c

BROADWAY CAFÉ
Business Proposal


{

CA B O G ORGA KAOPOD
 MAD
O
CHL W 
RYA HORP AD {O W R R

c
e world of business is canging very rapidly and companies tat do not adapt to tese

canges could quite possibly find temselves marginalized by stronger competition. e

effective use of tecnology is an absolute necessity for any business tat desires to stay

competitive. As of now te Broadway Cafe is falling beind its competition for tis reason we

decided to develop and implement a variety of security and telecommunication strategies.

stablising a click-and-mortar business model will give us te cance to maximize revenues

wile at te same time attract new types of customers. Overall our objective is to create a new

and improved business model and image troug te implementation of innovative security and

telecommunication advances tus allowing us to trive in te world of e-business.


 

As te business world continues to become more and more dependent on tecnology it is

imperative tat we keep up wit canges trends. At Broadway Cafe we will introduce modern

business-to-business and business-to-customer e-business models tat will allow us to surpass

our competition.

n order for Broadway Cafe to use e-business to improve our functioning (or

productivity) we must cange organizational strategies. We will look at marketing/sales data

Web site metrics customer and employee services and intermediaries.

Broadway Cafe is implementing e-business troug te development of a Web site. We

ired a prestigious marketing and sales team tat formatted our Web site to allow our customers

to become familiar wit Broadway Cafe; sop for mercandise; and answer questions tey may

ave about store ours location etc. We also provide links to our business partners troug
online ads and pop-up ads.ese create revenue for bot Broadway Cafe and our business

partners. Customers can view our menu write blogs about our daily drink specials and sign up

for our rewards card.ey will also be able to redeem teir rewards online. is will entice
customers to continuously ceck te website for specials and give us feedback.

By creating a Web site Broadway Cafe is expanding to a new line of customers.t

provides an easy way to penetrate a new geograpic territory and extends global reac. (Baltzan)

is will allow us to interact wit potential customers tat wouldn¶t normally coose Broadway

Cafe .

e Broadway Cafe Web site also as internal means of business tat allows us to

network wit our suppliers.Purcasing costs and delivery lead times will decrease wic will

ultimately create better B2B relationsips and increase revenue. Conducting business and

saring information via nternet will give us a trendier image wic will elp us gain a

competitive advantage wic we desperately need.

n order to measure te success of our Web site it is necessary to track certain measures.

We will be looking at te interactivity of eac visitor.
ome specific metrics we focus on are te

number of page views lengt of stay dates and times visited number of registrations filled out

and abandoned as well as number of people wit sopping carts. is data will elp determine

te strengts and weaknesses of our Web site. We will also measure te amount of foot traffic

compared to our sales volume on a montly basis to evaluate ow successful our website is.

A Web site were we can communicate and interact wit our customers as well as

employees is key to establising customer and employee relationsips.We not only want to
build a loyal customer base but keep our staff appy as well.

Being available 24/7 wit customer service reps standing by to answer e-mails will elp

keep customers satisfied.ot surprisingly e-business strategists are finding tat customer

service via te Web is one of te most callenging and yet potentially lucrative areas of e-

c
 c
devastating effects on businesses as well as teir customers.e Broadway Cafe could elp

prevent identity teft and fraud by implementing a new and pioneering biometric payment

system.A biometric payment system uses any unique or distinguising biological trait suc as a

fingerprint or voice to identify a customer and autorize te use of tat customer¶s funds

(ecarget).is is te best and most effective way of managing autentication (Baltzan 122).

Retailers suc as Wal-Mart arget and Costco are already discovering ow tese biometric

systems can benefit teir companies and e Broadway Cafe benefit by implementing a

biometric payment system as well.

Currently banks are liable for most of te expenses associated wit fraudulent situations.

is is canging owever as te responsibility is sifting away from te banks and onto te

companies.As a result protecting te identities of our customers is a growing concern for us at

e Broadway Cafe.A biometric payment system would elp protect e Broadway Café as

well as our customers by providing enanced protection against fraud and identity teft.

Biometrics suc as fingerprints are more secure tan oter means of autentication including

passwords P numbers or signatures.
ignatures can easily be forged and passwords and P

numbers can be found out and used by oters.On te oter and fingerprints and oter pysical

caracteristics are extremely difficult if not impossible to forge or copy.is is wy biometrics

provide te most effective means of autentication.A biometric payment system would protect

e Broadway Cafe from aving to pay te eavy fees associated wit fraud and would also

make our customers feel more secure.

e use of a biometric payment system as oter advantages to businesses and

consumers besides enanced protection and security.Wit a biometric payment system

customers would ave no need to carry cas cecks or cards.ey could make teir purcase
wit te touc of a finger making transactions more convenient tan ever before.is metod

of payment also allows for faster transactions tan if te customer were using cas or a credit

card.Biometric service provider BioPay states tat transaction times range from 5 to 15

seconds wic is 70% faster tan traditional payment metods.n an environment suc as a

coffee sop timeliness and convenience are very important.Anoter advantage in using a

biometric payment system is lower transaction processing fees especially as credit and debit

card fees ave been on te rise.ese savings could be passed on to te customer tus

providing anoter incentive for customers to coose our cafe.A biometric payment system as

advantages for bot e Broadway Cafe and our customers tat go beyond security.

Of course implementing suc an novel tecnology is risky so tere are some concerns to

consider.f initial enrollment for te system is too confusing or time consuming customers may

not even boter signing up for to use te program.Also fingerprints ave traditionally been

linked wit law enforcement.
ome consumers may fear tat teir fingerprints could be made

available to law enforcement officials or government agencies (Kasavana).e Broadway Café

owever would old in a database a numerical representation of te fingerprint and not te

actual fingerprint.is would allow us to discard te fingerprints tus assuaging our customers¶

fears. Once our customers become comfortable wit te biometric payment system it could ave

advantages for e Broadway Cafe and our valued customers.


 


nternet security issues can be a major reason companies are esitant to incorporate new

nternet tecnologies into teir business.Wit te vast amount of treats in cyberspace tis is

not surprising; yet it is important to keep up wit advances in tecnology.At Broadway Cafe we

will enable many tecnology features in order to secure te Broadway Cafe¶s wireless network.

³e C
/FB Computer Crime and
ecurity
urvey reported tat 38 percent of

respondents indicated security incidents originated witin te enterprise.´(Baltzan 117)

Keeping tis in mind te Broadway Cafe will need to count on te insiders of te company to

beave etically as tey ave access to te company¶s information.An information security

plan will lay out te information securities policies and detail te rules required to maintain

information security and ow we will implement tese policies.is crosses over to a matter of

etics as it is not etical for individuals to obtain copy or use sensitive corporate and personal

information.is empasizes tat maintaining quality and trustworty employees is extremely

important.

Once te people defense is set up te tecnology line of defense will be set up next.

ere are tree primary information security areas we will focus on: autentication and

autorization prevention and resistance and detection and response.

Autentication and autorization will be dealt wit troug passwords but not traditional

passwords wit usernames as tis can be an ineffective way of securing te network.nstead a

type of token or smart card will be used.Wen a customer places an order tey will receive a

receipt.Printed on te receipt will be an individual password generated randomly troug our

system.is password would allow tem access to our network for 24 ours.Once te 24 ours

is up tat password is no longer valid and a new password would need to be issued.

Moving onto protection and resistance we would need to implement bot content

filtering and firewall tecnologies.We would use software to filter content in te aim of

preventing te transmission of unautorized information. Firewalls prevent security breaces by

setting up a guard to protect te private network to analyze te information leaving and entering

c
te network as well as to be able to detect computers communicating wit te nternet witout
approval.

Detection and response resources are necessary in te case tat prevention and

resistancestrategies fail and tere is a security breac so we can mitigate te damages.is can

be donetroug antivirus software.

 tics is as important as security wen it comes to te building blocks of an

organization.Privacy is one of te largest etical issues facing organizations. (Baltzan

105)Privacy includesaving control over your own personal possessions and not to be observed

witout your consent.is is were a good balance is needed:between te privacy wanted by our

customers and teprivacy levels we need as a company in order to survive security treats.

e development of an etical computer use policy tat contains te principles to guide

our customers¶ beavior wen using our network is necessary.is policy is one tat our

customers must agree to follow in order to be allowed access our wireless network.is policy

and all oter policies will be on te page customers are directed to after tey log-in.n order for

te customers to be granted access tey will need to accept te policies and comply wit

Broadway Cafe¶s terms of use.

©  

n society today te world of e-business as become increasingly important.n order to

run a successful e-business a company must be prepared wit te correct tools for teir ideas to

succeed.Witout te rigt security measures a business is sure to fall beind quickly and lose

teir customer base. is is wy it is extremely important tat our security policies and tactics

are created wit our customers¶ best interests at eart as well as our own.A successful e-

business must also be igly trained in te world of telecommunications. After all witout

telecommunications e-businesses would not be possible. For our company to succeed we must

take te correct measures to ensure tat our telecommunications are in sync wit our security

measures and run rigt alongside our e-business pilosopies.elecommunications are te basis

for te new world of business and witout tem our e-business proposal would surely fail.For

example our pysical store site will ave multiple kiosks set up for our customers to become

more interactive in te way tey do business wit us. Our kiosks will elp customers learn about

nutritional facts prices products and bulk order possibilities. Also offering wireless nternet
will elp keep customers loyal and also offer tem more tan just coffee products.Keeping

customers coming back is wat will elp our business trive in te long run. mplementing te

correct security policies and plans will make sure tat our employees are working as efficiently

as possible and our customers know we are working to keep tem protected anytime tey are on

our site.Wenever customers purcase mercandise on our e-sop tey can be sure tat any

information tat can urt tem in any way is kept confidential. mproving our

telecommunications will elp us stay in stride wit our competition and continue to provide us

wit te best available tecnology to acieve our company goals. Here at Broadway Cafe we

understand tat implementing new security and telecommunication standards will be costly in

te sort run owever we believe tat it is te first step in order to create a long-lasting

business. e benefits of tese policies will elp expand our customer base increase loyalty and

over time will result in increased revenues. Anoter uge benefit we believe tat will occur is

our new perceived image by consumers. Getting up to date wit tecnology and security

measures will elp us create an environment for all types of people to connect wit. Based on our

proposal we sould receive tis loan because we view te investment as a smart and profitable

way for our company to succeed in te new world of business. t will benefit te community and

our customers by appealing to a broad range of consumers. is will definitely give us a

satisfactory return on our investment giving us te ability to repay our loans in te correct time

frames. Upon receiving tis loan our business will begin te process of creating a new image

and te bank will get te satisfaction of us living up to our loan requirements. t is a win-win

situation for bot parties involved. We believe te Broadway Cafe will produce its best outcome

wit continuing a one-site. xpanding our locations will take away from our core competencies.

We are built on customer satisfaction quality and family values. f we try to expand our stores

ten we may be driven away from tese core competencies wic can urt our overall
performance.
taying keyed on customer satisfaction quality and values will elp our business

take off wile implementing our new security and telecommunication proposals.

roug innovative nformation ecnology suc as eBusinesss Biometric
ecurity and

elecommunications Broadway Cafe will be able to regain its status as te µlocal otspot¶ once

again.By keeping up wit today¶s tecnological advances we will be able to acieve our

business goals of increasing revenue and our loyal customer base.

’


c

c

 c

c

 c
 
’

 

cc
c
c

 c !c
"c
#

ccc

c
#
cc
c
$
c

c
%& & c
'c
! c
(c
)c
(c
$c

*c

c
+c)*c
c
,
c

c
-c !c
'c
+
c.
c
'c
 )c/0c
0c
-!
c c

c
 



 
c