Executive Summary: Kle Society College of Business Administration

EXECUTIVE SUMMARY
The report contains information about the event Management industry in India and the
company profile of Absolute Concept.
The event management industry in the world along with event management industry in India.
The working of the industry who all the leaders in the market and what all are the trends in the
market. opportunities that an person gets through working in an event management companies
through which a person can develop in his life and enhance his career.
The company that I worked is PVE fame Events and Entertainment the company offers
corporate events, destination weddings, conceptual event, celebrity management, mall
branding and activation to their clients. I had to analysis about its working and the processes
that they follow. I had to do a study on the company and give detailed information about it in
a project.
I worked as an employee in the company and found how actually the event management
companies ‘work and how the event should be executed on time with all the fulfilments of
the client. How a company like PVE fame Entertainment according to that all other work in
their own ways where itis helpful to progress and develop. I had been a part of an event in
this company where they did an event named
-The jungle Book (pune)
KLE SOCIETY COLLEGE OF BUSINESS ADMINISTRATION Page 1

INTRODUCTION
 WHAT IS EVENT MANAGEMENT?
Event Management is the application of project management to the creation and development
of large scale events such as festivals, conferences, weddings, formal parties, concerts or
conventions.
 THE EVOLUTION OF EVENT MANAGEMENT
Event management is definitely something that evolved a lot in the past few years. It is a
concept that is not at all new on the market, It has been around for long time but it is just now
that businesses start to pay attention to the services that are offered. Modern businesses actions
are highly influenced by corporate events so hiring an event management firm now makes a
whole lot of sense. In many situations it is actually crucial for the overall success of the event
that is planned since the company that wants to organize the meeting will not have the
necessary experience and connections to guarantee success.
 WHAT EVENT MANAGEMENT DOES?
As you can imagine this is a highly complex task. While in the past we saw that the planners
did not do much, nowadays they can help you with practically anything. Some of the less
mentioned advantages of hiring professional event management companies include:
1. PROPER PLANNING GUARANTEE
You are practically guaranteed that every single aspect related to arrangements is properly
taken care of. Time is gained since the planners know exactly what has to be done and the
entire planning phase has to be completely proficient.

2. TAKING CARE OF THE ENTIRE ARRANGEMENT
Executing the plan successfully is what counts the most when organizing any event. It is hard
to make all the necessary arrangements for corporate events. Professionals now know exactly
how this is done and will be able to practically organize anything that the client needs. Even if
problems appear, the planner has the experience that is necessary to solve them.
3. GUARANTESS
When referring to corporate events, it is really important that professionalism appears during
the planning phase. The event management company that is really good will always offers a
guarantee that everything will be carried out properly, all based on the exact wishes and needs
of the client. You can so easily make sure that the event will be a success when you work with
professionals. Such guarantee can only be used when referring to work with professionals.
Event Management when compared to other traditional professions such as medicine, law and
accounting is relatively a young field. It is an area that is growing rapidly and now represents
hundreds of professionals who are responsible for planning, coordinating and evaluating a
wide range of events all year round
This introductory course will provide participants with the practical skills and knowledge
required to successfully plan, implement, organize, manage, monitor and evaluate special
events.
In Mumbai the trend of event management companies is slowly increasing. People are getting
used to putting their trust in event management companies to make events such as weddings,
concerts, parties, functions etc. and a success. Event management companies help people to
get what they want. It makes them stress free by managing the entire event as per the audience
liking.
The main objective of my study is to find the recent trends and the working of the industry and
the companies in this industry. Also, to study the organization, strategies used and the various
types of events organized by the event management firm in Mumbai.

Event Management is the application of project management to the creation of small scale as
well as large scale events such as festivals, conferences, ceremonies, concerts, conventions or
parties. It involves studying the type of event, target audience, devising the event concept and
coordinating the technical aspect before actually launching the event.
Event Management is considered as a strategic and most effective communication tool by

various companies as well as individuals. Thousands of companies invest in some form of
event sponsorship. Defined, event marketing is a form of brand promotion that ties a brand to
a meaningful athletic, entertainment, cultural, social or other type of high- interest public
activity. Event marketing is distinct from advertising, sales promotion or public relations, but
it generally incorporates elements from all of these promotional tools.
Event promotions have an opportunity to achieve success because, unlike other forms of
marketing communications, events reach people when they are receptive to marketing
messages and capture people in a relaxed atmosphere from product launches to press
conferences to music festivals to weddings, engagements etc. event management firms or
companies have taken over. Event management companies have professional and
knowledgeable personnel‘s; this helps their clients to have a very professional insight to
handling their events.
Event management in India has taken a huge leap in the span of the last 15 to 20 years. The
concept of event management was already a huge success in the western culture. It took a
while for the Indian market to accept event management as a separate study and concept. It
started gaining wide scope in the 21st century as western culture start growing.

EVENT MANAGEMENT WORLD WIDE
The event management companies have started their road to success may it be a Silicon valley
startup or Multinational firm it all boils to the presentation .The portrayal of the company in an
event or a meeting is the image it carries over, it portrays the firm belief and true values of the
companies and make a lasting impression on the audience.
Event management companies have been on the rise since the time as memorial itself. From
scheduling and arranging product launches, company meetings to investor relation everything
in the corporate world is covered. With event management companies offering a wider range
of services such as shows and weeding the market for event management services is growing

with the inclusion of other casual events such as weddings rock concerts award shows, charity
balls the spread of the market is increasing.
Event management companies have a methodical system which is completed with the utmost
satisfaction of the customer with proper execution. The services involve the planning,
budgeting, scheduling, acquiring permits, selection of site, coordinating transportation,
arranging for speakers or entertainers, event security, decor, catering and emergency plans.
With the increasing globalization there will be a surge in the demand of event management
services with companies opting for different companies offering them a myriad of services.
The event management companies now by coupling concierge services into their domain are
expanding their presence. With experts and experienced personnel handling all arrangements
efficiently and saving the trouble of the customer getting involved personally has gained
popularity. This has led to a surge in demands for event management services from house
parties, exhibition, and homecomings to marriages.
The with the current focus of industries in event management companies work a lot in
cooperation with different industries such as food, beverage, hospitality and entertainment and
thus is quite dependent on each of them. The volatility in any one industry could therefore
affect the event management service industry directly and hence could prove as a restrain. The
digitization and the advent of DIY apps the event management service companies could face a
challenge.
The market of event management services is developing with different regions such as
Americas, Europe Asia Pacific and Middle East & Africa. With international music festivals
such as Tomorrowland bringing traction in the European market. More companies and
industries are getting involved in such festivals so as to gain maximum benefit. With a similar
market scenario The Americas is one of the strong markets for Event management
Events Market Research Reports and Industry Analysis examine events market and events
related services worldwide. Key metrics are identified and measured to examine market
strategies, opportunities and trends within the events market. It is worth noting that what
constitutes a successful strategy in one market may not work in another. Therefore,
independent studies exist for the United States, China, and Australia, Brazil and the United

Kingdom as well as broader reports for North America, South America, Asia, Europe and
Oceania. Global trends are also examined.
The events market consists of conference and exhibition services, party planning, performing
arts venues, promoters and producers of performing arts shows, live music and sports event
promotion, festivals, trade shows, event management and event planning services. Tangential
products and services, such as event managing software, marquee and tent hiring, are also
considered.
There are many event management companies around the world hosting events, based on the
sector they are classified into. This is in fact a booming industry that not only creates
employment but also is the key area for setting trends.
Event management
Event management" means any service provided in relation to planning promotion, organizing
or presentation of any arts, entertainment, business, sports, marriage or any other event and
includes any consultation provided in this regard.
The process of planning and coordinating the event is usually referred to as ―Event
Planning” and which can include budgeting, scheduling, site selection, acquiring necessary
permits, coordinating transportation and parking, arranging for speakers or entertainers,
arranging decor, event security, catering, coordinating with third party vendors, and
emergency plans. Each event is different in its nature so process of planning& execution of
each event differs on basis of type of event.
Marketing methods used by companies:
Event management might be a tool for strategic marketing and communication, used by
companies of every size. Companies can benefit from promotional events as a way to
communicate with current and potential customers. For instance, these advertising- focused
events can occur as press conferences, promotional events, or product launches.

Event managers may also use traditional news media in order to target their audience, hoping
to generate media coverage which will reach thousands or millions of people. They can also
invite their audience to their events and reach them at the actual event.

Event Manager:
Event manager" means any person who is engaged in providing any service in relation to
event management in any manner.
Event location methodology:
An event venue may be an onsite or offsite location. The event manager is usually not
responsible for operations at rented event or entertainment venues, but will monitor all aspects
of the event on site. Some of the tasks listed in the introduction may pass to the venue, but
usually at a cost.
Sustainability:
Sustainable event management (also known as event greening) is the process used to produce
an event with particular concern for environmental, economic, and social issues.
Sustainability in event management incorporates socially and environmentally responsible
decision making into the planning, organization and implementation of, and participation in,
an event. It involves including sustainable development principles and practices in all levels of
event organization, and aims to ensure that an event is hosted responsibly. Event greening
should start at the inception of the project, and should involve all the key role players, such as
clients, organizers, venues, sub- contractors, and suppliers.
Technical companies in Industry:
Event management software companies provide event planners with software tools to handle
many common activities such as delegate registration, hotel booking, travel booking, or
allocation of exhibition floor space.
A recent trend in event technology is the use of mobile apps for events. Event mobile apps
have a range of uses.
They can be used to hold relatively static information such as the agenda, speaker biographies.
They can also encourage audience participation and engagement through interactive tools such
as live voting/polling, submitting questions to speakers during Q&A, or building live
interactive "word clouds". Mobile event apps can also be used by event organizers as a means
of communication. Organizers can communicate with participants through the use of alerts,
notifications, and push messages. They can also be used to collect feedback from the
participants through the use of surveys in app going a step further, some mobile event apps
can also help participants to engage with each other, with sponsors, and with the organizers
with built-in networking functionality.
Degree offered worldwide:
There are an increasing number of universities which offer courses in event management,
including diplomas and graduate degrees. In addition to these academic courses, there are
many associations and societies that provide courses on the various aspects of the
industry.
Study includes organizational skills, technical knowledge, public relation marketing,

advertising, catering, logistics, decor, glamour identity, human relations, study of law and
licenses, risk management, budgeting, and the study of allied industries like television, other
media, and several other areas.
Certification can be acquired from various sources to obtain designations such as Certified
Trade Show Marketer (CTSM), Certified Manager of Exhibits (CME), and Certified in
Exhibition Management (CEM), Global Certification in Meeting Management (CMM),
Certified Meeting Professional (CMP), and Global Certificate in Event Design (EDC),
Certified Special Event Professional (CSEP), and Certified Quality Event Planner (CQEP).

EVENT MANAGEMENT INDUSTRY IN INDIA
The rise and rise of events industry in India
Event management is looked upon as a sunrise industry in the service sector. The word event‘
now needs to be re-defined in view of the manifold growth of the various happenings‘
in the commercial‘ as well as in the non-commercial‘ world. Be it private happenings or
public events, everything now is done on big scale‘. Image‘ is the key word today.
This image ‘building exercise today needs a professional manager, either an individual or an
organization, depending on the size of the exercise.
Live entertainment shows, corporate events, mice (meetings, incentives, conferences,

exhibitions), and large- scale weddings have led to several work profiles and job opportunities.
Individuals, corporate houses and the society have recognized the need for hiring professionals
for handling events.
Event management is the application of project management to the creation and development
of large scale events such as festivals, conferences, ceremonies, weddings, formal parties,
concerts, or conventions.

MILESTONES IN EVENT MANAGEMENT
Events and Activation Industry grown in 2017:
• Most (41%) marketers believe that events are the single-most effective marketing
channel over digital advertising, email marketing and content marketing. This
reflects a 32% increase since 2017 .
Ashish Pherwani, Partner and Media & Entertainment Advisory Leader,

EY India:
• The events and activations industry hold great potential and this is evident from the
considerable growth that the industry witnessed over the last few years.
Sabbas Joseph, President, Event and Entertainment Management

Association:
• The growth will be on the back of marketers increasing they‘re below the line
(including digital) spends to 21% of their total marketing spends.
• EY also conducted a workshop with CEOs of the industry that resulted in Vision
20:20 for the industry‘s future success.
THE FOLLOWING INITIATIVES THAT THE INDUSTRY NEEDS TO

WORK ON:
Strategic aspects:
The industry must build more IPs focused on defined communities of interest to marketers,
and embrace the opportunity provided by marketers increasing spends on digital media.

Internal aspects:
Improve the quality of talent through skill definition for various jobs, skill development, job
security, compensation benchmarking and implementation of health and safety standards.
External aspects:
Positioning to marketers, build an account focus and demonstrate returns more effectively.
Here is a need to improve the supply chain by developing quality vendors, implementing a
system of vendor accreditation and improving overall risk management.
Let’s take a closer look at the overall events industry statistics in India

The past decade of the Indian economy has witnessed an alarming growth in the size of
Event Management Industry. It has grown by leaps and bounds in the recent past and most of
the experts in the industry strongly believe that this is just the beginning of a new era.
The scope of Events has been widening day by day and the Events & Entertainment Industry
today encompasses events like Fashion & Celebrity shows, Film awards, Celebrity
promotions, Road shows, Musical concerts, Bollywood -shows, T.V. Reality shows
Company conferences, Banqueting facilities, Tourist attractions, Sports, Culture, Corporate
seminars, Workshops, Exhibitions, Wedding celebrations, Birthday parties, Theme parties &
Product launch.
The continuous rise in the number and the scale of all such events has emerged as the main
growth drivers in the sector.
Events are playing an increasingly important role in the Marketing and Communications mix
for all companies. Today, Event Management has become an integral part of an Marketing
plan.
A large number of companies have already recognized the benefits of Direct Marketing
through events. Events are considered as a means to Launch, Advertise or Build a brand.
Events are classified as:

 Social events: which include Wedding Planning (Wedding Management) Birthday
Parties,Anniversaries,GetTogether,SocialGathering,FundraisingforLargeClubs,
Charitable Trustsetc.
 Corporate events: which include Meetings, Seminars, Conferences, Training
Programs, Annual Picnics, and AwardFunctions.
 Entertainment events : which include Movie Promotions, Celebrity Nights,Music
/Video Release, Award Nights etc.
 Educational Events: which include Education Fairs, College Events, Picnics &
Holidays and Annual Sports.

 Special Events : for importantclients
 Adventurous Events: which include trips tours and all outdoor activities.
Weddings are very expensive in India. A recent survey has revealed that an average amount
of $31,213 is spent by an Indian for his wedding. This number has observed a 4.5% than the
previous year. The same survey has revealed that an average amount of
$27,000 is spent by a U.S Citizen for his wedding. As the $38-billion Indian wedding market
continuestogrow bigger in size, the bridal brigade — brides, grooms and their respective
families — across thecountry seemsto haveembracedthe spendingfrenzywithopen arms. About a
decade ago, the most talked about society weddings were generally limited to familial
lineages. Things, however, are changing now and anyone who has the required finances can
surely have a grand wedding of theirdreams.
Thelatesttrendwitnessed in Event Management sector is the popular demand for wedding
planners. This industry thrives largely on the Indian notion of characterizing marriage as a
singular high-point in one‘s life. In a bid to make one‘s wedding unique, the wedding
planning industry derives a reasonable demand owing to their professionalism and touch of
precision to make the entire process smooth.
Rise in disposable income coupled with time constraints that people face has led to the
development of the wedding planning sector in our country. A wedding planner becomes
imperative to streamline the entire process and attention to the minutes detail. An Indian
wedding definitely needs a lot of time and effort towards planning and implementation.
The situation is not different when it comes to spending on Birthday Parties, Meetings and
other corporate Events. A survey has stated that, around 15% of an organization‘s collective
time is spent in meetings. The number has kept on increasing since 2008.

Event growth in India since 2010

Who’s who of event management?
Sponsor:
A person or organization that plays for contribution to the costs involved in staging a
sporting or artistic event in return for advertising. A person who introduces and supports a
proposal for legislation.
Initiator:
An initiator is an instigator, the one who begins the event.

Event Manager:
Event manager is someone whose job is to plan and manage large events such as
conferences, trade shows, and parties.

EVENT MANAGEMENT COMPANIES
Wiz craft:
You‘d never miss out IIFA for its containment of untold allure. It‘s Wiz craft that makes
IIFA the apple of everyone‘s eye. Moreover, the idea of Global Citizen‘s charity-based cult
like Coldplay event was brought to life by wiz craft itself. Going by the name, brands like
Google, Nike, Volkswagen, Unilever, and Future Group rely on Wiz craft’sability to craft
magic forthem.
Percept:
Heard of Sunburn? Of course, you have. Not only is the unparalleled execution of Sunburn
performed by Percept, but Sunburn is also the brainchild of Percept. Percept has also made
happen the grand launch of the fashion mega store – H&M across metro cities. The
company was established 30 years ago and has consistently retained its position amongst
the top event management companies in Mumbai.

70 EMG:
Talking of events, the global 70 Events Media Group is one of the first few names that pop
in our minds. The company was established more than a decade ago and has been
manifesting memorable events ever since. Call it Corporate, Institutional, or Private; they‘ve
brought magic to all kinds of events across India, Asia, and Europe. Kala Ghoda Arts
Festival has been organized by this event company in Mumbai, since the year 2002.
Encompass Events:
Encompass is one of the rare event company members of the global communications giant
WPP Group. They are the whole and sole of some of the greatest events in Mumbai.
Remember the glittery Bollywood ceremony on the opening of IPL‘s 8th season.

Pegasus Events:
When it comes to events in Mumbai, Pegasus Events is not less than a sum of innovation,
inspiration, and imagination. Because Pegasus not only undertakes private events but has
also managed some of the splendid brand launches events and BTL activities. Pegasus has
strived for excellence and enhanced experiences ever since the year
PlatinumWorldGroup:
From holding conferences to mountain biking, Bollywood diva performances to ice driving
an Aston Martin, and the classic medieval castle event to weddings on private islands.
Platinum World Group is not only diverse in terms of geography but also diverse in the
approach of their work. Its network spreads across 200+ destinations in 80+ countries.

Green Chili Events:
Going bythe name, Green Chili has of late found itself in the hotbed of the
events market in the country. They are mainly into Sports, Activation, Film Marketing,
Weddings and Talent Management. Green chili Events has also organized some lively
events like CeatCriket Awards, and promotions of films like Humpty Sharma Ki Dulhaniya,
Finding Fanny and Shamitabh.
Cineyug:
Cineyug controlled and directed functions like TOIFA Awards, Stardust Awards, Screen
Awards, Star Parivar‘s yearly celebration, etc. With its excellence in managing
entertainment events, Cineyug proudly calls itself India‘s Premier Entertainment
Company. Highlighting its growth, Cineyug works with a network of seven subsidiary
companies that deal in marketing, production, and event management.

Sync Entertainment:
Sync Entertainment stands strong in the competition of the top event management
companies in Mumbai. On and off, Sync Entertainment also manages Ceat Cricket Rating
Awards, Film fare, Zee Cine Awards, and Sansui Awards. Sync also provides Artist
Management services and arranges artists for personal or wedding events in Mumbai.
Indi attitude:
Indi attitude, a conference management company is a team of committed, innovative,

customer focused and experienced professionals with positive attributes of flexibility and
adaptability.

All Rise event management:
All Rise Event Management is an entertainment solution provider for all your event needs.
We are an Event Management company based in Chandigarh, India. We have served many
prestigious brands; sapient, Infosys, big bazaar, nokia, spice, airtel, big fm, my fm,
mobile store, kingfisher, Yamaha, clubMahindra, pidilite, lotte, yasya, rock street journal,
fosters, kingfisher, radio mantra, Punjab technical university, Punjab university and many
more; in and aroundChandigarhfortheirvariousactivitiesandproductlaunchesetc.
We have surpassed all expectations and are now regarded as one of the few, elite, one-stop
solution providers to all of one's needs within the entertainment industry. We offer best
value, specialized services to address individual's need of our client. The success of ours
has its roots in our commitment to quality and excellence in all spheres of our activities.

EVENT ACTIVE ENTERTAINMENT
We are a group of experienced professional DJ‘s, who have banded together to form
Active Entertainment. Each DJ at Active has equal ownership of our agency which makes
us unique from a traditional booking agent. Here at Active, our customers deal directly
with the DJ that they are interested in hiring, which ensures that we have all of the
information & details to meet and exceed their expectations. This also makes our
entertainment packages more affordable without the added cost of a bookingagency.
Event Expert:

Chris Powell, founder of The Event Expert, has been designing, planning and delivering
events for the past 22 years.
I have been a local authority event manager and event director of a range of events
including Exhibitions, Food and Beer festivals, Press Launches, major festivals and
conferences as well as helping a variety of organizations to deliver their events – as a
freelance events manager andcoach.
For the past 17 years I have also been delivering In-house, bespoke event management
courses and coaching programmers covering all types of public and business events. My
clients are first time event planners right through experienced event professionals. I also
deliver event subject specific courses, presentations and 2 to 5 day master classes.
The aim of all my event management courses and coaching programmers is to give my
clients the confidence and skills to design, plan and deliver their own outstanding and
rewarding events. My aim is to inspire all ‗accidental, occasional and professional event
planners ‘I work with to believe in themselves: to learn to be a great event planner.
With some 500 events successfully completed and over 3000event managers trained, I
know a thing or three about the ‗how to of successful events. My event management
experience covers arts and cultural events, music events, community and major festivals,
sports events and business events.
Ergo consulting:
Event Management in India is a nascent industry, more so in a place like Cochin, Kerala. As
an industry it‘s barely over a decade old, but has matured and evolved so much in such a
short time.

In India, Event Management is probably the only industry that‘s always in the thick of the
action, getting things done, be it Night or Day, Sunday or Monday… 24/7 around the clock,
across the year… We‘re game forAction!
At Ergo Consulting, we love what we do. And that‘s precisely why we prefer being called
an Experience Agency, as opposed to being called your conventional Event Planning and
Management Company. Because, ours is an industry about crafting experiences and not
just managing events.
Innovation event:
Innovation events were founded by experts, who specialize in creating innovative,
Embellish and cutting edge events.
White Massif:
White Massif is one of the best Event Management Companies in Bangalore. We offer a
variety of different event-based services in Bangalore. One of our top specialties includes

Corporate Event Management. For every corporate organization like celebrating
milestones, rewarding employees, honoring stakeholders and achievers, White Massif have
the right team and expertise to make it a success. Our events will nurture your brand for
sure.
ADVANTAGES OF EVENT MANAGEMENT

As is clear from the preceding section, use of events as a marketing communication tool not
only take care of the problems associated with traditional media but also offer certain
advantages because of which events are gaining importance over them. Some of the
advantages are detailed below:
1. Events have the ability to bring together sharply defined participants since the
capacity for a particular event is usually limited. A specific no. of the target
audience could be invited of enticed to buy tickets for a show especially created for
a particular profile of the target audience.
2. Since the audience is actively targeted, the option of control reach can be exercised
and ideal audience for narrow-casting of information can be gathered. This leads to
lowering of the media networking budgets and focused communication with the
specially gathered audience. The audience that has been specially invited invariably
is an ideal audience.
3. An event carried out professionally and cleanly is invariably a memorable

experience. The word-of-mouth publicity that this generates is an advantage that
lingers on a long time after the event is actually been carried out. This provides an
advantage of higher brand recall to the client.
4. The involvement of all the senses in experiencing the event is one of the greatest
advantages that events can offer. Events can be designed such that the audience is
actively involved in every part of the event and made to feel good.

5. Live media also enables interactive communication. Live media scores
over conventional advertising in terms of reach, impact and tangible immediacy
of measurement. Live media communication is a complete sensual experience as
compared to a press advertisement or TV/Radio commercial. This is so because
of press ad is basically a flat piece of paper and a commercial is just an audio visual
experience. The high recall value of live media communication is also a
major factor.
6. No other media can boast of the ability to provide such massive collection of
feed back instantly as events. Being a live media, it is possible to feel and deduce
their actions of the audience to the aim or objective that the event was conceived
for.
7. The advantage in terms of post-event publicity that events can offer over and above
the paid or bartered media is the benefit associated with reports of the event in the
newspaper and news on the electronic media for such reports there is no extra cost to be
borne neither by the sponsor nor by the event organizer. This is a double edged
sword because, in case the event is not up to the mark or in controversies, then the
same is also reported impartially.
8. Events help various companies to attract constant attention towards their products
and services. It also makes them have a buzz among the audience. People must be
constantly made aware about the products and services provided by the company.
This makes the company hold goodwill in the market.

LIMITATIONS OF EVENT MANAGEMENT
1. Long hours– Event managers have to work for long hours until the event is over.
There are no fixed hours for working. This could one of the major drawbacks as they
work till late. A manager has to usually work for 12 to 14 hours continuously. It is
not like a 9 to 5 job, in event management the staffs have no timings but when there
are no events a fixed timing schedule maybe followed.
2. Meeting budgets– Staying within the ascertained budget is a major task to event
managers as the prices of services and goods can fluctuate. Sticking to the budget
given by the clients is a disadvantage at times. Sometimes the budget maybe be
lesser than the expenditure in this case the event management firm faces losses.
3. Stress – A recent survey shows that event management one of the most stressful
careers. Event managers have to fulfill a lot of demands in a short period of time,
which creates a magnitude of stress. They have to deal with a lot of pressure from
clients, staff, vendors etc. planning the event, coordinating it with the staff and
getting all the materials on time as well as meeting the budget within a limited time
is stressful.
4. Deadline/ targets – The event managers have to complete the job within a set
deadline. Events are organized on a specific day, hence the job of completing the
targets must be done within that period of time itself. This includes planning,
coordinating and executing various tasks to organize the event on time.

TYPES OF EVENTS
Corporate Events
 Conferences
 CorporateCelebrations
Brand Events
 Promotion
 Management ofbrands
 Advertisement
 Marketing
Glamour Events
 Concerts
 Fashionshows
 Entertainment shows
Hybrid
 Combination of two or more of the events atonce

Others
 Parties
 Weddings

CORPORATEEVENTS:
Corporate events are formal events launched by companies for various reasons such as
product launches, sales target, turnover, profits, company anniversary or any other special
event. The event managers attend meetings with the bosses to realize the objective of the
event. They then arrive at a theme for the event. If it is a conference then, the event
managers must make sure that every invitee to the conference gets a seat along with his/her
name plate on the table. A corporate event demands a formal setup and atmosphere. The
food and style need to blend in with the corporate feel.
Corporate events need a very professional approach to the event..
BRAND EVENTS
Brand events include marketing and promotion of the brand. It is organized to enhance the
brand value and grab the attention of the audience. Brand events may include new product
launches, promotion of the existing products, re launch, promotion and branding of the
existing brand, advertisement etc. The event managers have to conduct meetings with the
clients to work out the type of promotion they want to, the strategies and ideas. Once
everything is finalized they have to finalize a budget for the branding. Advertisements,
flyers, broachers and hoardings must be budgeted to suit the budget of the company.
GLAMOUR EVENTS
Glamour events include informal and fun events like music festivals, concerts, fashion
shows, singing and dance shows or competitions. Organizing glamour events need to be
fun and creative to make the audience preppy and interested. Event managers need to work
out the theme for the event; it has to be executed in a systematic manner.
If it‘s a fashion show there has to be a theme for the event like traditional or state-based
fashion, if it‘s a concert the decoration has to be either rock or hence the type of event is
finalized the theme and the budget for the event must be kept in mind.
A detailed budget and the format of the event must be given to the company. Glamour
events are one of the most sorts after events.

HYBRID EVENTS
Hybrid events are a combination of two events together. It may also be termed as a
collaboration of two or more events. Example- a corporate event maybe clubbed with a
fashion show. Or a brand advertising event maybe clubbed with a concert or fashion show.
Hybrid events add a certain amount of spice to the event. It is a combination of a formal
and informal event. It does the job of a formal event as well as well as keeps the audience
entertained.
Planning a hybrid event is a difficult task as it involved organizing a combination of two or
more events. Event managers face a lot of problems while planning and executing such
events. It needs detailed analysis and coordination of the event. All the needs and
requirements of the event must be carefully jotted down and requires a level of
professionalism.
MEDIA EVENTS
A media event, also known as a pseudo-event, is an event or activity conducted for the
purpose of media publicity. It may also include any event that is covered in the mass media
or was hosted largely with the media in mind. Media events may centre on a news
announcement, an anniversary, a news conference, or planned events like speeches or
demonstrations. Instead of paying for advertising time, a media or pseudo-event seeks to
use public relations to gain media and public attention.
The term pseudo-event was coined by the theorist and historian Daniel J. Boorstin in his
1961 book The Image: A Guide to Pseudo-events in America: ―The celebration is held,
photographs are taken, and the occasion is widely reported.‖ The term is closely related to
idea of hyper reality and thus postmodernism, although Boors tin’s coinage predates the
two ideas and related work of postmodern thinkers such as Jean Baudrillard.
A media event being a kind of planned event, it may be called inauthentic in contrast to a
spontaneous one.

In distinguishing between a pseudo-event and a spontaneous one, Boorstin states
characteristics of a pseudo-event in his book titled "Hidden History." He says that a
pseudo-event is: dramatic, repeatable, costly, intellectually planned, and social.
It causes other pseudo-events, and one must know about it to be considered "informed".
OTHER EVENTS
Other events include parties, engagements, weddings etc. Made creative works is the only
event management company in Belgaum to organize a flea market every month.
They also adhere to organizing birthday parties, hosting engagement andweddings.
CONCEPT MARKET IN EVENT
Media coverage in Event:

Media helps in creating awareness among people, increases goodwill, grabs attention of the
customer and it also helps in creating a brand. There is always a person in event
management industry designated or handling media coverage. The appropriate adoption of
media depends on organization to organization; the company may adopt print media,
broadcast media and social media. Good media coverage helps in reaching huge masses,
attract great sponsors, helps in getting good opportunity, and make contact within the same
and different industries
Celebrity management in event:

Celebrities are used in event management companies to create a brand for a particular
event management companies. The companies can choose their brand ambassador such as
TV celebrity, sports person or any other celebrity depending on their choice of promoting
theircompany.

In film product placement:
There are so many companies who uses entertainment sector to place their product, a
research study and survey says that a company can gauge its product placement based on
brand awareness, attitude and purchase pattern of the customer.
Positioning in event:
Since many partners are involved whenever an event is hosted. So many companies can take
this as opportunity to promote their product or service.
Property in event:
Property in event management is the location or the venue where the event will be
organized; choosing of location depends on the event manager. The property should be
chosen such that the customers are easily reachable to that location.
Pricing of event:
Pricing of an event is too difficult task to decide. Pricing involves deciding the rent for the
location, over event expenditure, setting the price for the sponsors, and many other
expenses.
Promotion in event:
Promotion in event management happens in two ways, first is promoting their own
company and second is the sponsors promoting their product or service. The sponsors
actually sponsor for their event is because their target customer become aware of their
existence. Promotion can be done in flex and banners.

CRITICAL COMPETENCIES FOR EVENT MANAGEMENT
It includes 5 main domains in Event Management i.e. administration, design, marketing,

operation, and risk. Administration consists of financial, human resource, procurement
Design consists of catering, entertainment and theme. Marketing consists of promotion,

sponsorship, sales and advertising. Operation consists of infrastructure, logistics and
choosing of a location/site. Risk involves any emergency, health and safety.
First of all, it‘s important to understand which skills are assets when it comes to event
management. As well as core competencies in organization and communication – in all
forms and using a range of media and approaches – there are several other skills which are
essential in event management:
 Problemsolving
How managers can solve problems of their client and end requirements of them.
 Multi-tasking
He should be able to manage many things together for better performance.
 Prioritizations
He should priorities he works according to the important things that need to be done.
 Creativity
He should also have some creative ideas that can help in the development and proper
understanding of the requirements.
 Timemanagement
He should manage things on time so that there is no problem in the event.
 Relationships
 Teamwork
Should collaborate with other and build team for execution of event.

 Negotiation
Should have skills to negotiate with the client during the budget.
 Patience
Should patiently handle things and perform as required.
 Sense ofhumor.
Now this is not an exhaustive list as there are many other qualities which will count to a
lesser or greater extent, all of which makes it really important to be able to identify
where and how you can demonstrate what you can offer as a potential events manager,
from your career so far? The fact is that across your whole education and career to date
you‘ve been developing many of these very same transferable skills and strengths which
will certainly benefit you in an event management position, it‘s just a case of identifying
how and where you can offer evidence of these valuableskills.

EVENT MANAGEMENT INFORMATION SYSTEM
Event management involves applying project management practices to designing, planning

and coordinating special occasions such as parties, fund raisers, sporting activities and
other affairs. Depending on the size of the event, information systems (computer software
typically consisting of a data repository and user interface to manipulate the data) are used
to track personnel and resources.
History
The event management industry has grown tremendously in the last 50 years as events are
no longer held exclusively in big cities. Since 1949, the Convention Liaison Council has
provided tools and programs for industry professionals.
Its Accepted Practices Exchange initiative has worked towards developing relevant
standards since 1997. In particular, the Technology Advisory Council seeks to develop
standard forms and protocols for event management information systems.
By ensuring compatibility between systems, these standards promote efficiency. Once a

relatively unregulated profession, event management is now even a field of study at
universities, which offer certificate and diploma programs. These programs provide
specialized instruction on commonly used event management information system tasks that
automate many planning and logisticalfunctions.
Function
An event management information system is designed to facilitate tracking personnel and
resources required for running events. Typically, its primary purpose is to provide
scheduling and registration support. In addition, other functions enable matching personnel
requirements to event staffing availability.
The system also tracks costs and expenses. After the event, the system produces reports for
administrative personnel. Event management information systems enable planners to
utilize processes and technology to coordinate activities that result in a well-runevent.

Features
Utilizing specialized software and hardware to manipulate information and data using
specified procedures, event management information systems provide event managers with
the information they need to maintain a competitive business edge. Event management
information systems support organizing entertainment, personal or corporate activities.
Scalable systems allow you to plan, market and sell your event. In other words, no matter
how large or small your conference, party or trade show is, utilizing an event management
information system will help you plan and runit.
Benefits
Automating the registration process using an event management information system
reduces errors, saving time and money as well. Managing donations online increases the
likelihood of contributions. Mechanisms for producing newsletters and other online
communication provide a lost-cost (and environmentally friendly) way of reaching a wide
audience, increasing participation. In general, event management information systems
allow you to streamline communications and reduce your operatingcosts.
Considerations
Use your databases to accurately assess your audience for each event. Determine
appropriate marketing strategies based on results from your past events. Conduct analyses
on logistical data to determine areas in need of operationalimprovement.

EVENT MANAGEMENT CAREER
Careers in the event management industry: Working in event management industry can be
very hectic, but at the same time, very rewarding. There are many career opportunities in
the industry, and work is generally available in small and large cities around the world.
Most event management focuses on concerts, parades, parties, conventions, and special
events. Most of the planning work for events is done prior to the event; however, event
planners are required to be on site during the event.
A career in event management is never dull! Event managers are responsible for the
design, organization and coordination of conventions, festivals, conferences, corporate
meetings, exhibitions, weddings, product launches and any occasion that requires someone
in complete control to make the event a success. An event management qualification will
give you the opportunity to develop your skills and work on exciting large-scale projects
where you work with a team to pull the creative vision together.
What you'll learn
Event managers are creative people who like to run the show using their brilliant multi-
tasking skills and personable nature. You will learn how to bring ideas to life and may
spend time coming up with creative themes and formats, and liaising, organizing and
communicating with clients.
Core skills include:

 Great Interpersonal Skills
 Creative and Innovation
 Strong communicator
 Good Time Management Skills
 Leadership Skills
 Passionate and Enthusiastic.

Jobs in event management
Event management course can open doors to many different careers:
1. Eventplanner
An event planner (also known as a meeting and/or convention planner) is
someone who coordinates all aspects of professional meetings and events.
They often choose meeting locations and arrange transportation.

2. Eventcoordinator
3. Weddingplanner
4. Eventmanager
5. Eventorganizer
6. Tourist eventcoordinator
7. Fashion event coordinator
8. Sport eventcoordinator
9. Facilitiesmanager
10. Corporate eventplanner.
Higher Education Diplomas and Degrees

The diploma courses and bachelor degrees offered by APM are university equivalent
Higher Education courses fully accredited by the regulatory bodies. The emphasis is on a
knowledge and skill-based approach to learning. All course lecturers are industry experts
and experienced educators, while the Industry Placement Program and career development
components of the degree provide invaluable work experience, helping you to be a cut
above the rest to employers.

LAW GOVERNING ENTERTAINMENT BUSINESS
Entertainment Tax in India

In India, entertainment tax is levied on every financial transaction that is related to
entertainment such as movie tickets, major commercial shows and big private festivals. As
per the Indian Constitution, entertainment is included in List 2.This revenue is reserved
primarily for the state governments.
Following are some other forms of entertainment that are included in the purview of
entertainment taxes:
1. Amusementparks
2. Videogames
3. Arcades
4. Exhibitions
5. Celebrity stageshows
6. Sportsactivities
Entertainment Tax in India- How it started?

In the pre-independence era, the British government levied huge taxes on events centered
on entertainment or amusement. The basic idea was that there could be a public rebellion at
such events as they saw huge gathering of Indians in a politically sensitive and critical
time. These laws are still in effect in some states and are yet to be repealed or revised.
Contribution of Entertainment Tax in India
The states have started to generate higher incomes after the Paid Television Services began
in India. At present there are some other sources through which state governments get their
income tax related income:

1. Broadcastingservices
2. Pay TVservices
3. DTHservices
4. Cableservices
Implementation of Entertainment Tax in India

In India the aspect of entertainment is an intrinsic part of several transactions and services -
this is done in such a way that the matter cannot be separated from the service or
transactionitself.
Entertainment Tax in India- Collecting Authorities

In India, state governments are primarily responsible for collecting the entertainment taxes.
However, the union government can also collect these taxes on the basis of the type
oftransaction.
The basic financial principle, which separates the entertainment taxes to be collected by the
union government and ones under the jurisdiction of the state government, is mentioned in
the Article 246 of the Indian constitution. This part also highlights the entertainment taxes
that can be collected by the union governments and the states.
The article also states that in case there is a conflict between the Union Government and
the State Governments regarding an entertainment tax, the Union will have greater power
in imposing the tax.
SERVICE TAX ON EVENT MANAGEMENT SERVICES

Service tax has been imposed on Event Management services with effect from 16th
August, 2002, vide Notification .The gross amount charged to or total consideration
received from a client by an event manager in relation to event management services shall
be chargeable to servicetax.

"Event management" means any service provided in relation to planning promotion,
organizing or presentation of any arts, entertainment, business, sports, marriage or any
other event and includes any consultation provided in this regard.
The event management services would cover certain specific services in

relation to-
a) Consultation
b) Planning
c) Promotion
d) Organizing
Who is Event Manager?

Section 65(41) defines 'event manager' as under
"Event manager" means any person who is engaged in providing any service in relation to
event management in anymanner.
Following two features are clear from this definition -
(i) Event manager can be any person i.e., natural orlegal.
(ii) He must be engaged in providing services in any manner in relation to

management of anyevent.
Taxable Service
It defines taxable service to mean service provided or to be provided to any person by an
event manager in relation to event management.

The basic tests for taxability of event management service are -
(a) Service must be in relation to event management.
(b) Service must be provided by eventmanager.
Replacement of 'client' with 'any person'
Finance Act 2008 has substituted the words 'any person' for the word 'client' as the service
tax is levied on service and status of recipient of taxable service should not determine the
tax treatment of a given service.
CBEC Clarifications
Following clarifications issued by CBEC vide Letter No. F. No. B-11/1/2002 TRU dated 1-
8-2002, may be noted -
 An event manager is hired to execute an event such as product launch of any

corporate, promotional activities, concerts/rock shows, official meets, award
functions, beauty pageants, entertainment events, exhibitions, private functions and
sports events etc. Event manager uses his expertise and ideas to manage an event.
Event manager is supposed to manage a venue, sets including decoration of sets,
man dap, chair, table barricades, sound, light video, electrical, security
communications, invitations to the event/sale of tickets and publicity of the event.
He also has to manage the stage show, artist, musician, choreographers and other
miscellaneous items for holding of event. All services provided by the event
manager are liable to service tax. This also covers any consultation provided for
organizing anevent.

 For managing an event, the event manager hires the services of photographer,
videographer, sound recording studio, advertising agency, man dap keeper and
security agency. Service tax is already livable on the amount paid to these agencies
by the event manager.
 A point has been raised as to whether in the case where event is organized/managed
in-house but certain contractors are appointed say for stages/man dap preparation,
for lighting/sound system, for advertising the event etc. and revenue is generated by
renting out the exhibition space and sale of ticket, whether service tax will be
livable on the amount charged by the contractors or on the amount generated by
sale
ofspaceorticketsetc.CBEChasclarifiedthatservicetaxisnotontheeventbutontheservice
provided for managing an event. Therefore, in a case where the event is
organized/managed by the sponsor himself, no service tax is payable as "event
management".
 In case of a firm or person who undertakes activities of organizing trade fairs and
exhibitions soliciting the participation from the trade and industry and who
provides space or furniture, fixtures, cabins, stalls, security, electricity etc. on a
charge basis, there is no provision of taxable service. This is because service tax is
not on the event as such but on the services provided for managing an event. It has
been clarified vide Circular No. 68 dated
Thus, for occurrence of a taxable event, there has to be a sponsor on whose behalf an event
is organized and event manager who organizes such services. Service tax is not a tax on the
event but on the services provided on managing an event. In case the event is
organized/managed by the sponsor himself, no service tax is payable.
Event Management v. Business Exhibition

The services of event management and business exhibition are two separate services and
should not be confused. CBEC has vide Circular No. 96/7/2007-ST dated 23.8.2007) (Para
41 clarified that trade fairs and exhibitions are organized by persons. Such organizers of
trade fairs and exhibitions provide services to exhibitors in relation to business exhibition.

Services provided by an organizer of trade fairs and exhibitions to an exhibitor in relation
to business exhibition is liable to service tax under "Business Exhibition ServiceIn
addition, an organizer of the trade fair or business exhibition may engage an event manager
to provide service to the organizer in relation to organizing trade fairs and exhibitions. In
such cases, the event manager renders the service of "Event Management" to the
organizers and is liable to pay service tax under "Event Management Service". The two
services, namely "Business Exhibition Service" and "Event Management Service", and the
two service providers of the respective services are distinct.
Decided cases
In CCE, Siliguri v. Mahabir International (CESTAT, KOLKATA), it was held that yoga
classes conducted by a charitable trust is a charitable activity and as such appellant cannot
be arbitrarily taxed on tickets.
In Phase I Events &Entertainment Pvt Ltd v. CST,
(CESTAT, Bangalore), where the assesses organized an event for a Committee (association)
of which he was member, it was held that assesses was not liable to pay service tax in
absence of service provider - client relationship between assesses andCommittee.
Value of Taxable Service

On whether the amount paid by the event manager to such agencies will be includible in
the value on which he is liable to pay service tax, CBEC has clarified that the taxable
service is any service provided by the event manager in relation to management of event.
Therefore, the gross amount charged by the event manager from the client for organizing
the event is liable to be included in the value of the taxable service for the purpose of
calculation of service tax. However, the event manager shall be entitled to the credit of
service tax paid by the input service provider.
Person Liable
Any person engaged in providing event management services (event managers or
organizations engaged therein) shall be liable to pay service tax and shall be treated as an
assesses for service tax purposes.

PERMESSION
List of event licenses needed for your corporate event.

Event licenses are a pre-requisite when planning an event.
There are a set of event licenses which one requires to acquire to ensure a smooth flowing
event. Most hotels provide clients the list of licenses, which they would require to be
submitted to them 48 hours before the eventbegins.
There may be slight differences in the list provided, depending on the type of event.
Let us hypothetically consider an event which has everything in it, a company conference
without any sponsors or paid attendees. A closed-door invitee only event. It is a full day
conference with Live Entertainment and a DJ Party tofollow.
The list of licenses you would require are:
1. Rangbloomylicense
2. No objection certificate from the additional collectorsoffice
3. No objection certificate from the local policestation
4. No objection certificate from the traffic policedepartment
5. No objection certificate from the firebrigade
6. Police commissionersnote

Other Licenses Required:
1. Liquorlicense
2. Public works department license:
You need to get this when you have a generator at your event.
3. Foreign artistpermission:
Whenever you have people from another nationality performing at your event,
you require to submit their documents i.e. passport and visa copy to the
authorities.
Documents you will require to get these licenses:
1. Floor plan from the venue
2. No objection certificate from the venue
3. Letter of application to different licensing departments on your company‘s letter head

along with an affidavit on a stamp paper.
4. Visa and contract copy between the artists and Employee Company if you have any
foreign artists performing. It would be preferable in this case to get artists on a business
visa and not an employment visa.

COMPANY PROFILE
PURPLE VISION ENTERTAINMENT
PVE fame has created several unique events all over India, Thailand, Singapore, Indonesia
and Dubai. It thrives to give its clients the best of Industry resources in terms of production,
concepts, artists and branding.
CREDENTIAL
Team PVE fame specializes in Destination weddings, concept and production design, mall
branding and promotion, Celebrity Management, product launches, corporate gigs and
concerts. The company is also a two-time Limca book of record holder for creating unique
events.
The event styling studio at PVE fame offers a strong combination of technical, graphic,
stage set, interior, audio visual and multi-media design expertise, using the latest
technologies to evaluate, visualize, construct and implement considered solutions.

MISSION
To provide the premier provider of event Management in India as well as International Mid
or Large scale Business Focusing on the bottom line: People, Planet, and Profit.
ORGANIZATION STRUCTURE
FOUNDER
(Ruksana
Jamadar and
Habiba Jamadar)
DIRECTOR
MANAGER
(Habiba
Jamadar) (Shreya Haate
PRODUCTION
DESIGNER
MANAGER EMPLOYEES
(Mohtaseem sir )
(Girish Madke)

PRODUCTION MANAGER
Primary responsibilities include planning and executing events, with an expertise in

implementing the overall creative, technical and logistical elements that help an event
succeed (event design, build strategies, audiovisual production, networking, logistics,
partner sourcing, partner management, asset management, budgeting, negotiation, and client
service). Production Managers may also be involved in more than just the planning and
execution of the event, but also brand building, marketing and the overall communication
strategy of the client.The Production Manager should thrive under pressure, enjoy travel,
and have a passion for event production and logistics.
EVENT DESIGNER
Create Virtual Design Plans
 Virtual event design software is used by event designers to conceptualize client

desires. They create design plans and make tweaks until the client is satisfied.
 Event designers choose vendors to provide an event’s decor. This includes

everything from stationery for invitations to fabrics for curtains and tablecloths,
centerpieces for tables, special effects, and lighting equipment.
EMPLOYEE
Public Relations and Marketing
 Public relations and marketing jobs are the face behind the world’s many events. By
putting together promotional materials, setting up press releases, arranging
commercials, advertisements and getting the public excited about the event are all a
part of the work that goes into PR and marketing as it relates to events.

WORK
The PVE fame event's team has worked with everyone and has managed events
internationally and provided strategic support to Industry leading companies at senior
management.
We've helped raise funds for non-profits and produced grand openings. It doesn't get
PVE fame has created several unique events all over India, Thailand, Singapore, Indonesia
and Dubai. It thrives to give it’s clients the best of Industry resources in terms of
production, concepts, artists and branding.
THE FOLLOWING ARE THE TYPES OF EVENTS PVEFAME

MANAGE
DESTINATION WEDDINGS (Bridging the gaps between dreams &

reality):
First of all, congratulations for the impending wedding! Organizing a dream wedding
requires a team of experts, isn’t it? We empathy every couple and give enough time and
attention as it’s your big day and we mean it. Organizing a wedding overseas and
sometimes continents away is a huge challenge, but we have specialized and mastered in
that process. We with our team & associates all over Dubai, Singapore, Indonesia and

Thailand carefully take care of the wedding decoration, stay, travel, visas, flight bookings
and sight-seeing of the guests.
EMPLOYEE ENGAGEMENT:
CELEBRITY MANAGEMENT (We just don’t see stars, we book them.):

You name it, we have it. We manage and synchronize with several renowned Celebrities
from the Film and Music Industry. Be it Celebrity Appearance at Events, Shows, Concerts,
Launching and Brand Endorsements... we manage it all! We arrange celebrities for all
your needs, be it a family function, corporate gathering, wedding. For star bookings contact
us.
CORPORATE EVENTS (Turning the unimaginative into the

unforgettable):
PVE Fame constantly strives to provide unique event planning solutions to our clients. Our
teams of experts who have planned and executed more than 300 corporate events in the
span of 6 years provide intelligent solutions that match any business requirement.
We guarantee smooth working from start to end. Our team has the capability to resolve
everything from slight interruptions to complex problems. Annual parties, award nights,
conferences, product launch, and team building activity, off-site – we will do it all.

CONCEPTUAL EVENTS(We are highly addicted to a Drug popularly
known as “Creativity”.)
Team PVE Fame is a 2 time LIMCA RECORD HOLDER for conceptualizing and
creating unique events. We conceptualize and create event calendars for various clients.
We have 5 conceptual properties which are executed once in a year.
This includes IMPROV PUNE, KHOLE KISMAT KE TAALE, KHEL KE BAADSHAH,
CONNECT - Team Building, MUSIQAA - a platform which polishes and promotes unique
talent in music.

MALL BRANDING AND ACTIVATION (An amalgamation of strategy &
creativity.)
Mall Branding creates an effective link between you and your potential customer. Mall
branding & activation always drives maximum visitor footfall and generates more
customers at your empirical space.
Our strategists provide customized and measurable solutions to meet our client’s
objectives.
We offer completely incorporated multidisciplinary services to build your brand image,
create awareness and expand the ultimate sales of the clients. With an in-depth knowledge,
our promotional strategies provide the right sharpness to our client’s need.
PEOPLE OR CLIENTS:
We serve as a trusted extension of our clients' staffs, producing results that directly and
positively affect their business objectives.
PEOPLE OR EMPLOYEES:
From an employee standpoint, we strive to provide an informal yet professional working
environment that encourages and rewards creativity, teamwork, enthusiasm, productivity
and social responsibility.

PLANET/COMMUNITY;
We manage our office and produce meetings and events in ways that are environmentally
friendly. We contribute to our community via group and individual volunteer projects.
PROFIT:
We provide affordable meeting/event planning services that generate a reasonable profit for
our company.
ETHICS:
When it comes to ethics in the events industry, there is no question where we stand. PVE
fame strongly supports the standards for professional conduct (code of ethics) established
by various competent bodies & governing laws.
 Maintain exemplary standards of professional conduct at all times.

 Actively model and encourage the integration of ethics into all aspects of the
performance of myduties.
 Perform my responsibilities in accordance with the laws and regulations of the

local, state or national governments under which I reside.
 Maintain the confidentiality of all privileged information, including the identity or

personal information of others, except when required to do so by law or by court
order.
 Never use my position for undue personal gain and to promptly disclose to
appropriate parties all potential and actual conflicts of interest.
SERVICE:
Team PVE fame is the coming together of a group of enlightened individuals, with the
singular belief that entertainment and events have the potential to redefine every industry,
started a event agency of likeminded professionals. As the business expands, we keep
challenging all set forms of event planning and have successfully delivered numerous
regular & out-of-boxformats.

MEETINGS, CONFERENCES & CONVENTIONS
Our experienced meeting planners will manage your conference or convention from start-
to-finish, or assist with only the tasks you need (e.g., on line registration or site research).
On site, our event managers will be the first to arrive and the last to leave.
CONCEPTUAL EVENTS
We conceptualize and create event calendars for various clients. We have 5 conceptual
properties which are executed once in a year.
This includes IMPROV PUNE, KHOLE KISMAT KE TAALE, KHEL KE BAADSHAH,
CONNECT - Team Building, MUSIQAA - a platform which polishes and promotes unique
talent in music.
EXIBITOR SUPPORT
Exhibiting at tradeshows is the most efficient way to put your sales people face to face
with current and prospective customers. You can see more motivated buyers in a few hours
at a tradeshow than you can in a week of sales calls. Your competition knows it, and they'll
be there.
Our Exhibit Services will improve your tradeshow, ensure your brand image is consistent
at each show, save your money, and simplify the exhibitor planning process. Our
experienced team is ready to serve as an extension of yourstaff.
OUR SERVICES
 Provide research to help you find and choose the best trade shows to
attend. Negotiate favorable sponsorship contracts and booth locations.
 Handle all pre-show logistical arrangements and interface with show management.
 Generate buzz and promote attendance through mailings, blogs, websites, contests,
drawings, in-booth activities, giveaways, word of mouth, and guerrilla marketing
tactics.
 Deliver on-site exhibit management, including lead tracking, promotions execution,
setup .
 Produce audiovisual media for use in your tradeshow exhibit.

Why celebrate
If your organization is poised to achieve a milestone anniversary, you have an opportunity
to:
 Shine a positive spotlight on your organization during a 12-month

period
 Attract positive press and attention from industry analysts.
 Affirm your organization's longevity for the benefit of customers, employees,
stockholders and the community.
 Reinforce and validate your brand.

 Give your existing marketing programs a
boost.
 Launch new initiatives.
 Inspire employee and customer loyalty.
 Underscore your organization's contributions to the industry and the
community.
 Showcase your company to current and prospective customers.
HOW TO CELEBRATE
A successful business anniversary celebration is usually a year-long integrated campaign
that will:
 Help achieve the organization‘s strategic goals and

objectives Reinforce the organization‘s brand.
 Honor the past, but also launch the future.
 Target all of the organization's stakeholders, including employees, retirees, media,
customers, suppliers, and more. These stakeholders typically have a vested
interested in the organization, follow its growth carefully, and often feel
responsible for its success.
 Organizations hire us because their internal staffs do not have the time to manage

Such significant, high profile projects as well as keeps up with their regular workload. PVE
fame becomes an extension of our clients' staffs, walking them through this important
period in their history.
DESTINATION MANAGEMENT
PVE fame destination management - services will introduce you to the best of Modern and
the rustic India. Our destination managers will greet you with a smile at the airport, arrange
local transportation, assist with registration, and design a memorable itinerary of local
attractions, pubs, eateries, and special activities for your group.
As an experienced destination management company our knowledge of the Metro areas

will save you from researching the area and essentially starting from scratch. We know the
"ins and outs" of special event venues, restaurants that are "group friendly", the most
interesting group tours, and how to successfully navigate your guests.
CREATIVE DEVELOPMENT:

PROGRAM EVALUATIONS
BUDGET MANAGEMENT

THEME DEVELOPMENT
FOOD AND BEVERAGE PLANNING

VENDOR MANAGEMENT
ENTERTAINMENT

CLIENTELE
COMPETITORS
 Evepro event management company

 E Factor event management
 Genesis event management
 Marquee events
 Art co event
 Mojo media events

ACTIVITY IN EVENTS
 Pre-Event Activities
Events typically have a team based environment and a project type of organization
structure. Thus, responsibilities are assigned to the relevant staff members in the team
for the Event. Coordination of arrangements required is divided among the team members
.Once the preliminary discussions are over, and the final concept sold to the client, the very
first step is to creatively conceptualize work on the designing.
Then the Project manager prepares a thorough schedule after understanding the critical steps
and issues involved in that particular event. External agencies such as architects and
engineering contractors may be consulted at this stage to understand feasibility of planned
concepts. Most event management companies have experienced production managers who
understand the feasibility of planned concepts. The overall coordinator along with the sales
and marketing team should ensure the completion of overall design, models of stages,
visuals, etc. with graphics included by the creative team within the prescribed deadlines and
make a researched concept presentation to the clients .At this stage, the legalities of drawing
up the contract, agreements and finalization by signing of contracts between the event
managers and clients becomes a necessity. Keeping the feasibility in mind physical design
are finalized and contractors begin work.
Finalization of cleaning, security, furniture (tables, seating, barricading etc.),

décor (flowers), communication (telephone), and other service hire contracts (couriers) also
take up the production manager’s time at this stage. The overall coordinator has to continue
to keep in touch with the client with reference to the PR, publicity, press releases,
and promotion on etc .A Final visit for quality checks and control need to be made to the
networking components to ensure and confirm understanding. These typically include
inspection of dimensions of stage and other critical near finished models for accuracy by the
production manager. The overall coordinator along with the other team members needs to
then arrange for a briefing of site supervising staff depending on category and type of event.
It is essential that the entire briefing and interaction take place before the event begins. Once
the event gets started the clients and the contractor’s staff need to be kept away from
interfering with the execution by the production manager and the event coordinators.
Controlling the panic reactions due to invariable last minute troubles and final tying up of
all loose ends is a very important difficult task. The last stage in the first section involves
resolution of on-site wrangles of delivery, permission, missing orders or items, close
attention to construction of sets, supervision of installation of special effects, objects during
event.
 During the Event Activitie
During the event, softer aspects come into the focus for overall coordinator, it is important
to pass on all credit to supervisors. Event managers should look humble and be available to
the clients to call on. At the same time, there should be a constant surveillances and
monitoring of the special effects, display objects and the food and beverages.
 Post-Event Activities
Settling the final accounts (bills to be paid on receipt) are accompanied by explanations for
overspends. The team needs to carry out a postmortem analysis on the event and conduct an
event evaluation. Recording the photographs taken of the event in the form of a photo-
documentary helps a lot. Performance evaluation of the coordinators during the event should
be carried out immediately so that weak points after the event can be used for learning.
Finally, the overall coordinator should do the formality of thanking all involved for the
whole hearted and efforts put in. Letters should go out to clients thanking them and these
should include a post-event questionnaire seeking to measure client satisfaction. Based on
this feedback, improvements and adjustments required should be worked upon. This theory
states that the function of management can be classified into planning, organizing, staffing,
leading and controlling.
The most important part of Event Management is the execution of the Event as planned. We
term this activity as Carrying-out the Event. Feedback helps the event manager to get an
overview of the organization and execution of the event. The feedback maybe is positive or
negative.

LEARNINGS AND ACTIVITIES
 FAIRY TALE VOUCHERS
This was the activity with fun and learning’s .The work given to me was the registration for
the fairy tale vouchers in THE PAVILION MALL.
Any customer who purchases /does shopping up to 3000 or more than 3000 will be eligible
to fill the voucher. I had to approach the customers and explain them about the vouchers if
they agree then fill the forms with which it’s like hourly based lucky draw and weekly based
lucky draw the winners for hourly based lucky draw will be getting 3000 unconditional
cash vouchers and weekly based winners will be getting 10000 unconditional cash vouchers.
 Networking: I learnt how to create a network with the customers

 Communication skills: I know how to communicate with different customers
 Crowed handling :I had to make my own strategy to handle the crowed
 CHRISTMAS AND NEW YEAR FUN ACTIVITIES
This activities was conducted in THE PAVILION MALL only for the children’s in
which there was different activities conducted like soft toy making, candle decoration,
face painting, caricature, glass painting, balloon twisting and card making . So first the
registration had to be done with the child’s data with their parent’s data and a stamp on
the kids hand when the registration is done.
 Data handling : learnt how to register and keep the data because it’s an important
document where we need to show the clients
 Supervise : I had to supervise and handle the children’s and send them for the
activities according to the registrations done
DESTINATION WEDDING
CORPORATE EVENTS
CELEBRITY MANAGEMENT EVENT

CONCEPTUAL EVENT
MALL BRANDING AND ACTIVATION

SWOT ANALYSIS
STRENGTHS WEAKNESS
• Experienced event • Small social follower


team base
• High Motivation • Lack of media
level contacts
• Commitment • Space is tight
• Effective solution for • Inventory system
management needs to be upgraded
• Effective usage tools
for the promotion of
events
OPPORTUNITIES THREATS
• Favorable economic • Strong competition

conditions • Bad weather
• Support from local • Backdated
and international infrastructure
authorities
• Modern infrastructure

CONCLUSION
During the period of internship I had an open exposure to this field where I learned many
things from the study and the project given.
Life is a search for satisfaction and achieving excellence, it is necessary to find out what
makes any Event Management unit to be successful in international market.
Our study conducted at PVE fame has explored, various factors lying behind the success
ofPVE fame. This unit which is basically into events, weddings and party’s, destination
weddings, corporate events, celebrity management, conceptual event, mall branding and
activation has been able to achieve high turnover.
Study on this Event Management Company has given good knowledge about Events to be
conducted, Budgeting of events, Plans to be made, and also succeeding of events through
hard work and dedication.

Executive Summary: Kle Society College of Business Administration

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EXECUTIVE SUMMARY

KLE SOCIETY COLLEGE OF BUSINESS ADMINISTRATION Page 1

 WHAT IS EVENT MANAGEMENT?

 THE EVOLUTION OF EVENT MANAGEMENT

 WHAT EVENT MANAGEMENT DOES?

1. PROPER PLANNING GUARANTEE

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Event Management is considered as a strategic and most effective communication tool by

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Marketing methods used by companies:

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Event location methodology:

Technical companies in Industry:

Degree offered worldwide:

Study includes organizational skills, technical knowledge, public relation marketing,

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Live entertainment shows, corporate events, mice (meetings, incentives, conferences,

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Events and Activation Industry grown in 2017:

Ashish Pherwani, Partner and Media & Entertainment Advisory Leader,

Sabbas Joseph, President, Event and Entertainment Management

THE FOLLOWING INITIATIVES THAT THE INDUSTRY NEEDS TO

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Events are classified as:

/Video Release, Award Nights etc.

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Indi attitude, a conference management company is a team of committed, innovative,

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Innovation events were founded by experts, who specialize in creating innovative,

Embellish and cutting edge events.

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ADVANTAGES OF EVENT MANAGEMENT

3. An event carried out professionally and cleanly is invariably a memorable

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 Combination of two or more of the events atonce

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They also adhere to organizing birthday parties, hosting engagement andweddings.

CONCEPT MARKET IN EVENT

Media coverage in Event:

Celebrity management in event:

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