Automotive Embedded System Services

Today’s vehicle as a self-contained microcosm is undergoing radical changes due to the advances of embedded
system technology. We need to rethink what a “vehicle” really is and the role of electronics in it. Electronics is
now essential to control the movements of a vehicle, of the chemical and electrical processes taking place in it, to
entertain the passengers, to establish connectivity with the rest of the world, to ensure safety and security.

This decade will witness an unprecedented level of growth in the embedded system content of an automobile.
This trend will be the result of a barrage of emerging advanced automotive technologies. The overall goal of
electronic embedded system design is to balance production costs with development time and cost in view of
performance and functionality considerations.

We believe that a next generation, successful system design methodology must assist designers in the process of
designing, evaluating, and programming such platform architectures, with metrics and with early assessments of
the capability of a given platform to meet design constraints. The challenges ahead of us are great, but the
opportunities are enormous.

We are on the edge of a revolution in the way an automobile is conceived and designed.

• Service Areas
• Service Advantages
• Services Offered
• Software Development

CORE ACTIVITIES

Automotive
€ Farm equipment

€ Systech

€ Trade and financial service

€ Information technology

€ Infrastructure development

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BUSINESS ENVIRONMENT..
The company:-
The operations of
Mahindra group of companies are
guided by
the following committees:-
· Remuneration/Compensation

Committee
· Audit Committee

· ShareTransfer and

Shareholders/Investors
Grievance Committee
· Research & Development Committee

· Loans & Investment Committee

The suppliers:-
In Mahindra group of
companies there are a large number of
suppliers. It includes both domestic and
international suppliers.The Mahindra group
has a separate committee called Supplier
Relationship Management (SRM).
€ The customers:-

Mahindra group has a

large customer base. As its operation lies in
different sectors, it almost covers all type of
people in the market

The competitors:-
In different area of
operation, the group faces competition
from many companies. It faces global
competition.
€ Publics:-

This environmental force is

similar for almost all business. It
includes
media etc

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How suppliers were involved?

Company involve its suppliers from beginning to

end.
‡

Company collaborated with suppliers on product

design and development.
‡

Company make them partners in the scorpio

project.
‡

The most important contact for

€
Petrol Engines±With Renault Of France
€

Diesel Engines -With AVL Of Austria

M&M only gave specification about

what they
wanted from the vendors & suppliers
€ Company decentralized its vendor

system
and result better management
resources and
higher quality .
€ Company Did Not Make Its Suppliers

Wait.
€ Suppliers SetupTheir Facility At

Companies
Plant

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RANKING & RATING

Mr. Anand Mahindra features in the top

20 in
the list of 50 Most Influential Indians in
Business Week's edition dated August13,
2007.
€ Mahindra & Mahindra was ranked

second in
the prestigious MostTrusted Car
Company in
India in a study conducted byTNS.
€ Mahindra was ranked 31st in Business

Today's annual survey of India's most

valuable companies

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SWOT ANALYSIS

Strengths:-
1. Over the years the company has emerged
as one
of the top players in the world in terms of number
of tractors sold.This gives a clear indication that the
company¶s market share is one of its biggest
strengths.
2.The company¶s ability to introduce new
products
in the market and to generate sales.
3.Government incentives for manufacturing
plants.
4.Large domestic market.

Weakness:-
1. Infrastructure bottleneck

2.High interest costs and high

overheads
make the production uncompetitive.
€ Opportunities:-

1. Rising rural demand

2.Increase in the income level

3.Commercial vehicles : ban on
overloading

Threats:-
1. Rising input costs
2.Cut throat competition.

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INDIAL AUTOMOBOLE INDUSTRY AT GOBAL LEVEL

India ranks1st in the global two-wheeler

market
 India is the 4th biggest commercial
€ ·

vehicle
market in the world
India ranks11th in the international
€ ·

passenger
car market
India ranks 5th pertaining to the number
€ ·

of bus
and truck sold in the world
India is the second largest tractor
€ ·

manufacturer in
the world.