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SW I SS Q U A L I T Y E D U C A T I O N

MBA Master of Business


Administration
in Leadership
and Sustainability
THE MBA for Tomorrow’s Leaders

“Leadership and learning


are indispensable to each other.“
John. F. Kennedy

offered by the University


of Cumbria delivered
in Partnership with
the Robert Kennedy College - Zürich

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The University of Cumbria
4th in the North for Business and Management
(Guardian University Guide 2010)

Robert Kennedy College


The Swiss Premier Private College

Welcome to your new future


The University of Cumbria MBA in Leadership
and Sustainability at Robert Kennedy College
Limited places to 60 Unique Leaders

Bring your dreams


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We are looking for 60 Unique Leaders
Are you one of them ?

The University of Cumbria Master of Business


Administration in Leadership and Sustainability

With dozens of general MBA pro- A dedicated and experienced teach-


grammes available throughout the ing team, superb student support, af-
world it is certainly difficult to choose fordable tuition fees with interest free
the one that will better match not just payment plans, and the possibility
your current but your future career as- to fast track and complete the pro-
pirations. Now more than ever, in the gramme in 18 months are among sev-
post 2008 crisis era, companies need eral elements that set this programme
outstanding leaders capable of creat- apart.
ing a sustainable future. The Robert
Kennedy College has formed a part- The new MBA in Leadership and Sus-
nership with The University of Cum- tainability is essentially THE MBA for
bria Business School, Ranked fourth Tomorrow’s leader.
if the North of England for Business An MBA can help you consolidate
Management (The Guardian Univer- your business knowledge and reach
sity Guide 2010) to provide the first new professional heights. Learn at
MBA in the world in Leadership and Switzerland’s premier private college
Sustainability. and graduate with students from 105
Designed for tomorrow’s leader, the different countries and from one of
MBA in Leadership and Sustainabil- the top ranked British universities, the
ity creates distinctive managers with University of Cumbria.
a unique leadership-oriented career
opportunity. Are you ready for the challenge?

“Management is doing things right;


leadership is doing the right things.”
Dr. Peter F. Drucker

“Leadership and learning


are indispensable to each other.”
John. F. Kennedy

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MBA at a Glance

Duration: Minimum 18 months, maxi- Places: Strictly limited to 60 per term.


mum 6 years. Ranking: Robert Kennedy College
Delivery Method: Mostly online via has been successively listed among
OnlineCampus (an interactive online the top 20 MBAs in the world in the
learning environment) with intensive Financial Times 2007, 2008 and 2009
class discussion and collaboration, Distance Learning Surveys.
plus a one-week compulsory summer Tuition Fees: 11,500 CHF (Swiss
residency. The residency is organized Francs). This includes library access,
by the University of Cumbria in the OnlineCampus access, graduation
United Kingdom. fees, and University of Cumbria ma-
triculation fees. Fees are payable in
installments with no interest charged.
The fee is for the full programme in-
cluding all courses and personal su-
pervision of the final dissertation.
Not included in these fees: Residency
costs such as airfare and accommoda-
tion. Some textbooks are not included.
Terms: Four terms per year: Winter,
Spring, Summer (on campus Residen-
cy) and Autumn.
Accreditation: This Programme is
Validated and Awarded by the Uni-
versity of Cumbria. After successfully
completing your studies at the Robert
Kennedy College, you will receive a
degree from the University of Cum-
bria, which is duly accredited by
the British Government. University
of Cumbria degrees are recognized
worldwide.

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The Residency

The MBA in Leadership and Sustain- tunity to complement your flexible


ability provides you with the best of online learning programme with a
both online and conventional studies. learning experience that will leave
For the majority of your studies you you with lifetime memories. The su-
enjoy the flexibility of online learning perb location of the University of
at your own pace from anywhere in the Cumbria is not the only element that
world through the Robert Kennedy will impact your learning experience.
College OnlineCampus state of the You will have the opportunity to at-
art course delivery system. For a one- tend the Leadership & Sustainability
week summer session, namely for the classes taught by leadership experts
course “Leadership & Sustainability” such as Professor Steve Kempster,
you will attend the University of Cum- Head of the University of Cumbria
bria in the idyllic setting of the British Business School and Dr. John Luffrum
Lake District. Intimately associated Director of Studies, Cumbria Business
with English Literature in the 18th School.
and 19th centuries, the Lake district is
considered one of the most beautiful With students from every continent,
areas of the United Kingdom. it will be a truly international experi-
ence and opportunity to network with
The residency gives you the oppor- fellow leaders from all over the world

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Lake District, Cumbria

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About the College Student Centred Philosophy

Robert Kennedy College was For RKC you are not just a student ID.
founded in 1998 as a private edu- You are part of our learning commu-
cational institution. The College nity – online.
is owned and operated by Robert
Kennedy College & Co. Whatever you are called - Richard,
Douglas, Karin, Ahmed, Ajay or Fran-
Our mission is to provide academic cis – we’ll know you by your name.You
excellence in distance education for and all other students and faculty are
students worldwide, through appro- members of the RKC family engaged
priate application of leading edge in the adult learning process.
technologies.
Together we are a team.
Under the supervision of a Board of
Governors we offer rigorous but flex- An overriding objective of this team is
ible learning programmes, enhanced to enable our College to consistently
by state-of-the-art online e-learning improve the quality of education it of-
technology. fers – your education.

With instructors having graduated


from some of the best universities
worldwide, and students from 105
different countries, we are a truly in-
ternational establishment, offering
Swiss quality education at distance,
judiciously combined with short resi-
dencies.

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Small and Big State of the Art Technology Recognition

All our students benefit from some- All our students benefit from some- The MBA in Leadership and Sustain-
thing very important: our personal at- thing very important: our personal at- ability academic programme at RKC
tention. tention. is validated and awarded by the Uni-
We are small enough to find the time versity of Cumbria.
for our students. Always. And we are In pursuit of its commitment to pro-
small enough to improve and change vide exemplary services to its stu-
the content of our courses quickly, dents, Robert Kennedy College
following the latest education trends. uses OnlineCampus, a tailor-made,
Yet we are big enough to offer you state-of-the-art software applica-
access to an electronic library with tion for online course delivery. It is
over 1,500,000 current articles from an all-encompassing, interactive and
the top 400 business publications. easy-to-use application, which makes
You can access them from the com- studying online a truly enjoyable ex-
fort of your home or when you travel, perience.
with your laptop. Wherever you have
a computer and Internet access, the
class is open for you.

World Class Faculty Validation and Accreditation

RKC employs highly qualified faculty After successfully completing your


who have graduated from leading studies for an academic degree at the
Universities like Harvard Business Robert Kennedy College, you will re-
School, Stanford University, Oxford ceive a degree from the University of
University, New York University, and Cumbria, which is duly accredited by
Wharton... to name just a few. the British Government.

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About the University

The University of Cumbria, with and knowledge transfer excellence education for a variety of reasons, yet
roots extending back to the Society which shapes and supports social, it celebrates that its graduates will be
for the Encouragement of Fine Arts cultural and economic development creative, enterprising and resourceful
established in 1822, was formed on in support of the inclusion sustainable and equipped to lead in their fields
1st August 2007 formally, from an communities agenda. In so doing, the and in their communities.
amalgamation of St Martin’s Col- University of Cumbria recognizes that More information available at the
lege, Cumbria Institute of the Arts, its students are a mix of full and part- University of Cumbria website
and the Cumbrian campuses of the time, young and mature, vocational www.cumbria.ac.uk
University of Central Lancashire. The and scholastic, who access higher
University has campuses in Carlisle,
Newton Rigg, Penrith, Ambleside and
Lancaster and a specialist teacher-
education centre in London. The Uni-
versity also has strong links and close
partnership-working with the four FE
Colleges in Cumbria (Lakes College
West Cumbria, Furness College, Car-
lisle College and Kendal College) to
enable HE delivery locally across the
county. In addition, the University is
the lead institution of Cumbria Higher
Learning, a Distributed Learning Net-
work for Cumbria.

The University offers a very high-


quality learning experience in a sup-
portive environment which enables
students to achieve their personal
and professional potential wherever
they study. It is committed to learn-
ing which is innovative, flexible and
student-centred and which utilizes
the latest technology. The University
also works closely with employers,
schools, colleges and agencies in the
region to offer research, scholarship
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Admission Requirements

A Bachelor degree in Business Ad- an acceptable competence. Other-


ministration or Management from an wise admission applications must
accredited or approved college or be accompanied with a certificate of
university or the equivalent, and at competency in the English language
least three years of business-related from a recognized institution or pro-
experience, gramme. English language require-
or ments for non-English-speaking stu-
A Bachelor degree in a non-business dents are a minimum IELTS score of
field and at least five years of busi- 6.5 or minimum TOEFL score of 600,
ness -related experience, or equivalent.
or
An appropriate professional quali- Each qualified applicant is invited to
fication and 8 to 10 years of suitable complete an interview with the Dean
business-related experience and a of RKC or his nominee in person or by
letter of recommendation verifying telephone. The main purpose of the
that the applicant has the necessary interview is to select motivated appli-
ability and motivation to complete the cants with the ability to benefit from a
programme within the allotted time solid commitment to the programme.
span, In view of the compulsory residential
or element in the UK, applicants must
A substantial period of suitable busi- demonstrate prima facie eligibility
ness experience, a letter of recom- for entry to the UK on a student visitor
mendation verifying that the ap- visa, as per the information available
plicant has the necessary ability at http://www.ukba.homeoffice.gov.
and motivation to complete the pro- uk/studyingintheuk/student-visitors/
gramme within the allotted time span In its efforts to create and support
and successful completion of module widening participation, the University
MNGT7901 (Organizational Behav- of Cumbria and Robert Kennedy Col-
iour) or equivalent. lege actively encourage applications
from all ages, of any gender, ethnic
If an applicant’s first language is not and/or social background and from
English, he/she must be able to dem- students with disabilities.
onstrate oral and written fluency in
English. Working or studying in an
English-speaking environment will
usually be sufficient to demonstrate
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Programme Rationale Progamme Outline
and Philosophy

The programme has been shaped to The scheme has been designed to
form what the programme team be- meet the aims of the online MBA in a
lieve to be a unique curriculum. It al- flexible manner and can be tailored
lows students to: to the individual preferences of each
gain a UK HEI accredited MBA spe- student. The Online MBA in Leader-
cializing in the field of leadership and ship and Sustainability requires you
sustainability; to complete 6 courses plus a final dis-
study in their own time (whatever sertation.
time-zone they live in); The programme consists of the fol-
study at their own pace (within the lowing modules:
currency period of Universty of Cum-
bria regulations for part-time study); Power Learning for Managers
attend a residential event in the heart This is the first module of the pro-
of the English Lake District, with op- gramme which gives an orientation
portunities for further travel in the UK to the course and the online learn-
if desired; ing style. It does not carry credits,
continue to live in their own country/ and students are encouraged to go
location without disrupting family, through the material in this module at
etc.; their own pace and get accustomed to
continue to pursue existing career the online medium.
without a break.
Stage 1 - Six taught modules
The programme consists of the stand- (120 credits)
ard 180 level 7 credits that constitute 4 core modules (mandatory)
an NQF Masters award, the content Organizational Behaviour
being informed by QAA benchmark Marketing Management
statements for Business and Manage- Financial Management
ment Programmes. 60 credits of the Money Management
programme are provided by a disser- 1 Residential module (mandatory)
tation. Leadership and Sustainability
Capstone (mandatory)
Strategic Management

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Stage 2 - Individual dissertation might seem too glossy but there is
(60 credits) one catch: we do not accept average
candidates. Only individuals as out-
Dissertation work standing as our values can find their
As an exit qualification, the Post Grad- way toward admission at the Robert
uate Certificate in Management Stud- Kennedy College.
ies is awarded to candidates who have
completed 60 credits (3 modules),
while the Post Graduate Diploma in
Management Studies is awarded to
candidates who have completed 120
credits (all 6 modules, including the
residency) but have been unable to
complete the dissertation. Students
who achieve the full 180 credist, and
have successfully completed the
dissertation, exit with the award of
Master of Business Administration in
Leadership and Sustainability.

There are no average courses within


our MBA programme. We are bound
to provide an exceptional learning
experience, and there is no better
way to achieve this aim than with out-
standing courses. They have been
carefully crafted by experienced pro-
fessors and are all meant to make you
a more successful and efficient man-
ager.

There are no old-fashioned exams.


Instead you are given real-life case
studies and essays, which allow you
to think critically about your com-
pany and your own career. All this

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Course Descriptions

Power Learning starts every month and lasts four to


For Managers six weeks.
(not-for-credit module) Among the unique set of outcomes
provided during this module we can
The prelude to your MBA programme count writing for business, managing
is our PLM module. As a roadmap to your time and career effectively, be-
your journey, this module provides coming a successful manager, solving
you with the essential skills to suc- business problems and achieving su-
cess in the MBA with a wide array of perior performance in a virtual team.
power learning tools for today’s busi- In addition to these managerial con-
ness managers. This course differs cepts we will also gently introduce
slightly from the others because, in you to the assessment system and the
preparation for the first core module, case method. You will have access to
you have more flexibility on your as- sample assignments with clear do’s
signment and schedule. This course and don’ts to ensure your personal
success in the MBA.

Organizational Behaviour

The way people are managed within


organisations plays a paramount role
in corporate success. In a fast chang-
ing organizational landscape, we take
into account impacting factors like
social, technological, economic, envi-
ronmental, political and legal consid-
erations.
With a variety of real-life case stud-
ies, you will be asked to make deci-
sions, which will inevitably influence
the (work) life of your employees.
These are of course, backed by the
core taught concepts, which feature
group dynamics, motivation and lead-
ership, group behaviour, communica-

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tion, power, conflict and prejudice in Financial Management Money Management
the workspace, organizational culture
and how to manage and understand Business is about profit, and there can The successful management of finan-
change within the organization. only be sustainability with a proper cial assets, be they of an individual,
This course is led by Prof. Benedicta knowledge of effective financial man- a small business or a large corpora-
Lusk, an MBA graduate of the Peter F. agement. Oxford and Harvard Busi- tion demands a knowledge of finan-
Drucker School of Management. ness School graduate Prof. David cial markets, how they operate, what
Duffill will expand and reinforce your instruments and investment vehicles
knowledge of financial accounting, are available, and what macro-eco-
Marketing Management management accounts, budgeting nomic forces are acting upon them.
and financing. This module is designed to provide
You will reinvent the airline business, Once again, the course leader is not you with a broad understanding of
redefine the boundaries of retailing, just crunching numbers. He will link financial markets (as distinct from a
manage the sales of an online compu- each topic to real financial situations narrow specialist approach) but with
ter mega store, and learn how to focus where you, as the manager in chief, sufficient details of their many com-
on your customer. Seems like a bold have to assess the financial perform- ponents so that you may make your
prediction but it is just the content of ance of successful corporations, and own investment decisions and inter-
marketing management directed by develop sharp analytical skills with act with your specialist advisers.
a marketing management extraordi- tools like decision tree analysis. Particular attention will be given to
naire: Prof. Freddy Nager. Financial Management is about suc- portfolio composition and manage-
The teaching of market segmentation, cessful financial results. At the end ment through ETF (Exchange Traded
environment, research, innovative of this course you will not only know Funds), Mutual Funds and other inno-
sales system, international market- the basics, but you will be in the po- vative vehicles like structured prod-
ing and policy planning and imple- sition to master every component of ucts. Students attending this class will
mentation will make sure that your superior financial management and be able to access the Morningstar®
view of marketing will never be the analysis. Investment Research Library and run
same. A concrete marketing plan for a simulated portfolio through the On-
your company or your own business lineCampus Trading platform.
will be your final assessment, provid-
ing you with flexibility and effective
learning results, which you can assess
and apply in no time.

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Leadership know the answers to all these ques-
and Sustainability tions. Don’t worry, Prof David Duffill
(Mandatory Residential) will be glad to provide crystal clear
explanations. Not only will you learn
The aim of this module is to examine about strategy formulation context,
the nature of leadership and in par- content, and its effective implementa-
ticular its role in the development of tion, you will also be exposed to fail-
sustainable business and business ures like that of Enron with the award
practices. Among other activities you winning video case produced by the
will analyse and evaluate the busi- Darden School of Management. Suc-
ness case for sustainable practice in cessful strategies like those of Rya-
selected sectors and organisations, nair, Kellogg, and Monsanto as well
examine the potential for implement- as traditional analytical tools like Por-
ing sustainable business practices for ter’s five forces model, will serve as a
selected sectors and organisations, platform for your endeavours at inno-
analyse personal leadership practice vative thinking.
and its development and evaluate the As they say, “There is only one thing
personal relevance of and implica- worse than no strategy: a badly for-
tions for leading sustainable change mulated or executed strategy.”
in business. This module is run as part This being the last course of your
of a residential programme located MBA, we will go the extra mile to en-
in the English Lake District. This resi- sure your complete understanding of
dential provides face-to-face contact effective, innovative and sustainable
with tutors and colleagues providing business strategies.
a valuable networking as well as an
exceptional learning experience.
Programme Aims

Strategic Management The overall aims of the programme


are Through the study of management
Do you really think strategically? Is to provide a higher educational expe-
your strategy sustainable and well rience of intrinsic worth to individual
formulated? How would you imple- participants and to achieve outcomes
ment your newly formulated strategy? at a level appropriate for the award
As you start on this course, you might of a postgraduate qualification of the
just discover that you didn’t really University.

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More detailed objectives of the pro- management and research practices, ganization
gramme are to enable students to: and demonstrates expertise and un- Current issues in business, manage-
develop relevant management and derstanding of issues in leadership ment and leadership, which is in-
organization knowledge, both aca- and/or sustainability’ formed by leading edge research and
demic and professional, in line with enhance interpersonal and team practice in the field
postgraduate standards/benchmarks; working skills; Appropriate techniques sufficient to
develop critical reflection skills and learn from the experience of other allow detailed investigation into rel-
engagement with organization and participants on the programme; evant business and management is-
professional theory to understand, develop into modern, well rounded sues
and where appropriate, challenge ex- and outward looking managers with a Qualities, Skills and other attributes
isting individual and organizational high concern for customers and col- Ability to acquire and analyse data
perspectives and practices; leagues, capable of taking responsi- and information, to evaluate their rel-
develop, and where appropriate, ap- bility for themselves, their people, evance and validity, and to synthesize
ply new knowledge to add value by their areas of responsibility and their a range of information in the context
enhancing organizational capability; organization. of new situations
develop understanding of the or- Creatively apply knowledge, together
ganization’s strategic focus and en- with a practical understanding of how
vironment and the impact of the in- Learning Outcomes established techniques of research
ter-relationship between resources, and enquiry are used to develop and
customers, clients in a changing con- This programme provides opportuni- interpret knowledge in business and
text; ties for students to develop and dem- management
develop commitment to continuous onstrate: Evaluate the rigour and validity of
personal and professional develop- Knowledge and Understanding published research and assess its rel-
ment, independence and reflective The context and nature of manage- evance in new situations
learning; ment within various organizational Extrapolate from existing research
develop particular expertise and un- contexts and at different organiza- and scholarship to identify new or re-
derstanding in the fields of leader- tional levels The context and nature of vised approaches to practice
ship and sustainability; leadership within various organisa- Conduct research into business lead-
engage in individual research and tions and at different organizational ership and management issues that
demonstrate the ability to understand levels Various environmental influ- requires familiarity with a range of
and apply management theory; ences which affect organisations and business data, research sources and
develop independent research and management in a range of complex appropriate methodologies, and for
time management skills by under- situations, particularly those pertain- such to inform the overall learning
taking a substantial research project ing to sustainability, taking account of process
(dissertation) which is self-managed, the inter-relationship and interaction Communicate effectively both orally
involves application of a variety of with other areas of the business or or- and in writing, using a range of media

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Operate effectively in a variety of leadership and management abilities Sustainability programme fits within
team roles and take leadership roles which can be brought to bear upon the overall mission of Robert Kennedy
where appropriate problem situations College: to provide academic excel-
Consistently apply knowledge and Evaluate and integrate theory and lence in online distance education
subject-specific intellectual skills practice in a wide range of situations for students worldwide, through ap-
Deal with complex issues both sys- Be self-directed and able to act auton- propriate application of leading edge
tematically and creatively omously in leading planning and im- technologies.
Be proactive in recognizing the need plementing projects at professional
for change and have the ability to levels
manage change Take responsibility for continuing to
Be adaptable and show original- develop knowledge and skills
ity, insight and critical and reflective The Online MBA in Leadership and

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Core Course Team

Prof. Steve Kempster ham, London, Wales, Northumbria


Head of the University and Central Lancashire in the UK and
of Cumbria Business S chool
as a visiting professor at theUniversity
STEVE KEMPSTER is Professor of of Groningen, NL.. He has published
Leadership and Head of the School of widely, and presented papers on tour-
Business and Enterprise at Cumbria ism, regional development, and envi-
University, UK. Previously Steve was ronmental management to national and
at Lancaster University Management international audiences. His main inter-
School where he was Director of the ests currently lie in sustainable busi-
Management Development and Project ness development and practice.
Management Divisions, Director of the
Lancaster Leadership Centre and Di- Dr. David Costa
rector of the Full-time MBA. Recently Dean and Collegiate P rofessor
Steve was Executive Director of the Robert K ennedy College
BA Business Studies (University of Derby)
Northern Leadership Academy.
LL.M International Trade Law
(University of Northumbria at Newcastle)
Dr. John Luffrum
MBA eCommerce (Queen Margaret University)
Director of Studies,
Ph.D Strategy, Program and Project Management
Cumbria Business School
(Skema Business School)
Bachelor of Arts (Hons) Geography  
(University of Birmingham)
David Costa is Dean of Faculty and one
Doctor of Philosophy (University of Birmingham)
of the founders of Robert Kennedy Col-
Post-Graduate Certificate in Education (CNAA)
lege. In his capacity as Dean, Profes-
Post-Graduate Certificate in Environmental Manage-
sor Costa oversees the faculty review
ment (University of Bath)
process and several of the academic
Dr John Luffrum is Director of Studies programmes of the college.
for the University of Cumbria Business He was a Fellow of the Wharton School,
School, and coordinates international University of Pennsylvania, and is an
programmes within the University’s elected Fellow of the Royal Society of
faculty of Business, Sport and Social Sci- Arts and the Royal Statistical Society.
ence. A geographer by initial training He read law at the School of Law of the
he graduated and subsequently took University of Northumbria, Newcastle,
his doctorate in urban land economics and graduated with an LL.M degree. He
at the University of Birmingham, UK complemented his legal studies with
John has subsequently researched and the Advanced Project Management
taught in the Universities of Birming- Program, Stanford University, from

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which he graduated with the widely sity and MBA from Harvard Business
respected title of Stanford Certified School.
Project Manager. He then expanded He had been a professional consultant
his knowledge of business through the for almost 20 years when in 1997 the
Entrepreneurship Development Pro- company in which he was a partner
gramme of the Sloan School of Manage- was sold to Renaissance Solutions of
ment, Massachusetts Institute of Tech- the USA. Two years later, he and three
nology. Dean Costa also holds a BA in colleagues left Renaissance to start TCI
Business Studies from the University Consulting, a “virtual” consultancy
of Derby, an MBA in eCommerce from specializing in helping clients by pro-
the Queen Margaret University in Edin- viding strategy inputs and business in-
burgh, Scotland and a Ph.D. in Strategy, telligence for their strategic planning
Programme and Project Management process.
from the Skema Business School (ESC While Prof. Duffill’s main industrial re-
Lille) with a thesis that dealt with index- cent focus has been in the healthcare,
based commodity investments. automotive and construction materi-
Prof. Costa lectures in the area of In- als markets, his experience covers a
vestment and Money Management and broad range of industrial and service
is a frequent guest on several business organisations. A substantial part of his
televisions channels CNBC Europe and current consulting activity is in com-
Bloomberg Television. His recent re- petitive intelligence, including helping
search on risk adjusted portfolios with clients to benchmark their cost position
both stocks and commodities has been against key competitors.
used for the creation of a swiss publicly
traded investment certificate issued by Dr. Roy G.C. Damary
the second largest German Bank, Com- Head of Business Studies,
merzbank AG. Robert K ennedy College
MA Engineering Science First Class Honours
Prof. David Duffill (Pembroke College, Oxford University)
Deputy Dean and Collegiate MBA Baker Scholar (Harvard Business School)
P rofessor Robert K ennedy College Ph.D. Business Management (University of Lausanne)
MA Engineering Science Prof. Damary holds M.A. in Engineer-
(Pembroke College, Oxford University) ing Science with First Class Honours
MBA (Harvard Business School) from Oxford University and MBA with
Prof. David Duffill has an MA in Engi- High Distinction from Harvard Business
neering Science from Oxford Univer- School. While pursuing his full-time

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career as a business consultant (Tech- grammes, and taught business, market- tive experience championing real last-
nomic Consultants SA, Geneva), he ing, accounting and finance courses. ing business improvement by changing
achieved his Ph.D. from Lausanne Uni- His business consultancy has been how people view and run their busi-
versity in 2000 (his thesis dealt with the built around industrial marketing con- ness. Her experience, international and
reforms in Russia and the emergence of sultancy, with more recent responsi- national, spans the defence, industrial
modern business practice there). bilities in financial market analysis and and commercial business sectors with
Roy Damary combines a long experi- the creation of business enterprises. He significant accomplishments in organi-
ence in practical consultancy and run- is Economic Adviser to Bridport Inves- zational behaviour, programme man-
ning his own business with academic tor Services, a Geneva-based, fixed- agement, strategic planning, business
management and teaching experience income broker and consultancy. and marketing management, executive
in marketing, accounting and finance, coaching, and profitability turnaround.
and entrepreneurship. This dual na- Benedicta Lusk She also has significant expertise in in-
ture of his professional experience and A djunct P rofessor of M anagement formation technology both from a stra-
his pluri-disciplinary academic back- B.Sc. in Management and Organizational Behaviour tegic as well as an operational stand-
ground, combined with his personal (University of La Verne) point.
experience of preparing a doctorate MBA (Peter F. Drucker and Masatoshi Ito Graduate Ms. Lusk’s strategic partners include
while working full time allows him to School, Claremont Graduate University) economic development agencies,
marry the academic and pragmatic as- Benedicta Lusk, founding member of elected officials, chambers of com-
pects of business and research as they Lusk, Paul & Associates, L.L.C., is an merce and federal departments and
apply to doctoral studies. entrepreneur, strategist and executive agencies. She has received numerous
Over the period 1986 to 1994, Prof. coach. She is recognized for her ex- awards for her contribution to the suc-
Damary was engaged in university ceptional facilitation and relationship cess of economic development agen-
teaching and programme management building skills at all levels of organiza- cies in creating and retaining business
at Webster University, Geneva. He tions, especially the executive branch. in the Southern California region. She
ran the MBA and other business pro- She brings over fifteen years of execu- serves on the Board of Directors for the

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Inland Valley Economic Development Over the ensuing years, he has created
Agency. marketing campaigns and projects for
Her executive MBA is from the Peter F. such clients as Nissan & Infiniti, Royal
Drucker and Masatoshi Ito Graduate Caribbean Cruise Lines, Nestlé, the
School at Claremont Graduate Univer- Grammy Brand, National Lampoon,
sity. She holds a BSc in Management and numerous new media ventures, in-
and Organizational Behaviour from the cluding Web 2.0 start-up Metacafe. His
University of La Verne, California, and work has been recognized by, among
a teaching credential from the Los An- others, Communication Arts, Adweek,
geles County Office of Education. Step Inside Design and the One Show.
He currently lives in Los Angeles.
Freddy Nager
A djunct P rofessor of M arketing Emeritus Professor Gabriel Jacobs
B.A East Asian Studies and Sociology BA (University of London)
(Harvard University) Ph.D. (University of Wales)
MBA (University of Southern California) Before retiring from his Chair of Busi-
Prof. Nager has two decades of experi- ness Information Technology at Swan-
ence in advertising, entertainment and sea University, Professor Jacobs’s pri-
interactive media. A graduate of Har- mary teaching and research interests
vard University, he also holds an MBA included multimedia applications,
in Marketing & Entrepreneurship from business telematics and computer-
the University of Southern California, assisted learning. In 1993, he helped
where he taught undergraduate mar- found the Association for Learning
keting labs. He is currently the Found- Technology and for nine years was Edi-
er and Fusion Director of the creative tor then Executive Editor of its journal,
strategy agency Atomic Tango ( www. ALT-J. Before that, he was Joint-Editor of
atomictango.com), and the author of the journal Interactive Multimedia.
the marketing blog Cool Rules Pronto Prof. Jacobs directed a number of ma-
(www.coolrulespronto.com). jor European-funded projects related
He began his career at major music la- to small businesses, multimedia and e-
bel MCA Records, and launched their learning. He has published extensively
first website in 1995 to critical acclaim. in the areas of IT and general business
He then joined advertising agency management and continues to research
Saatchi & Saatchi L.A. as Sr. Copywriter in these areas.
on all Toyota interactive marketing, in-
cluding their award-winning website.

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