No.

of respondents percentage
Departmental & malls 75 68.18
Showroom 18 16.36
Online websites 12 10.91
Others 5 4.55
Total 110 100
 Table
Quality of the Nivea products
Quality Ranking No. of respondents percentage
1 26 23.63
2 24 21.82
3 23 20.91
4 22 20
5 15 13.64
Total 110 100

Source: Primary data

Quality
30

25
NO.OF RESPONDENTS

20

15

10

0
1 2 3 4 5
RANKING

No. of respondents
 Brand image
Brand image No. of respondents percentage
Ranking
1 21 19.09
2 23 20.91
3 30 27.27
4 21 19.09
5 15 13.64
Total 110 100

Brand image

5
Ranking

0 5 10 15 20 25 30
no of respondents

No. of respondents
 Advertisment and promotions
Ranking No. of respondents percentage
1 30 27.27
2 20 18.18
3 20 18.18
4 20 18.18
5 20 18.19
Total 110 100

ADVERTISMENT & PROMOTIONS

30
NO. OF RESPONDENTS

25

20

15

10

0
1 2 3 4 5
RANKING

No. of respondents
 Reasonable price
Reasonable price No. of respondents percentage
Ranking
1 16 14.55
2 20 18.18
3 21 19.09
4 22 20
5 31 28.18
Total 110 100

Reasonable price Ranking

1 2
5
2

5 3