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India Electronic Security

Industry Potential to 2020


Growing System Integrators Market with Real Estate Development in
Upcoming Smart Cities

COMPANIES
PRODUCTS MENTIONED
MENTIONED
• CCTV, Video Surveillance International Players: Honeywell, Tyco,
• Fire Alarm Systems UTC, Bosch, Siemens, CP plus, Hikvision,
• Access Control Systems Dahua
• Intrusion Alarm Systems International Players: Zicom, Sparsh,
• Barriers Aditya Infotech, Johnson Controls India Pvt
• Scanner Ltd.,
• VMS System Integrators: Firepro, Chubb Alba,
• Metal Detectors Arugus Electronics Security System, Polixel,
ICD Security Solutions, Sterling and Wilson,
Solas Security System, DS Fire
1. Report Preface
Market Size
Competition Overview
System Integrators’ Market
Future Opportunity
2. Industry Size, 2010 - 2015
3. Industry Structure
Table of Content
4. Organized and Unorganized Market Size, 2010 - 2015
5. Market Segmentation By Devices, 2010-2015
5.1. Video Surveillance Systems Market, 2010 - 2015
5.2. Fire Alarm Systems Market, 2010-2015
5.3. Access Control Market, 2010-2015
5.4. Intrusion Alarm Systems Market, 2010-2015
5.5. Specialty Devices, 2010-2015
6. Market Segmentation by End Users, FY’2010 – FY’2015
6.1. Residential Sector
6.2. Non Residential Sector
6.3. Video Surveillance Systems
Government Sector
Commercial Offices and Buildings
Transportation Sector
Industrial Sector
Residential Sector
Hotels
Hospitals
Organized Retail
Education Sector
6.4. Fire Alarm Systems
Commercial Offices and Buildings
Government Sector
Industrial Sector
Transportation Sector
Residential Sector
Hospitality
Hospitals, Organized Retail Sector and Education Sector
6.5. Access Control System
Commercial Offices and Buildings
Government Sector
Transportation Sector
Hotels
Hospitals, Education and Organized Retail Sector
6.6. Intrusion Alarm Systems
Residential Sector
Banking and Financial Sector
Commercial Offices and Buildings
Hospitality
6.7. Specialty Electronic Security Products
Transportation Sector
Commercial Offices and Buildings
Government Sector
Hospitality and Hospitals
Hospital and Organized Retail
7. Growth Drivers for India Electronics Security Market
Table of Content
Continuous Attack from Terrorists
Surging Criminal Activities
Rising Demand from Residential Sector
Rapid Infrastructural development
Growing Commercial Space
8. Margin Analysis
8.1. Manufacturer
8.2. Government Sector Projects
8.3. Commercial Offices Projects
8.4. IT/ITES Sector
8.5. Private Banks
8.6. Residential Sector
8.7. Retail Centers and Shopping Malls
8.8. Hospitality (Hotels)
9. Trends and Developments
Budding Integrated Building Management System (IBMS) Market
Mobile Video Surveillance Leading Growth
Surging Market for Multi-Criteria Fire Detectors
Smartphone Access Control Technology Gaining Momentum
Integration of Physical and Logical Access Control Solutions
Advent of Integrated Intrusion Alarms
Increased Usage of Mobile Baggage Scanners
10. Barriers
Competition from Unorganized Sector
Lack of Consumer Awareness and Non Standardization
Inadequate After SaleS Services
Inability to Adapt New Technology
11. Regulations and Compliance
Licensing Compliance
Mandatory Compliance
Recruitment Policies
Employee Training Methods
12. Competition Mapping - Market Share Analysis
12.1. Video Surveillance Market
12.2. Fire Alarm systems
12.3. Access Control Systems
12.4. Intrusion Alarm Systems
13. Company Profiles
13.1. Zicom Electronic Systems Limited
Key Performance Indicators
13.2. Honeywell Automation
Key Performance Indicators
13.3. Tyco Fire and Security India Private Limited
Key Performance Indicators
13.4. Johnson Controls India Pvt Limited
Key Performance Indicators
Table of Content
13.5. Aditya Infotech
Key Performance Indicators
13.6. Prama Hikvision India Pvt Ltd
Key Performance Indicators
13.7. Trane India
13.8. Siemens India
Key Performance Indicators
13.9. Major Players’ Product Portfolio and Segment Performance
14. System Integrator’s Market
14.1. Organized System Integrator Industry Size
14.2. System Integrators Profile
Firepro
Chubb Alba
Argus Electronic Security Systems
ICD Security Solutions
Polixel
Score Information Technologies
Sterling and Wilson
Intellic
Solas Security Systems
DS Fire
15. Future Outlook
Upcoming Smart Cities
Sustained Government Expenditure via Tenders
Upcoming Infrastructure Projects
Upcoming Commercial Projects and Increase in Commercial Space
Growing Demand from Real Esate Developers
Augmenting Number of Hospitals and Hospital Beds
Booming Hotel Industry
Escalating Demand from Educationn Sector
Growing Manufacturing and Industrial Sector
Investment in Technology in Electronic Security
15.1. Future Constraints
Quality of CCTV Data
Inconsistency or conflict among multiple sources
Providing Adequate Training to Electronic Security Personnel in Rural India
15.2. Trends and Opportunities in India Electronic Security Market, FY’2016-FY’2020
Shift from Analog to Digital
Growing Popularity of Domestic OEMs Over Foreign Players in the Government Sector
15.3. Complete Security Solutions Based Opportunities in India Electronic Security Market
Short Term Outlook (FY’2016-FY’2017)
Long Term Outlook (FY’2018-FY’2020)
15.4. Technological Limitations and Opportunities for Electronic Security products in India in
the coming years
Growing Use of Wireless CCTV Cameras
Enhancing Use of IRIS Technology
Next Generation Fire Control Panel
Table of Content

7K Security Camera
Honeywell’s Lyric Security System
16. Research Methodology
16.1. Market Assumptions
16.2. Acronyms
16.3. Modeling Approach
Market Sizing Approach - Electronic Security Market
Market Sizing Approach – System Integrators
Limitations
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
Disclaimer
Contact Us
Figure 2 1: India Electronics Security Market Size on the Basis of Revenues in INR Million,
FY’2010-FY’2020 (F)
Figure 2 2: India Electronic Security Market Growth Rate on the Basis of Revenues in Percentage
(%), FY’2011-FY’2020
Figure 4 1: India Electronic Security Market Segmentation by Organized and Unorganized Sector
on the basis of Revenue Contribution in Percentage (%), FY’2010-FY’2015
Figure 5 1: India Electronic Security Market Segmentation by Products (Video Surveillance, Fire
LIST OF FIGURES
Alarm Systems, Access Control, Intrusion Alarm, Specialty Devices) on the Basis of
Contribution to the Revenues in Percentage (%), FY’2010-FY’2015
Figure 5 2: India Video Surveillance/ CCTV Market Size on the basis of Revenues in INR Million,
FY’2010-FY’2015
Figure 5 3: India Video Surveillance Market Segmentation by Types of CCTV Camera (IP and
Analog) on the basis of Revenue Contribution in Percentage, FY’2010-FY’2015
Figure 5 4: India Video Surveillance Market Segmentation by Types of CCTV Camera (Dome,
Bullet and Others) on the basis of Revenue Contribution in Percentage, FY’2015
Figure 5 5: India Fire Alarm Systems Market Size on the Basis of Revenue in INR Million, FY’2010-
FY’2015
Figure 5 6: India Fire Alarm Market Segmentation by Technology (Addressable and Non
Addressable Fire Alarm systems) on the basis of Revenue Contribution in Percentage
(%), FY’2015
Figure 5 7: India Access Control Systems Market Size on the Basis of Revenues in INR Million,
FY’2010-FY’2015
Figure 5 8: India Access Control Market Segmentation by Technology (Card Based Access
Control, Biometrics, Pin Based Access Control) on the basis of Revenues Contribution
in Percentage (%), FY’2010 and FY’2015
Figure 5 9: India Intrusion Alarm Systems Market Size on the Basis of Revenue in INR Million,
FY’2010-FY’2015
Figure 5 10: India Intrusion Alarm Market Segmentation by Technology on the basis of Revenues
Contribution in Percentage (%), FY’2015
Figure 5 11: India Specialty Electronic Devices Market Size on the Basis of Revenues in INR
Million, FY’2010-FY’2015
Figure 5 12: India Specialty Electronic Security Devices Market Segmentation by Products on the
basis of Revenue Contribution in Percentage, FY’2015
Figure 6 1: India Residential Electronic Security Market Size on the Basis of Revenues in INR
Million, FY’2010-FY’2015
Figure 6 2: India Residential Electronic Security Market Segmentation by Products on the basis of
Contribution to Revenues in Percentage (%), FY’2015
Figure 6 3: India Non-Residential Electronic Security Market Size on the basis of Revenues in INR
Million, FY’2010-FY’2015
Figure 6 4: India Electronic Security Market Segmentation by Residential and Non-Residential
Sector on the basis of Contribution to Revenues in Percentage (%), FY’2010-FY’2015
Figure 6 5: India Non-Residential Electronic Security Market Segmentation by Product (CCTV,
Fire Alarms, Access Control, Specialty Products, Intrusion Alarms)on the basis of
Contribution to Revenue in Percentage (%), FY’2015
Figure 6 6: India Video Surveillance Market Segmentation by End Users on the basis of
Contribution to the Revenue in Percentage (%), FY’2015
Figure 6 7: India Fire alarm Systems Market Segmentation by End Users on the basis of
Contribution to the Revenue in Percentage, FY’2015
Figure 6 8: India Access Control Systems Market Segmentation by End Users on the basis of
Contribution to the Revenue in Percentage (%), FY’2015
Figure 6 9: India Intrusion Alarm Systems Market Segmentation by End Users on the basis of
Contribution to the Revenue in Percentage (%), FY’2015
Figure 6 10:  India Specialty Devices Market Segmentation by End Users on the Basis of
LIST OF FIGURES
Contribution to the Revenue in Percentage (%), FY’2015
Figure 7 1: Number of Residential Units in India in Million, 2010-2015
Figure 7 2: Commercial Space in India in Million Sqm, FY’2010-FY’2015
Figure 8 1: India Electronic Security Market Segmentation of End Users by Number of AMC
Contracts in Percentage (%), FY’2015
Figure 9 1: India Integrated Building Management System (IBMS) Market Size on the Basis of
Revenues in INR Billion, CY’2010-CY’2015
Figure 9 2: India Scanners Market Segmentation by Products on the basis of Contribution to the
Revenue in Percentage (%), FY’2015 and FY’2020
Figure 9 3: India Mobile Baggage Scanners Market Segmentation by End Users on the basis of
Contribution to Revenue in Percentage (%), FY’2015
Figure 10 1: India Electronic Security Market Segmentation by Organized and Unorganized
Sector on the basis of Contribution to the Revenue in Percentage, FY’2015
Figure 12 1: Market Share of Major Players in India Video Surveillance Market on the Basis of
Revenues in Percentage (%), FY’2015
Figure 12 2: Market Share of Major Players in Fire Alarm Systems Market on the Basis of Revenues
in Percentage (%), FY’2015
Figure 12 3: Market Share of Major Players in Access Control Systems Market on the Basis of
Revenues in Percentage (%), FY’2015
Figure 12 4: Market Share of Major Players in Intrusion Alarm Systems Market on the Basis of
Revenues in Percentage (%), FY’2015
Figure 13 1: Financial Performance of Standalone Zicom Electronic Security on the Basis of
Revenues from Products and Revenues from Services in INR Million, FY’2011-
FY’2015
Figure 13 2: Segmentation of Zicom Revenue on the basis of Products in Percentage (%), FY’2015
Figure 13 3: Financial Performance of Zicom Electronic Security on the Basis of Revenues Mix
from Subsidiaries in Percentage (%), FY’2015
Figure 13 4: Financial Performance of Zicom Electronic Security on the Basis of EBITDA from
Subsidiaries in Percentage (%), FY’2015
Figure 13 5: Financial Performance of Standalone Zicom Electronic Security by EBIDTA in INR
Million and EBIDTA Margin in Percentage (%), FY’2011-FY’2015
Figure 13 6: Financial Performance of Zicom Electronic Security on the Basis of PAT in INR
Million, FY’2011-FY’2015
Figure 13 7: Financial Performance of Standalone Zicom Electronic Security by Revenues Split
from Safety and Security Products on the Basis of Revenues in INR Million, FY’2015
Figure 13 8: Revenues of Honeywell India Private Limited in INR Million, 2010-FY’2015
Figure 13 9: Profit After Tax of Honeywell India Private Limited in INR Million, 2010-FY’2015
Figure 13 10: Honeywell India Automation Revenue Streams by Fire Alarm, Access Control,
Intrusion Alarms and Others on the basis of Products in Percentage (%), FY’2015
Figure 13 11: Financial Performance of Tyco Fire and Security India Private Limited on the Basis
of Revenues in INR Million, FY’2014-FY’2015
Figure 13 12: Financial Performance of Tyco Fire and Security India Private Limited on the Basis
of Loss After Tax in INR Million, FY’2014-FY’2015
Figure 13 13: Segmentation of Tyco Fire and Security India Revenue on the basis of Products in
Percentage (%), FY’2015
Figure 13 14: Financial Performance of Johnson Controls India Private Limited on the Basis of
LIST OF FIGURES
Revenues in INR Million, FY’2014-FY’2015
Figure 13 15: Financial Performance of Aditya Infotech on the Basis of Revenues from Products
and Revenues from Services in INR Million, FY’2014-FY’2015
Figure 13 16: Financial Performance of Aditya Infotech on the Basis of Profit after Tax in INR
Million, FY’2014-FY’2015
Figure 13 17: Aditya Infotech Revenue Split by CP Plus, Dahua and Others on the basis of
Brands in Percentage (%), FY’2015
Figure 13 18: Revenue and Growth Rate of Prama Hikvision India Pvt Ltd in Percentage (%),
FY’2013-FY’2015
Figure 13 19: Revenues of Siemens India (Building Technologies) on the Basis of Revenues in INR
Million, FY’2014-FY’2015
Figure 13 20: Financial Performance of Siemens India (Building Technologies) on the Basis of
Profit before Tax in INR Million, FY’2014-FY’2015
Figure 13 21: Siemens India Revenue (Building Tech) by Products in Percentage (%), FY’2015
Figure 14 1: India Organized Electronic Security System Integrators Market Size on the Basis of
Revenues in INR Million, FY’2010-FY’2015
Figure 14 2: City wise Presence of System Integrators in India on the basis of Numbers of System
Integrators in Percentage (%), FY’2015
Figure 15 1: Commercial Space in India in Million Sqm, FY’2016-FY’2020
Figure 15 2: Number of Residential Units in India in Million, FY’2016-FY’2020
Figure 15 3: Number of Hospitals in India, FY’2010-FY’2020
Figure 15 4: Hotel Room Supply in India, FY’2010-FY’2020
Figure 15 5: Number of Schools in India in Thousand, FY’2011-FY’2020
Figure 15 6: Number of Colleges in India, FY’2011-FY’2020
Figure 15 7: Manufacturing Sector Size on the Basis of Value in INR Billion, FY’2011-FY’2020
Figure 15 8: Major Upcoming Investments in the Manufacturing Sector of India, FY’2016-FY’2020
Figure 15 9: India CCTV Market Segmentation by Product on the basis of Revenues Contribution
in Percentage (%), FY’2020
Figure 15 10: India Electronic Security Market Future Projections on the Basis of Revenues in INR
Million, FY’2016-FY’2020
Figure 15 11: India Electronic Security Market Future Segmentation by Major End Users on the
basis of Contribution to the Revenue in Percentage (%), FY’2020
Figure 15 12: India Electronic Security Market Future Segmentation by Products on the basis of
Contribution to the Revenue in Percentage (%), FY’2016-FY’2020
Figure 15 13: India Electronic Security Market Segmentation by Organized and Unorganized
Sector on the basis of Contribution to the Revenue in Percentage, FY’2020
Figure 15 14: India Wireless CCTV Market Size on the Basis of Revenues in INR Million, FY’2016-
FY’2020
Figure 15 15: Positive Aspects of Iris Recognition Software
Table 4 1: India Electronic Security Market Segmentation on the basis of Revenue Contribution
by Organized and Unorganized Sector in INR Million, FY’2010-FY’2015
Table 4 2: 
India Electronic Security Market Segmentation by Major Products (CCTV, Fire
Alarms, Access Control, Intrusion Alarms) on the basis of Contribution to the
Revenue in Organized and Unorganized Sector, FY’2015
Table 5 1: India Electronic Security Market Segmentation by ESS Products (Video Surveillance,
Fire Alarm Systems, Access Control, Intrusion Alarm, Specialty Devices) on the
Basis of Contribution to the Revenues in INR Million, FY’2010-FY’2015
LIST OF TABLES

Table 5 2: India Video Surveillance Market Segmentation by Types of CCTV Cameras on the
basis of Revenue Contribution in INR Million, FY’2010-FY’2015
Table 5 3: Average Price Range of Analog and IP CCTV Cameras of Branded and Local
Products in India
Table 5 4: India Video Surveillance Market Segmentation by Types of CCTV Camera (Dome,
Bullet and Others) on the basis of Revenue Contribution in INR Million, FY’2015
Table 5 5: 
India Fire Alarm Market Segmentation by Technology (Addressable and Non
Addressable Fire Alarm systems) on the basis of Revenue Contribution in INR
Million, FY’2015
Table 5 6: India Access Control Market Segmentation by Technology (Card Based Access
Control, Biometrics, Pin Based Access Control) on the basis of Contribution to the
Revenue in INR Million, FY’2010 and FY’2015
Table 5 7: India Intrusion Alarm Market Segmentation by Technology (Motion Sensors, Infrared
Beam Sensors and Seismic Detectors) on the basis of Revenues Contribution in
INR Million, FY’2015
Table 5 8: India Specialty Electronic Security Devices Market Segmentation by Products on the
Basis of Revenue Contribution in INR Million, FY’2015
Table 6 1: India Residential Electronic Security Market Segmentation by Products on the basis
of Contribution to Revenues in INR Million, FY’2015
Table 6 2: 
India Video Surveillance Market Segmentation by End Users on the basis of
Contribution to the Revenue in INR Million, FY’2015
Table 6 3: India Fire Alarm Systems Market Segmentation by End Users on the basis of
Contribution to the Revenue in INR Million, FY’2015
Table 6 4: India Access Control Systems Market Segmentation by End Users on the basis of
Contribution to the Revenue in INR Million, FY’2015
Table 6 5: India Intrusion Alarm Systems Market Segmentation by End Users on the basis of
Contribution to the Revenue in INR Million, FY’2015
Table 6 6: 
India Specialty Devices Market Segmentation by End Users on the basis of
Contribution to Revenue in INR Million, FY’2015
Table 7 1: Terrorist Attacks in India, 2009-2014
Table 7 2: Property Crimes in India, 2009-2014
Table 7 3: Major Residential Projects in India, 2010-2015
Table 7 4: Major Infrastructural Projects in India, FY’2010-FY’2015
Table 7 5: Major Commercial Projects in India, 2010-2015
Table 8 1: Margin Analysis of Manufacturers for Major Electronic Security Products in India
Table 8 2: Margin Analysis of Manufacturers for Major Electronic Security Products in India
Table 9 1: India Scanners Market Segmentation by Products on the basis of Contribution to
the Revenue in INR Million, FY’2015 and FY’2020
Table 10 1: Comparative Analysis of Organized and Unorganized ESS Manufacturers in
India Electronic Security Market
Table 11 1: Major Certifications Procedure in India Electronic Security Market
Table 11 2: Mandatory Laws for Electronic Security Products in India
Table 11 3: Major Training Methods Adopted by Major ESS Manufactures in India Electronic
Security Market
LIST OF TABLES

Table 12 1: Market Share of Major Players in India Video Surveillance Market on the Basis of
Revenues in INR Million, FY’2015
Table 12 2: Market Share of Major Players in Fire Alarm Systems Market on the Basis of
Revenue in INR Million, FY’2015
Table 12 3: Market Share of Major Players in India Access Control Systems Market on the
Basis of Revenues in INR Million, FY’2015
Table 12 4: Market Share of Major Players in Intrusion Alarm Systems Market on the Basis of
Revenues in INR Million, FY’2015
Table 13 1: Major Client Base of Honeywell Automation India Private Limited
Table 13 2: Major Clientele for Honeywell Automation
Table 13 3: 
Revenues Stream and Product Offering for Major Players in India Video
Surveillance Market
Table 13 4: Revenues Stream and Product Offering for Major Players in India Fire Alarms
Systems Market
Table 13 5: Revenues Stream and Product Offering for Major Players in India Access Control
Systems Market
Table 13 6: 
Revenues Stream and Product Offering for Major Players in India Intrusion
Alarms Market
Table 14 1: Clusters of System Integrators in Major Cities in India, FY’2015
Table 14 2: Company Profile of Firepro
Table 14 3: Company Profile of Chubb Alba
Table 14 4: Company Profile of Argus Electronic Security Systems Pvt Ltd
Table 14 5: Profile of ICD Security Solutions
Table 14 6: Company Profile of Polixel
Table 14 7: Company Profile of Score Information Technologies
Table 14 8: Company Profile of Sterling and Wilson
Table 14 9: Company Profile of Intellic
Table 14 10: Company Profile of Solas Security Systems
Table 14 11: Company Profile of DS Fire
Table 15 1: Upcoming Trends in Bhubaneswar
Table 15 2: Upcoming Trends in Nagpur
Table 15 3: Upcoming Trends in Vadodra
Table 15 4: Upcoming Trends in Surat
Table 15 5: Upcoming Trends in Nashik
Table 15 6: Upcoming Trends in Goa
Table 15 7: Upcoming Trends in Kochi
Table 15 8: Upcoming Trends in Vishakhapatnam
Table 15 9: Upcoming Trends in Udaipur
Table 15 10: Upcoming Trends in Indore
Table 15 11: 
Major Upcoming Government Projects in India Electronic Security Market,
FY’2016-FY’2020
Table 15 12: M
 ajor Upcoming Infrastructure Projects in India, FY’2015-FY’2020
LIST OF TABLES

Table 15 13: Major Upcoming Commercial Projects in India, FY’2016-FY’2020


Table 15 14: Major Upcoming Residential Projects, FY’2016-FY’2020
Table 15 15: 
India Electronic Security Market Segmentation by Products on the basis of
Contribution to the Revenue in INR Million, FY’2016-FY’2020
Table 15 16: 
India Electronic Security Market Future Segmentation by Organized and
Unorganized Sector on the basis of Contribution to the Revenue in INR Million,
FY’2020
Table 15 17: 
Cause and Effect Relationship Analysis between Industry Factors and the
Expected India Electronic Security Market Prospects
Table 15 18: Major End Users of 7K CCTV over the period FY’2016-FY’2020
Table 15 19: Major Vendors for Latest and Upcoming Technology in India
Table 16 1: Players Considered in Market Size Modeling of the Organized System Integrator
Market of India
Table 16 2: Major Landscaped Players
Table 16 3: Correlation Matrix for India Electronic Security Market
Table 16 4: Regression Coefficients Output for India Electronic Security Market
12 India Electronic Security Industry

HOW INDIA ELECTRONIC SECURITY INDUSTRY IS POSITIONED? Licenses:


The electronic security market in India million in FY’2014 which was further Single User: USD 1400
has recorded revenue worth INR increased to INR ~ million in FY’2015.
Hard Copy: USD 1800
~ million in FY’2010, which grew The India electronic security market
at a rate of ~% during FY’2011, is highly fragmented and consists Enterprise wide: USD
amounting to INR ~ million. The of various small and unorganized 2600
prime reason behind this growth players. Although the share of Pages: 213
has been the security measures unorganized sector in India electronic
which were undertaken post several Related Reports
security market has declined over
terrorist attacks which occurred over the period FY’2010-FY’2015, the China Electronic Security
the course of FY’2009-FY’2011. Market Outlook to 2019
segment has grown at a significant
This includes the Mumbai and Pune - Public Infrastructure
rate of ~% during the period.
attacks post which huge budgets were Spending and Innovations
Due to lack of entry barriers in the
allotted by the government and large to Drive the Future
market, the small players are easily
industrial sector for the installation Malaysia Electronic
able to enter the industry and offer
of electronic security equipments, Security Equipment
leading to massive growth of the products at comparatively low prices
than that of organized players. The Industry Outlook to 2018
industry. Number of burglaries and - Increasing Demand for
robberies surged over the period presence of such players offering
CCTV Cameras to Spur
FY’2013-FY’2015. Number of low priced products has resulted into
Growth
property crime cases augmented from stiff competition especially in the low
~ in 2012 to over 600K during 2014. power range segments. Use of cheap Key Highlights of the
Moreover several major government quality raw material allows smaller Report
tenders were released over the period companies to cut down on cost and - Discussed leading
FY’2013-FY’2015. The revenue of quality and thus pose significant players, profile
the industry was reported at INR ~ threats to large manufacturers. - Industry statistics from
Figure: India Electronic Security Market Size by Revenue, FY’2010-FY’2020E 2010 to 2015 and
forecast from 2016 to
2020
- Detailed discussion of
the market segments
- Opportunities let by
industry developments
- Detailed Analysis on
System Integrators and
End Users Market in India
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© Licensed product of Ken Research; should not be copied


13 India Electronic Security Industry

HOW HAS VIDEO SURVEILLANCE MARKET HOW ARE PLAYERS POSITIONED IN THE
EVOLVED? MARKET
Video surveillance systems have been the largest product CP Plus has been the largest player in the domestic
category in India electronics security products market video surveillance market during FY’2015. The
over the period FY’2010-FY’2015. It has accounted for company is a global leader in security and surveillance
a revenue share of ~% in FY’2015. Video surveillance products having a presence in more than 40 countries
systems are used to provide and store visual data of such as Hong Kong, China, India, Taiwan and
people and relative surroundings. Video surveillance others. CP plus Teknologix Labs is the testimony to its
systems include a range of security systems such as commitment towards quality and performance. CP
CCTV cameras, infrared (IR) cameras, IP cameras, Plus products pass through strict quality management
megapixel cameras and others. The various components and carry international certifications such as UL, CE,
of these video surveillance equipments are processor FCC and others. CP Plus India provides product
chips, sensor chips, optical sensors, server, software, solutions and services across almost all the segments,
surveillance camera, switches and storage. including banking, finance, retail, commercial,
Table: Split between Analog and Digital Cameras education, healthcare, home security, public and
private security, infrastructure, hospitality, education,
Segments FY’12 FY’13 FY’14 FY’15
safe city, government institutions, civic bodies, power
Analog companies, real estate and transportation.
IP
Total Table: Market Share of Major Players in India Video
Surveillance Market, FY’2015
Source: Interviews with Electronic Security Products Manufacturers
Table: Average Price Range of Analog and IP CCTV Cameras Major Players Revenues in INR Mil-
in India
lion, FY’2015
Particulars Analog CCTV IP CCTV CP Plus
Cameras Cameras
Hikvision
Branded
Zicom
Local
Dahua
Table: Market Segmentation by CCTV Camera (Dome, Bullet
Bosch
and Others), FY’2015
Panasonic
Particulars Revenue in INR Other Organized
Million, FY’2015 Players (6-10)
Dome ~ Unorganized Players
Bullet ~ (100+)
~ Total
Others
Total ~
Source: Interviews with Electronic Security Products Manufacturers
Others include Box, Pinhole, Standing, Cube, Ceiling and Mount
shaped cameras.

© Licensed product of Ken Research; should not be copied


14 India Electronic Security Industry

WHAT ARE NEW CHANGES IN FIRE ALARM WHICH SECTORS CONTRIBUTE TO FIRE
AND DETECTION SYSTEMS MARKET DETECTION SYSTEMS MARKET REVENUE?
The fire alarm market has been witnessing surge in The commercial buildings and offices contributed
demand for advanced multi-criteria fire detector systems the highest share of ~% in the overall revenue of
which incorporate four different types of detection Indian fire alarm system market during FY’2015.
methods including photo-electric, electro-chemical, Demand from the commercial offices and buildings
infrared (IR) and thermal detection. These detection has been propelled by the government legislation
methods automatically adjust themselves according and regulations, which have mandated the use of
to the changing environment conditions. Multi-criteria fire alarm systems in buildings and complexes.
detector systems are able to sense fire in every type
of environment situation helping them provide better The government sector on the other hand, accounted
security and protection. for a significant share of ~% in the total revenue of
Indian fire alarm market is well established and with the Indian fire alarm systems market in FY’2015. The
arrival of new and innovative technologies, the market government sector needs to ensure continuity in
has achieved an increase in the electronic security market operational activities by avoiding occurrence of fire
in India. Fire alarm systems registered a contribution of accidents in the premises. Therefore, installation,
~% during FY’2015, which was the second largest in maintenance, and upgradation of fire alarm system
overall revenue of electronic security market in India. In become inevitable. This has facilitated growth in
FY’2015, the fire alarm market had generated revenues demand for these fire alarm systems.
worth INR ~ million. Table: India Fire Alarm Systems Market Segmentation by End
Table: India Fire Alarm Market Segmentation by Technology Users, FY’2015
(Addressable and Non Addressable Fire Alarm systems) by
Revenue Contribution in INR Million, FY’2015 Particulars Revenue in INR Mil-
lion, FY’2015
Particulars Addressable Non Commercial Offices
Addressable and Buildings
Organized Government Sector
Unorganized Transportation Sector
Total Residential Sector
Source: Interviews with Electronic Security Products Manufacturers
Industrial and
Manufacturing Plants
Oil and Gas Industries
Hotels
Hospital
Organized Retail
Education Sector
Total
Source: Interviews with Electronic Security Products Manufacturers

© Licensed product of Ken Research; should not be copied


15 India Electronic Security Industry

HOW ACCESS CONTROL MARKET HAS WHICH END USER CONTRIBUTES THE
GROWN IN LAST 5 YEARS? LARGEST TO THE MARKET?
Access control systems have been the third largest The electronic security market has witnessed active
segment in the overall electronic security equipment construction activities in Tier-I, Tier-II and Tier-III cities.
market as they accounted for a revenue share of ~% These endeavors have led to huge investments for the
during FY’2015 installation of electronic security systems inclusive of
The electronic access control systems market in India electronic access control systems in the commercial
registered revenue worth INR ~ million in FY’2015 as offices and buildings in major cities such as Delhi,
compared to INR ~ million in FY’2010, growing at a Mumbai, Bangalore, and Baroda. Commercial
rate of ~%. buildings and offices commanded a contribution of
Figure: India Access Control Systems Market Size ~% in the total revenue in access control systems in
FY’2015.
With a contribution of ~%, government sector has
been the second largest consumer for access control
systems in India during FY’2015. The entities within
the government sector are highly fragmented. For
INR Million

instance, central government manages the purchases


from defense, highways and railways, and on the
other hand state government manages the demand
traffic control, city surveillance and local police.

Table: India Access Control Systems Market Segmentation by


End Users

Particulars Revenue in INR Mil-


FY’2010 FY’2011 FY’2012 FY’2013 FY’2014 FY’2015 lion, FY’2015
Table: India Access Control Market Segmentation by Commercial Offices
Technology (Card Based Access Control, Biometrics, Pin and Buildings
Based Access Control) Government Sector
Particulars FY’10 FY’15 Remark Transportation Sector
Card Based Hotels
Access Control Hospitals
Biometrics Educational Sector
Pin Bases Organized Retail
Access Control Others
Total Total

Tyco, Honeywell, UTC products, Lenel, Siemens, Johnson


Biometrics has a huge potential to grow over the period
Controls and Other companies such as Bosch, Kaba,
FY’2016-FY’2020. The growth of Biometrics in India is
HID, Zicom, ESSL are the major players in this space.
projected to be huge on account of the proliferated uses
Unorganized sector contributed ~% to the revenues of
of biometric devices in public as well as private sectors.
the access control market of India during FY’2015.

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16 India Electronic Security Industry

HOW DYNAMICS IN INTRUSION ALERT HOW COMPETITIVE INTRUSION ALARM


MARKET HAS CHANGED IN LAST 5 YEARS? MARKET IN INDIA?
Integration of intruder alarms with other security systems Tyco offers a range of intrusion detection solutions
such as video surveillance, access control systems, including intrusion detection sensors, systems and
and fire alarms which can be monitored, controlled services surrounding layout, installation, intrusion
and accessed with smart phones is gradually gaining detection testing, intrusion detection inspection,
momentum in the country. Systems integration technology service and intrusion monitoring. Tyco systems
combines the functionality of various security systems further possess investigative capabilities which have
which work together as a single solution. These systems been known to prevent crimes and support cost
allow seamless communication between intruder alarms reductions. Supported by this, Tyco has captured the
and other security systems. Furthermore, they also largest revenue share of ~% in the intrusion detection
provide improved security against burglary and theft, market during FY’2015.
maximized efficiency, and simplification of operations, Honeywell has garnered the second largest revenue
thereby lowering the overall cost of installation and share of ~% in FY’2015. Honeywell has recently
maintenance. Users can perform remote monitoring of introduced Lyric home security which features
integrated security systems through web based devices, awareness cameras, motion, and smoke and intruder
enabling them to self-monitor their systems. detectors.
Figure: India Intrusion Alarm Systems Market Size Zicom has been one of the largest domestic
manufacturers of electronic security products over
the period FY’2010-FY’2015. Zicom’s intrusion
detection systems have generated significant
demand from small and large retail outlets around
the country over the past five years. Revenue share of
INR Million

Zicom in intrusion detection systems market of India


has amounted to ~% in FY’2015.
Table: Market Share of Major Players in Intrusion Alarm
Systems Market

Major Players Revenues in INR


Million, FY’2015
Tyco
FY’2010 FY’2011 FY’2012 FY’2013 FY’2014 FY’2015 Honeywell
Zicom
Tyco, Honeywell with Lyric home security, Zicom, Bosch,
Siemens Intrusion Detection Products & Systems, UTC, Bosch
Securens and Diebold are the major players operating Siemens
in this category. UTC
Securens
Diebold
Other Organized Players (5-8)
Unorganized Players (10+)
Total

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17 India Electronic Security Industry

WHAT ARE THE END USER PREFERENCES IN INDIA ELECTRONIC


SECURITY MARKET?
Table: Technological Preferences for End Users (Residential, Offices and Buildings, Retail Centers and Hospitality) in
India Electronics Security Market

Sector CCTV Fire Alarm Access Control Intrusion Metal


System System Alarm Detectors
System and X-Ray
Scanners
Residential • 1 M.P. Dome • Conventional • 1.3 M.P. • I.R. • N.A.
Sector Camera Fire Alarm Video Door Intrusion
• I.R. Technology system Phones Alarm
to record in the • Single Zone with Audio System
night Panel and Video with
• Bullet Camera Recording GSM
for Parking • 4.0 inch color Unit.
Areas. LCD monitor
Offices and • 1 M.P. HD I.R. • Conventional • Card Based • 4-Zone • Single
Buildings Dome Camera Fire Alarm Access Intruder Zone Metal
• Bullet camera System Control Alarm Detector
if the ceiling is • 4-Zone Panel System
high.

Shopping • I.P. Camera 1.3- • Addressable • Biometric • N.A. • Multi Zone


Malls and 2.0 M.P. Fire Alarm Metal
Retail Centers System Detector
Hotels • Indoor: I.P. • Addressable • Card Based • 4-Zone • Multi Zone
Dome Camera Fire Alarm Access Intruder Metal
of 1.3-2.0 System Control/ Alarm Detector
M.P. with IR Biometric System • 12/13
technology Baggage
Outdoor: 1.3- Scanner
2.0 M.P. Bullet/
PTZ Camera
• 16 channel DVR
with 5 T.B. HDD

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18 India Electronic Security Industry

Sector CCTV Fire Alarm Access Control Intrusion Metal


System System Alarm Detectors
System and X-Ray
Scanners
Hospital • Indoor: I.P. • Addressable • Card Based • N.A. • Single
Dome Camera Fire Alarm Access Zone Metal
of 1.3-2.0 System Control/Pin Detector
M.P. with IR Based access
technology Control
Outdoor: 1.3-
2.0 M.P. Bullet
Camera
• 16 channel DVR
with 2.5 T.B.
HDD
Transportation • I.P. based day • Addressable • Biometric • N.A • Multi Zone
Sector and night CCTV Fire Alarm Metal
of 2.0 M.P. System Detector
• 4 channel NVR • 12/13
with at least 30 Baggage
days of storage Scanner
space
Education • I.P. Day and • Conventional • Card Based • N.A • N.A
Sector Night Camera Fire Alarm Access
1.0-2.0 M.P. System Control
• DVR 1080P real • 4-Zone Panel system placed
time recording outside
and 500 GB important
hard disk rooms and
libraries
Industrial • 1.3 M.P. IR PTZ/ • Addressable • Card based • N.A • Single
Sector Bullet Camera Fire Alarm or Pin Based Zone Metal
• NVR 1080P System access control Detector
resolution with system
30 days of
recording
Temples and • I.P. bullet • Addressable • N.A • N.A • Single
Public Places cameras of 1.3 Fire Alarm Zone Metal
M.P. System Detector
• 16-32 Channel
NVR with 2-3 TB
HDD

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19 India Electronic Security Industry

WHAT ARE THE SUPPLIER PREFERENCE AND EXPECTATIONS IN THE MARKET?


GOVERNMENT TENDERS (LARGE GOVERNMENT PROJECTS LIKE METROS,
AIRPORTS AND OTHERS)
KEY DECISION PROCESS AND STRUCTURE
For large government electronic security projects, tenders are released by the government.
The tender is released by the concerned department or the ministry and the director
of the department is the main authority.

SUPPLIER’S PREFERENCE
For procurement of electronic security products, a procurement team or a selection
committee is created which handles the entire process. First, the bidding company must
fulfill the minimum criteria for the government tender. The criteria are mentioned in the
tender document and it includes parameters such as the minimum turnover of the company,
minimum employee size of the company and others. The tender document also mentions
the type of products which are required. Numerous times, the procurement committee also
accepts under the table commission from potential candidates which are then given special
preference against other bidders. Other factors such as lowest bidder are also considered
and finally an ESS company is selected by the selection committee or the procurement team.
Table: Supplier Preference for Electronic Security Products in Large Government
Projects (Above INR 2 Lakhs)

Parameters Weight age (%) Remark


Minimal Requirements for Bidding
Commission
Lower Price Bids
Strong Clientele and Industry
Name
Source: Interviews with Government officials, Interviews with Electronic Security System
Integrators
Note: Interviews conducted in 4 large government offices

PRODUCTS AND SERVICE PRFERENCE


Table: Product Preference for Electronic Security Products in Large Government Projects

Parameters Weight age (%) Remark


Technology
Brand Value
Warranty
Price
Source: Interviews with Government officials, Interviews with Electronic Security System
Integrators

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20 India Electronic Security Industry

Table: Service Preference for Electronic Security Products in Large Government Projects

Parameters Weight age (%) Remark


AMC
Onsite Warranty
Number of Retail Outlets
Customer Care Support
Source: Interviews with Government officials, Interviews with Electronic Security System Integrators

WHAT ARE THE FUTURE OPPORTUNITIES IN ELECTRONIC SECURITY MARKET


The revenue of India electronic security market is projected to increase from INR ~ million
in FY’2015 to INR ~ million by FY’2020 at a CAGR of ~% during FY’2016-FY’2020.
The market will also grow on account of a strong inclination of upper-class population
and high-end customers such as the government and industrial sector towards innovative
and advanced technology security solutions which act as a tool for gathering business
intelligence.
The electronic security market in India is apprehended to grow on account of rapid
urbanization of tier 1 tier 2 and tier 3 cities. The second and third tier cities are marked by
lack of awareness level, slow technological development and small establishments which
deploy traditional security solutions. There is a window of opportunities in these regions,
since both small and big establishments are swiftly moving towards more efficient and
effective security solutions technologies such as IP video surveillance, biometric, wireless
intercom systems, and multi-criteria fire detectors thereby leading to improved revenue for
the electronic security market in India.

COMPANIES CITED IN THE REPORT


Competitive Landscape
Table: Product Preference for Electronic Security Products in Large Government Projects

Companies Covered List of Companies


in the Report
Electronic Security Zicom Electronic Systems Limited – Security and Safety
Products Manufacturers Products (Unisafe, Zicom Electronic Security Systems Ltd.,
Phoenix International WLL, Saas), Honeywell Automation,
Tyco Fire and Security India Pvt Ltd, Johnson Controls
India Pvt Ltd., Aditya Infotech, Prama Hikvision India,
Trane India, Siemens India, Dahua, Panasonic, Bosch,
UTC Technologies, Lenel
System Integrators Firepro, Chubb Alba, Argus Electronic Security Systems,
ICD Security Solutions, Polixel, Score Information
Technologies, Sterling and Wilson, Intellic, Solas Security
Systems, DS Fire

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21 India Electronic Security Industry

MAJOR PLAYERS’ PRODUCT PORTFOLIO AND SEGMENT PERFORMANCE


Table: Revenues Stream and Product Offering for Major Players in India Video Surveillance Market

Segment
Revenue
Overall
Company Revenue Streams in INR Product Portfolio
Revenues Million,
FY’2015
Network Products: Network
CP Plus Cameras, PTZ, NVR, VMS Solutions,
CCTV Cameras INR ~ Storage, Key Boards
Video Door Phones million HD Products: HD Analog Camera,
HD DVR, HD Analog PTZ
Analog Products: Camera, DVR, PTZ
Prama Video Surveillance
Network Cameras, HD Cameras,
Hikvision Products, INR ~
Analog Cameras, PTZ, NVR, HVR,
Accessories, million
VMS.
Training, VMS
Dahua NVR, DVR, Special DVR, Network
INR ~ Camera, HD-SDI Camera, PTZ
CCTV, VMS
million Dome Camera, Analog Camera,
NVS
CCTV
Revenue:
CCTV Systems, ~ Million
Zicom
Finger Print
Bullet Cameras, DVR, NVR, Pin Hole
Locks, Fire Alarm CCTV
Camera, Long Range Bullet Camera,
Systems, Intrusion Products
Vandal Proof Indoor Dome Camera,
Detection, Video Share
Weather Proof Camera, Speed
Door Phones, in Total
Dome Camera, PTZ Cameras, PTZ
Access Control Revenue:
Weather Proof Cameras, Focal
systems, Services ~%
Dome Camera with OSD, Normal
(monitoring, After
Box Camera.
Sale and others, Share of
R&D Other
Streams:
~%
Electronic Products,
Panasonic Electronic Security
Products, Mobile Analog Cameras, DVR, NVR,
CCTV
Phones, Tablets, Network Camera, Vandal Resistant
Revenue:
Intercom systems Camera, HD Camera, Smart HD
~ Million
and EPBAX, Camera.
Cameras, Printers,
Projectors, Laptops

© Licensed product of Ken Research; should not be copied


22 India Electronic Security Industry

Segment
Revenue
Overall
Company Revenue Streams in INR Product Portfolio
Revenues Million,
FY’2015
CCTV
Revenue:
Automotive, Power INR ~
Tools, Energy Million
and Building
Bosch Technology which Share of I.P. Camera, HD Camera, Analog
includes Security CCTV Camera, Encoders and Decoders,
Technology, in Total DVR, NVR, VMS, Switching Systems
Bosch Energy & Revenue: and Keyboards, Bullet Camera
Building Solutions ~%
and Thermo
technology) Share of
Others:
~%
Source: Ken Research Analysis

KEY FACTORS CONSIDERED IN THE REPORT

• Market segmentation of the India electronic security market on the basis of basis of Products-
CCTV, Fire Alarm systems, Access Control Systems, Intrusion Alarm Systems and Specialty
Devices such as VMS, Metal Detectors, X-Ray Scanners and Barriers, Industry structure-
Organized and Unorganized, Sector- Residential and Non Residential and others.
• Market Share of leading manufacturers in India Electronic Security Market by Products on the
basis of Revenue,FY’2015

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23

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