Adwords Fundamental Sugesstion PDF

#1 Which is the best bidding option for an advertiser who wants to drive more
clicks from mobile devices?

• Mobile bid adjustments
• Cost per acquisition (CPA)
• Target return on ad spend (ROAS)
• Target search page location flexible bidding strategy
AdWords Fundamentals Exam Answers 2017
#2 Your client’s campaign is getting a lot of clicks, but the conversion rate is
low. Which approach could help improve your client’s conversion rate?
• Make sure the landing page is closely related to the ad
• Increase the CPC bid for low-performing keywords
• Broaden the list of keywords to reach more potential customers
• Increase the average daily budget for the campaign
#3 What happens when a campaign consistently meets its average daily
budget?
• Average CPC clicks will be lowered
• Ads in that campaign will show less often they could
• Your budget is automatically adjusted
• Ads in that campaign will stop showing for the rest of the billing cycle
#4 You can win a higher ad position in the auction with a lower CPC bid by:
• Creating high quality ads and landing pages
• Creating ads that include terms or phrases people are searching for
• All of the listed answers
• Creating ads that link to a generic landing page
#5 Caleb owns a music store and is creating an ad group for musical
instrument rentals. What would be the most appropriate landing page for his
ad?
• His homepage, with links to instrument sales, rentals, and music lessons
• A page with information on music lessons and a contact form
• A page with wide selection of instruments for sale
• A page with information on instrument rentals and a contact form
#6 On the Google Display Network, your ad is eligible to show on a webpage if
your:
• Landing page matches that webpage’s content
• Website matches that webpage’s content
• Keywords match that webpage’s content
• Ad text matches that webpage’s content
#7 Which strategy should Giorgio use to increase the number of relevant
clicks from his Search Network campaign?
• Increase bids on relevant keywords with low clicks and CTR
• Broaden his keyword list for ads with the lowest CTR
• Increase bids for ads with the lowest average position and CTR
• Add new relevant keywords and remove keywords with low CTR
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#8 Your client’s campaign is consistently meeting its average daily budget.
What should you do to maximize your client’s budget throughout all hours of
the day?
• Pause the campaign to stop showing ads and accruing costs.
• Increase the maximum CPC bid
• Lower the daily budget amount
• Change the ad delivery method from “Accelerated” to “Standard”
#9 What does “converted clicks” measure?
• The total number of clicks that led to a conversion
• The total number of conversions divided by the total number of clicks
• The total number of clicks within your chosen conversion window
• The percentage of clicks that led to a conversion
#10 In order to appeal to customers on mobile devices, it’s important to:
• Avoid using ad extensions
• Include your phone number as your display URL
• Send users to a video-based landing page
• Send users to a mobile-friendly landing page
#11 Which ad extension would you use for an advertiser who has a chain of
restaurants?
• Seller ratings
• Sitelink extensions
• Previous visit extensions
• Location extensions
#12 Your client wants to show ads to people who’ve visited her website before.
Which AdWords feature would you recommend she use?
Remarketing
• Ecommerce tracking
• Dynamic search ads
• Conversion tracking
• AdWords Fundamentals Exam Answers 2017
#13 When creating text ads to advertise a client’s small chain of Italian
restaurants, what should you include in the ad text to make it compelling to
potential customers?
• Information about Italian food in the description
• Use the same headline and description as other advertisers
• Include call-to-actions, such as “Find the nearest location”
• An exclamation point in the display URL
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#14 Donna sells t-shirt’s featuring vintage album covers. She wants people
searching for unusual t-shirts to find her website, but she also thinks people
interested in music might make a purchase. What campaign type would you
recommend?
• “Search Network only – All features”
• “Display Network only – All features”
• “Search Network with Display Select – All features”
• “Display Network only – Remarketing”
#15 Cliff just started working with a client who has a very disorganized
AdWords account. What’s an effective way for him to begin reconstructing his
client’s account?
• Create campaigns based on the structure of his client’s website
• Create one campaign for all the products his client’s offer
• Create one campaign with a broad selection of keywords
• Create multiple campaigns, each with a set of related keywords
#16 All other things being equal, if you’ve set a maximum CPC bid of $1.00 for
your ads, and if the next most competitive bid is $0.50 for the same ad
position, what is the actual amount you’d pay for that click?
• $0.51
• $1
• $1.01
• $0.5
#17 Your client wants to improve her ad position. What would you
recommend?
• Improve ad quality and increase bid amount
• Improve Quality Score and decrease bid amount
• Add more keywords and increase daily budget
• Make the ad headline longer and more descriptive
#18 What’s a benefit of having multiple ads in that ad group?
• Ads are only eligible to show ad extensions if there are more than one ad in
that ad group
• Ads are only eligible to show at the top of the page if there are more than one
ad in that ad group
• AdWords will automatically rotate your ads and show the best performing
ones more often
• AdWords will automatically match each ad to the keywords it’s most relevant
to
#19 Your ad can show to a user when a targeted language matches:
• The language of websites a user visits most often
• A user’s Google interface language setting
• A user’s operating system language
• A user’s browser setting
Fundamentals Exam Answers 2017
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#20 Anne-Marie’s business goal is to generate online sales of her handmade
purses. Her AdWords costs are $100 per week and she wants to know if her
advertising investment is paying off. What additional information do you need
in order to calculate her return on investment (ROI)?
• How many times her ads have been viewed and clicked on
• Number of clicks on her ads and costs to produce her purses
• Costs to produce her purses and revenue generated from her ads
• Number of clicks on her ads and revenue they generated
#21 Google Analytics can help you learn more about the behavior of your
client’s customer’s, because it shows you how:
• Likely they are to become a regular customer
• Likely they are to click her ads
• They interact with her website
• They perceive her products
#22 Which is a benefit of advertising online?
• Reach people who are likely interested in what you’re advertising
• Increase your position in organic search results
• Automatically collect information about potential customers
• Make money by showing ads on your website
#23 If you’d like your ads to show on certain cites across the Internet, you can
add these websites as:
• Keywords
• Placements
• Topics
• Audiences
#24 Which of the following items is not a component of Quality Score?
• Ad relevance
• Maximum CPC bid
• Expected CTR
• Landing page experience
#25 Your travel agency client is running a very targeted campaign to reach
people who are visiting Paris on vacation and don’t live in France. What would
be an effective way to target this client’s customers?
• Create a campaign with ads and keywords written in French
• Create a keyword list with the exact match keyword “Paris” and negative
keyword “France”
• Create a campaign targeting French and regions other than Paris
• Create a campaign targeting Paris and languages other than French
dWords Fundamentals Exam Answers 2017
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#26 Every time your ad is eligible to show, AdWords calculates its Ad Rank
using your bid amount, components of Quality Score and:
• The expected impact of extensions and other ad formats
• The search ranking of your website
• The daily budget you’ve set
• Your historical conversion rate
#27 Belinda’s boutique just started carrying 3 new designer labels. She wants
to show an image and announcing the new collections to people who are
browsing websites about designer clothing. Which campaign type is a good
fit?
• “Display Network only – All features”
• “Search Network only – All features”
• “Search Network only – Standard”
• “Shopping”
#28 You would choose to advertise on the Google Display Network if you
wanted to:
• Show ads on Google Shopping
• Show ads to people on non-Google search sites
• Show ads on Google Maps
• Show ads on websites related to your business
#29 Each campaign in your AdWords account should have a single:
• Ad group
• Maximum CPC bid
• Business goal
• Landing page
#30 You sell video games and want people who play mobile gaming apps to
know about your store. What’s one benefit promoting your products with a
mobile apps campaign on the Display Network?
• It allows you to show your ad on app categories that you choose
• It lets people who see your ad get directions to your store on Google Maps
• It encourages people using mobile devices to install your app
• It directs people to your online store to purchase your products
#32 Tom wants to promote his windshield repair company’s emergency
service by reaching people right when they’re searching for help. Which
campaign type is a good fit?
• “Search Network only”
• “Display Network only”
• “Shopping”
• “Search Network with Display Select”
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#33 What’s a reason to use “Search Network with Display Select” campaign
type?
• Your ads only show on the first page of search results
• You can use one budget to advertise on the Search Network and Display
Network
• You can pick the exact websites where you want your ad to show
• Your video ads can run on the Search Network
#34 Julian wants to reach potential customers based on the type of device
they’re using, but he doesn’t know how his campaign performs on different
devices. How can Julian find meaningful data that will help him decide which
devices to target?
• Set up an experiment to test which device he should target
• Create multiple ad groups that target different devices and monitor the results
• Segment his campaign statistics table by device
• Create multiple campaigns that target different devices and monitor the
results
#35 A standard AdWords text ad is made up of:
• Headline text, an image and description text
• Headline text, a display URL and description text
• A display URL and description text
• Headline text and description text
#36 Your client wants to increase the number of people visiting his website.
When analyzing the data for his Search campaign, which metric do you want to
most improve?
• Click through rate (CTR)
• Converted clicks
• Conversion rate
• Impressions
#37 When setting up a Search Network campaign for a client, you want to
maximize the number of clicks her ads can get. Which bidding strategy should
you use to achieve this goal?
• CPM
• Manual CPC
• Automatic CPC
• CPA
#38 A client wants to promote her new mobile app by showing her ads in other
mobile apps. How can AdWords help accomplish her goal?
• Google’s Display Network includes many mobile apps where she could show
her ad
• Google’s Search Network will help her target people who are more likely to
download her app
• She can use keywords like “mobile app” to target people who are more likely
to download her app
• She can use mobile app extensions to reach users in apps
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#39 When creating a keyword list using broad match, why should you leave
out misspellings and plural forms of keywords?
• Broad match only includes the exact words and phrases a user searches for
• AdWords only shows an ad for keywords with proper spelling and plural forms
• Your keyword list would be disapproved based on Google’s advertising
policies
• Adwords can automatically include these variations for you
#40 An advertiser looking to drive conversions is using manual CPC bidding.
Which Factor should be most important for this advertiser when deciding
keyword bids?
• The average profit per conversion
• The bids of the next closest advertiser
• The profit derived from a paid click
• The Quality Score of the keyword
#41 Why should you link your client’s AdWords account to Google’s
Webmaster Tools?
• See which campaign have the biggest changes in clicks, costs and
conversions
• See how often your ads rank higher in search results than those of other
advertisers participating in the same auction
• See if people reach your client’s website via ads or organic search results
• See how your ads performed when triggered by actual searchers
#42 Your client gets more conversions from ads that appear to people in
Tokyo. What actions should you take to try and increase the number of
conversions for this client?
• Refine where your ads show by adding the keyword “Tokyo”
• Use a location bid adjustment to increase bids for customers in Tokyo
• Create a separate ad group to target ads and bids for Tokyo
• Use the user location view to understand if people who click your ads are in
Tokyo
#43 Which client would you advise to use radius targeting?
• Mabel, who wants to exclude her ads from certain cities
• Christopher, who wants to promote his new product in select cities
• Denise, whose service can reach customers within 30 miles
• Luis, whose e-commerce business delivers nationwide
#44 Which of these metrics is especially important to clients who are running a
branding campaign?
• Impressions
• CTR
• Phone call conversions
• Average CPC
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#45 A client who owns a fine-dining restaurant in London wants to get more
phone calls from people researching places to eat on their mobile phones.
How should you optimize this client’s campaign to help achieve their goal?
• Include a phone number in the client’s ad’s headline and monitor performance
with the top vs. other segment
• Add call extensions to the client’s ads and monitor performance with the top
vs. other segment
• Add call extensions to the client’s ads and monitor performance with the
mobile clicks-to-call segment
• Include a phone number in the client’s ad’s headline and monitor performance
with the mobile clicks-to-call segment
#46 Target CPA bidding can help drive conversions by using your conversion
history and:
• CPA goals to show the optimal ad when a conversion is more likely
• CPC goals to raise your bid when a conversion is more likely
• CPA goals to raise your bid when a conversion is more likely
• CPC goals to show the optimal ad when a conversion is more likely
#47 While teaching a new account manager how to build a Search campaign,
you tell her that she should group similar keywords together in an ad group,
because it will allow her to:
• Only create one ad that’s relevant to all keywords
• Create multiple ads for each keyword
• Create a different ad for each keyword
• Create ads that are relevant to all keywords
#48 Your new client’s AdWords account has one campaign with one ad group
that contains a list of hundreds of keywords. Which best practice should you
follow when re-organizing this Client’s keywords?
• Create one ad group for every five keywords
• Remove half of the keywords from the ad group
• Create new ad groups with related keywords grouped together
• Create new ad groups with several keyword match types
#49 Higher Quality Scores typically result in:
• Better ad positions only
• Lower costs and better ad positions
• Lower costs only
• Higher costs and better ad positions
#50 Conversion Tracking helps you improve the ROI from your online
advertising, because it:
• Shows you which ads lead to customer actions that have value for your
business
• Automatically gives you personal details about the people who convert
• Focuses on getting customers to complete an online purchase
• Measures trends relating to the search terms people have used before seeing
your ad
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#51 Your ad can show on the Google Search Network when someone searches
for terms that are similar to your:
• Keywords
• Website
• Placements
• Ad text
#52 By monitoring ad campaign performance, an advertiser may obtain the
information needed to:
• Determine if campaigns are meeting overall marketing and conversion goals
• Create duplicate ad groups with identical keywords and different ad variations
• Compare campaign performance to that of other advertisers
• Create additional AdWords accounts for low-performing keywords
#53 You can use audience targeting to show your ads to:
• Specific groups of people, based on their location
• Specific websites, based on specific interests
• Group of websites, based on specific interests
• Specific groups of people, based on their interests
#54 Your client noticed that his ad was disapproved for editorial reasons. Why
is it important for him to understand and abide by Google’s advertising
policies.
• AdWords policies can help ensure ads are useful, varied, relevant and safe
for web users
• AdWords policies can keep disapproved ads and websites out of organic
search results
• AdWords policies can help web users distinguish between ads and search
results
• AdWords policies can help keep ad costs low and affordable for advertisers
#55 What changes can you make to the Display Network campaign of a client
who wants to drive awareness of her natural beauty brand?
• Increase the daily budget and add text ads with clear call-to-actions like “Buy
now”
• Add display ads and affinity audiences targeting people interested in green
living and beauty
• Add affinity audiences targeting people interested in green living and beauty
(new answer, wording is slightly different)
• Use a balanced combination of broad-, exact- and phrase-matched keywords
• Target large metropolitan areas where people are more likely to encounter her
product
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#56 when reviewing the Search terms report for one of your client’s
campaigns, you notice several terms that aren’t relevant to what they’re
advertising. How can you use this information when refining the campaign’s
keywords?
• Add the terms as exact match keywords
• Add the terms as phrase match keywords
• Add the terms as keywords
• Add the terms as negative keywords
#57 You can use Keyword Planner to identify:
• Webpages where ad can appear based on your keywords
• The amount of traffic potential keywords might get
• Which text ads are performing best based on your keywords
• The number of negative keywords you should add
#58 You would advise a client that’s launching a new product line to advertise
on the Google Display Network, because she can:
• Reach people who are searching for her products
• Use text ads that encourage people to call her business
• Use text ads that encourage people to visit her website
• Reach people who are interested in similar products
#59 An advertiser wants to increase the Quality Score of a low-performing
keyword. Which approach would you recommend?
• Delete the keyword and add a synonym of the keyword to the campaign
• Modify the ad associated with that keyword to direct to a highly-relevant
landing page
• Delete the keyword and use Keyword Planner to find more Relevant keywords
• Set an ad group bid adjustment of +20% for the keyword
#60 Which statistic indicates how often a click has led to a conversion?
• CTR
• Conversion rate
• Converted clicks
• Cost-per-conversion
Explanation: Conversion metrics are adjusted to reflect only the ad clicks that could
have led to conversions
Read more here: https://support.google.com/adwords/answer/3419241?hl=en
#61 When choosing a maximum CPC bid, you should consider the amount of
that you make from a purchase, because you want to set a bid amount that’s:
• The same amount as the profit generated by your product
• 50% of how much your product is worth
• The same amount as the revenue generated by your product
• Based on how much your product is worth
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#62 An advertiser has decided that they want to spend $608 per month for their
campaign. How would you recommend they set their budget in their AdWords
account?
• Set a daily budget of $20 for the advertiser’s campaign
• Set a bid of $20 for the advertiser’s campaign
• Set a bid of $20 per ad group
• Set a daily budget of $20 for the advertiser’s account
#64 How can you see if people are searching for your client’s services during
the early morning and evening hours?
• Segment performance statistics by time
• Run a search terms report
• Monitor reach and frequency data
• Run a keyword diagnosis
#65 Blake is focused on branding and is more interested in his ads being
viewed than in generating clicks. Which of these features would not be a good
fit for him?
• Reach and frequency data
• Call extensions
• Placement targeting
• CPM bidding
#66 Tony travels frequently. He needs to be able to make changes to his
AdWords account while he’s offline, so he downloads AdWords Editor. Using
AdWords Editor, Tony can do all of the following, except:
• Refresh data to reflect the latest statistics on his CPC campaign
• Undo and redo multiple changes while editing his campaigns
• Copy or move items between ad groups and campaigns
• Manage, edit and view multiple accounts at the same time
#67 When setting up a campaign, you can use Display Planner to get an idea of
the budget and bids you should set based on your:
• Historical conversion rate estimates for your keyword and placement ideas
• Traffic estimates for your placement ideas
• Traffic estimates for your keyword ideas
• Historical CPC estimates for your keyword and placement ideas
#68 What’s one benefit of creating multiple ad groups?
• You can pause specific keywords if they’re not performing well
• You can break up keywords and ads into related themes
• You can target specific ad groups into various Google networks
• You can set different budgets for each ad group
#69 Data shows that the audience for a client’s running shoe store is women
ages 35 to 50. How can you optimize this client’s Display Network campaign
based on your research?
• Increase CPC bids and experiment with variations of ad text that includes
running tips
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• Add demographic and age targeting to show ads to people in this audience
• Set up a remarketing list to show ads to women who have previously visited
your client’s website
• Use frequency capping to limit the number of times men ages 40 to 65 see
your client’s ads
#70 You would choose to advertise on the Google Search Network if you
wanted to:
• Choose from a range of ad formats, like video and image ads
• Choose the types of websites where you want your ads to show
• Reach customers while they’re searching for your products or services
• Reach customers browsing websites related to your business
#71 Which bidding strategy should Sara use if her goal is to get more people
to call her local catering business?
• CPA
• CPC
• CPV
• CPM
#72 Mimi wants to reach people searching for baked goods, but only wants her
ads to show during the hours she’s open for business. Which campaign type
is a good fit?
• Search Network only – All features
• Search Network with Display Select – All features
• Display Network only – All features
• Display Network only – Remarketing
#73 Laura runs an ad online store with a large inventory of children’s toys and
games. Which ad format would you use for Laura’s campaign to reach people
interested in purchasing children’s games?
• App promotion ads
• Shopping ads
• Image ads
#74 If you want to direct people to specific pages on your website from your
ad, you can create an ad that uses:
• Callout extensions
• Location extensions
• Previous visits extensions
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#75 A client who owns an online running shoe store wants to drive sales of a
particular model of women’s running shoes. What keywords should you
include in this client’s keyword list to help achieve their goal?
• Generic terms about running and running shoes
• Generic terms about different types of women’s shoes
• Specific terms about the benefits of running
• Specific terms about the shoe brand and model your client is selling
#76 What’s the easiest way to evaluate if one version of your landing page
performs better than another for the same ad?
• Run a Campaign Experiment on the existing campaign that switches between
both landing pages
• Replace the existing landing page with the new one and compare this month’s
data to last month’s
• Create another ad group for the new landing page and compare the two ad
groups
• Create another campaign for the new landing page and compare the two
campaigns
#77 Clyde wants to raise the profile of his dance school. A “Display Network
only” campaign can help him:
• Show ads on dance websites and YouTube videos
• Show ads when someone searches for dance classes
• Pick the most popular keywords for his campaign
• Match his ad text to what people are searching
#78 When reviewing your client’s Search Network campaign, you notice that
the ads in one of the ad groups have a low average position. Which flexible bid
strategy should you use to help improve the position of these ads?
• Target return on ad spend (ROAS)
• Enhanced cost-per-click
• Target search page location
• Maximize clicks
Explanation: “Target search page location” is a type of flexible bid strategy that
automates bidding across multiple campaigns, ad groups, and keywords to show
your ad on the top of the page or on the first page of Google search results.
#79 Your client is interested in switching from TV, print and radio advertising.
What are the return on investment (ROI) benefits of online advertising
campaigns over traditional media advertising?
• Traditional media generates exposure, but online advertising campaigns can
guarantee sales
• Online advertising is always less expensive than traditional media
• Traditional media is not always measurable, but online campaigns are highly
measurable and you can analyze your click data
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• Traditional media typically requires a predetermined quarterly budget, but
online advertising usually lets you set your budget once a month at a fixed
amount
#80 Advertising on TV, print and radio typically requires a predetermined
budget. What key differences enable some online advertising campaigns to
invest with more flexibility without a predetermined budget in mind?
• Online campaigns are highly measurable and can often automate a positive
ROI. It can be strategic to capture all traffic without predetermined budget as
long as ROI is positive.
• Online campaigns generate clicks, whereas other channels generate
exposure
• Budgets cannot be applied to online campaigns due to constant changes in
traffic
• AdWords budgets can only be set once annually and require a fixed
commitment
#81 What happens as a result of a search campaign consistently meeting its
daily budget?
• Fewer sites targeted at once
• Missed potential ad impressions
• Accelerated ad delivery
• Higher average CPCs
#82 Your client noticed last month that his ad often showed up beside another
advertiser’s ad for the same search terms. How can you help your client
understand how he is performing compared to other advertisers?
• Use the Auction insights report to show how often his ads rank higher in
search results than those of other advertisers
• Use the paid & organic report to show his website appears in organic search
with no associated ads
• Use the Search term report to show which search terms lead to the most
clicks on his ads
• Use the top movers report to show which campaigns have seen the biggest
change in clicks since last month
#83 Which is a benefit of advertising online with Google AdWords?
• Advertisers can choose how much they spend and only pay when someone
clicks their ad
• Advertisers pay the same amount every time someone clicks their ad
• Advertisers can have ads automatically translated into different languages
• Advertisers can pay to always show their ad above the organic search results
#84 An advertiser wants to achieve the top position in paid search results.
Which recommendations would improve the likelihood of top ad position?
• Decrease CPC bid and decrease daily budget
• Improve Quality Score and increase CPC bid
• Improve Quality Score and decrease CPC bid
• Decrease CPC bid and increase daily budget
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#85 Using the paid & organic report for her travel website, Karen noticed a
relatively high organic clicks/query rate for the search query “Hawaii
vacations”. What does this mean?
• Karen’s ads often show below her organic results for the search query
• Karen’s average organic position is higher than other advertisers’, but her
average ad position is lower than other advertisers’
• Karen’s ads don’t often show for the search query
• People who see Karen’s site in relevant organic search results often click
through to her site
Explanation: The new paid & organic report provides a holistic view of your text ad
stats and organic listings at the query level, letting you analyze strengths and gaps in
your overall search presence.
#86 Nadia manages a local gym and is running an ad to drive more free trial
memberships. What could she include in her ad text?
• A call-to-action like “Visit our gym now”
• Add a promotion like “20% off fitness classes”
• A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE”
• Add a call-to-action like “Sign up for a free trial”
• A call to action like “Sign up for a free trial” (new answer, wording is slightly
different)
#87 You signed 3 new clients, each with an existing AdWords account. What’s
the best way to manage these accounts?
• Link the client accounts to your My Client Center (MCC) manager account
• Link the client accounts to your AdWords manager account (this is the
refreshed exam answer – but both is correct if you’d see only the other as
answer option)
• Consolidate the 3 accounts into a new AdWords account you create
• Use your clients’ sign-in information to access and manage the accounts
• Pause your clients’ campaigns and recreate them in your manager account
#88 When building a keyword list for a Display Network campaign, you should
do which of the following:
• Include keywords that are related to websites your customers visit
• Only use Keyword Planner to identify new keywords
• Only include exact match keywords
• Use Display Campaign Optimizer to identify new keywords
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#89 One of your clients wants to know why a campaign went over the specified
daily budget several days in a row. What would you explain to your client
about how the AdWords system works?
• To show an ad more often, AdWords charges more than the average daily
budget amount multiplied by 30.4
• Due to changes in traffic, AdWords allows up to 20% more impressions in a
day than the budget specifies
• AdWords automatically increases the maximum CPC bid to show an ad
higher in Google search results
• Due to changes in traffic, AdWords allows up to 20% more clicks in a day than
the budget specifies. However, in any given month, AdWords never charges
more than the average daily budget amount multiplied by 30.4
#90 What is the recommended next step if you noticed from the Search terms
report that certain search terms are leading to a high number of clicks on your
ads?
• Make sure all of these search terms are included as keywords, regardless of
relevance
• Add sitelinks to your ads to make them even more prominent
• Make sure relevant search terms are keywords and adjust your bid or ad text
for these keywords
• Add search terms that are not leading to many clicks as negative keywords
#91 You can use Display Planner to:
• See which image and text ads are performing best on the specific websites
you’re targeting
• Compare how your current Display Network campaign could perform on
websites you’d like to target
• See ways to reach your target audience based on your keywords, website or
interest categories
• See how other advertisers perform on websites where you want your ad to
appear
#92 An e-commerce client wants her campaign to be more profitable. after
calculating this client’s total profits from AdWords, what can you do to start
maximizing results for profit?
• Delete keywords that are generating the most clicks
• Test different CPC bids
• Test only one version of your ad text
• Lower the CPC bids and increase the budget (This would be correct if you
don’t loose your ad position, I wasn’t sure, but I guess that’s the answer they
wanted to hear and I should have chosen)
#93 Which client would you advise to advertise on the Google Search
Network?
• Suzy, who wants to reach people browsing travel websites about China
• Jim, who wants to reach people on social networks interested in poetry
• Bill, who wants to reach people looking for plumbing services
• Carol, who wants to reach people watching YouTube videos
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AdWords Fundamentals Exam Answers 2017#
#94 When people search for your client’s watch repair business, they use very
specific terms like “vintage repairs”. to show your ads for these searches,
you’ll want to use:
• Exact match keywords
• Negative match keywords
• Broad match keywords
• Phrase match keywords
#95 What’s one of the main benefits of using ad extensions?
• Extensions are automated so you don’t have to create your ads
• Extensions increase your reach by showing your ad on more advertising
networks
• Extensions ensure a higher CTR, because they make your ad more prominent
• Extensions provide additional information to make your ads more relevant to
customers
#96 Research for a client who owns used car dealerships shows that people
who visit his website also visit certain popular car blogs. Which targeting
method would you use to reach these people?
• Remarketing
• Topics
• Placements
• Keywords
#97 Negative keywords can help advertisers refine the targeting of their ads
by:
• Increasing the number of relevant Display Network placements
• Reducing the number of irrelevant clicks
• Raising the average position of their ads
• Reducing their campaign’s daily budget recommendations
#98 Keyword Planner can help you build a new Search Network campaign by:
• Multiplying keyword lists together
• Creating new ads based on your keywords
• Organizing potential placements into ad groups
• Suggesting landing pages for your ads
Explanation: You can search for keyword and ad group ideas, see how a list of
keywords might perform, and even create a new keyword list by multiplying several
lists of keywords together. Keyword Planner can also help you choose competitive
bids and budgets to use with your campaigns.
#99 How do CPC ads compete with CPM ads on the Google Display Network?
• CPM bids are effectively converted to CPC bids
• CPC and CPM bids only compete against bids of the same type
• Ads using CPC bids are not allowed to compete on the Display Network
• CPC bids are effectively converted to CPM bids
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#100 You want to generate leads with your AdWords campaign by encouraging
people to fill out an interest form on your website. What do you need to know
to measure return on investment (ROI) for this campaign?
• The number of clicks your ad received divided by the number of times it
showed
• How much you’ve spent on the campaign compared to the value of leads
generated
• You can’t calculate return on investment for campaigns that are focused on
online leads
• The percentage of budget spent compared to how many forms were
completed
#101 When creating a keyword list using broad match, why should you leave
out misspellings and plural forms of keywords?
• AdWords can automatically include these variations for you
• Your keyword list would be disapproved based on Google’s advertising
policies
• Broad match only includes the exact words and phrases a user searches for
• AdWords only shows an ad for keywords with proper spelling and plural forms
#102 When people search for your client’s watch repair business, they use
very specific terms like “vintage watch repairs”. to show your ads for these
searches, you’ll want to use:
• Exact match keywords
• Negative match keywords
• Broad match keywords
• Phrase match keywords
#103 Your ad can show to a potential customer when a targeted language

matches:
• The customer’s Google interface language setting
• The customer’s operating system language
• The customer’s browser setting
#104 All other things being equal, if you’ve set a maximum cost-per-click (max.
CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD
$0.50 for the same ad position, what is the actual amount you’d pay for that
click?
• $0.51
• $1
• $1.01
• $0.5
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#105 Which bid strategy should Sara use if her goal is to get more people to
call her local catering business?
• Cost-per-acquisition (CPA)
• CPC
• CPV
• CPM
#106 When someone clicks your ad, the actual amount you’re charged will be:
The minimum needed to hold your ad position, under the maximum cost-per-click
(max. CPC) limit
#107 What’s the easiest way to evaluate if one version of your landing page
performs better than another for the same ad?
• Set up an experiment that randomly makes a draft campaign with the new
landing page active in the auction
• Replace the existing landing page with the new one and compare this month’s
data to last month’s
• Create another ad group for the new landing page and compare the two ad
groups
• Create another campaign for the new landing page and compare the two
campaigns
#108 If you’d like your ads to show on certain sites across the Internet, you
can add these websites as:
• Placements
• Keywords
• Topics
• Audiences
#109 You sell autographed sports memorabilia and want to reach people
interested in sports. What’s one benefit of promoting your products with a ads
in mobile apps campaign on the Display Network?
• It encourages people using mobile devices to install your app
• It lets people who see your ad get directions to your store on Google Maps
• It directs people to your online store to purchase your products
• It allows you to show your ad on app categories that you choose
Explanation: Advertisers can reach people who are using mobile phones and
tablets by showing ads within apps. You can match ads to apps through the Display
Network, or choose particular app categories to target.
Read more here: https://support.google.com/partners/answer/6209124?hl=en
#110 An advertiser should group their campaigns by:

• Type of product or service
• Number of keywords
• Maximum cost-per-click (CPC) bids
• Number of ad groups per campaign
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Explanation: A good rule of thumb for creating an effective campaign structure is to
mirror your website’s structure. By creating campaigns and ad groups around a
specific theme or product, you can create keyword lists that directly relate to the
corresponding ad text, and ads that link directly to that product’s page on your
website. You can even add keyword-specific URLs to improve the quality and
relevance of your ads in your account.
#111 Negative keywords can help advertisers better target of their ads by:
• Increasing the number of relevant Display Network placements
• Reducing the number of irrelevant clicks
• Raising the average position of their ads
• Reducing their campaign’s daily budget recommendations
#112 How would you recommend William set his budget if he wants to spend
$608 per month on his campaign?
• Set a daily budget of $20 for the advertiser’s campaign
• Set a bid of $20 for the advertiser’s campaign
• Set a bid of $20 per ad group
• Set a daily budget of $20 for the advertiser’s account
#113 Why should you link your client’s AdWords account to Search Console?
• See which campaign have the biggest changes in clicks, costs and
conversions
• See how often your ads rank higher in search results than those of other
advertisers participating in the same auction
• See if people reach your client’s website via ads or organic search results
• See how your ads performed when triggered by actual searchers
#114 Your ad can show on the Search Network when someone searches for
terms that are similar to your:
• Keywords
• Website
• Placements
• Ad text
#115 Data for your client shows that more estimated total conversions are
coming from mobile devices versus computers and tablets. How can you use
this data to optimize your client’s bidding strategy?
• Use target search page location to help get your client’s ads to the top of
mobile search page results
• Set a mobile bid adjustment to increase bids for searches on mobile devices
• Set a mobile bid adjustment to decrease bids for searches on computers and
tablets
• Use enhanced cost-per-click (ECPC) to increase bids that are likely to result
in conversions from mobile devices
#116 Your ad can show to a potential customer when your targeted language
matches:
• A user’s browser setting
• A user’s Google interface language setting
• A user’s operating system language
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#1 Which is the best bidding option for an advertiser who wants to drive more

clicks from mobile devices?

AdWords Fundamentals Exam Answers 2017

dWords Fundamentals Exam Answers 2017

AdWords Fundamentals Exam Answers 2017

AdWords Fundamentals Exam Answers 2017

#103 Your ad can show to a potential customer when a targeted language

#110 An advertiser should group their campaigns by:

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