BA370 A+ Exam 2

Study online at quizlet.com/_2rfdub

1. According to the PLC when Growth 17. Campbells soup was not successful in china Cultural
are there the most because chinese like fresh soup. Whereas differences
competitors? Americans embrace Campbells because of its
convenience. Example of?
2. Acronym Meaning gets lost
IBM, DKNY, GE, AOL 18. CEO of a small manufacturing company is on Product
vacation abroad and sees a need for a invention
3. After late majority adopts a Laggards 16%
product with untapped potential. When he
product, what percent of
returns home he designs and produces the
people are still left?
product to sell abroad. This is best described
4. AIO Attitudes, interests, opinions as?
1960
19. Change agents part of
motivation theory
innovators
5. Airlines offing last minutes perishability people who
seats on airplanes thus enable the
compenstating for the adoption
_______________ of the offering Oprah,
6. Alpha testing testing Internally doctors
writing
7. Arbitrary names Made up word
presciptions
no prior associations
costs to develop identity 20. The chasm a threshold
overcome language barrier products
Kodak reach
around 18-
8. ASEAN Association of south east
19%
asian nations
once you
part of the cooperative
cross
agreement
marketing
(loosest)
product is
9. At what stage of the PLC do Maturity easier and
sales begin to decline? less
10. Bank tellers have been Variable expensive
replaced by ATMs this closes 21. Classic 100 yrs +
the ___________ nature of Genius Beer
services for 280 +
11. BEM Big emerging markets yrs

12. Beta testing Testing externally 22. Compatibility Do

to potential customers customers
need to
13. Big Mac index suggest that exchange rates change
should adjust to equalize their
the cost of a basket of behavior?
goods and services. - Americans
14. Brainstorming get together than vote on eating in
the best ideas the car.
cupholders
15. Brand associations Beer commercials with hot
girls 23. Complexity the extent
perceived image of learning
thats
16. Brand personality a symbol
required
the Marlboro man
Lego vs.
IKEA
24. The concept of services being Inseparable 33. Discontinuous innovation Substantial
______________ highlights the fact that a hair learning
stylist can positively impact the customer required!
by being friendly great change in
behavior
25. Concept testing No product yet
very distinctive
Ideas are
rare
presented to
Sometimes
potential buyers
those who
or users to
don't accept it
obtain their
are disrupted
reactions
by it.
26. Continous innovation No behavior Ex: The
change needed internet, Cars,
majority the PC,
PRA- Present Microwave
the Relative
34. Distributive fairness The customers
Advantage
perception
Ex: new flavor
compared with
of icecream,
the costs
smaller cell
phone 35. Does the WTO effect the monetary No
system?
27. Crouching tiger India
36. Dr. Winwood dental office staff makes tangibles
28. Delivery gap Firms service
sure the waiting room is clean and
standards and
accessible to all patients thus addressing
the actual
the _________ _______ of service quality
service
provided 37. Dual adaptation New product
help by for new market
empowerment Georgia coffee
of employees in Japan. New
coffee from
29. Demographic segmentation Gender
vending
ethnicity
machines
age
family life cycle 38. Dual extension Same product,
residence type same
household size promotion
cohort analysis packaging may
change
30. A dessert processing company makes 17 Reasonable
Coca-cola,
different lines/brands .. Tasty treats wide and not
ipad
brand with 8 flavors in atleast 3 different excessively
size containers,....The firm can be deep 39. Dynamic continuous Must modify
described as ?? behavior a
little
31. Developed Countries (DC) GDP per capita
no learning
over $10,000
required
32. Differentiated targeting strategy target several though
markets with Ex: electric
different offers tooth brush,
for each. online
helps obtain newspaper,
bigger market Ipad, TV
share
40. Early adoptors 13.5% 48. Fad 6 months or less
critical group Pokemon, hoverbaord
wait 2-3 weeks
49. Familiar naming strat try and create a primary and
to buy new
secondary demand at the same
product
time.
real people
becomes part of the american
like the OC
vernacular
reality show
called by its nickname
41. Early majority 34% of Ex: Bud, 2 Buck Chuck wine
population
50. Foreign word creates country of origin effect
Most crucial
Aquafina, Prego, Haier
group!
Few products 51. Franchising Pizza hut, Carls Jr McDonalds
are profitable 52. The Gaps Model is Marketers are falling short in
until this group! designed to highlight their service industry
42. English word with correlation Often the best specific areas where:
approach 53. Geographical Factors shapes cultures response to
Do not want to survival
translate though!! biggest factor in the differences
difficult with between cultures
brand extension
54. Geographical naming attributes expertise to location
RayBan,
KFC, Fiji water, Alaska Airlines
Microsoft, Taco
Bell, Nestea 55. Guerrilla marketing have no money
anything works. cheap/easy
43. English word with NO correlation can create a
halo effect 56. HDI Human development index
EX: Oracle, 1. life expectancy at birth
Crest, Target, 2. educational attainment
Pampers 3. whether the average incomes
are sufficient to meet the basic
44. Eponym Can be BAD!
needs of life
So familiar it
takes over the 57. Hidden dragon China
product 58. India Needed Technology transfer
category
Ex: Q-Tip, 59. Infrastructure trains, roads, refrigeration
Klennex distribution channels
companies that communications system
lost their name commercial infrastructure -
because of it legal banking and regulatory
- zipper, systems
escalator, yo-yo 60. Innovative products extreme
45. Exporting Produce at rough product
home. send 61. Innovators 2.5%
abroad Designers, celebraties
Least risk, least want to be the first one on the
profit block
FedEx, UPS -> crucial in helping the product
46. External History between gain market acceptance
countries Change agents! Oprah

47. The fact that coco-cola brand value as brand equity 62. Inseperable Product the service and consumption
an asset is estimate to be nearly 70 cannot be separated
billion directly effects its: cannot try it before you buy it
63. Internal History within a country. the civil war
64. Knowledge gap Difference between 77. Non-Tariff Barrier Evasion Japan with mini vans.
customer expectations and Exporting vans
the firms perceptions of without seats
customer expectations Coke buying wine
company
65. Laggards 16%
Coke buying
avoid change
Columbia pictures
rely on traditional products
until they are no longer 78. Observability When products are
available. easily observed
by this time new products
79. People who receive botox consider Observability
are already being innovated
it to be a private matter. this lowers
66. Late majority 34% the level of?
last group of buyers to enter
80. Political Union Strictest of the
a new product market.
markets
follow naturally
Same economic
dont want to be left out
policy and same
product design has been
political policy
simplified and adapted
USA USSR
already
81. Population 7 Billion + People on
67. LDCs Less developed countries
planet
"basket case"
US: 2.3% of
LEss than 2500 GDP per
population
capita
Americans consume
Car companies move into
22.3% of GWP
markets over 2500 and
1st Largest: China
higher
2nd: India
68. Manufactures Want to be in a country with 3rd: US
a trade surplus
82. Positioning adaptation Same product,
69. Maturity Most profitable adapted promotion
secure market share MOST COMMON
reminder ads thanking Jager!
70. Means to define segments Demographic 83. Price & Place More likely to be out
involves defining groups of firms control
based on age, gender, globally
income, education
84. The primary purpose of a brand? Distinguish yourself
71. Micro-marketing 'one-to-one' marketing from your
tailor a product or service competitors
per consumer
85. Procedural fairness Used in resolving
Ex: Surgery
complaints.
72. Micromarketing = mass customization
86. Product adaptation Change product,
73. Most common? Positioning adaptation same promotion
RARE
74. Most well known visuals Coke
Pringles change
Apple
flavors abroad
Tide
87. Product differentiation Crest with floride
75. NIC Newly industrializing
value: 2 buck chuck
markets
Use: Q-tips
Growing middle class
Relative to
economies
competitor: Avis 'we
76. Non-Tariff Barrier Protect market without using try harder'
tariffs
88. Product invention sony transistor radio
Brazil very good at it
89. Prototype the first physical form 104. a the size of retail increase from growth Private label
and consolidation, more retailers develop
90. Psychographic is how describe themselves and their
______________ which they use to establish a
consumers ________? lifestyles
distinctive identity
91. Psychographics Customers themselves and their
105. The three regions where the DCs exist? the triad
lifestyles
106. Trade deficit Country
92. Purchasing Power That the price of one good should
imports more
Parity be the same price in another
goods than it
country despite currency rates
exports
Big mac index
107. Trade surplus Country
93. Relative advantage when a product or services is
exports more
perceived to be better than
goods than it
substitues
imports
diffusion is quick!
- wikipedia 108. Triad Three regions
where the DC
94. Repatriation Sold something overseas. Issues
exist:
getting your money imported.
Japan,
95. Reserve engineering taking apart product, analyzing it Europe, USA
copycat approach 70% of GWP
96. Saturated Markets McDonalds 109. Trialability Easier to try
Cars diffuse than
Cell phones those that are
97. Services are? Variable not
Can be
98. Servies make up 76%
sampled
________ of GDP
testing or
99. Standards gap Firms perception of customer demonstrated
expectations and the firms service Costco
standards.
110. Undifferentiated targeted strategies focuses are
help by training employees
the
100. Strategic allaince a marriage similarities of
Coke and Mcdonalds needs
usually neither companies are from used for
host country basic
101. sub-contract dont own the means of production. commodities
Used for trendy products that are everyone is
changing quickly considered a
98% of US toys are made in china potential user

102. Test marketing testing to a small geographical area 111. Us markets are saturated with: Refrigerators,
before launching national. Dishwashers,
and
103. T/F: Food is more False! food is localized Microwaves
likely to be
globalized than 112. VALs values,
localized? attitudes,
lifestyles
1980s
motivation
theory
113. Want your name to be a Verb! Just google it
114. What is considered a situation of no demand? impulse purchase from a
infomerical
115. When a company is producing products outside the home country but doesnt own the factory, Sub-contracting
this is called?
116. When are sales the highest?? Maturity
117. When the company has a different idea of what the customers expectations are Knowledge gap
118. Which country consumers the most cars?? China
119. Which of the following would a commodity be considered? Mass marketing
120. Which represents the most fundamental difference between a product and a service ? Intangibility
121. WOFE Wholly Owned Foreign
Enterprise
complete foreign direct
investment
Most risk
most opportunity for profit