Professional Documents
Culture Documents
2014
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Indian Journal of Research in Management, Business and Social Sciences (IJRMBSS) 3
IJRMBSS I eISSN: 2321-9874 | ISSN: 2319-6998 I Vol. 2 I Issue 1 I Jan. 2014
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Table 3: Investment through Broking Agency would like to invest in stock market in the future.
This shows a big number of interested investors who
Savings Level Respondents Percentage have not been covered by the stock market. These
less than 25000 39 39% customers need to be tapped and made aware of
benefits they will get from stock market.
25001-75000 32 32%
5. As per my survey, BPL has got word of mouth
75001-200000 26 26% which can be utilized to attract more new clients
over their competitors. BPL should expand its
200000-400000 3 3% business by setting up of new branches in various
400001 above 0 0% locations to acquire more investors through better
service.
Total 100 100%
6. Most people are unaware of the mutual fund, bond,
Source: Sample Survey NSC any new scheme of govt in Hubli city. So
17. In Profession group people have more idea about these are better business opportunity to exist and
different investment option and returns on that. most new comers.
of the professionals they prefer more on real estate, 7. Investor should follow the regular price movements
equity , commodity and some people are aware of of stocks, and should be regularly updated of stock
bonds , NSC POSS etc Most of the doctors are market that time we can make a reducing the loss.
prefer insurance and real estate. For secure and high 8. Investor should also follow the source of
returns. Some lawyers prefer on BD and commodity investments such as business channels and business
and real estate. In retired group people prefer more papers for keeping updated himself about stock
in risk less investment and they invest in the market and also in any investment.
monthly basis returns.
9. Investors should not concentrate only on real estate,
18. House wives are much interested in buying gold and bank deposits, and gold. In economy we have lot
house some women‟s are interested in insurance in different options like NSC, mutual funds, insurance
this category I found more below PUC education policies, bonds, etc and also these are very low risk
level. options.
19. The most popular or aware of company is karvey 10. Every investor should keep diversifications in their
and Angel broking in Hubli area and next place is to investment. For avoiding the more losses.
BPL and share khan, India bulls etc
11. While their investing he should know about in and
VI. SUGGESTIONS out of that investment.
1. As there are more number of respondents investing VII. CONCLUSION
in bank deposits and real estate they can be
Salaried and business persons look for better returns
influenced and converted into stock market
in less time and hence go for the investments in
investors by creating awareness and knowledge
different avenues.
about various products of stock market.
Although there are quite a good number of
2. Though there are quite a good number of investors
investors in the stock market, yet their percentage of
in the stock market, yet their percentage of
investment in stock market is very less.
investment in stock market is very less. These
investors can be made to invest more money by Most of the people would like to save their earnings
giving them more knowledge about high net worth keeping future life(health) and home purchase as
investors (HNI). their primary goals of investment. Investors prefer
investment in bank deposits, real estate to
3. As most of the respondents want to invest their
investment in stock market. Investors consider
funds only into equity, the broking firm needs to
internet, news channel and papers, family and
create awareness about other various products of
friends to be their effective investment source. Most
stock market which will help the investors to reduce
of the stock market investors of this Hubli region
their risk and get better returns.
know more about equity market than any other
4. It was found that 45% of the investors out of 38% of options in stock market Many investors who don‟t
investors who have not invested into stock market like to invest in stock market believe risk to be the
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Indian Journal of Research in Management, Business and Social Sciences (IJRMBSS) 4
IJRMBSS I eISSN: 2321-9874 | ISSN: 2319-6998 I Vol. 2 I Issue 1 I Jan. 2014
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major cause for their non-investment in stock
market. Investment pattern depend on the education
level, income and savings level.
VIII. REFERENCES
[1] Investor Perceptions and Preferences Toward
Selected Stock Market Conditions and Practices:
Data Collected by Knowledge Networks by S.
Kathi Brown
[2] A Study of Customers‟ Preference towards
Investment in Equity Shares and Mutual Funds,
Manoj Kumar International , Journal of Education
and Psychological Research.
[3] A study on Investors Preferences towards various
investment avenues in Capital Market with special
reference to Derivatives. Dr. K.
RAVICHANDRAN, Journal of Contemporary
Research in Management.
[4] Investors‟ attitude towards risk: what can we learn
from options Nikola Tarashev, Kostas Tsatsaronis,
Dimitrios Karampato, BIS Quarterly Review, June
2003.
[5] Bhatia B.S.& Batra G.S., Management of Financial
Services, NewDelhi, Deep & Deep Publications,
1997.
[6] Bhatnagar Vinod K &Srivastava Shiv K,
“Investment Behaviour of Businessmen-A Study
with Special reference to Gwalior”,Journal of
Banking,Information Technology and management
Jaipur vol.9 No.2, July-december 2012 p 6.
[7] Bhattacharyya D.K. Research Methodology New
Delhi Excel Books 2006 p 60-65
[8] Globe Ronald C., Investment and Financial
Planning:The Complete Picture, Virginia Reston
Publishing Company, 1983
______________________
Author profile
Prof. Kartikey koti
Asst Professor Department of M.com,
JSS College, Dharwad
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Indian Journal of Research in Management, Business and Social Sciences (IJRMBSS) 5