A PROJECT REPORT

ON

RESEARCH ON L`OREAL PARIS

BY

PATEL JYOTIKA PREMDAS

(BBA) (2016 – 2017)

IN PARTIAL FULFILLMENT OF

Bachelor of Business Administration

SAVITRIBAI PHULE PUNE UNIVERSITY

MITSOM College

PUNE: 411038

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 CERTIFICATE

This is to certify that Mrs. PATEL JYOTIKA PREMDAS of MAEER’s MITSOM College
has successfully completed the project work in partial fulfillment of requirement for the
award of Bachelor of Business Administration prescribed by the University of Pune

This project is the record of authentic work carried out during the academic year
2016-2017.

Mrs Dhanashree Deshmukh Ghate (Dr.) R.M. Chitnis

Subject Teacher Principal

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 DECLARATION

I, Mrs. JYOTIKA PATEL hereby declare that this project is the record of authentic work carried out by me
during the academic year 2016-2017 and has not been submitted to any other University or Institute towards the
award of any degree.

PATEL JYOTIKA PREMDAS

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 ACKNOWLEDGEMENT
.

I am thankful to my principal R.M.Chitnis teacher Mrs. Dhanashree Deshmukh Ghate for

providing me an opportunity to work in this project. I am especially thankful to my
classmates and my friends for providing me with vital information on which this project
report stands..

With a deep sense of revenue I would like to express my whole hearted thanks and deep
gratitude to my parents who have always been a source of inspiration of me. There
everlasting cooperation smiling affection inspired me to rise up to what I am today.
I express my sincere thanks to all respondents who filled the questionnaires, because of them
only this report has been made possible.

Many other who have been associated with work directly or indirectly, all have my sincerely
thanks.

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 Abstract

L`OREAL PARIS & ITS SURVEY OF SLECTED AREA (KONDHWA ROAD) OF

PUNE CITY. Here in this project I have used both primary and secondary sources of data
for data collection. In this project report of 40 people is taken as sample of population, but
from this sample size we cannot judge the whole population for preference. Questionnaire
method is used here as a primary source of data to collect the data which contains both Close-
ended as well as Open-ended questions.

Here are about 13 close-ended questions where the sample size has to choose their answer
from the given options and 1 open-ended question, where they are free to express their views.
Even some secondary sources like internet, websites and books for data collection were
referred.

I have made the findings of the research more easy by using charts/graphs, figures, etc which
the reader will find it easy to understand the project

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 Index

Sr.no Topic Page no.

1 Introduction

° Definition of Research
° Meaning of Research 10

° Research Process 10
° Types of Research
11
Definition of Problem, Hypothesis, Research Design
° Definition of Variables 14
° Concept of Data Collection
° Objectives of the Report
16

16

20

2 Analysis of Data

° Report Design
° Market survey on KFC 22

° Limitation of the Project 23

° Recommendations of the report
30
° Conclusion
° Bibliography 31

32

33

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Index (Graphs)

Sr no. Topic Page no.

1 Research Process 11

2 Tools and Types of Primary Data 17

3 Tools and Techniques of Secondary Data 19

°Internal sources
° External Sources
4 Comparative Analysis of Tata Tea vs Brooke Bond 23

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 Abbreviations

 Government=Govt.

 Solution=Soln.

 According=Acc.

 Information=info.

 Population=popn

 Important=imp.

 Question=ques.

 Organisations=org.

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INTRODUCTION

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 Research comprises "creative work undertaken on a systematic basis in order to increase the
stock of knowledge, including knowledge of humans, culture and society, and the use of this
stock of knowledge to devise new applications. It is used to establish or confirm facts,
reaffirm the results of previous work, solve new or existing problems, support theorems, or
develop new theories. A research project may also be an expansion on past work in the field.
To test the validity of instruments, procedures, or experiments, research may replicate
elements of prior projects, or the project as a whole. The primary purposes of basic research
(as opposed to applied research) are documentation, discovery, interpretation, or the research
and development (R&D) of methods and systems for the advancement of human knowledge.
Approaches to research depend on epistemologies, which vary considerably both within and
between humanities and sciences. There are several forms of research: scientific, humanities,
artistic, economic, social, business, marketing, practitioner research, life, technological etc.

 Definitions

“Research comprises defining and redefining problems, formulating hypothesis or suggested

solutions, collecting, organizing and evaluating data: making deductions and reaching
conclusions and at last carefully testing the conclusions to determine whether they fit the
formulating hypothesis” (Cifford Woody)

“Research is systematic, controlled, empirical and critical investigation of hypothetical

propositions about the presumed relations among natural phenomena” (Kerlinger)

 Scope and importance of research.

 The role of Research in several fields of applied economics whether related to
business or to the economy as a whole.

 Research provides the basis for nearly all government policies in our economic
systems.

 Research has its special significance in solving various operational and planning
problems of business and industry.

 Research is equally important for social scientists.

 To those students who are to write a masters or Ph.D thesis.

 To professionals in research methodology, research may mean a source of livelihood.

 To philosophers and thinkers, research may mean the outlet for new ideas and
insights.

 To analysts and intellectuals, literary men and women research may mean the
development of new ideas and theories.

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  Research is useful for solving complex business problems.

 Research facilitates decision making.

 Problems of SSI, LSI, TU etc. can be solved through research.

 Research process
1. Formulating the Research Process

The first step in the research process is identification and formulation of the problem
statement. Researcher must decide his general area of interest and then decide the
problem based on his Knowledge experience regarding the subject matter.

2. Extensive Literature Survey

Once the problem statement is formulated a brief summary about it should be written
down by the researcher. He can review academic journals, govt. reports, books etc.
depending upon his area of interest.

3. Generalisations and Interpretation

If hypothesis is tested and upheld several times, it may be possible for the researcher
to arrive at a generalisation. As a matter of fact the real value of research is in its
ability to arrive at a certain generalisation .

4. Collection of Data

In any research generally two techniques of a data collection are used:-

I. PrimaryData
II. SecondaryData Primary Data includes questionnaire, schedule, interviews etc.
and Secondary Data includes internet, journals, govt. reports etc. A researcher
has to decide which data of collection to be used into consideration.

5. Execution of the Project

The most imp. Step in research is to execute the project. Researcher should see to is
that the project

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 6. Analysis of Data

After data is collected researcher has to analyse it for the further use. Analysis of Data
includes the following steps like organising, coding, tabulation etc. depending upon
the research problem. Research can either use manual ways to analyse the data.

7. Hypothesis Testing

After Analysing of Data the researcher is in a position to test the hypothesis. The
researcher is going to test whether the facts support the hypothesis. This is the most
usual ques. which should be answer while testing hypothesis. Various test like chi-
square test, t-test etc. are used for testing the hypothesis depending upon the problem
is executed in a systematic manner as per the research design and on the right time

8. Development of a working hypothesis

Working hypothesis is a tentative soln. made in order to see consequences and based
on this researcher can decide the further methods for conducting the research.

9. Preparation of Research Design

It is the plan made by researcher to conduct the further activities in a logical manner.
The function of research design is to provide fir the collection of relevant evidences
with the minimum of expenditure, effort and time.

10. Determining a Sample Design

All items under consideration in any field of enquiry constitute a universe or popn. It
is not possible to get info. From the entire popn and therefore we select only few
times from the popn or the universe.

11. Preparation of Report

Finally the researcher has to prepare the report of what has been done by him. The
layout of the report should be as follows:-
Priliminary Pages 2. The Main Text3. The End Matter
In the preliminary pages, the researcher should have title, date, acknowledgement, if

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 any in the report
The Main Text of the report should have introduction, procedure, finding, main and
Conclusion.
At the end of the report appendices should be enlisted in respect of all technical
databliography, Journals, Reports etc. consulted should be given in the end.

Types of Research
1. Descriptive Research

It includes surveys and facts finding enquires of different Kinds. Main purpose of descriptive research
is description of the state of affairs as it exists at present.

2. Analytical Research

In this, researcher has facts or information already available and analyse these to make
Critical evaluation of mateials.

3. Applied Research

It aims at finding a solution for immediate problem faced by society. It applies theories or
models already developed to the actual solution of the problem. Main purpose of applied
research is not to develop theories but to those theories in actual situation.

4. Fundamental Research

It is fundamental and systematic process where research aims to develop theory or model by
identifying all the important variable in the situation. It involves selecting appropriate
solutions so that generalizations can be done.

5. Qualitative research

It is based on measurement of quantity. It is applied to those concepts which can be expressed

in terms of quantity

6. Qualitative research

It concerned with qualitative aspects of matter being studied where numerical values can’t be
attached.

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 7. Conceptual research

It is related to some abstract ideas or theory. It is generally used by philosophy and thinkers to develop
new concepts or to interpret existing ones.

8. Empirical research

It relies on experience or observation often without due regard for system or theory. It is based
research with conclusions which researcher capable of being verified by observation or experiment.

9. Historical research

It is that which utilizes historical sources, documents etc. to study events or ideas of past,

Including philosophy of a person Etc.

10. Experimental research

It is one where the individual variable can be directly manipulated by experiment to see their effect on
the behavioural measure or the dependent variable.

11. Non Experimental

It is one where individual variable can’t be manipulated and therefore can’t be experimentally studied.

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  Definition of Problem

“To end a problem means to put a fence around it, to separate it by careful distinctions from
like questions found in related situations of need”

-Acc. to Whitney

 Definition of Hypothesis

"Hypothesis is a testable statement of a potential relationship between two (or more)

variables, that is advanced as potential solution to the problem."

"Hypothesis is a conjectural statement of the relation between two or more variables"

 Definition of Research Design

“Research design is defined as a master plan specifying the methods procedures for collection
and analyzing the needed information”

-Acc. to William Zikumand

 Need of a Research Design

 It answers the research questions as objectively, validly and economically as

it is possible.

 A research design also acts as a control mechanism.

 A research design facilitates the smooth sailing of the various research

operations.

 Research design is useful in planning of methods to be used for data

collection and analysis.

 Research design helps in smooth sailing of research operations.

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  Features of Research Design:
 Capability to answer research questions adequately.

 Control of variables.

 Generalization.

 Flexibility.

 Appropriate.

 Economical.

 Efficient.

 Minimizes bias and maximizes reliability.

 A design which yields maximal information.

 Definition of Variables

A variable is either a result of some force or is itself the force that causes a change in another
variable. In experiments, these are called dependent and independent variables respectively.

 Concept of Data Collection

 What is Primary Data?

The data collected by researcher himself for finding the soln. of a particular problem or soln.,
is known as primary data. This type of data is characterized by its originality as it freshly
collected. Various org. conduct surveys, observations, interviews, etc. and as a result generate
primary data. Although secondary provides a basic understanding to the research problems,
but sometime, it becomes necessary to collect primary data as the previously generated
secondary data may not serve the purpose.

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  Definition of Primary Data

“A primary source is a publication in which the data are published by the same authority
which gather and analyse them “

-Acc. to W.A Neiswanger

 Tools and Types of Primary Data

 Interviews

 Questionnaire

 Schedules

 Observation

 Experimentation

 What is Secondary Data?

When a researcher uses data which are previously collected by some other researcher, instructions, or
agencies for their own purposes are called secondary data.

The researcher collects secondary data either from internal source of an org., or from the
published sources like reports and journals. The purpose of data may vary from the current
study.

 Definition of Secondary Data

“A secondary source is a publication, reporting the data which have been gathered by other
authorities and for which others are responsible”.

-Acc. to W.A Neiswnager

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  Tools and Techniques of Secondary Data

Secondary Data are classified into two categories:-

1. Internal Methods

2. External Methods

 Internal Method
 Sales Analysis
 Invoice analysis
 Finance data
 Storage data
 Transportation data

 External Method
 Competitors annual report
 Govt data
 Internet
 Media
 Reference and Bibliography

 Objectives of the report

 To analyze the customer behavior.

 To find out the satisfaction level of the customers.

 To study the effect of event and promotion.

 To make various suggestion on the improvement of varieties

 Some basic factors that customer believe affect or do not affect them.

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\

Analysis of Data

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 Report Design

o This report is about the MARKET SURVEY ON TATA TEA VS BROOKE BOND.
o Sample size of this report is 44 QUESTIONNAIRE.
o Sample area of report is kondhwa road .
o Primary data tool used questionnaire has 13 no. of question.

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RESEARCH ON BRAND LO`REAL PARIS:

1. ARE YOU AWARE OF L`OREAL PARIS BRAND?

 INTERPRETATION: From above figure we can conclude that 100% awareness for

Loreal Paris Products.

2. DO YOU BUY L`OREAL PARIS PRODUCTS?:

 INTERPRETATION: From above figure we can conclude that 100% purchase of

Loreal Paris

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 3. WHAT KINDS OF PRODUCTS DO U USE ?

 INTERPRETATION:

4. HOW FREQUENTLY DO YOU USE L`OREAL PRODUCTS?

 INTERPRETATION:

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Q5. HOW DID YOU COME TO KNOW ABOUT THE L`OREAL PRODUCTS?

 INTERPRETATION:

Q.6 DO YOU THINK L`OREAL PROVIDES VARITY OF PRODUCTS?

 INTERPRETATION:

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 7 DID YOU GET ANY ALLERGY AFTER USING THESE PRODUCTS ?

 INTERPRETATION:

8 WHAT DO YOU THINK ABOUT THE PRICE OF L`OREAL PRODUCTS

 INTERPRETATION:

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Q.9 DO YOU AGREE L`OREAL MUST IMPROVE FOLLOWING ITEMS?

 INTERPRETATION: .

Q.10 DO YOU AGREE THAT THE MAIN ATTRACTIVENESS OF

USING L`OEAL PRODUCTS IS:

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Q.11 DO THE ADS MOTIVE YOU TO BUY THE PRODUCTS?

INTERPRETATION:

Q.12 SIMILAR PRODUCTS ARE OFFERD BY THE DIFFERENT COMPANIES

HOW WOULD YOU COMPARE LO`REAL PRODUCTS WITH THEM :

INTERPRETATION:

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Q.13 ARE YOU SATISFIED WITH THE USE OF PRODUCTS?

 INTERPRETATION:

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 Limitations of the Report

o The problem we find while doing this is the limitation of questionnaire therefore
couldn't reach all the public of the population.

o The rejection from the public for filling the sample form.

o Some of the respondent didn’t fill the questionnaire properly.

o The project had a time constraint. Due to time limit it was very difficult to get the
feedback from more respondents.

o It was assumed that the information given by the respondents is completely authentic
and best of their knowledge.

o Research work was carried out in some part only. The findings may not be applicable
to the other parts of the country because of social and cultural differences. As such
result may not give an exact representation of the population.

o The views of the people are biased, therefore it doesn’t reflect true picture.

o Some respondents were confused as to what exactly they wanted to opinionate and
hence no one gave any suggestions or feedback.

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Recommendations of the Report
 L’oreal Paris need to adopt different promotional medium like internet,
magazines, product binding schemes and even stratergic marketing.

 Introducing a low price product line for rural market.

 Make the consumers aware of all the products other than its flagship products
like shampoo, conditioner, hair colour, and face wash etc.

 Improve upon online sale as service in 1 tier and tier 2 cities taking the time
constraint of the customers in picture.

 It is still considered as a product youth so it needs to target the people in the

age group of 35 & above.

 As boys are becoming looks conscious so the male beauty segment can be one
area to focus.

 Introduce herbal product line as the customer is getting more inclined towards
herbal products.

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 Conclusion:
 The present study comes to the floor with the revelations having exciting and full of
curiosity determinants in relation to the specified objectives to understand and analyse
the brand L’oreal. Further the study helped in identifying the reasons which stops
customers to buy products. As the study has been conducted, in the context of
customers , the investigation perspectives have been thrown, conditioning the
specified motives outside.
 The research conducted was also helpful in identifying the frequency of purchase and
usage of the L’Oreal Paris Product.

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Bibliography

 BOOKS
 Research Methodology ( Thakur Publications )

 Notes provided by Institution

 WEBSITE

 www.wikipedia.org
 www.loreal.co.in
 www.scribd.com
 www.slideshare.com

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APPENDICES.

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QUESTIONNAIRE
Dear sir/madam,

I am a student of BBA(v) semester from MITSOM COLLEGE, Jyotika Patel doing

the project on Research on L’Oreal so please cooperate to me.

Topic : Research on brand L’Oreal

1. Name :

2. Sex : Female Male

3. Age:

4. Occupation :

5. Contact no :

1) Are you aware of L’Oreal brand?

a) Yes
b) No

2) Do you buy products of L’Oreal?

a) Yes
b) No

3) What kind of products do you use?

a) Makeup
b) Shampoo
c) Hair coloring
d) Skin Care

4) How frequently do you use L’Oreal products?

a) Daily
b) Weekly
c) Monthly
d) Yearly

5) How you came to know about L’Oreal products?

a) Newspaper
b) Television
c) Friends
d) Others

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6) Do you think L’Oreal provides variety of products?
a) Yes
b) No

7) Did you get any allergy after using these products?

a) Yes
b) No

8) What do u think about the price of L’Oreal products?

a) Expensive
b) Reasonable

9) Do you agree L’Oreal should improve the following items?

a) Brand Image
b) Product quality
c) Product variety

10) Do you agree that the main attractiveness of using L’Oreal

products is:
a) Good quality
b) Brand name
c) Reasonable price

11) Do the ads motivate you to buy L’Oreal products?

a) Yes
b) No

12) Similar products are offered by the different companies, how would
you compare L’Oreal products with them?
a) Price
b) Quality
c) Promotion

13) Are you satisfied with the use of L’Oreal products?

a) Yes
b) No

14) Suggestions if any :

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