A report on internship

At

BRIDGE LABZ SOLUNTIONS

Submitted in partial fulfillment for the

award for

MMS-Marketing

By
SnehalBhame

Academic Year 2017-19

Seat no-100031

Under the supervision of

Mr. Puneet Dhawan

Jankidevi Bajaj Institute of Management

Studies,SNDT
 Acknowledgement
In this report, I have high light learning about Bridge labz solutions this internship
opportunity. This report may contain errors and short comings.Thus,I remain open to all
criticisms and suggestions which could help me develop in my ability to research and learn.

I would like to express my heartiest gratitude to my Team lead Mr Puneet Dhawan, our chief
growth officer of the company,for providing me detailed information, feedback and advice in
preparing this report. They always gave me their suggestions in making this study as flawless
as possible and how to make it better.

I also want to render my special thanks to Mr. Veejay an HR of the company, for providing
me the annual report and all the support in the organization. Special thanks go to all the
employees, who spared their time generously, and took the trouble of answering a detail
Questionnaire and helped me to complete my study.

To all the other facultiesof‘Jankidevi Bajaj Institute of Management Studies’ I expres my

deepest gratitude.

SnehalBhame
 Declaration by the student
I,SnehalBhame, hereby declare that the Internship Report Work is my original work
carried out Bridge Labz Solutions. I haven copied from any other student work or from any
other sources except where due reference or acknowledgement is made explicitlyin thetext,
nor has anypart been written forme byanother person.

This declaration is madeon the 1stof Nov, 2018 at Mumbai.

SnehalBhame
Experience letter

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 Table of Content
Chpt no Content Page no
Executive Summary 1
1 Introduction
-Description of the assignment 2
-Objectives & goals 2
-Training procedures 3
2 Company profile & Swot
-Mission 4
-Company values 5
-Services 5
-Swot 5
-Organization structure 7
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3 Industry Profile
-Introduction 10

4 Details of the assignment

-Steps 11
-Business development activities 12
-Lead generation 13
-Meet up mails 15
-Setting up meetings 17
19
5 Learnings & conclusion 20
References 21

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 Executive Summary
The internship report on ‘sales’ of bridge labz solutions. As a part of summer intership for the
period of 2 months starting from 17thjune till 10thjuly.The objectives of the study is to understand
end to end process of client development is through which businesses attract prospective clients
and manage ongoing relationships with existing clients. Both primary & secondary data are used
to prepare this report.

This report is divided into five chapters. The first chapter of this study deals with introduction
of the assignment and its objectives and goals. The second chapter of the study deals with some
theoretical concept about Profile of Bridgelabz solutions. .In order to understand the IT
industryon which the study is carried on, the third chapter is about the industry profile and its
market size. The fourth chapter is about the details of the assignment which includes the main
marketing processes which were carried out in the company such as Lead generation, campaign
designing and email marketing. The fifth chapter is about conclusions and recommendations
which are drawn by analysis of whole study.
The main findings of the study are as follows: client development is an essential part in today’s
digital and fast paced world, the company has been attracting new clients through advertising
processes and word of mouth, since the market size is huge the company has concerns to reach
out to customers outside Delhi face to face, the company is just a year and half old so the
marketing policies are still formulation phase and requires more detailing, etc.
Some recommendation of the study are: company can increase its digital presence little more, the
company can hire off shore employees to and build team in several regions, marketing policies
should be formulated by top management through inputs of the employees.

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 Chpt 1. Introduction

Name of the assignment: Sales team

Description of the assignment:

Business development and sales go hand-in-hand. And when they are in sync, the professional
services firm can see increases in visibility, growth, profitability,and more. It’s important to
understand each team’s different roles and responsibilities and then examine how the two can
best collaborate to support each other’s efforts.

Client business development in the marketing field is sort of like that second category of people.
With a focus on building and nurturing long-term relationships that are mutually beneficial to
both parties, client business development is a valuable tool for any marketer to employ.

Objectives and goals:

Client development is the method by which businesses attract prospective clients and manage
ongoing relationships with existing clients. It is important to a business because it not only aids
in attracting new clients who have heard good things about you and trust your brand, but also
assists in retaining existing customers. Client development has many added benefits such as:

 Building trust and relationships- Find reasons to talk clients. Take them out for lunch,
attend their business events or simply make a phone call or write them a letter/card. Send
a gift when appropriate such as a work anniversary or a personal achievement.

 Increasing brand awareness and visibility- Create personalized email or website

campaigns. When you earn a new client, send them a series of introductory email
messages. Or, build a custom portal or webpage that only they can access. Create a
targeted email newsletter addressing their concerns.

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 Achieving greater understanding of the client's needs and problems- Ask for a client's
input on a written piece or a speaking engagement. Engage in follow up calls with clients
to inform about the ongoing progress on the project that they are involved with us on.

 Earning more, free word-of-mouth marketing and recommendations-Should create and

promote campaigns, reach out to the target audience for follow up. Conduct lead
generation in various markets so as to be able to reach out to maximum client market.
 Keeping customers satisfied and earning their repeat business- Find reasons to talk the
clients. People love to hear praise, so using various marketing channels to brag on
achievements or new developments from clients.

Training procedures provided:

 On-the-job training provided which included teaching the skills, knowledge, and
competencies that are needed to perform a specific job within the workplace and
work environment.

 Use of regular or existing workplace tools, machines, documents, equipment,

knowledge, and skills necessary for an intern.

 One on one mentoring by tech managers toincrease the effectiveness of your

internal training and understand the services provided by the company.

 Additionally, training, coaching and mentoring during the entire internship time in
case of any difficulties or doubts.

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 Chpt 2. Company Profile & SWOT analysis
BridgeLabz is a live Lab environment nurturing Fresh Engineers through Startups for Tech Companies
at Zero Cost. Bridgelabz works with Tech Companies to hire fresh engineers and transforms them to
industry ready hard-core developers. Freshers work on live startup ideas at Bridgelabz and join the
company as a confident coder in a technology the company chooses. Since it is a live lab
environment developing startup Apps, the Tech Companies can engage with even one engineer.
BridgeLabz Vision is to be a platform for seasoned professionals to develop their ideas with senior
engineers who aspire to be co-founders. They in turn use the fresh engineers to develop the Apps
who becomes qualified developer for a job with tech companies. BridgeLabz Mission is to fulfill the
aspiration of fresh engineers to find jobs, tech companies to have qualified fresh talent, senior
engineer to co-found startups & seasoned professionals to develop ideas. BridgeLabz has a unique
KNOW THE ENGINEER Programme for Tech Companies at ZERO Commitment to get exclusive
chance to know and connect with the fresh engineers blossoming in BridgeLabz.

Mission

Help companies to cut losses on fresh software engineering hires.

Company Values

 Client Focused

We believe in Putting Our Client first. We understand our growth is contingent upon our clients.
We establish long term partnerships and focus on improving our client’s business processes
through the use of technology.

 Team Work: We leverage the combined knowledge of our team to best serve our clients
with generosity, fairness in sharing the benefits of collective work; accepting
responsibilities and an instinctive willingness to support common goal.
 Passion for Technology

We have a passion for new cutting edge technology. Our staff is highly trained and certified and
maintains an in-depth knowledge of their respective fields.

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Services

Bridge labz provides highly skilled engineers. Approaches IT companies to provide them
our engineers

 Mobile Application Development

 Java
 C++
 Python
 Software engineer

SWOT analysis

Strength
 Great network and bond with the know
hows of the industry.
 Innovative service which is in huge
demands to overall the market.
 Quality process and procedure.
Weakness
 Undifferentiated products/ service (in
relation to competitors
 Comparatively small team that should
be expanded to reach out more clients.

Opportunities Threats
 Can always move into new market  A new competitor on the home market.
segments that offer improved profits.  Price war.

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 Table 1

Organization structure

Director

CEO

Sales &
HR Legal Finance
marketing

Engineers

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 Chpt 3. Industry Profile
Introduction

BridgeLabz fellowship program gives aspiring engineers the chance to develop in-depth knowledge
in a well defined Tech Stack by developing real-world Apps and employment with Tech Companies.

What is fellowship program?

Fellowship Program is a 9 Month Program, 3 month at BridgeLabz and 6 month at Tech Companies.
Post the 9 month the Engineers becomes the Employee of the Tech Company.
In the first 3 months at BridgeLabz the Engineers work 11 hours (8.30AM - 7.30PM) a day and 6 days
a week (Monday to Saturday). The Engineer is given a weekly chart and measured on the progress.
First two weeks is essentially devoted to getting good understanding on Linux Env, Git Repository
and writing around 50 Data Structure, Object Oriented and Algorithmic Programs. Then next couple
of weeks the focus is gaining programing knowledge on any one tech stack (Android, iOS, Angular,
Java or MEAN). Following this the next couple of weeks is to develop a full stack sample APP using
open source libraries, standard coding practices, modular and structured coding on well defined
design patterns, Cloud Connectivity, REST Calls, Offline Sync, Async Calls, Websockets, etc. The final 6
weeks is devoted for developing a real world app using the learnings from the sample app.

What is the minimum qualification needed to fellowship program?

All the candidates need to be Engineers, with minimum 60% Aggregate, and very comfortable in
Coding on Data Structures.

Who will qualify for fellowship program?

We look for fresh engineers who are comfortable in coding. If they are comfortable in coding and
also have some knowledge in any one of Android, iOS, Angular, Mean or Spring Hibernate Tech
Stack, will qualify for fellowship program.

Will I get Paid for Fellowship Program?

All Engineers get a stipend of Rs 10,000 per month on the fellowship program of 9 months.

Is job with Tech Company Guaranteed?

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All Engineers are enrolled into fellowship program only when the Tech Companies gives
requirements to BridgeLabz to hire Fresh Engineers.

What is the benefit of doing Fellowship Program?

There are several benefits of fellowship program. For starter - job with Tech Company as the
enrolment is done only when the Tech Company gives requirement, Second in-depth knowledge in a
cutting edge Tech Stack, Third practical experience to develop cloud-aware App to solve real world
problems using cutting edge technologies, open source libraries, modular and structured coding, Git
Repository, etc.

Where is the program?

Fellowship program is currently in Mumbai. We have Fresh Engineers from all over India and also
customers from all over India. We have tied up with PG Accomodations for the stay in Mumbai and
the stipend paid is sustainable for boarding and lodging.

What are the work timings in BridgeLabz?

Monday to Saturday from 8.30 AM to 7.30 PM

What is a Fellowship Program with Practical Training?

The Engineers who require further one month Practical Training to qualify for fellowship program are
inducted into this 4 month program. Essentially 1 month of practical training and 3 month of
fellowship.

Why full time Fellowship with Practical Training is needed?

Essentially to serve those Engineers who already have good programming skills but need further
grooming on data structure, algorithmic and object oriented programs. Also in practical training the
engineers are introduced to one of the Tech Stacks to essentially give a solid start for their fellowship
program.

What is the fee structure for Practical Training and will I get enrolled into fellowship program?

The Engineers get started with Practical Training by paying just Rs 5,000 initially and then the

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subsequent 3 month of fellowship, the Engineers will be paid Rs 5000 per month. After that the next
6 month of fellowship, the Engineers will be paid Rs 10,000 per month. This implies the Engineers in
Practical Training are auto selected to the fellowship program.

How is this program different from any other Training programs?

This program is a live lab where Engineer from day one is expected to code. There is no classroom
and there is no curriculum. Through problem solving the concepts are learnt. Further the Engineer
will focus and learn a Tech Stack in depth and also solve real world problem to develop a cloud-
aware App. Lastly all Engineers in fellowship program have a job with Tech Company as they are
enrolled only after the requirements are placed by the Tech Company

What happens to fellowship engineers after they graduate? What jobs do they get?

After the 3 month fellowship, the Engineers go on to work with the Tech Company that has signed
Contract with BridgeLabz for the next 6 months. After this the Tech Company hires the Engineers into
their roles.

What type of projects will the fellowship engineers get a chance to work on?

The fellowship engineers work on actual real world problem from the Tech Companies or the IPs
being developed by BridgeLabz. The cloud-aware App development spans more than a month with
direct interactions with the mentors. The goal is to deliver a product and not a project. We get
industry visitors who share their Product World experiences with the fellowship engineers.

What does the day-to-day look like?

From morning 8.30 AM to 7.30 PM the fellowship engineers are expected to code. In the beginning it
is data structures, later it is live sample app and lastly it is to develop App solving real-world problem
statement.

What tools will fellowship engineers get a chance to learn?

Essentially the Tech Stack we work on are Android, iOS on Native, Web Apps on Angular and React,
Backend Servers on Java, Spring, Hibernate and MEAN stack. All development is done on Linux
Environment and for iOS in Mac Machine. We use Heroku and AWS Cloud. We use several other tech
stacks like Redis for Caching and Messaging, MQTT for Push Notifications, Git Repository, Dagger for
Dependency Injection, Retrofit, Volley &Alamofire for Networking Rest Calls, etc

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What percentage of the fellowship is developing real-world apps?

100% of fellowship engineers will be involved in developing Cloud Aware Apps solving real world
problems.

What kind of Tech Companies partner with BridgeLabz?

Most of the Tech Companies partnering with us are Product Companies. They are predominantly
established Tech Companies and well funded Startups. Some of the Tech Companies that are
partnering with us are CraftsVilla, Zopper, Clover Infotech, ValuePitch, Hexagon Global, GreyTip,
Meru Cabs, Finacus Tech, TimesOfMoney, NextEducation, Hullo Inc, etc.

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 Chpt 4- Details of the assignment

• PREPARE LEAD
GENERATION LIST
STEP 1

• SEND OUT MAILS

FOR MEET UP
STEP 2 REQUEST.

• CALLING UP NEW
CLIENTS AS WELL AS
STEP 3 EXISTING CLIENT

• SET UP MEETINGS
TO MARKET THE
STEP 4 SERVICES

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 Step 1- Preparing lead generation list

While preparing a lead generation list the we have to only focus on software companies or IT
companies. We have been given location to target those companies and send mail.

Full Name: Basic requirements needed for company with the to-be lead.

Email: The email address will allow your business to communicate with the to-be
lead through your email marketing campaigns.

Company: This will give you the ability to research what the business does and how the lead
might benefit from your product or service.

Country: Location information needed for qualifying the to-be lead and sending it to the correct
sales team, if applicable.

State: Location information needed for qualifying the to-be lead and sending it to the correct
sales team, if applicable.

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Step 2 – Send out mails for meet up Request

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Step 4- Set up meetings

 The client comes first. If including members our own team along with outside
vendors or service providers, then the most senior person in organization
typically holds the trump card.
 If unsure, go ahead and ask manager Try and offer up your own suggestions of
what you think that order of precedence should be and why.
 Often, there are one or two VIPs on a call who everyone else needs to jump
through hoops to accommodate.
 The second option is to query internal team first and then reach out to your
client

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Chpt 5- Learnings and Conclusion

 At Bridge Labz I got to understand the marketing processes carried out in the
organization.

 I learnt the use of different tools and systems that we can use to design emails.

 Understood how to target clients from prospecting to lead generation.

 Got to know the issues faced by the marketing team.

 Got to work in IT sector getting hands over various IT services that are available in the
market today.

 I was exposed to intricate behaviors’ of new individuals and groups due to cold calling
and being a part of video conferences arranged for the clients.

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References:

https://mail.google.com/mail/u/1/#inbox

https://in.linkedin.com/company/bridgelabz-com

http://www.bridgelabz.in/#/home

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