Boisson Beverage Pvt. Ltd.

(Sample Business Plan)

Stay Relaxed…
 Executive Summary
Business Type:
Private Limited Company.
Location:
Paharghata,Chittagong.
Key Partners:
XYZ
Key Objectives:
1. High quality customer service and satisfaction .
2. Consistent high standard of production.
3. Continuous quality improvement.
4. Employee welfare and development.
5. Lean, simple and effective process.
Mission:
Getting profited through making easy availabilities of Relaxing beverage.
 Situation Analysis
Competitors:
a. Local Seller & Agents (as a distributor of readymade beverage)
b. James Finley
c. H.R.C
d. Dun Cun Brothers
e. Khandaker Tea Co.
Competitors Market Share:
About 70% of total market share is hold by our competitors.
Target Market:
a. Corporate Offices
b. Middle class family people
c. Foreign Importers
 SWOT Analysis
Strength: Weakness:
a. Superior Product Quality a. Lack of educated workforce
b. Modern Technological b. Absence in rural areas
equipments c. High cost of Technological
c. Web-based Communications investments
d. Industrious Workforce

Opportunity: Threat:
a. Digitalized lifestyle a. Natural calamities
b. Quick respond to market b. Political calamities
changes c. Unethical competitions
c. Real time communication
with consumers
 Our Business Organization (Functional Structure)

Managing Director

Director Of Director Of Director Of Director Of Director Of

Human Resources Production Management Marketing Distribution

Employment, Selection &

Wages Department
Finance Accounts Publicity & Personal
Dept. Dept. Advertising Sales selling &
Dept. promotion Public
Dept. Relation
Dept.

Tea Garden Fruit Garden Tea & Juice Quality

Factory control &
Improvement
G.M.
Department

Area Transport
Store Dept.
Managers Dept.

Planning Organizing Motivation Controlling On Spot

Area Based Employees Home Delivery
Dept. Dept. Dept. Dept. Action Dept.
Dept.
Our Physical Resources
Our Financial Projections & Budget
Our Initial Investments:
BDT 300 Millions.
(75% Bank Loans & 25% Self )

Distribution:

Field Of Financing Financing In BDT

Tea & Fruit Garden BDT 70 Millions
Factory & Machinery Equipments BDT 60 Millions
Production Cost BDT 70 Millions
Salary, Training & Insurance BDT 30 Millions
Marketing & Distribution BDT 55 Millions
Research & Development BDT 15 Millions
Total BDT 300 Millions
Our Pricing For Products:
Product Price

Regular Tea BDT 8.00 Per Cup

Green Tea BDT 15.00 Per Cup

Ginger/Lemon Tea BDT 8.00 Per Cup

Regular Coffee BDT 25.00 Per Cup

Cold Coffee BDT 40.00 Per Cup

Black Coffee BDT 25.00 Per Cup

Lemon/Mango/Orange Juice (400 ml) BDT 18.00 Per Bottle

Lemon/Mango/Orange Juice (600 ml) BDT 30.00 Per Bottle

Lemon /Mango/Orange Juice (1000 ml) BDT 50.00 Per Bottle

 Our Target is to get BDT 100 Millions / Year

Our assumption says that during the first 3

years we will be going through losses. We
aim to reach our BEP in the Fourth year of
our production
Our Human Resource
Human Resource Selection Process:

Laborer Resources Employee Resources

Selection
Board
(Selection Process)

Selected Selected
Laborers Employees
Our Production Process
 Industrial Raw Materials

Unprocessed Unprocessed
Tea From Fruits From
Garden & Processing Unit Garden
Coffee

Factory Factory
Distribution Unit Processed Tea & Fruits Distribution Units

Juice
Tea Preparing Processed Tea For Export Preparing

Prepared Tea &

Juices @ your
Door step
Our Marketing Strategy
The Marketing Strategies We Follow
 IMC
Advertising
Personal Selling

Sales
Promotion
Public Relation

Publicity
Guerilla Marketing
Our Distribution Process
Transportation
Vehicle

Delivery Vehicle