BUSINESS INTELLIGENCE

FOR ASSET MANAGEMENT COMPANY

AGENDA
CUBOT-Business Intelligence

1. INTRODUCTION
2. CUBOT
3. APPLICATION at AMC
4. Sales management
5. Risk analysis
6. Performance tracking
Business Intelligence
BI is becoming increasingly important
Globalization, competitive pressure and
ever-changing trends are an integral part
of our economic system. With
accelerating markets, demands on the
company for accurate data has also
increased.
The continuous increased volume of data
in and outside the company has made
acquiring useful information more
complicated.
Business intelligence solutions are
becoming increasingly important as they
provide support in collecting, processing
and analyzing existing data on real time
basis.
Today business leaders are interested to
know about business’ past, present and
future thus plan in a better way & get
opportunity to improve.
Business Intelligence (BI) is about providing the
right data at the right time to the right people
so that they can make the right decisions.”

Nic Smith with Microsoft

CUBOT
GETTING INSIGHTS MADE VERY SIMPLE
 CUBOT
What does CUBOT do?
DATA COLLECTION Data preparation Data REPRESENTATION

This is a core function of CUBOT and Useful information is developed from the Information generated in data processing is
includes the seamless link to databases or available raw data. This is required so that provided to users in an adequate and
third-party systems. decisions can be made for corporate appropriate way.
management.

Business-related Information

The focus is on information relevant to

decisions. This improves the basis of
decision-making.

CUBOT is a Business intelligence platform that helps to collect, process and present business-
related information in order to gain useful insights for critical decision making.
CUBOT
from source data to corporate decision making

Data Sources ETL Process Business Intelligence Corporate Objectives

Dashboards
Ad-hoc Analysis

Drill Anywhere
Scorecards

Key Performance
Indicators

Reporting
Workflow
CUBOT
Advantages of Business Intelligence

Simplifies data access Strengthens the Helps you understand

and information sharing decision-making process your business

CUBOT-BUSINESS INTELLIGENCE

Reduces the chance Helps identify waste Allows real-time analysis

of bottlenecks in the system with quick navigation
CUBOT
FOR AESST MANAGEMENT COMPANY
AREAS IN AN AMC
Application of CUBOT

SALES management RISK ANALYSIS PERFORMANCE tracking

Get a complete picture on Breakup the portfolio into Returns comparison against
real time sales performance different risk parameters competitors and indices
and analyze the same
 Business Intelligence
PERFORMANCE
SALES MANAGEMENT RISK ANALYSIS
TRACKING
A
F Alerts Dashboard Analysis Reports Decision Support r
u c
n Data Extraction
h
c DATA MODEL i
t t
Analytical Engine Rules Engine Data Repository
i e
o c
n Data Extraction
t
a u
DATA SOURCES
l Investor Risk & Rating Hierarchy & Ops
r
Sales Data Portfolio Data Competitor Data
Data Data Data
e
RTA & CUSTODIAN FUND MANAGEMENT SYSTEM MARKET DATA INTERNAL SYSTEM & EXCEL DATA
CUBOT
Feature Summary

Fund Management
System- Quantis,
100+ Mfund
pre build reports DASHBOARD

REPORTING Data
Customizable integration RTA- Internal System
Excel data etc.
views CAMS, Karvy

Market Data- Crisil,

MSCI,Barra,CIM, Value
Research etc.
Alerts & Notification
through SMS & Email ANALYSIS
Sales Management
Take Action & Plan Ahead

As a Sales Head CUBOT helps

analyze what`s happening at
your Fund House and plan
your day .

Which Sales region should I

call – Toppers / Laggers

Which Distributor should I

meet – Reverse Sales trend
over a period

Which Institution do I need to

build relationship – Low
contribution in comparison
with competitors
Sales Management
Slice & Dice your Sales data to get a Single view

PRODUCT PRODUCT
Equity

Liquid

June
Debt
May
DATE Balanced
DATE
April
South East West
REGION REGION

PRODUCT DISTRIBUTOR INVESTOR COMPETITOR SALES TEAM

CONTRIBUTION PERFORMANCE TREND VARIANCE ATTRIBUTES

Sample Reports

SALES TEAM TREND analysis Analyze trends and take corrective actions and plan for future

DISTRIBUTOR Comparison with market How are you performing viz -a -viz competitors

INVESTOR Hierarchical view Rollup and roll down across teams, regions, channels etc.

VARIANCE MATRIX Find the performance of the sales teams Actual vs Target

CONTRIBUTION ANALYSIS Find who is contributing to your growth and who is not .

Toppers & LAGGARDS Find the performers amongst Distributors, Sales Teams, Regions, Channels etc.
Risk Analysis
Be alerted on risk deviations

As a Risk Head be aware of all

the risk and exposures and
take corrective action.

Be alerted on the various

types of limit breaches – this
will ensure that this is
addressed on a priority basis

Look at trends emerging and

take corrective actions before
you breach them

Compare yourself with peers /

market and ensure that you
are on track
Risk Analysis
Monitor your Risk

ENTERPRISE

FUND
PORTFOLIO

BUSINESS DATA aims to extract

knowledge ABOUT CURRENT AND FUTURE RISK.
Portfolio & Fund
Risk parameters and measurements to monitor

Exposure CREDIT RISK Liquidity risk Market risk Regulatory &

Across companies, Upgrade and Instruments which Risk affecting the internal limits
asset class, downgrade of become illiquid carry fund due to the Monitor all the
counterparty, broker ratings provided for a huge risk market conditions active and passive
etc. a company and an and dynamics breaches both as
instrument defined by regulator
and board

Be aware as to Be alerted on any Define your Geo political Be alerted on the

where you stand upgrade and down liquidity logic and conditions, breaches and take
from an exposure grade of rating look at the impact interest rate, corrective action.
stand point and check for the of the same at a country rating etc. Analyze the thresh
impact and take portfolio or fund all contribute to hold cases and
corrective action level the market risks intimate the
investment teams
Enterprise Risk
Know your over all risk and take steps to mitigate

Sharing Information

Investment Operations Sales

Enterprise risk

Human Risk &

Finance Technology
Resource Compliance

Visualization
Sample Reports

Limit breach Be alerted on any deviations based on the threshold defined

Liquidity score Analyze the risk on account of liquidity

Credit score Analyze the credit score at portfolio level

Peer analysis Look at Rating & Maturity profile in comparison to peers

Maturity profile Look at the maturity mismatch for each portfolio – very helpful for FMP

RATING Impact Upgrades and Downgrades of Rating and its portfolio impact
Performance Tracking
Measure & Track performances

As a Fund Manager allows you

to slice and dice portfolio
across multiple performance
parameters.

How are we performing

against the index and peers

Look for opportunities and

hazards analyzing the portfolio

Look at what strategy is

working and what is not and
re work on the action plan
Performance Tracking
Slice & Dice portfolio

exposure comparison
Rating wise, Maturity, Company, Compare your portfolio with
Asset class ,industry etc. peers, indices etc. and find out
the toppers and Laggers

Contribution analysis Trend analysis

Find the industry, company etc. Compare portfolio`s across
contributing positively and multiple periods to look at the
negatively to your portfolio trends and deviations from
benchmark
Sample Reports

Trend analysis Compare and analyze over multiple periods and identify the trend

Attribution analysis Find the contribution done by each instrument into your portfolio

Toppers and laggards Identify the toppers and laggards in your portfolio – instrument, sector, company

Peer analysis Look at your portfolio in comparison to peers

Market comparison Compare your self with market – Indices, benchmark and look at deviations

Exposure Look at portfolio exposure across multiple attributes of an instrument

Knowledge has become the
key economic resource and
the dominant, if not the
only, source of competitive
advantage.”

Peter F. Drucker
Contact Us:

Kalyan Chakaravarthyan Chakravarthy

kalyan@robustdesigns.com91 99169
41221