# 1 African retailer

Jumia Content Guidelines

Shoes
First step is to log-in to Seller Center with your Email and Password.
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On the homepage, click products and then add a product. When you are on the Add a Product Page click
Create a new Product.
For our pair of shoes we will select the category as:
FASHION > Women’s Shoes ˃ Sandals & Slippers
When you have selected the appropriate category for your product. Click the Select button
We are now on the product creation page. And the first tab on this page is Main.
When filling out the name field, keep in mind that Shoe category items need the following components:
1- Color 2- Material 3- Type. You can see in the picture how we have included all components.
A list of available brands will appear as you start typing the Brand, select your brand name from that list
If your brand name does not appear, send us an email at seller.support@jumia.com.ng.
We’ll add your brand name to the list.
The Additional Categories option allows you to select extra categories to list your product in.
The Recommended Browse Nodes option allows you to select additional broad categories to list your
product in. In this case, since our product only falls under Women’s fashion we will not select any additional
category
Now click on Enter products details.
The main tab in More Product Details is Product Description.
Important Key Features for an apparel item include: Material, Color, Print Type and Occasion.
The main aim of Highlights field is to enhance the main features of the product. Describe the product in a way
which will help the customer come to a buying decision.
Descriptions for products like Mobile Phones can be taken from the official websites of these products. You can
use the editing tools available above the field to improve the formatting.
Enter now the weight for your product.
If you offer any warranty for your product you can enter it in the warranty field.
Now that you have filled out all the relevant fields in the More Product Details tab, move to the top of the
screen and click on the Product Pricing Tab.
The first tab in the product pricing tab is Size. A different variation has to be created for each size. Click the
“Add another product variation” button to create variations. Remember that different colors of the same
product need to be created as separate products on Seller Center.
The Seller SKU tab is mandatory. Use it to enter a unique identification code for your product.
In the quantity field enter the quantities of different SKUs of this product that you will be providing to Jumia.
In the price field enter the prices of different SKUs of this product.
You can use the sale price field to enter discounted prices of different SKUs of your product. You can also use
the Sale Start Date and Sale End Date fields to define a period during which the Sale Prices will be
effective. Click on the Images tab after you have entered all the required details here.
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In the images tab upload the front view of the product in the first box given on the page. This will be your main
image. For apparel items you should ideally add the following shots: 1- Front 2- Back 3- Side 4- Pair 5- Top View
(Optional)
Your images should ideally be 680 x 850 pixels but if you upload pictures bigger than this size they can be
resized by clicking the pencil sign on the top left corner of each picture.
To use the cropping tool:
1. Zoom in or out to make the product cover 80% of the white space
2. Drag the grid to make sure the product is centrally positioned
3. Use arrow buttons to rotate the image if required
4. Click on 'Crop' to save the changes
Before submitting make sure that all your images fulfill the Jumia image guidelines. You can access these
guidelines by clicking the highlighted link on Seller Center.
Now you’re all set to Submit your product for review by Jumia. If you followed all the instructions your
products should be online in no time.
THANK YOU

“Looking forward to seeing you growing on

Seller Center.”

Your Vendor Management Team

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