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JOSHUA

STEVEN
2019
MY PORTFOLIO

GRAPHIC DESIGN

ILLUSTRATION

BRANDING

@JOSHUAGRAPHICS UX & UI
PROFILE & CONTACT

JOSHUA
STEVEN
PHONE NUMBER: +65 96473076
EMAIL: JOSHUASTEVEN32@GMAIL.COM
INSTAGRAM: @JOSHUASTEVEN33
PINTEREST: JOSHUASTEVEN32

EDUCATION
NANYANG POLYTECHNIC: VISUAL COMMUNICATION 2017 - NOW
INSTITUTE OF TECHNICAL EDUCATION: INTERACTIVE DESIGN 2015-2016
SEMBAWANG SECONDARY 2010-2014

WORK EXPERIENCE
MY SKILLS FREELANCE: 5 MONTHS
ORGNIX CREATIVES (INTERN): 3 MONTHS
01 SOFTWARE SKILLS POLY FORUM 2018: 7 MONTHS
JAPAN EXCHANGE PROGRAM (NAGOYA): 2 WEEKS
ADOBE ILLUSTRATOR
ADOBE PHOTOSHOP
ADOBE INDESIGN HOBBIES & INTERESTS

ABOUT ME
ADOBE AFTER EFFECTS
ADOBE XD FOOTBALL: WATCHING & PLAYING

SKETCH & FLINTO GAMING: PC, PS4, MOBILE


TRAVELLING: 16 COUNTRIES SO FAR
CAR ENTHUSIAST
02 DESIGN SKILLS
PHOTOGRAPHY EDITORIAL
PRINT DESIGN TYPOGRAPHY

INTRODUCTION & SKILLS PROTOTYPING DESIGN STRATEGY

02
BRANDING &
IDENTITY

SUMMARY:

These are different projects that are


related to branding and identity. It
enabling me to create visuals
supporting that particular brand.
Doing branding and UX / UI design
is my passion

01 ANTIQUE CAFE (NAGOYA)

02 GETFIT

03 SINGAPORE RED CROSS

04 HIDDEN GEMS

04 SAVING ELEPHANTS PROJECT


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JAPANESE BAKERY PROJECT (NAGOYA)
SUMMARY:

I went to Nagoya, Japan, to assist in


promoting a Bakery called Antique
Cafe. The task was to create a
strong brand for them since it was a
startup bakery.

COLOUR SCHEMES:

01
ANTIQUE CAFE
JAPANESE BAKERY PROJECT (NAGOYA)

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ANTIQUE CAFE

LOGO DESIGN
(BRANDING)

SUMMARY:

For the packaging design i went with


a clean and minimal look. Playing
with the different font weights to give
it a strong look and feel.

LOGO DESIGN

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JAPAN BAKERY

POSTER DESIGN
PROJECT (POSTER)

SUMMARY:

The poster i designed was for one of


their new item on their menu. The
blackboard was used as the
background because the items in
the bakery were displayed on
chalkboards

POSTER DESIGN

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JAPAN BAKERY

MENU & NAMECARD DESIGN


PROJECT (MENU)

SUMMARY:

I chose these three items because


they are the most popular items on
the menu. The font type i went with is
a script typeface, because it gives a
warm, cosy feel.

MENU DISPLAY

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FITNESS BRAND
SUMMARY:

Getfit is a brand that promotes


fitness, bearing safety in mind.

With the increased number of


cyclists on our roads, the number of
accidents involving them and other
road users is on the rise.

So i have created an application to


move them off the roads and into
the Park Connectors where they can
travel safely and earn rewards at the
same time.

COLOUR SCHEMES:

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GETFIT
FITNESS BRAND

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WORDMARK & LOGO
YOUR FIRST STEP TO FITNESS

WORDMARK & LOGO

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BRANDING COLLATERALS
BRANDING COLLATERALS
INTRODUCTION & SKILLS

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GETFIT APPLICATION
SUMMARY:

There are four main pages in this


application - Home, Location,
Challenges and Settings.

There is a twist in the location page,


whereby when the user enters his
destination, the route given would be
through a nearby park connector.

Users can complete daily or weekly


challenges to earn credits which can
redeem sports related rewards.

At the end of their journey they can


take a rest and view their homepage
where they can see what their friends
are up to and what challenges they
have completed.

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SINGAPORE REDCROSS TRANSPORTAID
SUMMARY:

I was tasked to promote one of


Singapore Red Cross’s service
called TransportAid. We had to
create a whole style guide of
TransportAid. From the new logo to
its website and finally promoting all
on social media to let people know
about its services.

COLOUR SCHEMES:

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SG RED CROSS
PROJECT FOR SINGAPORE REDCROSS (TRANSPORTAID)

BRANDING PROJECTS
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WORDMARK & ILLUSTRATED LOGO
P ORE RED C
N GA RO
SI S

S
D

TR
NSPORTAI
REDCROSS x TRANSPORT-AID

ANSPORTAI
REDCROSS

A
TR

D
SS
SI
O NG
R AP
ORE RED C

WORDMARK & ILLUSTRATED LOGO

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BRANDING COLLATERALS
SUMMARY:

This is my version of the TransportAid


logo. I kept it simple, so once a user
sees this logo they know it belongs
to TransportAid.

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WORDPRESS PAGE FOR TRANSPORT AID
P O R E RE D C
GA R O
IN

REDCROSS.SG
S

SS
D
AI

TR
A N S PO RT

A N S P O RT A
TR

ID
SS
O SI
CR NG
D A PO
R E RE

HOME TRANSPORTAID CONTACT OTHERS

OUR
AMBULANCES

AMBULANCES
Stretcher service is provided
REDCROSS x TRANSPORT-AID
and the patient will be carried
in a lying position by Red Cross
crew. It has oxygen and medical
equipment

69 YEARS STRONG
Mon - Fri (9am - 6pm)

Single Trip / $50


Round Trip / $80

FAQ
Week night (6pm- 9am)

Single Trip / $95 (6pm- 9pm)


Single Trip / $100 (9pm- 6am)

Questions?
Weekend

TRANSPORTAID
(9am - 6pm)

Single Trip / $100

Can’t find an answer? Call us at 65554210 or email hello@gmail.com

What payment methods used?

How many responders are there altogether

Are there any subsidy for elderlys?

Subsidised rates are available based on means testing, on a case-by-case basis. Please email
transportaid@redcross.sg for corporate / VWO rates (for multiple clients). are available upon
01 request.

OUR
TRANSPORTAID

TransportAid
Ambulances
TRANSPORTERS

TRANSPORTERS
Patient uses his/her own walking aid
Find out more
and will be assisted by Red Cross
Is Red Cross a social enterprise?
crew. Its does not have oxygen and
medical equipment in the vehicle
How long are the interval Ambulances?
REDCROSS.SG

Mon - Fri (9am - 6pm)

Single Trip / $30


Round Trip / $60

Week night (6pm- 9am)

Single Trip / $55 (6pm- 9pm)


Single Trip / $80 (9pm- 6am)

02
Weekend (9am - 6pm)

TransportAid Single Trip / $80


Transporters
Find out more

WORDPRESS PAGE FOR TRANSPORT AID

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ART STYLE FOR ANIMATION

ILLUSTRATION STYLE
ART STYLE FOR ANIMATION

ART STYLE FOR ANIMATION

SUMMARY:
THE KEY IS
UNDER THE MAT
I had to create an animation series
on TransportAid. So this was the
style i went for. I tried keeping the
colour red in all the scenes to keep
ART STYLE FOR ANIMATION the brand awareness there.

ART STYLE FOR ANIMATION ART STYLE FOR ANIMATION


ART STYLE FOR ANIMATION

ART STYLE FOR ANIMATION

ILLUSTRATION STYLE

ART STYLE FOR ANIMATION


ART STYLE FOR ANIMATION 16
TRANSPORTAID SOCIAL MEDIA
TRANSPORTAID SOCIAL MEDIA

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TRAVEL BRAND
SUMMARY:

Hiddengems is a tour company,


specialising in places people
normally don't visit, and also
rewriting the experience of travelers
through discovery.

COLOUR SCHEMES:

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HIDDENGEMS
TRAVEL BRAND

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WORDMARK & LOGO
Unraveling new places with new faces

WORDMARK & LOGO (CORPORATE, BOLD AND FORMAL)

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SUB BRAND
Hidden Hidden
gems gems

SUB-BRAND (ADVENTURE, WILD AND FREE)

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LOGO & BRANDMARK
RESEARCH:

Travelers around the world are still


searching for experiences that are
unique and authentic.
Bookings are made online and on
mobile, and this shift towards
mobile will continue to grow in 2018.
Tourism companies need to
consciously manage their reputation
online. 9 out of 10 travelers think
that reading online reviews is
important and 95% of travelers trust
reviews on third party sites.

LOGO & BRANDMARK

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HIDDENGEMS APPLICATION
SUMMARY:

The forum page is the apps main


attraction. Users are able to choose
which forum page they want to read
We have a range of popular
categories. From there they are able
to choose the common itineraries.

HIDDENGEMS APPLICATION

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OTHER PACKAGING DESIGN
OTHER PACKAGING DESIGN

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EDITORIAL & WEBSITE PROJECT
SUMMARY:

This is a small project i created to


let the world know about the
difficulties elephants are facing and
how we can prevent them from
being endangered

COLOUR SCHEMES:

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SAVING ELEPHANTS
EDITORIAL & WEBSITE PROJECT

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MAGAZINE LAYOUT 01
SUMMARY:

I used Adobe Indesign to create this


magazine. Using my layout skills and
font choices to create this
masterpiece.

The Far left page is the cover page


followed by the about elephants
page and taking care of them.

MAGAZINE LAYOUT 01

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MAGAZINE LAYOUT 02
SUMMARY:

The far left page is the back cover


page. The next two pages would be
the different threats elephants face
on the daily basis.

MAGAZINE LAYOUT 02

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ADOBE MUSE WEBSITE DESIGN
SUMMARY:

I too had to create a website about


Elephants using Adobe Muse. But
sadly the software came to an end
when Adobe discontinued it.

ADOBE MUSE WEBSITE DESIGN

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POSTER
DESIGN

SUMMARY:

This are all the posters i have done.


From purely graphic based posters
to photoshop manipulation posters.
One of my favourite type of design,
posters.

01 BEMBO FONT PROMOTION

02 INFOGRAPHICS ON FAKE NEWS

03 LAYERS THAT MAKE A REAL MAN

04 ELDERLY POSTER DESIGN

05 BAUHAUS POSTER DESIGN


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PROMOTIONAL POSTER
SUMMARY:

For this project, i was given a


random font and i had to do my
research on that particular font.
Then i must create a promotional
poster to sell this font

Stating all the unique parts of the


Bembo font too.

PROMOTIONAL POSTER

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ILLUSTRATION POSTER
SUMMARY:

For this project, i had to capture the


audience by creating visuals of the
lower income elderly. Hence i
created two posters

One, that shows an elderly amputee


surrounded by boxes.

Two, that shows an elderly lady


trying to clean her dirty laundry
while suffering from a broken arm.

ILLUSTRATION POSTER

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PHOTOSHOP MANIPULATION POSTER
SUMMARY:

For this project, I had to create a


poster in photoshop. The range of
styles the choose from was huge. So
i went with Photo manipulation.

Therefore i created “Layers that


make a real man” As you can see
the bottom layer. You start working
indoors, followed by simple activities
such as rock climbing, then comes
the handy work at the corner, and
lastly parasailing.

MANIPULATION POSTER

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FAKE NEWS INFOGRAPHICS POSTER
SUMMARY:

I was given a statement “ Most sure


they can spot fake news but..” and
from there i had to create an
infographic on how fake news
spreads.

To add to the details, you can


actually see real fake news articles
at the background of this poster.

FAKE NEWS INFOGRAPHICS POSTER

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BAUHAUS THEME EVENT POSTER
SUMMARY:

For this project i had to research on


an art style called bauhaus and
recreate an event poster out of it.

I went with a modern style bauhaus


with some entertaining word play.
“bar.house.” Which is an event at a
bar in a persons house.

BAUHAUS THEME EVENT POSTER

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THANK YOUU
MY NAME IS
JOSHUA STEVEN

& THESE ARE MY


CONTACT DETAILS

ILL BE WAITING FOR YOUR CALL


+65 96473076

WILL BE CHECKING MY EMAIL CONSTANTLY


JOSHUASTEVEN32@GMAIL.COM

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