logo Primary Vertical Logo
The 18th Asian Games Logo comes in two

version : the horizontal logo and the vertical
logo.

Both version build upon two components :
the colorful symbol with Asian Games shining
sun emblem in the centre, and logotype with
dark blue color. These two elements should
not be seperated and must be used in all 18th
Asian Games communication materials.
4 Asian Games 2018 Guidelines - Identity system 5

ASIAN GAMES 2018 - IDENTITY GUIDELINES Clear Space ASIAN GAMES 2018 - IDENTITY GUIDELINES Clear Space
THE 18 TH ASIAN GAMES IDENTITY
Let The Logo Breath

Clear Space Clear Space
1 16 1 1 10 1
Minimum Size
8 8
15 15 2.5 cm
1 16 1
The 18th Asian Games logo should

always be surrounded by a minimum
clear space to ensure that headlines, Minimum Size

text or other visual elements do not
encroach on the logo.
The area is define by using one cell 1 10 1

of the logo which equivalent to 1/8
from the symbol height.
4 cm

ASIAN GAMES 2018 - IDENTITY GUIDELINES Logo Variant ASIAN GAMES 2018 - IDENTITY GUIDELINES Color Palette
Logo Variant Color Palette

ASIAN GAMES 2018 - IDENTITY GUIDELINES Logo Usage ASIAN GAMES 2018 - IDENTITY GUIDELINES Monotone Logo
Logo Usage Monotone Logo
The 18th Asian Games primary logo

should always appears on white
background. Never alter or attempt

to recreate the logo in any way. Please use the monotone logo on / over
Incorrect use of the 18th Asian Games colorful or photographic background.
logo compromises it’s integrity. It
should only be reproduced from the The monotone logo color is taken from
artwork provided. the identity colors palette and there is
a flexibility to choose which color to use.
Aside from the identity colors palette
please use white #FFFFFF.

ASIAN GAMES 2018 - IDENTITY GUIDELINES Logo Misuse ASIAN GAMES 2018 - IDENTITY GUIDELINES Logo Misuse
Logo Misuse
Some examples of 18th Asian Games logo misuse.
Do not change Do not rearrange Do not alter the logotype

the proportions of elements of the logo in any way. Never change
logo elements. in any way. the typeface of the logo.
Never alter, or attempt to The primary logo should always appears

recreate the logo in any way. on white background, otherwise use the
monotone logo version.
Never alter, distort, Do not alter the color Do not add embelishments
or manipulate the logo specifications within the (shadows, gradients, outlines,
in any way. symbol or the logotype. dimensions, etc.) to the logo

Do not place the logo Do not crop, rotate, Do not add elements Do not distort the logo Do not alter the color
over busy photographic or flip the logo. (graphic, pattern, shape, or place it over busy specifications within the
background text, etc.) to the logo. photographic background symbol or the logotype.

ASIAN GAMES 2018 - IDENTITY GUIDELINES Typography ASIAN GAMES 2018 - IDENTITY GUIDELINES Identity system
Lato is our type family
To help provide a consistent and unified looks LATO LIGHT LATO LIGHT ITALIC
of 18th Asian Games please use Lato typeface
ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
for all communication needs.
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 !“/?#():@%&*- 1234567890 !“/?#():@%&*-
Lato typeface family is available for download
from Google Fonts.
LATO REGULAR LATO ITALIC
1234567890 !“/?#():@%&*- 1234567890 !“/?#():@%&*-
LATO BOLD LATO BOLD ITALIC
1234567890 !“/?#():@%&*- 1234567890 !“/?#():@%&*-

LATO BLACK LATO BLACK ITALIC
1234567890 !“/?#():@%&*- 1234567890 !“/?#():@%&*-

ASIAN GAMES 2018 - IDENTITY GUIDELINES Pictogram ASIAN GAMES 2018 - IDENTITY GUIDELINES Identity Application
THE 18 TH ASIAN GAMES IDENTITY APPLICATION
Pictogram
diving football
fencing rowing

swimming
Apps UI

ASIAN GAMES 2018 - IDENTITY GUIDELINES Identity Application ASIAN GAMES 2018 - IDENTITY GUIDELINES Identity Application
THE 18 TH ASIAN GAMES IDENTITY APPLICATION

ticket, ID card

THE 18 TH ASIAN GAMES LOOKS OF THE GAME standing banner

THE 18 TH ASIAN GAMES LOOKS OF THE GAME

poster series

THE 18 TH ASIAN GAMES LOOKS OF THE GAME Billboard, poster

THE 18 TH ASIAN GAMES LOOKS OF THE GAME

landing page Signage

ASIAN GAMES 2018 - IDENTITY GUIDELINES Mascot ASIAN GAMES 2018 - IDENTITY GUIDELINES Mascot
THE 18 TH ASIAN GAMES MASCOT
Bhin Bhin

• Cendrawasih (Paradisaea apoda)
• Represents Strategy
• Bhin Bhin wears a vest with
Asmat pattern details from Papua.
28 Asian Games 2018 Mascot 29

Atung

• Rusa Bawean ( Hyelaphus kuhlii )
• Represents Speed
• Atung wears a saroong with
Jakarta’s batik’s tumpal pattern.

Kaka

• Badak Bercula Satu ( Rhinoceros sondaicus )
• Represents Power
• Kaka wears Palembang’s traditional attire
with flower pattern.



Jefferson Edri, Kristin Monica, Leonard Gani,
Raymond N. Witanto, Selly Claudia, Marvina Halim Putri www.featstudio.com
ASIAN GAMES 2018 - IDENTITY GUIDELINES Identity system
40 Asian Games 2018 Guidelines - Identity system

AG18 ID Guidelines

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ASIAN GAMES 2018 - IDENTITY GUIDELINES Identity system

ASIAN GAMES 2018

Copyright©2016. Feat Studio. All rights reserved.

Copyright©2016. Feat Studio. All rights reserved.

THE 18 TH ASIAN GAMES IDENTITY THE 18 TH ASIAN GAMES IDENTITY

Primary Horizontal Logo Primary Vertical Logo

The 18th Asian Games Logo comes in two

Copyright©2016. Feat Studio. All rights reserved.

Copyright©2016. Feat Studio. All rights reserved.

4 Asian Games 2018 Guidelines - Identity system 5

THE 18 TH ASIAN GAMES IDENTITY

Let The Logo Breath

The 18th Asian Games logo should

Copyright©2016. Feat Studio. All rights reserved.

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The area is define by using one cell 1 10 1

6 Asian Games 2018 Guidelines - Identity system 7

THE 18 TH ASIAN GAMES IDENTITY THE 18 TH ASIAN GAMES IDENTITY

Logo Variant Color Palette

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THE 18 TH ASIAN GAMES IDENTITY THE 18 TH ASIAN GAMES IDENTITY

Logo Usage Monotone Logo

The 18th Asian Games primary logo

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10 Asian Games 2018 Guidelines - Identity system 11

THE 18 TH ASIAN GAMES IDENTITY

Some examples of 18th Asian Games logo misuse.

Do not change Do not rearrange Do not alter the logotype

Never alter, or attempt to The primary logo should always appears

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12 Asian Games 2018 Guidelines - Identity system 13

THE 18 TH ASIAN GAMES IDENTITY

Lato is our type family

LATO BOLD LATO BOLD ITALIC

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14 Asian Games 2018 Guidelines - Identity system 15

THE 18 TH ASIAN GAMES IDENTITY APPLICATION

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16 Asian Games 2018 Guidelines - Identity system 17

THE 18 TH ASIAN GAMES IDENTITY APPLICATION

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18 Asian Games 2018 Guidelines - Identity system 19

THE 18 TH ASIAN GAMES LOOKS OF THE GAME standing banner

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THE 18 TH ASIAN GAMES LOOKS OF THE GAME

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22 Asian Games 2018 Guidelines - Identity system 23

THE 18 TH ASIAN GAMES LOOKS OF THE GAME Billboard, poster

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THE 18 TH ASIAN GAMES LOOKS OF THE GAME

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26 Asian Games 2018 Guidelines - Identity system 27

THE 18 TH ASIAN GAMES MASCOT

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28 Asian Games 2018 Mascot 29

THE 18 TH ASIAN GAMES MASCOT