Aprendiz

IVAN MAURICIO CONDE RAMIREZ

Tecnologo en Gestion de Mercados

Ficha 1668013

Instructor(a)

LUIS JAVIER ARDILA OSPINO

DESCRIPCION DE LA EVIDENCIA SOLICITADA

Desarrollar un taller de comprensión lectora sobre términos técnicos en idioma

inglés, referente a oferta y demanda.

ORIENTACIÓN Lea con atención el texto “Supply and Demand”, que se encuentra en el

objeto de aprendizaje de la Actividad de Proyecto 4, y conteste:

1. Match the Word with the corresponding meaning:

a. Supply c Expensive

b. Demand b Desire to buy any product

c. High price d All people

d. Mass market e The lifetime of goods and services.

e. Life cycle a Disposition to offer products

According to the text, mention the things people take into account to determine the

demand.

1.Tastes or preferences

2. Number of consumers

3. Income

4. Consumer expectations

5. Price of related goods

There are two kinds of related goods that can affect

the demand: substitutes (for example, butter and margarine)

and complementary (toys and batteries)

3. Write F for false or T for true

a. Production cost depends on Technology

F()V(X)

b. As greater the expectations are, the lower will be the offer from the companies.

F (X) V ( )

c. One of the four Ps of marketing mix is Package

F ( X) V ( )

d. Price is the amount a customer pays for the product

F ( ) V (X )

e. Planning is to transform and develop marketing objectives to marketing strategies

F ( ) V ( X)

4. Answer the following questions

a. What is Benchmarking?

Rta: Benchmarking is the procedure of determining who the best one is. It

is an amount of the quality of company’s products, policies, programs,

tactics, etc., and their contrast with

standard measurements, or similar amounts of others

b. What is the process of Benchmarking?

Rat:

1. Planning

2. Analysis

3. Integration

4. Action

It refers to the action

plans necessary to

achieve the objetives

c. Number the aspects to be taken into account in Benchmarking:

 Product

 Price

 Sales systems

 Payment systems

 Advertising

 Promotion

 Location

 Organization

 Planimetry
5. Write the vocabulary (20 words) from the reading, and make a Glossary:

Organize the words in alphabetic order and write the meaning of each word.

1. Demand: it refers to the desire, ability, and disposition of consumers to buy

any product.

2. The Promotion: is an element or tool of marketing that has as specific

objectives: inform, persuade and remind the target audience about the

products

3. Supply: it is related to the ability and disposition of producers to offer

products for sale.

4. Price of godos: The quantity demanded of a good also depends on the

results of the goods with the relation. Substitute goods are those that satisfy

the same need.

5. Production costs: (also called operating costs) are the expenses necessary to

maintain a project, line of processing or equipment in operation. In a

standard company, the difference between income (from sales and other

inputs) and the cost of production indicates gross profit.

6. Los objetivos de negocios: they are a way for an organization to define its

objectives and direction. A company uses a combined strategy at all levels

of its operation to achieve its objective

7. Product: is a thing or an object produced or manufactured, something

material that is produced naturally or industrially through a process, for the

consumption or utility of individuals.

8. Marketing mix variables: understood as "the whole set of marketing

variables that a company prepares to produce an effect that is desired by

consumers".

9. The distribution: in companies is the set of activities that take place since

the product is made by the manufacturer or company until it is purchased by

the consumer.

10. Organization: It is a social unit of people systematically structured and

managed to meet a need or to pursue collective goals on a continuing basis.

11. Planimetry: It is the measurement of plane surfaces; for example, the

determination of, angles, horizontal distances and areas on a map.

12. Location: It is a place where something is or could be located.

13. Advertising: It is a form of communication used to encourage or persuade

an audience to continue or take some new action.

14. Payment systems: It is used for transferring money include debit cards,

credit cards, and e-commerce payment systems.

15. Sales systems: It is a set of principles, processes, strategies and tools that

are put into place to bring the company results day-in and day-out.

16. Price: It refers to the quantity of payment or compensation given by one

party to another in return for goods or services.

17. Planning: It is the plan for running the benchmarking investigation.

 18. Analysis: After analyzing the information, it obtains a basis for comparison.

19. Integration: Develop aims and incorporate them into the benchmarked

process.

20. Action: It refers to the action plans necessary to achieve the objetives

decided in step 3.

6. Write a ten lines text that summarizes the topic of the activity.

This is the Special Technology Report in English VOA.

Smartphones, tablets and electronic readers have become part of everyday life for many
people.
And every time more applications are created.
everyday.
Robert DiNozzi is a producer of Hollywood movies.
His most recent claim to fame is as co-developer of a new application.
It's called voicecal.