SUMMER TRAINING REPORT

CONSUMER PERCEPTION
AT MRS. BECTOR’S FOOD SPECIALIST, PHILLAUR

SUBMITTED IN PARTIAL FULFILMENT FOR AWARD OF

DEGREE

In
MASTERS OF BUSINESS ADMINISTRATION
(2017-2018)

By

Gaurav Sharma

Univ. Roll no. : 17MBA0236

MBA DEPARTMENT
GOVT.P.G. COLLEGE, UNA
(HIMACHAL PRADESH)
OCTOBER 2018
1
 DECLARATION

I Gaurav Sharma a student of MBA program at “Govt. Post graduate College UNA affiliated to H.P. T.U
Hamirpur to hereby declare that this summer training report tittle “ Consumer perception” is a genetic
research work undertaken by me in Mrs. Bector Food Spel. and all the information , facts and findings
furnished in the report is result of hard work and are original in nature and it has not been published
anywhere earlier.

CANDIDATE NAME

GAURAV SHARMA

Uni. Roll No. - 17MBA0236

2
 CERTIFICATE FROM THE GUIDE

This is to certify that the Summer Training Report work titled Consumer perceptions a bonafide work
carried out by Gaurav Sharma, Univ. Roll No. 17MBA0236 a candidate for the MBA 3rd Semester
examination of the MBA Department, Govt. P.G College, Una (Himachal Pradesh) under my guidance and
direction.

Dr. Devender Atlas

Coordinator, MBA Department

Project Guide

Prof. Rashpal Sahota

MBA Department

Govt. PG College Una(HP)

3
 CERTIFICATE FROM THE CANDIDATE

I, Gaurav Sharma, student of MBA 3rdSemester Roll No. 17MBA0236 do hereby certify that the
Summer Training Report titled Consumer perceptions a bonafide work carried out by me.

Signature of the candidate:

______________________

Name: Gaurav Sharma

Branch: MBA
Univ. Roll No. 17MBA0236

DATE: _____________
PLACE: ____________

4
 ACKNOWLEDGEMENT

A work is never a work of an individual. I owe a sense of gratitude to the intelligence and co-operation of
those people who had been so easy to let me understand what I needed from time to time for completion of
this exclusive report.
I would like to thanks to Dr. Trilok Chand, Principal of Govt. post graduate college Una who allowed me to
join training, Mr. Devender Atlas Head of MBA Deptt. And I am grateful to my guide Prof. Rashpal
Sahota for permitting me to undertake this study.
Let but not the least, I would like to forward my gratitude to respondents, my friends, and other faculty
members who always endured me and stood with me and without whom I could not have completed the
project.

5
 PREFACE

For management careers, it is very important to develop managerial skills .In order to achieve positive and
concrete results, along with theoretical concepts, the exposure of real life situation existing in a corporate
world is very much needed. To fulfill this need, this type of practical training is required.

I underwent summer training in Mrs. Bector’s Food Spl., located in Phillaur. It was my fortune to get
training in a very healthy company. I got great opportunity to view the overall working of the organization.
In the forthcoming pages, I have attempted to present a report covering different aspects of my training.

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 TABLE OF CONTENT

CHAPTER TITLE PAGE NO.

NO.

1. INTRODUCTION 8-12

2. COMPANY PROFILE 13-21

3. RESEARCH AND METHODOLOGY 22-26

4. DATA ANALYSIS AND INTERPRETATION 27-32

5. FINDINGS 33-34

6. RECOMMENDATIONS AND CONCLUSION 35-37

7. LIMITATIONS OF STUDY 38-39

BIBLIOGRAPHY

QUESTIONNAIRE

7
 CHAPTER-1
INTRODUCTION
TOPIC

8
WHAT IS CUSTOMER PERCEPTION?

The ultimate aim of every business is to increase sales by finding out the factors that drive consumer’s
buying decisions. Consumer perception theory tries to analyze and explain consumer behavior. The
perception of the same product or service by different consumers would vary. This is exactly what
consumer perception theory analyses by finding out what exactly motivates or influences a consumer
behavior in purchasing or not purchasing a specific product.

NEED FOR CONSUMER PERCEPTION THEORY

A consumer’s perception of a product or service offered may differ from what the producer or marketer had
intended to offer. This is neither helpful nor favorable for both the parties in today’s competitive
environment. Also, it is likely to have more serious result in seeking consumer attention as today’s
consumers have greater exposure to the minute, diverse and extensive information. This makes it very
difficult for the offering to gain the complete attention of the consumer especially in situations where the
consumer perception is not the same as that of the offering. Getting a second innings to make a better
influence becomes all the more difficult.

BENEFITS OF CONSUMER PERCEPTION FOR BUSINESSES

With competition becoming more intense in the global economy making it difficult for products and
services to stand out get differentiated from other offerings in the market, even the production, logistics,
sourcing, and accessibility to information cost is also rising. Varied products end up facing stiff competition
from industry outsiders from new bundles or offerings and substitutes. The result is decrease in prices as
most companies want to win over consumers along with closing the product differences.

The modern consumer is more of a mix. Being very sensitive to prices, the modern consumer is constantly
in search of discounts and bargains. They are also constantly on the lookout for branded and other luxury
products. Being very well-informed, they are even aware and conscious of their powers. This awareness
increases their expectations from companies. All these factors together make it more complicated to
segregate a product or service by traditional sorting by quality, pricing, and functions. The only solution
available to a business in such situations is strengthening the bond between the company and the

9
consumers. This is likely to a give better competitive advantage as this relationship is not limited to the
aspect of price, quality etc.

BENEFIT PERCEPTION

"It's good, and it's good for you." Many consumers are familiar with this phrase frequently associated with
food advertising. Researchers from Marquette University, Louisiana State University and the University of
Arkansas surveyed customers to determine how nutrition claims associated with food affected their
perception of that food's nutritional value. The researchers found that consumers tend to reject general,
unsupported claims of enhanced nutrition, especially concerning high nutritional value for foods that are
traditionally viewed as unhealthy. The researchers also theorized that consumers would demonstrate a trend
toward applying more scrutiny to nutrition claims and would demand more specific information about the
foods they purchase.

PRICE PERCEPTION

While mass merchandisers such as Wal-Mart emphasize low prices as an inherent virtue, upscale merchants
attempt to emphasize quality and value for money to appeal to potential customers. Researchers at the
School of Business Administration at LaSalle University and LeBow College of Business at Drexel
University considered several factors, including price perception -- whether consumers believed they were
being charged fair prices -- in determining whether online shoppers would make repeat purchases through
the same website. The researchers concluded that price perception strongly influenced whether customers
were satisfied with their purchases and whether they would make future purchases. Two factors that shaped
price perception were the perceived quality of the merchandise or service in question and price comparisons
with merchants offering similar merchandise or services.

SELF PERCEPTION

Self-perception theory attempts to explain how individuals develop an understanding of the motivations
behind their own behavior. Self-perception by customers relates to values and motivations that drive buying
behavior -- which is also an important aspect of consumer perception theory. For instance, a study by
researchers at the University of Massachusetts at Amherst addressed how self-perception shaped
consumers' buying behavior. The study considered the question of whether consumers believed their buying
10
decisions had a real effect on issues such as environmental impact. The researchers concluded that
consumers' self-perception was a driving factor in whether or not they placed a priority on socially
conscious purchase and consumption practices.

WHAT IS THE ROLE OF PERCEPTION?

Whenever a human being or other creature ignores their current surroundings, they may fall prey to hazards
in their environment or fail to notice opportunities that might enhance their quality of life. For this reason,
we have more than one type of perception: two important forms include reflex and reflection. A reflex
causes an immediate reaction, while reflection helps us create strategies for future encounters.

Flinching from heat or jumping away from a snake will prevent burns or venomous bites. On the other
hand, reflection takes place after the action, when the individual looks closer at the snake. The realization
that garter snakes have no venom provides you with the confidence to leave that snake where you found it,
allowing the reptile to continue to control the vermin that do cause harm. Likewise, when customers see
overgrown landscaping or run-down buildings in need of a pressure washer and a new coat of paint, or your
outdoor vending machines have been smashed, a few may brave the foreboding welcome, but many more
will decide that your business would give them more trouble than it's worth.

Reflection requires an objective assessment and enough imagination to decide what message you wish to
send to your customers and what image you want to project to the neighborhood and community as a
whole. Your business should communicate to your current customers that you respect and value them and
that you pay attention to details. Without those messages, your default setting is, "I don't care."

HOW TO CHANGE CONSUMER PERCEPTION ?

While community-wide events help draw customers past your doors, it's up to you to bring them inside. In
other words, impress your potential customers enough to convince them to purchase and use your goods
and services. Some businesses ensure that people from every walk of life feel welcome by posting signs or
stickers on their doors listing specific groups and promising them that they will receive service. Other shop
owners play a wide variety of music and carry goods that appeal to everyone, including items labeled in
more than one language. Others choose the decor and music that only welcome those customers who will
pay according to the category and the quality of their offerings.

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When you wish to attract the customers who can afford high-end goods and services, your business must
pay attention to detail: lighting, cleanliness, quality, freshness and packaging must show that your products
provide the value that justifies your prices. Serving multiethnic neighborhoods requires taking time to
locate the products each group buys most often, labeled in the language they understand. When your
customers see that popular products from India, Greece, Poland, Germany, China, Mexico and Japan
occupy an entire aisle or section of your grocery store, it warms their hearts and cements their loyalty.

If you find yourself fighting against negative consumer reviews, show how you went out of your way to
resolve the issues the review raised. If the political climate has resulted in a noticeable reduction in tourism,
for example, make your stand on that issue known and make visible efforts to tone down the rhetoric and

Select officials who will treat everyone in the community with fairness and respect. If the actions of a
fellow business owner reflect poorly on your city or state to the point that it affects your business, do
whatever it takes to distance yourself from their behavior and exceed the expectations of any affected
customers.

Hire employees that share the same backgrounds and values as your customers, including the ones who
have not yet bought your goods or used your services. Position those employees on your front lines and
promote them all the way to the top of your organization's chain of command. Demonstrate by your actions,
not just your words, that you respect every customer and take immediate action when they express any
concerns.

Be a good neighbor: keep your location well-lit, as quiet as possible and free from trash and debris. If your
area lacks resources, help provide them. Accomplish this by lobbying to upgrade infrastructure and
transportation networks and encourage local and state officials to pass regulations that improve the
availability and affordability of education and employment in your area.

When you take action to improve the self-perception of local residents and the consumer perception of your
business and location to locals and tourists alike, your company's bottom line can't help but reflect your
efforts. Your fellow community members should feel like a part of your family, not like cattle to be herded
to your doors. Your proactive problem-solving will create a self-perception that welcomes your friends and
family, employees and visitors and assures them that they can expect to receive respect and service of the
highest standard

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 CHAPTER-2

COMPANY PROFILE

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"Cremica is known for product innovations & customized food products"

Cremica is a diversified food products brand from the house of Mrs. Bector's Food Specialties Limited. The
brand is a front runner in both food retailing and food services industry. Nabamita Chatterjee caught up
with Akshay Bector, Managing Director of the group to understand the company's future plans and the
potentials of the Indian condiment industry. Edited excerpts:

Food retailing and food services industries are seeing significant growth in India. How difficult it is to
create a niche in this category? How big is the condiment's industry in India? “AKSHAY BECTOR”
Changing lifestyles and rising income levels are definitely leading to a big increase in consumption of
condiments and at the same time growth of the food services sector helps in familiarizing customers about
new types of products. This is helping innovative companies like us to introduce new products in the
market. In keeping with this, only 30 per cent of products are going to large food service companies.
Cremica has become a widely distributed brand and a serious player in the retail market.
Cremica has always stood for quality compared to any other brand available in the market. Cremica is
known for product Innovation and over the years we have been introducing new categories year on year.
We undertake customer outreach programs even while our Cremica brand campaign is on. Intensive
product demos are being conducted across stores and malls to let customers taste, experience and
understandStheGproducts.

Our company is known to create products with leading quality and with "Taste that India loves".
Cremica is known for product innovations and offering customized and localized food products to the
consumers. We are trying to offer as many natural products as possible to our customers.
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We offer a wide variety of consumer products:

 Tomato Ketchup
 Sauces
 Opera Kettle Chips
 Salad Dressings
 Sandwich Mayo
 Chataka Indian Sauces
 Fruit Crushes

Cremica launched India’s first Vegetarian Mayonnaise, Pizza Pasta spread and Indian Chutney range.
Similarly, our recent launch of Indian flavored sandwich Mayo's is proving to be a huge hit in the market.
Opera kettle chips have been highly successful and are already available in premium outlets in most Metro
cities in the country. The product is likely to penetrate at a rapid pace and address the needs of the highly
differentiatedJcustomer.

Today Cremica is a leading food products conglomerate, leading the food processing business through its
range of products, internationally certified production facilities, consistency of its quality and unmatched
expertiseGinKtheNindustry.
Cremica's quality processes and policies are very well defined. We believe in constantly reviewing the
product quality and we follow zero tolerance in case of any deviation.
Unlike other brands, Cremica has a comprehensive annual quality review programmer.

15
 HISTORY OF CREMICA

One would think that someone who began with a meager investment of around Rs300 over three
decades ago and runs a unit that is about to touch Rs200 corer of turnover today, must be highly
ambitious.
Strangely though, ambition has not been on the agenda of Ms. Rajni Bector, Managing
Director, Cremica Limited, who says all she did was what she ought to have done, as is
preached by the Bhagavad-Gita.

Rajni is one of the first women entrepreneurs in the region. The timing of the venture’s
commencement and the conservative approach affluent families had towards working women
were factors that ensured things were not all that smooth for this entrepreneur. “As I came from
a well- off family, money was not the factor for which I was working. However, it could have
been a reason strong enough to stop me from working, as women from affluent families did not
work then. People talked alot about it, but then all that didn’t bother me,” says Rajni. And her
firmness was what also changed the conservative approach people had towards women who
worked.

Her ice creams were a hot favorite with friends and she initially started off with supplying them
at parties. The turning point was when once she put up a stall at a fete where another leading ice
cream manufacturing company also had its stall. “I had never thought people would buy ice-
cream

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 OBJECTIVE OF CREMICA INDUSTARY

1. To manufacture &process of supply in India as well as abroad countries and entering into foreign MN
Collaboration.

2. To maintain very high level of a quality of it’s all products.

3. To grow the food industry in the market just like sky high-level.

4. To give the healthy & touch competition to market competitor.

5. To set up its new unit in different state in all over country and all over world.

6. They use the factory act1948.

7. Standard it’s operation in1996.

8. Using the best quality of machinery made with stainless steel and purchasing from USA.

9. Proper delivery of goods and using the FIFO (first in first out) method.

10. CRIMICA dominating the role in the cookies segment arises from it’s excellent quality and it’s
delivery range is increase. The cookies are developed specially for Hotel and airline are the best
example

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 MARKET SHARE

Mrs. Bector food specialties’.ltd

Cremica cookies ------------------------------------------------------ 35%

Britannia cookies -----------------------------------------------------27%

Parle G cookies -------------------------------------------------------22%

Other company -------------------------------------------------------16%

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SWOT ANALYSIS

In biscuit segment, CRIMICA enjoy the status of a market leader in the northern and central parts
of India – primarily across Himachal Pradesh, Punjab, Haryana, Jammu and Kashmir U.P.
Rajasthan

SWOT Analysis

A SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis is just a tool to help
remind you of the business factors (internal and external) that affect your business.

A SWOT analysis helps you:

 Examine and build on your business (S)strengths

 Examine your possible business (W)weakness
 Look for business (O)opportunities
 Examine ways you are going to counter the business (T)threats that come at you

A SWOT analysis can be used in several ways:

 Examine your business as a whole

 Use it for new product launch
 Use it for a new service launch
 Use it to change a current process or product

A SWOT analysis is a useful business tool for brainstorming and strategic planning. You'll get
more juice from your SWOT analysis if you conduct it with a specific objective in mind. For
example, you can use a SWOT analysis to help you decide if and how you should:

 Take advantage of a new business opportunity

 Respond to new trends
 Implement new technology
 Deal with changes to your competitors' operations.

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BUILDING ON YOUR BUSINESS STRENGTHS

A SWOT analysis will help you identify areas of your business that are performing well. These
areas are critical to the overall success of your business - if you have no strengths left in your
business then your business will clearly fail. But also if you can examine your strengths and then
build on them not only can you maintain your business in good standing you can also improve
upon it and make it even stronger.

ERADICATING WEAKNESS

Conducting a SWOT analysis can help you identify weakness is in your business. This can often
be difficult to look at - as naturally you are biased to your business, it can be hard sometimes to
admit you have a weakness in your business. A big part of many businesses weakness is actually
in admitting they have a weakness - all too often companies ignore their weaknesses and
concentrate on their strengths hoping that their strengths will conquer their weakness.

BUSINESS OPPORTUNITIES

Business opportunities usually arise from external factors to the business such as new consumer
trends. By carrying out a SWOT analysis you will be able to see the internal factors (your
business's strengths and weaknesses) that will tell you if you can take advantage of new business
opportunities that come your way. For instance you may decide to go with the flow and jump on
a new craze - this could backfire if you don't have the skills which could jeopardize your existing
business - give you a bad name for example and lose you your existing customers. For example
Group 4 were given a tarnished name during the 2012 Olympics as they couldn't provide enough
security that they said they could provide. Fortunately for them their organization makes more
money from other countries outside the UK and the whole situation has long since been forgotten
about...but this is the sort of thing where a business can overstretch themselves and then fail
completely like an elastic band.

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COUNTERACTING THREATS

Threats are external factors that could cause problems for your business, such as changes to the
market, a competitor's new advertising campaign, or a change in the law. A SWOT analysis can
help you identify threats and ways to counteract them, depending on your strengths and
weaknesses. A good example of law changes are for public places ban on smoking. Lots of
drinking establishments have closed due to people not being able to smoke inside them any
longer.

21
 3.CHAPTER

RESEARCH
METHODOLOGY

22
 RESEARCH METHODOLOGY

INSIGHT MARKETING RESEARCH PROCESS AN OVERVIEW

The essence of research conducted by me is to analyze the present market position of Cremica
products among its competitors and the problems which are being faced by customers,
wholesalers, retailers. The eventual objective is to suggest some recommendations to the
company so as to enable them to increase their market share.

One in analyzing my samples follows no conventional method. The total analysis is based on the
internees from the question put on before my sample size. A research of this can’t be done all
once throughout large area in a limited time so Phillaur, have been selected for research.

INTRODUCTION

According to Prof. Phillip Kotler, “Marketing research is the systematic, design, collection,
analysis and reporting of the data and finding relevant to specific marketing situation facing the
company”.

Marketing is restless, changing dynamic field. Since 1920 many important and dramatic changes
have taken place in marketing, thousands of new products including those of entries of new
industries such as automobiles, electronics and computer, textile, walk product etc. have
appeared in the market. The market orientations have changed from production to market.

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STEPS OF MARKETING RESEARCH PROCESS:-

 DEFINING PROBLEM AND RESEARCH OBJECTIVES

 DEVELOPING THE RESEARCH PLAN
 COLLECTION OF DATA
 PRESENTATION OF THE FINDINGS

The first step of marketing research is defining the problems and research objectives. Following
are the problems and objectives which are to be defined:

 To ascertain the frequency of using Cremica product.

 To ascertain rescannable price of Cremica products.
 To ascertain the best product of Cremica brand.
 To know about sales pattern.
 To know the competition level faced by Cremica products in the market.
 To know the opinion of people about Cremica products regarding its taste, packing etc.

DEVELOPING THE RESEARCH PLAN

The second step of marketing research process calls for developing the most efficient plan for
gathering the needed information. While designing a research plan we have to take decisions
regarding data sources, search approached, search instruments, sampling etc. There are two plan
contact methods which are as follows:

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 A. DATA SOURCES

There are two types of data sources:

1. Primary Data:-

Personal interviews are conducted which enable collection of oral verbal response. This is fact
to face contracted with structured or sometimes even unstructured patterns. This helps in
obtaining indent information.

2. Secondary Data:-

Secondary data can be obtained from different magazines and annual reports, financial
documents referred.

B. RESEARCH APPROACH

Survey Method :- Survey are best suited for descriptive research companies which undertake
surveys to learn about peoples’ knowledge, beliefs, preferences, satisfaction etc. to measure these
magnitude in the general population. While observation and tours are best suited for exploratory
research which is not the case of our study.

C. RESEARCH INSTRUMENT

Questionnaire A questionnaire is prepared and used to collect the information. The majority of
questions are close ended. Questionnaire is distributed to people to know about their preferences,
tastes, demands etc. This is one of the easiest methods of collecting information.

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D. SAMPLING PLAN

After deciding on the research approach and instrument, we must design a sampling plan. This
plan calls for three decisions:

1. Sampling Unit:- Here we define what is to be surveyed i.e. the target

population that will be sampled. In our case the general public in cities and towns come under
the sampling unit.
2. Sample Size:- Large samples give more reliable results. In our study 100
customers were surveyed in Phillaur, Jalandhar.
3. Sampling Procedure:- Area sampling is using because it is not practically
possible to visit all places of India therefore Phillaur, Jalandhar chosen for survey.

E. CONTACT METHOD:-

In this decision is taken that how the object should be contacted i.e. whether by mail
questionnaire, telephone, interviews. In our research personal interview is the most convenient
and reliable method.

F COLLECTION OF THE INFORMATION:-

The data collection phase of the marketing research is the most expensive and most error prone
process. There can be error as some respondent can give biased or dishonest answer for the
collection of the information. The researchers personally go to customers to collect the reliable
data. Here all knowledge of the researcher about that field comes to test the ingenuity of the
research.

Here I got the experience of working professionally and independently on the road which gives
some taste of practical marketing. I also got a lot of exposure about the market. The present
study undertaken is descriptive in nature and in this study questioning people with regular
expertise in that are being used.

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 4.CHAPTER

DATA ANALYSIS AND

INTERPRETATION

27
1: What do you think about the packing of the different Cremica products?

Answer Percentage
Good 68
Ok 8
Satisfactory 9
Poor 15
Very poor 0

Percentage

80
70
60 Percentage
50
40
30
20
10
0

Interpretation:

According to 100 respondents 68% people says that the packing of Cremica products are good,
8% people says that packing is ok, 9% says satisfactory and remaining 15% says that the packing
of Cremica products are poor so according to this analysis packing is good.

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2: In your opinion taste of the Cremica products are?

Answer Percentage
Good 64
Average 8
Satisfactory 18
Poor 10
Very poor 0

Percentage

70
60
50
40 Percentage
30
20
10
0

Interpretation:

According to 100 respondents 64% people says that the taste of Cremica product is good, 8%
says that its taste is average, 18% people satisfactory with this and 10% people says that the taste
is poor.

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3: What is your opinion about the quality of the various cremica products?

Answer Percentage
Excellent 13
Good 51
Satisfactory 26
Poor 10
Very poor 0

Percentage

60
50
40
30 Percentage
20
10
0
Excellent Good Satisfy Poor

Interpretation:

According to 100 respondents 13% people says that the quality of Cremica products are
excellent, 51% people says that the quality is good, 26% people satisfy with this and remaining
10% people says that it is poor.

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4: Have you ever used Cremica Products?

Answer Percentage
Yes 60
No 40

Percentage

40% Yes

60% No

Interpretation:

According to 100 respondents 60% people says that they use to Cremica product and 40% people
do not use Cremica product..

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5: Do you think whether the price is reasonable for Cremica products?

Answer Percentage
Yes 45
No 55

Percentage

45% Yes
55% No

Interpretation:

According to 100 respondents 45% people says that the price of Cremica food product is
reasonable and remaining 55% people says that the price is not reasonable.

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5.CHAPTER

FINDINGDS

33
 FINDINGS

1) MARKETING STRATEGY: By this research I was able to have an overview of

marketing strategies followed by the cremica in Ludhiana city.
2) PRICING POLICIES: By the research the different types of prices for different
types of products were also gathered for the improvised way of study.
3) WORKING CONDITIONS: In this research I found that in the conditions where
employees were performing their duties were also sound.
4) RELATIONS: the relations among different retailers are good which enhance the
business to flourish.
5) EMPLOYEE SATISFACTION: employees of the organization are satisfied with
the policies formulated for them.

34
 6.CHAPTER

RECOMMENDATIONS

AND

CONCLUSION

35
 RECOMMENDATIONS

1) Using electronic and print media for information dissemination.

2) Inviting people for plant visits on weekends.

3) Toll free telephone for customer feedback.

4) Online promotion of product.

5) Increase transparency.

36
 Conclusion

1) Working at Cremica Plant Phillaur gave me an opportunity to apply my skills and

knowledge, which I had gained previously.
2) It gave me an opportunity to see working an organization and to be a part of it. Marketing
Research Project on Rural Marketing gave me an opportunity to be exposed to the
wholesalers and retailers to know about them.
3) It was an amazing experience with learning all the way, which helped me to brush up my
knowledge and skills.

37
 7.CHAPTER

LIMITATIONS

38
 LIMITATIONS :-

1) Due to Ludhiana being a large city, it was not possible to interact with people from all over
the city or even district.

2) Few consumers were reluctant to fill the questionnaire as they perceived us as sale men and
also shown reluctance in giving their contact numbers.

3) Time period for the project execution was less as ample time could not be given to each
customer and vice versa as they have to fulfill their other obligations also.

4) Interaction with dealers was also difficulty as they were busy with their customers most of the
time.

5) There is no measure to check out whether the information provided by the consumers is
correct or not

39
 BIBLIOGRAPHY

URL Used

 http://www.google.com
 http://www.WIKIPEDIA.com
 http://www.cremica.in

40
 QUESTIONNAIRE

Dear respondent,

I will be preparing a project on the topic “Consumer perception”. So dear respondent, please help
me by filling up the following questionnaire. I will be very thankful for your co-operation.

1: What do you think about the packing of the different Cremica products?

Answer
Good
Ok
Satisfactory
Poor
Very poor

2: In your opinion taste of the Cremica products are?

Answer
Good
Average
Satisfactory
Poor
Very poor

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3: What is your opinion about the quality of the various cremica products?

Answer
Excellent
Good
Satisfactory
Poor
Very poor

4: have you ever used Cremica Products?

Answer
Yes
No

5: Do you think whether the price is reasonable for Cremica products?

Answer
Yes
No

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