ABOUT ORGANIZATION

Gummyabas Sister Partnership, an arranged group in which six individuals will share
the profits and liabilities of this business venture. This organization was incorporated last
2017 for their tasked in their subject research. Luckily, the product they come up with,
showed a potential for having it as a business. As a result, they took the risk and come up
with the decision to pursue this research into something profitable and beneficial not just
only for the entrepreneurs but also to their target market. Their aim is to provide nutritious,
affordable and “makamasang” candy for the community. The “Nutri-Gummyabas
Candy” or simply “Gummyabas” featured a unique flavor of guava or “bayabas”. They
choose to have this fruit to be converted into candy since at some degree candies are
appealing at all ages and easy to consume.

Gummyabas Sister Partnership is a manufacturing type of business.

A manufacturing business that will use components, parts or raw materials to make a
finished good, the “Gummyabas Candy”. These finished goods will be primarily sold
directly to the target market, students and faculty of Honorato C. Perez Sr., Memorial
Science High School and will ensure that they will give delightful and quality candies at
all times.

Gummyabas Sister Partnership is new to the business world, also the entrepreneurs
consisting the partnership organization are still in the process of learning how to handle
things when it comes to the day-to-day operation, management of the task given to
each partner and making the needed financial reports of their chosen business.
However, they did not see this concept as a major problem for this will serve as a tool for
them to gain knowledge and experience battling with the real business competition. And
in the near future they will be the young entrepreneurs are one of known for being
innovative and that can withstand the upheaval competition in the market.

MISSION AND VISION STATEMENT

To provide nutritious, affordable and “makamasang” candy for the

community. Gummyabas young entrepreneurs are one of the most
tantalizing business entrepreneurs known for being innovative that can
withstand the upheaval competition in the market.
 OBJECTIVES

1. To sell budget-friendly guava candy that will provide customer’s value.

2. To earn profit without sacrificing the benefits that the customers will acquire.
3. To establish good customer relation to fully understand their needs and wants.

SWOT ANALYSIS

Strengths:

Featuring a unique flavor known as bayabas turn into a candy consumed by

many Filipinos. Next, the nutritional value given by the Premiere Medical Hospital
dietician that certifies the health benefits of the candy specifically the Vitamin C
component. Third, the affordable price that will be released in the market will favor the
customers particularly the students. The process of gaining profit quickly is at high
chance, for the needed starting capital is small. Surveys always say that candy is
appealing at all ages, the probability of loss has a small chance.

Weakness:

Since the entrepreneur chose to introduce a new product it will be challenging

for them to establish its image. Second, varieties of candies were already released in
the market having different flavors. The market location is too small for selling the
product tendency is that the number of customer is limited. However, we could barely
turn these minor weaknesses into strengths. First, guava is a unique flavor of candy, the
satisfaction and curiosity of students of what guava taste likes will surely contribute to
our sales for this candy will provide answer to their questions. Having to establish our
image will be the concept in our stepping stones. Second, varieties of candies were
already released but recently the ABM research teams conducted a forum showcasing
different products

Opportunities:

The possibility for the product to be known as well as to promote healthy candies
for the public. Gummyabas can tie up it known businesses such as Edna’s Cakeland, NE
Cakes and Restaurant and other school canteens by improving its packaging and
presenting its nutritional benefits.
Threats:

The selling period of the product is in a short period of time so the chance of
improvement of the product and the business itself is very limited. The competitors from
ABM- Ford and ABM- Pacioli comprising of different groups is hard for the entrepreneurs
to sell their products. The product will be sold inside the school premises but there are
two established stores such as, the school canteen and Mang Rey’s store that serves as
the greatest competitor for all the groups.

PEST ANALYSIS

Political:

In this case, the school administration will set as the government that will apply its
set of rules and regulations. The planned activities of the target market (students) will
surely affect the business period. Thus, the permission of the assigned teacher in order to
sell is necessary.

Economic:

The economic status of students at HCPSMSHS resulted to be at the average

level. According to the survey conducted by the entrepreneurs, the student’s
allowances was ranging from P100 to P150 pesos and the budget allocated for snacks
costs P40-p60 PESOS. In short, affordable snacks will only be suited in this price range.

Social:

The social/ typical life of the students will also influence why most of them will
tend to purchase the product. Most of the students do not eat raw guava fruit and
they are not aware that this fruit contains Vitamins. The concept of Gummyabas was
made because of this reason.

Technological:

The social media will serve as a platform in their marketing strategies as well as to
promote the candy having its benefits. For the production, blender is used for
extracting the guava juice easier and faster. Laptop, mobile phones, Internet, USB,
printer and PC’s are necessary for advertising and producing necessary documents
such as financial reports, business plans, documentation and powerpoint presentations.
 4P’s ANALYSIS

Product Description:

Gummyabas is a soft, chewy, creamy and milky guava-flavored candy that your
sweet tooth will not want to miss. It has a promising rainbow-like colors that will not just
attract your taste buds but also your sense of sight. The Gummyabas will come into a
clean and transparent packaging so that your cravings will get triggered.

 Value it will bring to the consumers:

Since students are the target consumers of the product, it will definitely satisfy their
cravings and provide an affordable snack while studying. According to the research
conducted, the product Gummyabas is considered to be high source of Vitamin C as
stated by a dietician. Thus, consumers will obtain nutritional benefits from the product.

 Subsequent tactical plan on how to reach consumers (4Ps):

 Product

Gummyabas is a guava-flavored candy that offers delicious taste

with a twist that the consumers will surely like compared to the guava fruit.
Gummyabas is a pastillas-like candy in a round shape coated with
powdered skimmed milk. It has variety of colors such as orange, reddish-
pink, yellow, green, blue and violet that will made the product more
appealing and will indeed catch the attention of sweet/candy lovers.

The packaging for the product will be a clear, medium-sized plastic

that is typically used by local manufacturers of pastillas and will be sealed
correspondingly. There will be a small tag which includes the product’s
name and other information relevant for customers that is interested in
purchasing and giving comments about the product.

The entrepreneurs considered the customer’s preference in

formulating the taste, texture and the overall appearance of the candy.

 Price

Gummyabas will cost fifteen pesos (P15) per pack, consisting of ten
(10) pcs. Compared to other existing candies that uses preservatives, the
price estimated is competitive enough in the market to be brought by the
average students.

 Place

The entrepreneurs will distribute the product inside the school

premises, more specifically inside Honorato C. Perez Sr., Memorial Science
 High School located in Mabini Extension, Cabanatuan City. The
entrepreneurs will sell the product to the final customers which are mostly
students. The students will also be given the privilege of ordering online to
purchase conveniently.

 Promotion

The entrepreneurs will advertise the product by means of room-to-room

promotion. The Gummyabas will be based on the student’s preferences on
the candy’s taste and appearance.

Since internet marketing is inexpensive, social media will be used as

a platform in introducing the product through the use of facebook and
twitter, thus, will attract a larger potential customer to the business.

Moreover, on our opening day, there will be free-tastes that will be given to
our target customers.

 Sales Forecast

For the first day of selling the product, there will be thirty (30) packs to be sold. The
income will amount to P450.00 and the generated profit for the will be P231.00. For the
succeeding days, there will be additional 5-10 packs of increase that will be sold for a
day. This will depend on the customers’ purchasing power and their desire to consume
the product. The range of the additional income per succeeding days will be P75.00-
P150.00, resulting to added profit of P38.50-P77.00.

If there will be changes in the economic activity, the entrepreneurs are open for
changes whether it will be inflation or deflation.
 ORGANIZATIONAL CHART

Dania Grace F. Gonzales

CEO

Ma. Judith H. Batisan Hannah Pamela R. Legaspi Maria Liana V. Cervantes

VP for Marketing VP for Financing VP for Production

Lady Jaleine R. Espino Joash Natalie S. Ocuaman

Assistant VP for Marketing Assistant VP for Production

CAPITAL REQUIRED

Unlike other manufacturing type of business that the required capital

is costly. This business will be needing a small amount compared to other since
the materials/ ingredients essential in producing the product is low-cost. For
Instance, guava, the main component is widely available here in the
Philippines and can be seen at the backyards of Filipinos. In relation to what
is stated, producing a candy product is not costly in account of it will just
need most of our time and effort.

The estimated capital computed by the entrepreneurs will be P 2,500. 00- P

3,000.00 pesos. This required capital in putting up the business will be divided into the six
members of the organization. The projected profit after selling the product in the period
of 10 days will be P 1, 900.00 – P 2,200. 00 pesos, and same process will be applied, it will
also be equally divided into six.
 If and only if loss is incurred, it will also be correspondingly parted into six. But, it will
leave the entrepreneurs the lesson of “You won’t do everything right. Just Start. Make
mistakes. Learn from them and keep moving forward.”

COST OF PRODUCTION

PARTICULARS QUANTITY AMOUNT IN PESOS

Guava ¼ kilo P 15.00
Cassava Powder 1 kilo P 50.00
Flour ¼ kilo P 8.00
Sugar ½ kilo P 30.00
Condensed Milk 1 can P 26.00
Food color 3 colors- Red, Green and Blue P 5.00
Plastic for packaging 100 pcs or 1 pack P 15.00
Candle for plastic sealing 1 piece- large P 5.00
Stove Single burner P 450.00
Gas Mini P 300.000
Pan 1 regular in size P 150.00
Strainer 1 piece P 15.00
Plates 2 pieces P 20.00
Ladle 1 piece P 15.00
Blender 1 piece P 700.00
Knife 1 piece P 50.00
Spoons 1 set P 25.00
Black bag 1 piece P 5.00
Utilities Specifically Water P 80.00
Basin 1 piece P 25.00
Dishwashing soap with sponge 1 piece P 40.00
Tissue 1 roll P 20.00
Total Amount ( Operational) P 2,144.00
Contingency Fund P 300.00
Transportation Fund P 80.00
Total P 2, 324.00

VALUE STATEMENT

Listed above are the ingredients and equipment that will be used in the
production of the Gummyabas Candy. Also, indicated above are the quantity with its
corresponding estimated prices. The total estimated cost of the operational expenses is
P 2,144.00. The additional expenses which includes the contingency fund that will serve
as the money to be used on unexpected expense that will be encountered, the allotted
budget is P 300.00. The transportation fund of the entrepreneurs will be P 80.00 with a total
of P 380.00. This will be added to the operational expenses to get the over-all cost of
P 2, 324.00.

OPERATIONAL PLAN

Gummyabas Candy is a new, fresh, delicious and nutritious food, snack or candy
that will provide satisfaction to student’s cravings at a reasonable and affordable price.
This candy concept is developed mainly to provide customer the unique and delightful
taste of the fruit “bayabas”.

The chosen business will run for about two weeks on a day to day school basis,
from Mondays to Fridays starting from 9:00 am to 12:00 pm, this time period is usually the
snack time of the students, the primary customer of the business. The business would be
found at the gymnasium of Honorato C. Perez Sr. Memorial Science High School so that
Junior and Senior High School students will easily locate our stall. The management will
also consider to peddle the product similarly at the school grounds so that many
customer will possibly be reach by the product being offered.

After conducting a feasibility study, the team will consider every data as a
foundation of this business such as: the average daily allowances of the student, the
allocated budget for snacks and the suggested price bracket for the candy. This
information is a great help to achieve all the objectives of the business which to: attain
an increasing targeted profit per day, to fill in the wants and needs of the customer, to
offer a cheap but pleasurable product promising the warm welcome of our services for
the management value customer relation.

The goals set by the team should be realized and by achieving those they should
think wisely. The team should find suppliers that will give them quality products at a
cheaper price and deliberate the concept of purchasing the needed materials in the
production in wholesale rather than retail. Having the list of possible supplier and where
to locate them is an advantage for a business starting up.

For our marketing approach, which is very essential, the team will use several
methods to market our business since it is new and the feedback of the customer is
important for the business improvement. The team will use social media as a platform for
introducing the product for it is cheaper compare to other technique but surely will reach
a wide range of customer.
 For the process of creating the Gummyabas Candy, the necessary ingredients in
order for the product to be made possible would be the following: ¼ kg freshly picked
guavas, ½ kg sugar, ¼ kg flour, 1 kg cassava powder, 1 can of condensed milk, may also
be added with skimmed milk which is optional based on the preferred choice of the
intended customers and food colors for the variation of the Gummyabas Candy to be
more appealing. The said ingredients will be gathered and collected practically without
sacrificing its quality to be able to make the best of Gummyabas Candy.

The tools, utensils, equipment and other materials that are essential for the
production of the Gummyabas Candy includes blender, stove, gas, pan, strainer, plates,
ladle, knife and spoons. For the packaging of the product, plastics will be used and
candles to be used for plastic sealing. The cleanliness of the business place as well as the
materials will be properly maintained with the use of paper tissues, black bags, basin and
dishwashing liquid with sponge for cleaning utensils.

The total amount of one hundred pesos is allocated for the contingency fund
reserved for cases of shortage of financial support, sudden additional needs, and other
possible risks that may happen during an operational day of business. Checking the
records of inventory would be a regular habit daily in order to avoid any discrepancies
of materials and ingredients needed to create the product.

The business team consists of 6 women.

Batisan, Ma. Judith

Cervantes, Maria Liana
Espino, Lady Jaleine
Gonzales, Dania Grace
Legaspi, Hannah Pamela
Ocuaman, Joash Natalie

The business will be managed by the said ABM students of Honorato C. Perez Sr.,
Memorial Science High School. The management team has the background information
in accounting and business organization that will perfectly match the success of the
business.

Allocation of work and Duty

Each team member will have a work allocation that is manageable within the
ordinary hours of work (15 hours per week). Maria Liana V. Cervantes and Joash Natalie
Ocuaman will be assigned for the production of the candies as well as the sanitation of
the working place. Ma. Judith Batisan and Lady Espino will be in charged of the
marketing area where in they will be promoting the product to their target customers.
And for the over-all management and financial managing, Hannah Legaspi will be
entrusted.

Customer Service

The team and the business itself will assure the customers that the product
Gummyabas will be made from freshly picked guavas. The team will offer affordable,
nutritious and delicious candy in one product, the Gummyabas Candy to be able to
satisfy and go beyond the expectations of the customers. The team will also be open to
suggestions and opinions of the customers by listening to their feedbacks for the
improvement of the product offered by the business.