MGT1051

Business Analytics
for Engineers

Introduction

© 2018 C. Gangatharan – VIT Dec 04, 2018 - Tue MGT1051 – Business Analytics for Engineers
 What is Business Analytics?

 Business Analytics is defined as the broad use of

data and quantitative analysis for decision
making within organizations.
(Davenport)

 Specifically, Business Analytics involves in

leveraging data for the purpose of drawing
actionable insights and conclusions, and for
predicting business outcomes.

© 2018 C. Gangatharan – VIT Dec 04, 2018 - Tue MGT1051 – Business Analytics for Engineers
 A Revolution?

© 2018 C. Gangatharan – VIT Dec 04, 2018 - Tue MGT1051 – Business Analytics for Engineers
 The Power of prediction

One of the key benefits of analysis of this big data is

predictions in the form of probabilities – be it
engineering failure, financial failure or health failure.

 Aviva predicts likelihood of illness by cross

comparing data over a wide range of lifestyle data
(such as sports, TV viewing, websites used and
income) which led to a predictive model to help them
more quickly assess an individuals health risks
without needing to have a full medical.

© 2018 C. Gangatharan – VIT Dec 04, 2018 - Tue MGT1051 – Business Analytics for Engineers
 The Power of prediction

 Target analyzed buying habits of pregnant women

and identified 24 products that they used as
‘indicators’ that a person is pregnant (e.g. unscented
lotions around 3 months, and Magnesium and Zinc at
14 weeks), allowing them to target relevant and
timely offers.

 UPS has 60,000 vehicles it relies on. It now has

sensors mounted on critical parts to anticipate failure
without wholesale changes to every vehicle, saving
UPS millions of dollars a year.
© 2018 C. Gangatharan – VIT Dec 04, 2018 - Tue MGT1051 – Business Analytics for Engineers
 Class Schedule

Venue: SJTG23

Time:
Tuesday - 11:00
Wednesday - 8:00 & 12:00
Friday - 9:00

© 2018 C. Gangatharan – VIT Dec 04, 2018 - Tue MGT1051 – Business Analytics for Engineers
 Syllabus

© 2018 C. Gangatharan – VIT Dec 04, 2018 - Tue MGT1051 – Business Analytics for Engineers
 Syllabus

© 2018 C. Gangatharan – VIT Dec 04, 2018 - Tue MGT1051 – Business Analytics for Engineers
 Reference Books

• Decision Support and Business Intelligence Systems

Turban, Sharda & Delen

• Data Mining for Business Intelligence

Shmueli, Patel & Bruce

• Multivariate Data Analysis

Hair, Black, Babin, Anderson & Tatham

• Principles of Data Mining

Hand, Mannila & Smyth

© 2018 C. Gangatharan – VIT Dec 04, 2018 - Tue MGT1051 – Business Analytics for Engineers
 Assessment

No Assessment Max Marks Weightage %

1 Digital Assignment - I 5 5

2 Digital Assignment - II 5 5

3 Digital Assignment - III 5 5

4 Quiz 5 5

5 CAT - Continuous Assessment Test - I 50 15

6 CAT - Continuous Assessment Test - II 50 15

7 FAT - Final Assessment Test 100 50

Total 100

© 2018 C. Gangatharan – VIT Dec 04, 2018 - Tue MGT1051 – Business Analytics for Engineers