NAME

Address (optional)
Email Address
Phone
LinkedIn URL

Objective
A University-Level Teaching Position
Focus marketing, sales, customer service, strategic planning, competing in a global economy,
leadership development, organizational change, leveraging teams and continuous quality
improvement

Capabilities / Expertise
Solid education combined with business knowledge and qualifications that include:
 Broad business experience with knowledge of finance, administration, engineering,
manufacturing and operations as well as an in-depth expertise in marketing, sales and customer
service.
 Understanding of the impact of new technology on business operations and marketing strategy.
 Experience instructing in the classroom, lecturing and leading group discussions.
 Designing assignments that are challenging and that offer students the opportunity to apply
theory, and to practice the skills critical for success in today's business world.
 Evaluating performance and providing feedback in a constructive and motivating way.
 Working as part of a team that is committed to excellence in both business and education.

Education
Master of Business Administration, University, City, State
Bachelor of Science, Business Administration, University, City, State

Professional Affiliations
Association of XXX Area Marketing Executives
President (Year - Present); Treasurer (Year - Year); Member since Year
XXX Area Marketing Professionals Forum
Conference Chair Led the team in the planning and organization of this educational 3-day conference
attended by over 1,200 marketing professionals.

Teaching Experience
Guest Lecturer, Executive MBA Program, University, City, State
Topics include marketing, global business strategy and leadership (Year to Present)
Instructor, Marketing Strategies: Putting Theory to Work
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Semester-long course at XXX College, City, State (Year and Year)

Business Experience
COMPANY NAME, City, State Year Year
Company Description (Always include a 1- or 2-line company description below each company name.)
Vice President - Marketing and Sales (Year – Present)
Maintained leadership position in product categories and ensured profitability while leading company
through significant downsizing.
 Developed, coordinated and implemented integrated marketing communications
programs that delivered messages that are more consistent and preserved brand preference.
 Reorganized sales force from direct to third-party independent representatives resulting in
increased volume, significant cost savings, and improved efficiencies.
 Implemented new product development process involving cross-functional teams and
reducing time to market by 20%.
 Initiated unique agreement with world leader in computer ware resulting in co-branding
products, which reduced expenses, increased unit volumes, and netted a 5% increase in operating
income.
 Expanded role of customer service to include timely lead follow-up and inside sales
support. Created a 30% cost savings per lead and improved quality of customer contacts.

Market Manager / Director (Year – Year)

Increased profitability by reducing operating expenses and consolidating marketing efforts of five
separate business units. Established procedures to improve efficiencies.
 Developed curriculum to enhance distributors’ knowledge of ergonomics and further
refine selling skills. Trained classes and taught others to conduct training.
 Delivered 13% operating profit while overall company produced 5%.

 Implemented private label program for key distributors and produced 10% of total
revenue.

COMPANY NAME, City, State Year Year

Company Description (Always include a 1- or 2-line company description below each company name.)
Marketing Manager - Riding Products
Managed consumer product line. Developed strategic marketing and tactical business plans; identified
new product opportunities; initiated and incorporated total quality mindset in all business transactions.
 Managed $60 million in sales representing 20% of total divisional sales.
 Drove new product development efforts by managing cross-functional teams. Developed
2 new products that netted 30% of the sales for overall product category.
 Managed market research projects by recommending, justifying and coordinating
research efforts, resulting in more clearly defined customer requirements.
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Awards and Accomplishments

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Presentations / Publications
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