I.

Executive Summary

"Juice Ko Day!" develops products that are related to the current trend of health and

fitness. This marketing plan illustrates our market segments and the strategies and

promotions we are employing to get customers and create a solid sales stream.

Nowadays people would choose an artificially made food product that has a less healthy

nutritional content over the conventional foods that is said to be "good for our health"

that is available in the market. With these, it will establish a stronger niche for the

company and loyalty from the customers. Promoting a healthy and convenient way of

eating by introducing varieties of healthy fruits such as malunggay and lemon to the

public consumers would also benefit not just the consumers with its health nutrition

content it has but also helps the Filipino farming industries in the country as well.

II. Company Review

"Juice Ko Day" is a start-up business that was established by four young

entrepreneurs who are conscious on how they look inside and out. The drinks being

offered in 'Juice Ko Day!' are perfect for those individuals. According to a study

conducted by the center for marketing Intelligence in 2009, when consumers say they

are on a diet, they're dieting for their health. 'Juice Ko day!' offers a variety of juice with

its main ingredient malunggay that has its abundance and enormous supply certain

attributes of this simple tree had it become one of the famous and extremely nutritional

values. Our mission is to be a company that both, promotes the total well-being of

people through provision of sound options to those who are in search of a healthy drink.
Our vision is to be the #1 company in the food industry who offers variety of delicious

and healthy drinks with an exceptional experience.

III. Environmental Scan

A. SWOT Analysis

Strengths

1. The abundance of raw materials to the extent of overwheling supplies of moringa.

2. The philippines' climate favors high potential for the consumers to buy 'Juice Ko Day'

products.

3. The price of our products which the lowest sector can afford to purchase.

4. Since it is hot in the country, cold drinks are in demand by the people.

Weaknesses

1. Lack of supplier

2. Lack of helpers

3. Lack of aggressiveness in advertising

4. Limited flavors will be offered to the customers.

Opportunities

1. The opportunity of being the first company to introduce such product in the market.
2. The opportunity to satisfy the curiosity of the consumers because of its reputation to

be a very nutritious plant.

3. The opportunity of increasing popularity trend in moringa products and the increasing

demand both locally and internationally.

4. Arising of much kind of diseases and sickness increases the demand of fruits and

other healthy products.

5. People today are modern that is why they are always ready to try new innovative

things and with this new inventory, this can be an opportunity to get the attention of

different people.

Threats

1. Unbounded changing of customers demand and preferences.

2. The population is not fully aware of the nutritional values of moringa; poor advertising

strategy.

3. Since there are many innovative creations especially on drinks, it will be hard to

compete with different brands.

4. Since this is a new venture for the consumers, some people might not trust and be

attracted to the business because other brands have already earned their trust.

B. Industry Analysis

 Competitive analysis

 suppliers to industry

 regulatory
  customers

 company's position

IV. Market

The market that 'Juice Ko Day' are focusing is on AB Market and reaching the

class C market, which is niche marketing. 'Juice Ko day!' target customers

specifically young professionals that are looking for a fresh, healthy and refreshing

drink. Customers that are married and either men or women who's in need for a

great tasting yet healthy drink. 'Juice Ko Day' are also capturing teenagers either full

time student in college and high school and working students.

V. Target Market

Primary

Teens ages 13-19

 One of the target markets are the teenagers. Most teens nowadays wants cold

drinks so that they can be refreshed and since it is a tropical weather in the country, this

can be an advantage to them. Thus, these teens will be attracted to this product since it

is a simple product that is in the market. Also, many teenagers are very modern in terms

of drinks; they explore new things and is willing to try anything. With this new innovation

along with other drink inventions around the country, this drink will attract teenagers that

are fond of new inventions. This can target the teenagers that are willing to buy

innovative products.

Secondary

Adults ages 35-50

Adults are into drinks that can help them be refreshed and that can satisfy their

needs especially at their age now. This drink may attract them since the price of the

product is affordable and since the product are related to the current trend of health and

fitness.

Tertiary

VI. Marketing Strategy

Sales and Distribution

Planning will not be enough to start up a business. Thus it needs have a stategy

for it to be on the market. First is, marketing the product will be important for the
customers to know the product and to gain their trust. This strategy is important in

starting a business because having to gain customer loyalty will help the business to

expand to a larger market.

Since "Juice Ko Day!" is a new business that will be entering the industry, the

sales and distribution should not only focus on the consumers but also to the business

as a whole. Sales and distribution for the consumers is important so that the consumer

will get the share equally and the satisfaction that they paid for.

Advertising and Promotions Plan

In marketing a product, selling concept is important because there are

consumers that are attracted to the product when it is on the market trend. One way to

make a product known is through social media because it is a powerful instrument in

advertising and promoting the product; and it can help the business that produce

innovative products. The drinks that will be made will be promoted in social media. The

producers will promote and make a logo or tarpaulin that can capture the essence of the

product and that will attract and get the attention of the buyers or most importantly the

target markets. It will be put in the basic social media accounts that people can easily

see and have an access with such as Facebook, Instagram.

There will be times that social media will be called extinct for some people

because they don’t have an account. One way of doing this is by sending out flyers and

posters. The business will be selling its product in school so that everyone will be aware

of this invention by using flyers and posters is a great help in the business to promote

and advertise the product.

 Since promoting and advertising is an effective way of communicating to other

people, it is an excellent customer service and trust. First, in order to get the attention of

the target market, they will need to discuss what the product is and what benefits that

the product can give the customers. Loyal customers will also be a part of the promotion

that they will be posting inspiring quotes, and good feedbacks about the product.