In Thailand

Project by:
Sanphat Wangkachonkiat
 The Golden Circle

“.. But very few people or organizations

know WHY they do it”

Simon Sinek - TEDTALK

 Background
WHY?

Personal interest
and expertise
• Work experiences
• Being a foodie

Other
supporting Facts
factors and findings
• No solid plans/relevant
• Owning a food blog
organization tackling
with 11K+ followers
this issue
(Facebook fan page)
• No serious actions
• Rising trend in social
taken by the
activities - people
government after its
become more aware
attempt to reveal loss
of environmental
on food waste in 2014
problems
(yet gain very little
awareness)
 Value statement
WHY?

Stability of the food supply and well-being are parts of the

measures of country’s economic development (being used to
identify developed and developing countries across the world)

What are behind food waste?

1) Food is being oversupplied/ not well-managed
2) Resources are overused
3) Undisposed waste can cause environmental problems
and bring poor sanitary conditions
4) Country is having huge burdens on waste disposal

“We, therefore, believe that the less food being

wasted, the less environmental and economic
problems a nation needs to handle, the faster the
nation can grow.”
 Statement of position
HOW?

“To be a food reviewer targeting millennials in

urban cities who are obsessed with food yet care
about public interests.”

A first mover
• Make use of social media
• Apply “PUSH” and “PULL” strategies
 Phase 1
WHAT?

Raise awareness 4 Consumers

Distribute waste survey sheet 4 Local businesses

Social
media

Consumers

PUSH!
Local
Restaurants
Waste
Survey
(record)
 Phase 2
WHAT?

Calculate industry standard (informal)

from collected data 4 Local businesses
Get supports from relevant bodies
or governments 4 Local organizations
Continue feeding information 4 Consumers
 Phase 3
WHAT?

Connect with other related organizations

in Southeast Asia 4 Food rescuers/ SE
Develop method to measure the result
Continue feeding information 4 Consumers