BULACAN STATE UNIVERSITY – SARMIENTO CAMPUS 1

Survey Questionnaire

This survey questionnaire is content by question that related to the study on what the

influence "The Relationship of Episodal Commercial to the Buying Decision of Fast Food

Consumer: Basis for Marketing Strategy". The respondents of this study are the tertiary students

in four specific Schools in San Jose del Monte, Bulacan where the selected respondents need to

participant and answer this questionnaire.

"The Relationship of Episodal Commercial to the Buying Decision of Fast Food

Consumer: Basis for Marketing Strategy"
Part I. Demographic Profile of the Respondents
Direction: Please put a check ( ) on the box provided in each question that best fit to your answer.
Thank you!

I. Personal Profile
Name (Optional): __________________________
A. Age
16-20 years old
21-25 years old
26-30 years old
Others, please specify _____________
B. Gender
Male
Female
LGBTQ
C. Educational Background
Post Graduate
Bachelor Graduate
Undergraduate
Others, please specify ___________________________
D. Weekly Allowance
500-1,000
1,000-1,500
1,500-2,000
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Others, please specify ___________________________

E. Preferred Fast food
Mcdonalds
Jollibee
Chowking
Others, please specify ___________________________

Part II.
Directions: Using the scale below put a check ( ) on each column.

Value Verbal Interpretation

5 Strongly Agree
4 Agree
3 Neither Agree or Disagree
2 Disagree
1 Strongly Disagree

5 4 3 2 1
S AA N A / D AD S D
E f f e c t i v e n e s s o f e n d o r s e r

P r ep a re d fo r e pi s od al a dv e rt i s em e nt t h a n o rd i n a r y

a d v e r t i s e m e n t

Attractiveness content of advertisement

P o p u l a r i t y o f e n d o r s e r

Provide all information about the product

Part III.

Value Verbal Interpretation

5 Strongly Agree
4 Agree
3 Neither Agree or Disagree
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2 Disagree
1 Strongly Disagree

5 4 3 2 1
S AA N A / D AD S D
R e l a t e d t o f i l i p i n o e t h i c s

M o r a l i t i e s o f a d v e r t i s e m e n t

F a m i l y r e l a t e d

Promote cultural and personal values

I n t e l l i g a b l e d i a l o g

Part IV.
Value Verbal Interpretation
5 Strongly Agree
4 Agree
3 Neither Agree or Disagree
2 Disagree
1 Strongly Disagree
5 4 3 2 1
S AA N A / D AD S D
Do you related to the content of episodal

a d v e r t i s e m e n t

Fulfillment of watching episodal advertisemen t

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Part V.

Value Verbal Interpretation

5 Strongly Agree
4 Agree
3 Neither Agree or Disagree
2 Disagree
1 Strongly Disagree

5 4 3 2 1
S AA N A / D AD S D
Haved you been watch an episodal commercia l

T r e n d y t o p i c

E n j o y a b l e t o w a t c h

I n f l u e n c i n g t o p i c

P r o v i d e c l e a r s c e n a r i o
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