Arteric Guides Healthcare Marketing Leaders on Practical Applications of

Artificial Intelligence (AI) to Uncover Unmet Customer Needs

Two Case Studies Illustrate the Impact of AI on Accelerating Business, and the Insights That Result.

Summit, NJ, March 04, 2019 --(PR.com)-- In 1962, Stanford University's internationally renowned
Artificial Intelligence Laboratory began developing artificial intelligence (AI) solutions.

In 2019, on February 21, practical applications of AI to better understand consumer healthcare

expectations were discussed on the Stanford campus during the conference titled “Future of Customer
Engagement.” This gathering of marketing leaders from pharmaceutical, biotechnology, and healthcare
organizations provided the backdrop for Arteric President and Chief Strategist Hans Kaspersetz to share
how Arteric has been leveraging AI to discover unmet audience needs and other insights that are invisible
to conventional market research.

Mr. Kaspersetz illustrated the accelerating rate of change in anecdotes from his exploration projects and
the practical applications of AI in 2 case studies in his presentation, “AI — Super Hearing for
Healthcare Marketers. Detecting Weak-but-Important Signals of Customer Behavior.” The first case
study described how Arteric helped a blockbuster prescription brand uncover the opportunity to more
effectively connect with its target audience and tell a richer story. These insights led to a 202%
year-over-year growth in traffic. The second case study is for a well-known OTC cold, cough, and allergy
brand that uncovered a new target audience that contributed to the brand exceeding its targets two years
in a row. Arteric's work with AI was featured in the May 2018 issue of MM&M — Medical
Marketing and Media.

Future of Customer Engagement is the latest conference in the Life Science Leader Summit (LS2) series
organized by Arsenal Advisors. LS2 events are renowned for exceptional levels of meaningful and
transformational dialogue. As Mr. Kaspersetz describes, “The discussions at Future of Customer
Engagement were remarkable for their depth of thought and for the breadth of industry expertise
represented in every session. The intimate, highly interactive sessions inspired conversations that
contextualized how we can connect with patients, payers, and healthcare professionals in ways that would
have been impossible only a few years ago.”

Frank Dolan, CEO of Arsenal Advisors, organizers of Future of Customer Engagement, shared these
thoughts on the impact of Mr. Kaspersetz's session. “The Life Science Leader Summit uniquely provides
a private forum of executive peers to discover solutions to the industry's biggest problems. It was only
appropriate to have the life science industry's thought leader on AI, Hans Kaspersetz, leading our
discussion at Stanford about the gap between where biopharma marketing is today and where it needs to
be.”

Mr. Kaspersetz shared these observations on the evolution of AI in healthcare marketing. “AI is steadily
moving from the fringes of campaign practice toward the center. But guidance to make wise choices
regarding when and how to apply AI is lacking. Two years of applying AI to support our clients has

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enabled us to identify the business problems appropriate for an AI solution and to define the elements of
success for marketing teams. And, the beauty of sharing insights at an LS2 event is that audience
commentary provides perspective that enhances Arteric's focus and creates a new context for all
attendees. Frank is a remarkable organizer and always brings together a world-class group of thought
leaders. It's one of the many reasons I'm grateful to partner with Arsenal Advisors and Frank Dolan. I
look forward to contributing at future events.”

Work with Arteric

For 2 decades, Arteric has helped pharmaceutical brands, biotechnology brands, and healthcare
organizations transform leading-edge technology into competitive advantage. Contact Hans Kaspersetz at
201.546.9910 to advance your brand with personalized marketing solutions that work everywhere, every
time.

About Arteric
Arteric is a pharmaceutical and biotechnology digital marketing agency renowned for its expertise in
digital brand strategy, software engineering, data, search engine optimization, search engine marketing,
CRM, and analytics. Arteric is the digital agency that will propel your clinical trials recruitment,
premarket shaping, disease state education, brand launch, or brand revitalization forward with digital
insights and execution that cannot be matched.

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Contact Information:
Arteric
Daryn Henry
201-546-9910
Contact via Email
https://arteric.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/778898

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