Bridgeman Downs Qld 4035

(m) +61 412783 556 | (h) +617 3863 4976

(e) patrickchu2000uk@hotmail.com
PATRICK YUE CHU

EXPERIENCED INTERNATIONAL BUSINESS DEVELOPMENT

High performance, commercially astute Senior Executive with incisive ability to strategise
and execute forward-thinking solutions across business and consumer markets in
competitive national/international arenas for multibillion dollar enterprises. Specialise in
cut-throat markets and related opportunities with outstanding track record for the
research and accurate diagnosis of appropriate industry and customer approaches,
driving rapid distribution channel acquisition and retention. Possess keen focus on
revenue/gross profitability growth, achieving and exceeding aggressive targets, and
complex decision making to synchronise with rapidly changing market conditions. Innate
capacity to scrutinise core issues, devise creative and realistic solutions, while arouse
‘buy-in’ and support from key stakeholders.
Value Offered:

- New Business Opportunity & - Key Account Management

Development - Alliance & Partnership Building
- New Product Development & - Team Leadership &
Product Launch Performance Management
- Marketing Strategy Planning - Consumer & Market Research
- Communications & Promotional - Cost Monitoring & Profit
Activities Maximisation
- Supplier / Vendor Relationship - Cross-Functional Relationship
Building Development
- Influential Communication Style - Strategic sourcing
- Inventory Control
_______________________
Education
Master of Science (International Marketing)  University of
Strathclyde, UK (2003)
Diploma of International Business  University of St. Andrews
(2002)
Diploma of International Trade  Suzhou Vocational University
(1996-1999)
_________________________
Career Snapshot

SUNSTRIKE INTERNATIONAL LTD, HONG KONG 2009-2010

Senior Purchasing Manager- Smart phone and data product

STRIKE GROUP AUSTRALIA, Brisbane, Australia 2004-2009

Global Business Development Manager

DEXTRA SOLUTION (UK) LTD, Crewe, Cheshire, UK 2003-2004

Trader / Senior Trader

Patrick Chu Résumé Page 1 of 4

 HUTCHINSON TELECOM UK, Glasgow Call Centre, UK 2-11/2003

Outbound / Inbound Sales Agent (Permanent / Part-time)

WING TAI (ASIA) SINGAPORE COMPANY LTD, Suzhou, China / Singapore

1999-2001

International Marketing | Leasing Officer

__________________________
Career Narrative
SUNSTRIKE INTERNATIONAL LTD, HONG KONG Oct. 2009-August 2010

Leading Hong Kong based MOTOROLA, LG, RIM product distributor with
Branch Office in UK, USA, Canda, India and Main Land China. Group annual
revenues at US$132m (2009) with 330 staff worldwide
Senior Purchasing Manager
Key senior level sourcing role report directly to CEO. Pro-actively buying Job Snapshot:
smart phone products and data products from worldwide market.
- Strategic
Key Achievements: Sourcing
 Leading a team of 6 local staff, team contribution 17% (US$
1.55m) of the total company purchasing expenditure monthly. - Bargain
Negotiator
 Managing an active regular buying list of 144 manufacturers/
Distributors / carrier worldwide. Developing 8 new carriers, 17 - PDA/Data
new vendors and 1 manufacturer to current database. product
 Sourcing US$ 3.68 million of smart phone products and US$ Specialists
1.31 million of Data products from the global market. - Vendor
 Re-new and re-negotiate expiring contract of two major networking
Chinese third party accessories vendors. Valued US$1.6million in - Supplier
total. Performance
 Managing a product portfolio of 143 types of smart phone Index
& data products. - Direct sourcing
 Manage US$ 1.7 million inventory of Brand new and used smart - Pro-active
phones, brand new and used data-products. Buying
 Introducing and applying Supplier Performance index system on - Product Shelf
25 key suppliers. Life
 Plan then execute 3 major smart phone’s “end of shelf” management
operations. Add 14 new SKUs of smart phone and data product - Cost
to shelf. Optimization
 Delivering cash/operation overhead saving by improving - Inventory
individual payment term with all vendors and internal control
restructuring. - Staff KPI review
 Regulate product return policy and - Inventory
 Conduct Staff KPI monthly review. control
 Prepare and present budget report, intelligence report and - Budgeting
strategic planning to VP
- P&L
accountability
- Reporting
STRIKE GROUP AUSTRALIA, Brisbane, Australia August 2004-July2009
One of Australia’s fast 100 growing company candidates (05/06) providing
inventory solutions to stock holders, distributing telecom products and some
CE products to Australian and global markets. Topped annual revenues at
$17m (2008) with 20-25 staff.
Global Business Development Manager
Key senior level business development role report directly to CEO. Job Snapshot:
Autonomously running the A$8million dollars international operation arm of
the business. Sourcing and developing new international business - Distribution
opportunities/new suppliers and customers, maximize margin, optimize the Channel
costs structures Expansion
Key Achievements: - Client-base
 Generated A$ 37.9 million sales (from clients worldwide) and Growth
A$5.14 million GP in total for 5 years, with revenue/GP being - Distribution Cost
average A$2.5m/A$440k (per annum) at my commencement. Minimisation

Patrick Chu Résumé Page 2 of 4

  Built a unique market approaching strategy of specializing solely - Budget /
on difficult-to-move models of major mobile phone brand such as Report / Bid &
Philips, LG and Samsung. Offer Creation
 Successfully managed large Prospect database (300+ spanning - Staff Training
35 countries) with an impressive complaint rate of 0% from key - Business
channels (44 customers from 11 countries) through strategic
Development
relationship building.
- Inventory
 Cut ~A$360k from outbound freight costs by sourcing new
Control
service provider and re-negotiating rates with current freight
forwarders. - Operation
management
 Added A$3.1m sales and 51% GP margin by sourcing/adding
new products to product offering. Was the first Australian - P&L
company to sell/trade ZTE handsets to global clients on a 14-day Accountability
return basis (via liquidation channel) and the first Australian - Reporting
company to export Huawei modems overseas.
 Avoided costly delays and streamlined overall international
freighting/shipping of high value items within time sensitive
deadlines by building up the company’s freight knowledge,
previously minimal.
 Expanded company’s knowledge of international handset market
prices, critical in overall GP outcomes (bearing 61% of the total GP
for three consecutive years) by creating in-depth Hong Kong
pricing matrix, being updated weekly.
 Boosted presence and market share across international trading
zones (including Hong Kong, Dubai, Singapore) by designing
executing marketing campaigns.
 Developed channels from non-trading zones (Ukraine, Russia,
Moldova and Indonesia). Grew their revenue contribution from
minimal to close to 20% of total turnover
 Sourcing CE products out of China. Secured 15,000 pics(value
over A$500,000) of 7’inch and 12’inch digital photo frames from
Chinese manufacturers. Stock eventually sold and made a profit of
A$160K.
 Slashed ~30% from warehouse overheads by replacing
current low profit, large quantity SKUs with higher margin, smaller
quantity but tough to move items.
 Reduced stock shrinkage/depreciation value from A$140k to
below A$30K per annum by re-programming the warehouse
grading process and completing new stock sales within 7 days .
 Prepared market/competitors intelligence report, quarterly sales
forecast, and annual budget report to CEO
DEXTRA SOLUTION (UK) LTD, Crewe, Cheshire, UK October 2003-August
2004
Part of Caudwell Distribution Group (owning the second largest UK telecom
product retailer – Phones 4 U), Dextra is the accessory arm of the group.
National company with significant global impact, generating ~£1.2b (2003).
Trader / Senior Trader
Challenged to manage key supplier and channel relationships across the
Middle East and Hong Kong, trading in the highly competitive and constantly
evolving mobile phone accessory business.
Key Achievements:
 Located, wooed and converted 25 prospects into customers located
in the Far East/Middle East market, adding US$115k net profit.
 Identified and covered six new major suppliers securing over
US$550k in new stock for the business, forecasted to generate
ongoing lucrative sales.
 Screened, identified and built/managed solid relationships with over
40 key customer/suppliers (from a database of over 100), all
becoming contributing stakeholders in the business’ ongoing
success.

HUTCHINSON TELECOM UK, Glasgow Call Centre, UK Feb-November 2003

Operating under three brands, offering video mobile services through call
centres located in Glasgow, Liverpool, Bombay and 250 shops across UK. First
to market with new mobile services; with group boasting £9.08b (for 02-03
financial year).
Outbound / Inbound
Key sales role, making Sales Agent
outbound (Permanent
sales / Part-time)
calls, taking inbound customer
service calls, while contacting a 2,000-strong database of individual

Patrick Chu Résumé Page 3 of 4

 prospects (who have previously registered their interest in 3-G
services) with the goal of promoting and selling 3-G products and
services. Manage five junior telesales agents.
Key Achievements:
 Increased sales by 5% of 3-G mobile handsets in the already
saturated UK market by encouraging the team and adopting the
highly successful ‘just sell one more headset per hour’ approach.
 Despite the staff being part-time school students, led, mentored,
managed and developed a top performing 5-person sales team
that consistently exceeded sales targets.
 Outstripped other staff in the conversion of ~11% of
prospective contacts into paying clients.

WING TAI (ASIA) 2001

July 1999-August SINGAPORE COMPANY LTD, Suzhou, China / Singapore
Garment manufacturer topping US$637M (99-00 financial year), with
subsidiary Gasin (Suzhou) Property Co. Ltd being the biggest restaurant land
developer in Singapore with branches in Malaysia, Hong Kong and China.
International Marketing | Leasing Officer
Key business development, marketing and account management role,
successfully promoting the corporate brand/solutions to secure lucrative
contracts with high profile clients in a short amount of time.
Key Achievements:
 Boosted annual revenues by US$1.5m through securing
lucrative leasing deals in less than two years, which included
increases across both occupancy rates (up to 80%) and revenues
(up 20%).
 Added US$777K to annual sales by cold-calling, negotiating
and closing commercial bundled leasing deals with multinational
clients – Nokia, Bosch, GlaxoSmithKline and Litton Electronics, and
adopted key account relationship management strategies with
senior level staff to secure ongoing business.
_________________________
Internships | Part-Time Work
TIMES
2000 RADIO STATION (FM 96.5), Shanghai | Soochow, China 1998-
Radio Program Manager
Established and continue to manage a highly successful radio station,
generating impressive interest from both listeners and sponsors alike.
Key Achievements:
 Launched a self-funded radio program through securing
~AU$172k in sponsorship funding from influential
corporations including Sheraton Hotels, L’Oreal and Black &
Decker.
 Increased sponsorship funding by 55% by creating and
running sponsorship marketing campaigns.
 Doubled audience in two years by identifying gap in the
market for live English chat shows/football coverage and holding
audience fairs in Shanghai.
_________________________
Personal Information
English (Fluent) | Chinese (Mother tongue)
Date of Birth: 9 May 1978 –Australian Passport Holder
_________________________
Technologies
Sound working knowledge of: MS Office 03/07; Win XP/VISTA; Internet
ERP knowledge of: MYOB, JD Edwards, Netsuite

Professional references available upon request.

Patrick Chu Résumé Page 4 of 4