Professional Documents
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1. A tentative physical product or system procedure, including features and benefits, is known
as a _____ concept.
Select one:
a. Stated
b. Batch
c. Prototype
d. Product
e. Process
2. Services and goods are often arrayed on a scale which ranges from pure service to pure good.
Where does an automobile stand on this scale?
Select one:
a. Pure service
d. Pure goods
a. Distribution
b. Campaigning
c. Commercialization
d. Marketing
e. Market testing
Product Development
Select one:
a. Attribute testing
b. Preference testing
c. Market testing
d. The PIC
e. Prototype testing
5. Which of the following is typically generated during the development phase of the new
products process?
Select one:
b. Stated concept
c. Process concept
d. Tested concept
e. Protocol concept
Select one:
d. It describes various financial aspects of the new product, like budget allocation and expected
sales.
7. Which of the following is most likely to be the first purpose of concept testing?
Select one:
8. For a(n) _____ concept, both market value and clarity are the lowest.
Select one:
a. Process
b. Protocol
c. Stated
d. Opportunity
e. Tested
Select one:
a. The new product was not distributed through an appropriate channel of distribution
c. The intended buyer did not see a need for the item
d. The new product idea was not properly communicated to the intended user
10 .This format of a concept statement captures the advantages of the prototype without most of the
disadvantages?
Select one:
a. Physical prototype
b. Virtual reality
c. Diagram
d. Verbal description
e. Written description