Professional Documents
Culture Documents
Strategic Management
Management of Strategy
Competitiveness and Globalization:
Concepts
Concepts and Cases and Cases Seventh edition
PowerPoint Presentation by Charlie Cook
The University of West Alabama
© 2007 Thomson/South-
Thomson/South-Western.
All rights reserved. Michael A. Hitt •R. Duane Ireland •Robert E. Hoskisson
KNOWLEDGE OBJECTIVES
•Threat
A condition in the general
environment that may hinder a
company’ s efforts to achieve
strategic competitiveness.
Intense rivalry
Low profit potential
among competitors
Moderate rivalry
High profit potential
among competitors
Competitor
Analysis
Components
Future Objectives
• How are we currently
competing?
Current Strategy • Does this strategy
support changes in the
competitive structure?
Future Objectives
Future Objectives
Current Strategy
Assumptions
• What are our strengths
and weaknesses?
Capabilities • How do we rate
compared to our
competitors?