.K. SOMAIYA COLLEGE OF ARTS, SCIENCE& COMMERCE.

VIDYAVIHAR, MUMBAI-400 077

A PROJECT REPORT ON
“MARKETING STRATEGY & CONSUMER SATISFACTION OF BIG
BAZAAR”
SUBMITTED TO
THE UNIVERSITY OF MUMBAI
IN PARTIAL FULFILLMENT
FOR THE AWARD OF THE DEGREE
OF BACHELOR OF MANAGEMENT STUDIES
(BMS)
BY
GANESH DATTATRAY SUTAR
ROLL NO: 184
SEAT NO:
UNDER THE GUIDENCE OF
PROF: AMIT NAIK
UNIVERSITY OF MUMBAI
ACKNOWLEDGEMENT
On the successful completion of my project “MARKETING STRATEGY & CONSUMER
SATISFACTION OF BIG BAZAAR”, I take this opportunity to express my deep sense towards all
those people without whose guidance, inspiration and timely help this project would have never seen
the light of the ray.
First of all I would like to thanks “The University of Mumbai” for including such kind of a project
in the curriculum.
I find great pleasure in expressing my deepest sense of gratitude towards my college, “S. K.
Somaiya of Arts, Science and Commerce, Vidyavihar” and our principal “Dr. Sangeeta Kohli”.
I am also thankful to our BMS Coordinator “Prof. Aparna Jain”, for her continuous and valuable
support.
I am thankful to my guide, “Prof. Amit Naik” who made me realize that each of us has a potential to
work independently and gave us his valuable suggestions and support whenever required and ensured
that we could do our best in the project.
Last but not the least all Somaiya FACULTY of BMS, my PARENT and my FRIENDS
who encourage me for the completion of the project and their blessings. INDEX
SR. NO. TOPICS PAGE NO.
EXCUTIVE SUMMERS
1 CHAPTER-1
Introduction
1.1 Introduction of Big 1
Bazaar
1.2 Research objective 3
1.3 Limitations 3
1.4 Reasearch 3
Methodology
2 CHAPTER-2
Review & Literature
2.1 Company Profile 4
-History
-Lines of the Business
of the Above Stores
-Mission & Value
2.2 Progress of Big Bazaar 8
2.3 Meaning and 12
Importance of
Marketing Mix
2.4 Marketing Mix of Big 18
Bazaar
2.5 Marketing Strategies 23
Adopted by Big Bazaar
2.6 Consumer Satisfaction 30
2.7 Expectation & 32
Consumer Satisfaction
2.8 SWOT Analysis 33
2.9 Product and Brand 35
Management
2.10 STP(Segmentation, 36
Targeting and
Positioning)