A

PROJECT REPORT
ON
“CONSUMER PERCEPTION TOWARDS BAJAJ
ALLIANZ LIFE INSURANCE”
SUBMITTED IN PARTIAL FULFILLMENT FOR THE

AWARD OF DEGREE OF

BACHELOR OF BUSINESS ADMINISTRATION

(2016-2018)

SUBMITTED TO

HIMACHAL PRADESH UNIVERSITY, SHIMLA

UNDER THE GUIDANCE: SUBMITTED BY:

Miss. Vanjakshi Sharma Tanu Bhullar

Assist. Proff. Univ Roll No.

5161530009
 ACKNOWLEDGEMENT

“Acknowledgement is an art, one can write glib stanzas without meaning a

word, on the other hand one can make a simple expression of gratitude”

The concept of training being a part and parcel of BBA Curriculum is of great
use to the trainees. They get an opportunity to work in a company or
organization and gain much needed practical experience.

Further, I feel honored and privileged to express my feelings of gratitude to Mr.

Mukesh Sharma, Coordinator, Deptt of BBA, for his constant guidance, co-
operation and support during the preparation of the project.

I express my feelings of gratitude towards my guide, Vanjakshi Sharma Faculty,

Department of BBA, for her constant guidance. In the end, I would like to thank
all those people who helped me during the course of the project.

I would like to express my heartfelt thanks to all the employees of Bajaj Allianz
Life Insurance, Dharamshala for their thorough cooperation and support. It was
indeed a fruitful experience. I shall always be inspired by all that I have learnt
and will strive to put it in practical use.

TANU BHULLAR
 CERTIFICATE

This is certify that, Miss. Tanu Bhullar, Roll No. 2824 a student in Program
BBA 5th September, under Dronacharya College of Education, Rait has
completed the internship with between (dates) 14.05.2018 to 05.06.2018 and his
report is titled

Student has carried out work successfully under my supervision. To the best of
my knowledge and as her declaration by student, this report is an authentic work
and may be taken as partial fulfillment of course credit.

I wish him/her success in life.

Vanjakshi Sharma
 TABLE OF CONTENT
S.N. PARTICULAR PAGE NO
 Title Page
 Training Certificate
 Acknowledgement

CHAPTER 1 : INTRODUCTION TO INSURANCE 1-15

 Introduction to Insurance
 The business of Insurance
 Insurance Business
 Types of Insurance
 Insurance market in India
 Major Market Players
 IRDA

CHAPTER 2 : COMPANY PROFILE 16-24

 Bajaj Allianz Life Insurance Company Ltd.
 Group Companies
 Insurance Plan

CHAPTER 3 : RESEARCH METHODOLOGY 25-30

 Need for the study
 Objectives of the Study
 Scope
 Research Problem
 Methodology
 Types and Sources of Data
 Sampling

CHAPTER – 4 : DATA ANALYSIS AND INTERPRETATION 31-42

CHAPTER 5: FINDINGS ,CONCLUSION & SUGGESTIONS 43-46
APPENDIX
BIBLIOGRAPHY
QUESTIONNAIRE
ANNEXURE
 Questionnaires

Dear sir/ madam,

I am pleased to introduce myself as a BBA student as a part of my curriculum, I am
conducting a study on “Customer Perception towards Bajaj Allianz Life Insurance
Company”.
So, I hereby request you kindly spare your valuable time to fill this questionnaire,
which will help me in my project work.

(Please  mark for the relevant box)

1. Name: ___________________________________________________________
Address: __________________________________________________________
_________________________________________________________________
Phone-No: ________________________________________________________

2. Sex: Male  Female 

3. Educational Qualification
a Under Graduate  b Graduate 
c Post Graduate  d) Other 

4. Occupation
a) Govt Employee  b) Private Employee 
c) Businessman  d) Professional 
e) Student  f) Other 
5. Age
a) 18 to 25  b) 26 to 35 
c) 36 to 45  d) 46 & above 
6. Family Size
a) 0 to 3  b) 3 to 5 
c) 5 to 7  d) 7 & above 
 7. Income
a) 3000 to 5000 p.m  b) 5000 to 10000 p.m 
c) 10000 to 15000 p.m  d) 15000 & above 

8. Are you aware of Life Insurance?

a) Yes  b) No 

9. Which are the Life Insurance Companies are you aware of?
a. _ _ _ __ _ _ _ __ _ d. _ _ _ _ _ _ _ __ _ _ _
b. _ _ _ _ __ _ _ _ _ _ e. _ _ _ _ _ _ _ _ _ __ _
c. _ _ _ _ _ _ _ _ _ _ _ f. _ _ _ _ _ _ _ _ _ _ _ _

10. Are you aware of Bajaj Allianz Life Insurance Company?

a) Yes  b) No 
(If No go to Q.No. 12)

11. If Yes, Which of the fallowing sources has made you aware about Bajaj Allianz Life
Insurance Company?
a) Media  b) Agent 
c) Friends  d) News paper 

If any specify _ _ _ _ __ _ _ _ _ _ _ _ __ _

12. Which factors do you looking for while investing in a Bajaj Allianz Life
Insurance? ( More than one)
a) Security   b) High Returns 
c) Risk Coverage  d) Service 

13. Are you happy with the Benefits of Bajaj Allianz Life Insurance?
a) Yes  b) No 
THANKING YOU FOR SPARRING YOUR VALUABLE TIME AND ESTEEMED CO-OPERATION.
 BIBLIOGRAPHY

TEXT BOOKS
 MARKETING MANAGEMENT

By. Philip Kotler.

WEB SITES
www.google.com
www.bajajallianzlife.co.in