PRODUCT DESIGN AND

DEVELOPMENT

Dr. Abdullah F. Al-Dwairi

IE Dept., JUST

١٤٣٠/١٢/١٦ 1
 General Outline
 Introduction
 Some Definitions
 Product Design versus Development
 Design Fundamental Rules
 Concurrent Engineering
 Introduction
 The MIJC: a step towards
establishing a product design culture.
 The goal of this course is to give you
the tools to develop an efficient
design process regardless of the
product being designed.
 (Definitions (1/3
 Product: A term used to describe all
goods, services, and knowledge sold.
 (Definitions (2/3
 A Product Development Process is the
entire set of activities required to bring a
new product concept to a state of market
readiness.
 PD is the organization and management of
people and the information they develop in
the evolution of a product.
 (Definitions (3/3
 A Design Process is the set of
technical activities within a PD
process that work to meet marketing
and business case vision.
 Six Phases of PD
1. Planning
2. Concept development
3. System-level design
4. Detail design
5. Testing and refinement
6. Production ramp-up
 Product Types
 Market-Pull Products (furniture,
sporting goods, tools)
 Technology-Push Products (Cellular
phones, ABS, Medical equipment)
 The Life of a Product
 Identification of need
 Development of engineering requirements
 Design concept development
 Product design
 Manufacturing
 Assembly
 Distribution
 Installation
 Use
 Retirement, disassembly, reuse, and recycle.
 Product Conceptual
Design

Design = Science + Art

 FORM and FUNCTION
 The product FORM should reflect its
FUNCTION
 FUNCTION = What the product is to do
 FORM = How the product is to do its
FUNCTION
 FORM = Shape (geometry), Material,
Connections, Energy and Material
Flow, Operation Procedure
(Information Transfer), etc….
 Design is the process of mapping
function to form.
 Design problems have many
satisfactory solutions and no clear
best solution
 Two Fundamental ”Rules‘ of
Design
I. The Function Rule:
Design requirements should be
satisfied Independently…Hard to
achieve!
II. The Form Rule:
The design must have the least
possible information content.
 Fundamental Rules Updated
I. The Function Rule:
Design requirements must be
satisfied uniformly.
II. The Form Rule:
The design must have the shortest
production path.
 The Golden Triangle
 Effectiveness of the design process is measured
by:
2. Product cost
3. Product quality
4. Time to market (TTM)
 The Design Paradox
 The more you learn the less freedom you
have to use what you know.
 CE relieves this difficulty.
 Design Process Evolution
 Craftsmanship – one person could
design and manufacture an entire
product
 By the middle of the 20th century:
over-the-wall approach.
 From the late 1980s: concurrent
engineering approach (CE).
The Over-The-Wall Design Method
 Concurrent Engineering (CE)
 CE emphasizes the integration of cross-
functional TEAMS to develop the product.
 The use of teams, including all the
stakeholders, eliminates many of the
problems with the over-the-wall method.
 Stakeholders = people who have a
concern for the product.
Controllable Variables in CE
 The CE Design Team
 A team may be defined as two or more
persons engaged in a common goal, who
are dependent on one another for results,
and who have joint accountability for the
outcomes.
 The PRIDE principle should be followed in
any product development project –
Purpose, Respect, Individuals,
Discussions, and Excellence
 Members of Design Teams
 Product design engineer
 Marketing manager
 Manufacturing engineer
 Drafter
 Technician
 Materials specialist
 Quality control/quality assurance specialist
 Analyst
 Industrial designer
 Assembly manager
 Vendor’s or supplier’s representative
 (Summary (1/2
 Product design is a part of the
product development process.
 PD must be centered on the
CUSTOMER. The Japanese say:
Listen to the VOC!
 Design is a process of function-to-
form mapping.
 (Summary (2/2
 Success at PD is measured by Cost,
Quality, and TTM.
 Concurrent Engineering = early
involvement of stakeholders
 CE suggests an integrated product
and process design (IPPD)
 Early phases of design are the most
critical to the design success.