Professional Documents
Culture Documents
Youmna Assouad
Marketing and PR Director
CHEERS TO
Tony Ward
F O R W A R D 7
The frenzies, the excitement, the stress, the
last minute preparations, the behind the sce-
nes race… they never subside. On the contrary,
they seem to increase. With every show dawns
a new pressure: it has to outdo preceding ones.
And after all, that is exactly why we love the Fa-
shion world. We love the Fashion world for the
everlasting, perpetual race against the clock,
so stressful yet so highly rewarding. With two
annual Couture fashion shows organized by
the Tony Ward team in Paris, and the nume-
rous other fashion shows in different countries
around the world such as Mexico, USA, Qatar,
China, to name a few, we never get used to the
process nor the feeling. It is never the same.
PARIS FASHION SHOW
This season, the Tony Ward Couture Spring Sum-
mer 2017 collection Aelia Eudocia was revealed
on January 23 in Paris at L’Oratoire du Louvre
during the Haute Couture Week. It was the col-
laboration of highly-skilled artisans and manu-
facturers; their hard work inside the studios and
ateliers of the House is what came to fruition.
They designed exclusive fabrics and embroide-
ries, developed new cuts and volumes, and used
special sewing techniques that only a handful of
Couture ateliers in Paris master, an added value
which is rarely exploited today. More than two
hundred hands have worked on this collection
in the Tony Ward ateliers, contributing their ex-
traordinary skills to such a unique collection.
F O R W A R D 1 3
Who is Aelia Eudocia?
Aelia Eudocia, the Muse behind the Spring
Summer 2017 Collection, was a Byzantine wo-
man who refused to settle for injustice. Em-
powered by her love and knowledge of Litera-
ture, she stepped up bravely when difficulties
rose and went to Constantinople to ask for
justice in the imperial court. Her strength im-
pressed the young emperor Theodosius II who
fell in love with her and married her. Charmed
by her avant-garde and unconventional jour-
ney, Tony Ward reflected her boldness and
modernity in his designs. He created a col-
lection in the image of the empress: a mixture
of strength, poetry, boldness and femininity.
A CHARMINGLY VINTAGE
PHOTOSHOOT
L’Oratoire du Louvre in Paris was the perfect setting for a col-
lection inspired by a Byzantine empress. Originally the Royal
chapel of the Louvre, this impressive temple with its historical
atmosphere, its dome and its architecture added yet another
indescribable dimension to the fashion show and carried the
audience to the heart of the collection. It also charmed us in
such a way that we just couldn’t leave without shooting a se-
lection of our best looks in this special location. Together with
photographer Christian Lartillot and stylist Agnès Poulle we
went to explore the hidden treasures of the temple in order to
portray the Couture SS17 dresses with great passion and poetry.
F O R W A R D 1 9
For the Envol Collection, Tony Ward draws his inspiration from the wild beauty of a majestic, imperial bird. He sheds
light on a rebellious and pure woman whose duality appears in its entire splendor.
F O R W A R D 2 3
Imagine being in the coldest place on Ear-
th. Conjure up the heavy snow, abundantly
and continuously falling all around you. Can
you hear the wind blowing? Can you see the
temperature dropping? Can you behold the
magnificent beauty of winter? Can you in-
terpret the poetry encoded in the snow fla-
kes? Can you feel the crack of delicate ice?
To design his newest Ready-to-Wear collection
for the Fall-Winter 2017/18 season, Tony Ward
rediscovers the beautiful lightness and fluffi-
ness of fluttering snowflakes. He revives the
intricate and captivating patterns of snow cry-
stals, re-imagines the mysterious shapes of
cracked ice and replicates them in his designs.
This winter, Tony Ward invites us to the fascina-
ting world of ice and snow that offers such a uni-
que and compelling atmosphere. The collection
named Winter Bloom, presented last March du-
ring Paris Fashion Week, will be available this
fall at all Tony Ward resellers around the world!
F O R W A R D 2 4
What is so magical about Fashion, what is so
special about this industry, if not its power
to transport us into a totally different reality?
For the Spring Summer 2017 season, Tony Ward
invites us to a new dimension; a world full of dre-
ams, magic and fantasy. The woman he imagi-
nes is a fairy queen, romantic yet mysterious and
untouchable. Fascinated by the beauty, courage
and passion of Lúthien, the “fairest elf who ever li-
ved”, Tony Ward reflects her freedom in his designs.
F O R W A R D 2 7
F O R W A R D
2 9
The RTW SS17 dresses, captured in January 2017 in the Oratoire du Louvre, Paris.
This deep-V jumpsuit from the Tony Ward
Couture Fall Winter 2016/17 collection has
been a favorite straight from the moment
itappeared on the runway!
Only two days into the fashion show, Rita
Ora selected it to attend The Serpentine
Summer Party and Warner Music
Group Summer Party in London! French
actress Frédérique Bel also chose to wear it
at the Tony Ward Couture Spring Summer
2017 fashion show, and it was featured in a
striking editorial for UFashon.
This lace and embroidered tulle jumpsuit
attracted not only the attention of celebri-
ties but also of magazines and artists, fea-
turing in numerous editorials and illustra-
tions.
This seductive suit, one of the Tony Ward ‘it’
pieces for the Fall Winter 2016/17 season,
has indeed won many hearts since its reve-
al on the runway.
F O R W A R D 3 1
Actress Yang Zishan in Tony Ward Couture during the
2017 Cannes Festival
Amber Riley in Tony Ward to receive her Olivier Award Chelsea Kane attended the 43rd annual People’s Choi- Andreja Pejic in a Tony Ward suit at the
for “Best Actress in a Musical” for her role in Dreamgirls ce Awards in a sheer romantic RTW Spring Summer Attitude Awards 2016.
2017 evening dress.
Kacey Musgraves in Hélène Ségara
Tony Ward Couture in Tony Ward
while performing at on stage at the
the CMA Coutry Christ- BIAF 2016.
mas 2016 Special.
Penelope Cruz for Damas Jane Zhang in a Tony Ward Couture Molly Sims in a glamorous black lace
dress on the red carpet of the Gram- dress from the RTW SS17 collection
my Awards 2017 at the Vanity Fair Oscars party
F O R W A R D 4 1
The beautiful queen Iris
Mittenaere has favori-
ted Tony Ward gowns for
many of her appearances
and has been spotted
front row at Tony Ward
Couture Fashion shows
during the Paris Haute
Couture fashion weeks.
During their partici-
pation in Miss France
2016, she, along with
the 11 other final con-
testants, were all flaun-
ting Tony Ward designs.
One of her most notable
appearances in a Tony
Ward outfit was when
she was photographed
for the cover of French
Paris Match Magazine,
the day after her Miss
France title win, wearing
a gold thread romper.
F O R W A R D 4 2
When Saks Fifth Avenue and Chi St. Luke’s He-
alth invited Tony Ward to Mexico to show his
collection during the 20th anniversary celebra-
tions of Caritas San Marón I.A.P Foundation, we
could not hide our excitement. Organizing a
fashion show in this fascinating, colorful coun-
try was definitely going to be a new adventure!
And indeed it was! We went to Mexico, discove-
red the breathtaking raw beauty of the country,
met the wonderful people behind Saks Fifth
Avenue, Chi St. Luke’s Health and Caritas San
Marón, and had a blast organizing this unique
Fashion Show showcasing the best of the two
latest Couture and Ready-to-wear collections.
The Fashion Show was followed by a Trunk
Show at Saks Fifth Avenue, where a per-
centage of the proceeds was donated to
the Caritas San Marón I.A.P Foundation.
Celebrity journalist Ines Sainz especial-
ly came to grab this opportunity to inter-
view Tony Ward about his passion and
what inspires him to create his collections.
F O R W A R D 4 5
AN ENCHANTED FOREST
A glass wall overlooking the savage beauty of the Mexican
nature made for the most natural spectacular backdrop for a
fashion show.
The Fantasy Escape collection, depicting a free-spirited wo-
man in an enchanted forest, was paired with this unique back-
ground for a photoshoot that transported us into the mood of
the collection.
Right after his Couture col-
lection reveal in Paris, and
in collaboration with 51
East, Qatar’s favorite De-
partment Store, Tony Ward
presented the Aelia Eudo-
cia Collection in a fashion
show in Doha on February 8.
The fashion show was fol-
lowed by a trunk show, also
at 51 East Lagoona Mall,
where visitors had the op-
portunity to meet the desi-
gner, get an up-close look
at the collection and order
made-to-measure dresses.
01/01/16 Elle Spose ITA
N°10 Circulation 0
Pag.169 Passo a due
Tony Ward, Wedding dress
Value:€ 14.700
LASH - France
F O R W A R D
5 3
F O R W A R D 5 9
Book Moda - Italy
Ufashon - Italy
Photographer : Isshogai Photographer : Ian Abela
Stylist : Christelle Santabarbara Stylist : Jean Pierre Viafora
Elle Spoze - Italy
Value:€ 14.700
L’Officiel - Singapour
MOST Magazine - USA
Tatler - HongKong
The Forest Magazine - Germany
Laurence Laborie
Moda Reforma - Mexico
F O R W A R D 7 6
The Tony Ward Bridal 2017 Collection represents the
mythical romance of a Bridal Maiden, a romantic voya-
ge through a dark forest.
A meticulous play with the boundaries of light and
transparency entwined are interpreted into fairy-like
silhouettes; flowy capes, overskirts and embroidered
bodices create classical yet unconventional wedding
looks.
This Bridal Collection is an invitation to enter the world
of imaginary tales while experiencing the softness and
elegance of the Designer’s signature styles.
F O R W A R D 5 2
CELBRATING LOVE
The beautiful Tony Ward
real brides, dazzling in
their dresses! Notice
how each one of them
is glowing in her uni-
que way! Different sty-
les for different ladies!
Pop Star Jane Zhang and Michael Feng Ke’s got
married on November 8, 2016 and their wed-
ding was considered the wedding of the year
by the media!
The garden of an old Castle and Abbey in Tu-
scany, the enchanting natural lavender back-
drop, the sumptuous one-of-a-kind Couture
wedding gown, all of these contributed to make
this wedding beyond magical !”
Jane Zhang walked down the aisle at ‘La Badia
di Orvieto’, an extraordinary 12th century Ro-
manesque abbey converted into a luxury hotel,
in a Tony Ward wedding gown from the Coutu-
re Fall Winter 2016/17 collection. Prior to the
wedding, Jane had met with Tony Ward in Italy
at the Rome Cavalieri Hotel for a personalized
fitting.
Her bridesmaids were none other than renow-
ned actresses and singers Liu Yifei, Wang Luo-
dan, Tan Weiwei and Chen Pan.
The 4 bridesmaids wore variations of the same
custom-made Tony Ward lilac silk dress em-
broidered with purple, yellow and green se-
quins and crystals that tied into beautiful flower
patterns.
Each dress was specially-designed to fit the
personality and taste of the woman wea-
ring it, through different cuts and shapes:
a romantic look with a flowing skirt, a chic
and elegant dress with a V-neckline, a pas-
sionate unusual look with asymmetrical
cuts and a sweet feminine short/long dress.
The tailor-made off-white wedding gown made of hundreds of
All four dresses were made to perfectly match layers of silk organza, pearls and crystal embroideries required
the exquisite lavender-themed wedding. more than 350 hours of hand-made work in the Tony Ward ateliers.
“I wouldn’t mind wearing it for the rest of my life
because it is an absolutely gorgeous dress”
F O R W A R D 8 5
ARMANI PRIVÉ
TONY WARD
F O R W A R D 9 1
While working behind the scenes, stylists play a key role in building striking
brand identities and fashion narratives. ForWard meets stylist Amine Jreissa-
ti to shed light on what it takes to become a visual innovator.
Forward: While being able to adapt their styles for clients, brands etc. we can
always feel the signature of a stylist. How would you describe your personal
style?
Amine Jreissati: I would say that just like my own personality, my shoots are
often full of paradoxes. A clash of aesthetics, shaped yet unpolished, clean yet
messy. It could be through the hair, the outfits, the make-up, the attitude or
even the context. There must be life in the story I tell, some imperfections that
give it a soul. A shoot is a story, and a story with no emotion is simply boring.
ARMANI PRIVÉ
it’s more of a vision in one single image. And the process to get to that images
is the equivalent of hours of brainstorm, of trials; it’s a huge team sharing ide-
as; then you take the best out of all and bring it to life.
F: Styling requires fashion visionaries. What does it take to be ahead of one’s
time in this field?
AJ: I think that nowadays, we are not very much ahead of time. Everything
has been done, redone, reinterpreted and revisited. We are more in the pre-
sent than in the future... Everything is trendy, seasons don’t really exist any-
more. What’s out today, is already outdated tomorrow. So what’s important
today is to be able to propose a vision of how to wear stuff, how to mix them,
how to make them alive and adapt them to your own personal style.
F: What is your creative process when working on a shoot?
AJ: Every shoot is different. Challenging in its own way. And the process I
have for each shoot depends on the project itself. Sometimes the model
inspires me and I build the concept/story around her. Or if I have a certain
concept in mind, I then find the appropriate girl for that specific concept and
develop it. Not to forget that it’s always a teamwork. Obviously, one should
take the final decision, but what’s important is that the photographer, stylist,
hair and make-up should all be aligned in terms of vision.
F: Which Styling tip would you give to the readers of ForWard?
AJ: Honestly, I think that every person should dress the way they feel comfor-
table. That’s how they create their own style. If one doesn’t have his/her own
style it means s/he still didn’t find himself; he or she is somehow lost. So my
advice would be to follow what your body needs and what you feel mentally
or physically comfortable in. And balance (in term of colors, shape, etc.) is
very important. Finally, attitude is the key to all.
NOUN Magazine - Lebanon
F O R W A R D 1 0 1
INTERVIEW WITH
STEFANO SCIOSCIA
A Fashion show lasts an average of 10 to 15 minutes. dtrack. A week before the fashion show, we organize
And yet it takes months of planning, preparation the castings and fittings of the models. The next step is
and hard work. We asked Stefano Scioscia, the man staging the premises with an appropriate space for the
behind the artistic direction of some of the most backstage and the catwalk. On the day of the show,
outstanding runway shows, to give us insight about we proceed with the light and sound tests, followed by
his work. choreography rehearsals with the models. Come D-day,
the fashion show starts as the models hit the runway!
Forward: How did you get started in this field?
F: How do you choose the music? The lighting?
Stefano Scioscia: It all began by chance. I was scou-
ted by an agent in Italy and started working as a model. SS: There are no rules for choosing the music. It de-
Over the years, I realized that I was less interested in the pends greatly on the collection and the musical pre-
modelling career, and very curious about its technical ferences of the designer. I try to keep myself updated
aspect. I was determined to personally produce fashion about the latest music releases so I can select good
shows, taking care of the artistic direction. So after a music which is still not mainstreem. I choose the
few years of experience as assistant director, I launched tracks, make my edits, add some effects and create
my own company. my own remix. On other occasions, I collaborate with
composers who create a specially-designed soun-
F: Who are the persons who collaborate together for
dtrack for the collection. In both cases, the music is
the success of a fashion show?
instrumental. The lighting is designed depending on
SS: The casting director, the stylist, the lighting director, the location, the set and the concept of the collection.
the set designer, makeup artists, hair dressers, wardro- It varies based on the time of the day, the presence
be assistants, tailors, the press office, PR representa- of windows, etc. Lighting is key for the success of the
tives, and, of course, the designer and the art director photos and videos.
who coordinate the whole thing.
F: What is your favorite part about putting together a
F: Step by step, what does it take to organize a fashion show?
show?
SS: Definitely the design aspect, with the choice of
SS: Initially, I sit with the fashion designer in order to un- materials, lighting, music, because it’s the most crea-
derstand his vision, the mood of the collection, aWnd tive part.
the available budget. We then choose the location of the
fashion show and conceive the lighting and set design.
In the meantime, we develop the fashion show soun- F O R W A R D 1 0 3
The Tony Ward dresses, as seen
Aldo Sacchetti through the eyes of brilliant fa-
shion illustrators. A selection of
beautifully realistic drawings and
illustrations of Tony Ward dresses
by artists from all over the world!
#tonywardtalents
Eris Tran
F O R W A R D 1 0 7 Natalia Zorinliu
PANACHE BRIDAL Shanghai SINGAPORE Fabriano MIDDLE EAST Salwa Road
3077 Bristol St.
Costa Mesa MONARCA COUTURE BELLE AND TULLE BOUGANVILLE JORDAN
Los Angeles N.8 Lane 1446 390 Orchard Road Vle IV Novembre 4
POINTS OF West Yan An Road Palais Renaissance Amman UNITED ARAB EMIRATES
SALE
Texas Avellino
HONG KONG Abu Dhabi
UNA NOCHE
ELIZABETH ANTHONY EUROPE ATELIER PANTHEON
DESIGNER BRIDAL ROOM Sweifieh, Wakalat st.
1180-08, Uptown Park blvd. Via Piani,32/a, 83035 ESPOSA
Houston Grand Millennium Plaza FRANCE Taymor Complex Yas Mall
183 Queen's Road Central
Foligno Dubai
New York Paris KINGDOM OF SAUDI ARABIA
DONG CHEUNG
AMERICA Unit G,11/F Dragon Ind Bldg, STUDIO SPOSA ATELIER VALLEYDEZ
ESTI'S 93-95 King Lam St, NUIT BLANCHE Via Del Giotti N.3 Riyadh Galleria Mall
1888, Coney Island Avenue Cheung Sha Wan Kowloon 400, Rue Saint Honoré Al Wasl Road
CANADA Brooklyn Trani MEZZA LUNA
New York JAPAN GERMANY Siricon Buildings CONTESSA
Toronto EDWARD SPOSA Olaya St. Jlt / Cluster X
KLEINFELD Osaka Frankfurt Corso Vittorio Emanuele, 233 Jumairah Bay X2 Tower,
HUGO NICHOLSON 110, West 20th St. Suite 110
SILHOUETTE
Hazelton Lanes New York MATSUO SIÖDAM COUTURE Marsala
Kingdom Tower
43, Hazelton Avenue 2--2-20, Kitahorie Sandgasse, 6
MARY JANE DENZER Ladies Kingdom
Nishi-ku Sandhofpassage am MULIER DONNA
KLEINFELD HUDSON’S BAY 222, Mamaroneck Avenue Parkhaus Hauptwache Via C. Isgrò 4
Hudson's Bay, Queen White Plains Fukuoka KUWAIT
176 Yonge St. New York ITALY Ragusa
FUCHIGAMI FINES Kuwait City
PANAMA VIVALDI BOUTIQUE 6-16, Reisemmachi Brindisi DIMMI DI SI
1388, 3rd Avenue Hakata-Ku Via Sant' Anna 202 AL AOUJ
Panama City New York ERRICO MARIA Mariam Complex
KOREA Via di Vittorio, 9 MALTA Salem Al Mubarak St.
PORTA ROMANA PANACHE BRIDAL Piazza della Libertà, 40 Salmiya
Plaza Obarrio 545 Madison Avenue Seoul Ostuni Rabat
Avenida Samuel Lewis New York
ATELIER KU FRANCESCO ARENA LEBANON
entre calle 55 y 56 CAMILLERI PARIS MODE
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ASIA Gangnam-gu Beirut
UNITED STATES OF AMERICA
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CHINA RUSSIA TONY WARD
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ROMA SPOSA
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