INTRODUCTION

In most industrialized countries, a substantial part of

financial wealth is not managed directly by savers, but
through a financial intermediary, which implies the
existence of an agency contract between the investor
(the principal) and a broker or portfolio manager (the
agent). Therefore, delegated brokerage management is
arguably one of the most important agency relationships
intervening in the economy, with a possible impact on
financial market and economic developments at a macro
level.

In most of the metros, people like to put their money

in stock options instead of dumping it in the bank-lockers.
Now, this trend pick pace in fast developing cities like
Delhi, Gurgaon etc. My research is based on the residents
of Delhi and its nearby areas.

As the per-capita-income of the city is on the higher

side, so it is quite obvious that they want to invest their
money in profitable ventures. On the other hand, a
number of brokerage houses make sure the hassle free
investment in stocks. Asset management firms allow
investors to estimate both the expected risks and returns,

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as measured statistically. There are mainly two types of
Portfolio management strategies.

REVIEW OF LITERATURE

According to SEBI, Professional Rating of market

intermediaries, as a concept, is a matter of debate and
discussions. The need for rating is felt not only from the
point of view of greater disclosure requirements for
investor’s interests, considering the important role such
intermediaries play, being an interface between investors
and exchanges but also from the point of view of
measuring the adequacy of systems and controls to meet
internal as well as external compliance requirements.

So that need for Intermediaries Rating services (Brokers),

In view of the developments that are taking place in the
capital markets, the need to constantly upgrade and
improve systems and procedures in operation as well as
skill sets has gained considerable importance. Besides
compliance with regulatory requirements both in letter
and spirit has assumed significance so as to mitigate risk
and ensure adequate protection of investors’ interest.

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And Rating objectives / benefits are rated entity would be
in a position to brand its image and capitalize the same
for generating more business. In a nutshell, the product
may accrue significant benefits to all stakeholders
including the investors, stock brokers themselves, the

RESEARCH METHODOLOGY

Objective Of Research

Each research study has its own specific purpose. It is like

to discover to Question through the application of
scientific procedure. But the main aim of our research to
find out the truth that is hidden and which has not been
discovered as yet. Our research study has two
objectives:-

PRIMARY OBJECTIVE: -To study on the services of

stock broking firms

SECONDARY OBJECTIVE: -

1. To know about the awareness towards stock brokers

and share market.

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2. To study about the competitive position of Sharekhan
Ltd in Competitive Market.
3. To study about the effectiveness & efficiency of
Sharekhan Ltd in relation to its competitors
4. To study about whether people are satisfied with
Sharekhan Services & Management System or not

COMPARATIVE ANALYSIS
After the whole study, we find out the following results:

Results on the Basis of charges

There are the two type of the transaction:-

1. Intra-day based

2. Delivery based

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 F

FINDINGS & ANALYSIS

1) Do you know about investment options available?

KNOWLEDG %AGE
E
Yes 80%

No 20%

TOTAL 100

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 COMMENT

Only 80% people knows the exact meaning of

investment. Because of remaining 20% take his/her
residential property as an investment.

FINDINGS

 According to the survey most of the customers of

“Sharekhan Ltd” says that it is pocket friendly.
 Coming to faith 70% say Sharekhan Ltd is better than
others stock brokers due to customers satisfaction.
 Lack of promotional activities undertaken by Sharekhan
securities Ltd. in Chandigarh Region.
 Main purposes of investments are returns & liquidity.

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 Investors take risk as well as returns into their mind while
making the investment.
 Businessmen are more interested in the stock market
than the others.
 Commodity market is less preferred by the investors.
 People want to invest their money in the security market
but they haven’t the proper knowledge.
 People are not aware of hedging in stock market.
 People pay more emphasis on brokerage than service
provided by brokerage houses.

SUGGESTIONS

 Commitment should be equalized for every person.

 Provide the facility of free demonstrations for all.
 Improvement in the opening of De-mat & contract
notice procedure is required.
 There should be a limited number of clients under the
relationship manger. So that he can handle new as
well as old customer properly.

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 Some promotional activities are required for the
awareness of the customer.
 People at young age should be encouraged to invest
in stock market.
 Seminars should be held for providing information to
prospective and present customers.

LIMITATIONS

 As only CHANDIGARH dealt in survey so it does not

represent the view of the total Indian market.

 Size of the research may not be substantial.

 There was lack of time on the part of respondents.

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  The survey was carried through questionnaire and

the questions were based on perception.

 There may be biasness in information by market

participant.

 Complete data was not available due to company

privacy and secrecy.

CONCLUSION

On the basis of the study it is found that Sharekhan Ltd is

better services provider than the other stockbrokers
because of their timely research and personalized advice
on what stocks to buy and sell. Sharekhan Ltd. provide
the facility of Trade tiger as well as relationship manager

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facility for encouragement and protect the interest of the
investors. It also provides the information through the
internet and mobile alerts that what IPO’s are coming in
the market and it also provides its research on the future
prospect of the IPO.

Study also concludes that people are not much aware of

commodity market and while it’s going to be biggest
market in India.

The company should also organize seminars and similar

activities to enhance the knowledge of prospective and
existing customers, so that they feel more comfortable
while investing in the stock market.

APPENDIX

QUESTIONNAIRE

DATE:

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NAME
OCCUPATION
AGE
CONTACT NO.

1) Do you know about Investment options available?

a) Yes b) No

2) Do you know about the different types of investment

alternatives?

a) Insurance & mutual funds b) Banks

c) Real estate d) Share market

e) Commodity f) Others

BIBLIOGRAPHY

Books:

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BERI

G C. MARKETING RESEARCH

NEW DELHI, TATA Mc GRAW-HILL PUBLISHING COMPANY

LIMITED.

KOTHARI

RESEARCH METHODOLOGY

NEW DELHI, VIKAS PUBLISHING HOUSE PVT.LTD.1978.

GOYAL, DR.ALOK,

FINANCIAL MARKET OPERATION

NEW DELHI, V.K. (INDIA) ENTERPRISES .

Magazines:

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VALUELINE (SHAREKHAN MONTHLY RESEARCH
MAGAZINE)

CAPITAL MARKET (5PASISA.COM), NEW DELHI.

THE FINAPOILS (YOUR PERSONAL FINANCE ADVISOR

FROM KARVY).

Internet:

http://WWW.MONEYCONTROL.COM

http://WWW.CAPITALINE.COM

http://WWW.SHAREKHAN LTD.COM

http://WWW.INDIAINFOLINE.COM

http://WWW.ICICIDIRECT.COM

http://WWW.HDFCSECURITY.COM

http://WWW.KARVY.COM

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