Chapter 11

Service
Packages
Via LinkedIn
by Rachel Pedersen

209
 Rachel Pedersen

Marketing Consultant and Founder/

CEO of Social Media United

Digital Marketing / Social Media

RachelPedersen.com

Rachel Pedersen is the founder and CEO of the so-

cial media agency SocialWorks Digital, and Social
Media United - teaching others how grow personal
brands and retain clients. Rachel is the symbol of
freedom, determination, passion for life and busi-
ness; making an impact by changing lives of those
around her and showing anyone and everyone that
they can reach new heights they never thought pos-
sible. Rachel has helped 100’s of individuals world-

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 wide change the trajectory of their lives by finding
freedom from a 9-5 job. In just over 2 years Rachel
has gone viral reaching 11.3 million, being featured
in Glamour, TODAY, Cosmopolitan and US Weekly.
Rachel has taken her clients from $4k months to $7k
days, with a 3-22x ROAS. She has worked with For-
tune 500 influencers, celebrities and clients. She has
gone from a single Minnesota mom, to one of the top
social media marketers worldwide.

Day 1
Day 1. Ground zero. Ready for what I’m going to do today?
It’s going to shock you…it might be a little unconventional.
I’m going to bawl my frickin’ face off, write in my journal, and
drown my sorrows in chocolate ice cream.
What? You thought I was going to conquer the world today? I just
lost everything! I’m a human, not a robot.
Having painstakingly built businesses, a reputation, a following,
and financial security—all the while sacrificing sleep and conve-
nience and giving it 110% for YEARS—only to have it all ripped away
in a moment for reasons unexplained to me?
I’m absolutely devastated and need a moment to process the over-
whelm AND to mourn the loss of what could have been.
But I better get a good night’s sleep. World domination begins
tomorrow.

Day 2
Silence the noise and pressure. No one thrives when the weight of
the world (such as debt) is on their shoulders. It’s essential right now
to silence my phone, ignore emails from debt collectors, and focus on

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the next 30 days.
What happens in the next 30 days will remove the noise and
pressure long-term, but first I need to put on my oxygen mask and
help myself.
In order to have some capital, I would go on a selling platform (such
as Facebook Marketplace or Craigslist) and sell random items from
around my house. This entire day is dedicated to generating capital.
If I can make $1,000 today, I can breathe.

Day 3
Since I’m starting from scratch, I get to decide what industry/
niche/focus I’m going to go into. My expertise and skill lie in being
a social media manager and Facebook ads manager, so I’m going to
focus on the skills I know I can get the fastest results with.
Hands-down: lead generation for coaches, courses, and email
list growth.
Make it rain leads—and fast!

Day 4
Time to create my social media profiles, all created around my
name (as a personal brand) since it’s the quickest way to build an At-
tractive Character and magnetize people.
The easiest way to set up a website is through ClickFunnels, so I’m
going to create a simple website that I’ll add to later on. To determine
my branding, I’m going to use Pinterest wedding palettes and stick
with that branding throughout my social media profiles and new
ClickFunnels website.

Day 5
The main social media platforms I’m going to focus on for the 30-
day build are Facebook and LinkedIn. The rest are great, but I’m going
to focus on where I know I’ll get the best bang for my buck…err…time.
If you don’t have the money, you’d better have the time!
Making sure to Facebook pixel my new website so I can remarket
to any visitors, I’m plastering the link everywhere—on my LinkedIn

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bio, on the bios and link spots on Facebook (both my profile and my
page)—I want everyone to visit it.
While I don’t have huge wins on my website yet, I can share what
expertise I do have and tell a story.

Day 6
Heading over to LinkedIn, I need to optimize my bio. I want every
visitor to have NO question what my focus is—I generate leads—and
they need to know how that can benefit them.
After optimizing my bio, I’d connect with hundreds of CEOs, found-
ers, owners, presidents, and partners of companies in industries that
want to generate leads for their business.
Connect, connect, connect until my fingers are absolutely numb.

Day 7
Once hundreds of connections accept the request, it’s time for out-
reach. I’m going to send a message to each of the new connections
with intention, sharing how I can generate leads for them and set up
a strategy that brings leads to their business every single day.
I want to help them with a strategy call for FREE—they’ll walk away
with a strategy customized for their business. And I’m not going to
charge a single dollar.

Day 8
Awesome! I got several bites overnight while I slept. (Although,
let’s be real—I didn’t sleep. I kept connecting and sending messages
on LinkedIn.)
I’ve gotta get them on a call, and I’m going to give them one hour
of valuable strategy. It’s going to intentionally be my BEST strategies,
because I know that after that call, they’ll need support.
Days 6–8 will be a small investment of time that I’ll repeat every
single day AT LEAST until Day 22.

Day 9
Send over the full strategy report, in exchange for a testimonial

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and reduced monthly fee for support in implementing the proposed
strategies.
The power is in the testimonials; the reduced monthly fee is just to
get some cash flow and momentum happening.

Day 10
Today, I need to add the testimonials into my ClickFunnels website.
A photo-and-text-based testimonial is helpful—video testimonials
are even better.

Day 11
On the ClickFunnels website I’m building (which by the way is just
a one-pager to get started), I’m going to add a scheduler.
After evaluating my current cash-flow situation, I have to decide
between Calendly (which is free and sufficient but not amazing for
advanced options) and ScheduleOnce or Acuity. (Acuity is amazing
for adding in the next step, which I will add in the next few days.)
Yes, Acuity sounds perfect. I’ll embed it into the pop-up page that
appears when people click the button with the CTA. Easy peasy.

Day 12
On both my Facebook page and profile, I’m committing to going
live every single day, sharing value and AWESOME strategies that can
be implemented to generate leads.
At the end of each Live, I’ll say, “If you want to learn more about
effective strategies to generate leads for your business, click the link
above to set up a fifteen-minute call.” Of course, the link goes to my
awesome ClickFunnels one-page website, which now has a calendar
they can use to set up a call.
I won’t forget the CTA—value is great, but without a CTA I can’t
become a profitable revenue-generating machine by Day 30.

Day 13
The Facebook Live videos on my page aren’t getting any views,
which means they aren’t doing anything. (This is pretty normal for a

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new Facebook page, or any new social profile.)
Using Facebook Ads, I set up Video View ads to get my ideal pro-
spective clients to watch my Lives.
I’m targeting CEOs, founders, presidents, and small business own-
ers for these videos.

Day 14
Today is all about community. I’m going to go into large existing
communities (on Facebook) and share long-form value posts with in-
stantly implementable steps.
After this happens, people will engage with the posts, which allows
me to Friend them and send them a message.
This is NOT a pitch. It’s just networking. A pitch on a platform that
is highly personal will instantly repel people.
Also, more people will see my future Lives on my personal profile
when my friend base on Facebook is larger. Score!

Day 15
Using Facebook Ads, I’m going to retarget the video views from
all my live videos. The goal is to send them to my ClickFunnels one-
page website.
It’s hard to spend money, but I have to remember that I generated
$1,000 on Day 2 for this purpose.
If I can get one client within the first $1,000 in ad spend, I’ll break
even by month one. “The business that can spend the most to acquire
a customer wins.” (This is an awesome quote by Dan Kennedy that
was a favorite of Russell Brunson’s.)

Day 16
Continuing to secure calls for strategy, I reorganize my website
with the best testimonials I’ve gotten so far. However, the “free” game
ends now. It’s time to charge for strategy calls. I will update my Acuity
scheduler to reflect this and add two options:

• Qualification Call (note the flip in confidence): 15 minutes, FREE

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 • Full Business Strategy Call: 60 minutes, $500

Day 17
Now the goal is to either get people to get on a qualification call or
a full strategy call.
The leads who set up a full strategy call will be upsold into a full
package for between $1,000 and $2,000 per month.
The irresistible offer is that they get 50% off their first month.

Day 18
Today, I’m going to repeat this process. I’ll be at $5,000 per month
with at least five clients in the next few days. Once I hit five clients @
$1,000+ per month, time to raise the prices for my first few clients.

Day 19
Hitting a $5,000 month is something that most people only DREAM
of being able to do in less than 30 days. It’s powerful enough to replace
a 9–5, give freedom, and pay off debt.
I am going to pivot today and start to build my own platform. I’d
use a Facebook Group and invite people I’ve Friended over the last 19
days via a personal message.

Day 20
Keep repeating the steps from Days 6–8 but begin sharing with
people how I secured five clients in less than a month using social me-
dia and my expert lead-generation strategies.

Day 21
Create a 100% passive product to teach people how I achieved a
$5,000 month from the leads I generated.
It can be simple and small—$19—a price that is a no-brainer for
anyone who wants to get similar results.
I’m sharing it with my newly growing audiences on Facebook and
LinkedIn, and in my Facebook community. If I can get ONE sale, I can
get a thousand.

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Day 22
I’m going to study the value ladder provided in DotComSecrets and
learn exactly what the next logical step is and how I can give people
more of what they want in a bigger product/course.

Day 23
Today, I’m gonna hit the LinkedIn lead-generation process (in my
old business, it was called “10 Days to $1K”) hard and turn up my ad
spend on the videos I’m doing live, plus the retargeting campaigns.
I know that once I hit the $10,000 month, the world will be my oyster.

Day 24
Based on the value ladder I’ve created, I’m putting together the
outline for my new course and seeding my following with excitement
about it.
Thankfully, I know that I can create a course overnight, and that’s
what today is all about—recording the content and organizing it
within ClickFunnels using the membership site template.
They’re gonna love it.

Day 25
Time to put 10 beta testers through my program at a cost that’s a no-
brainer. It’ll normally be $497 or so, but the first 10 people to sign up
will get to join for just $97, or $197 with a weekly group coaching call.
This is, of course, in exchange for a testimonial video.

Day 26
Get the initial feedback from the beta testers (while this is valuable,
the testimonials of their own results are more powerful) and create a
sales page for the course.
This will be created with ClickFunnels templates for sales pages,
since I know it’ll shortcut the time I need to spend wireframing a sales
page. (I don’t build the prettiest funnels, but they convert and do
the job.)

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Day 27
At this point, I’m getting close to a $10K month, and it’s time to
bring on a part-time virtual assistant (just a few hours a week) to han-
dle emails and schedule content on social media.
This will free up some of my time so I can work ON my business in
a bigger way.
Oh, you thought that I wasn’t putting in 80-hour+ weeks? Ha ha, no
way. I’m working 80+ every single week because I’m still FIGHTING
for survival…but the end is in sight.

Day 28
Today is all about promotion. I need everyone to see my face, hear
my voice, and know my name.
I am going to pitch every single podcast in the categories my ideal
person might listen to.
My goal is to book 50+ podcasts so that I can quickly build back my
influence and platform.

Day 29
Time to create my Dream 100, people who are one or two steps
ahead of me in business. I want to make them affiliates/joint venture
partners of my new course. I’ll share 50% of the revenue in exchange
for their promotion.

Day 30
Today is a good day. It’s the day I can pay the minimum balances on
all bills and double down my efforts through the leveraged systems
I’ve built over the past 30 days. Around Day 30 is when I anticipate
hitting a $10,000 month—then I’m on to $20,000 months!

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 Final THoughts

Wow. It was an intense 30 days, but I’ve been through it before. The
biggest thing to remember is that this short-term, intentional sprint can
literally save your butt and change the way you see everything in life.
If you’re reading this thinking, That’s not replicable, Rachel, just go
ask the people I’ve helped to do the same thing.
It’s 110% possible, so now go take action!

RESOURCES
• Acuity • Facebook Ads Manager
(acuityscheduling.com) • Facebook Live
• Calendly (calendly.com) • Facebook Marketplace
• Craigslist • Pinterest
(craigslist.org) (pinterest.com)
• DotComSecrets by • ScheduleOnce
Russell Brunson (scheduleonce.com)

Chapter 11: Rachel Pedersen 219

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